Armando Testa: Difference between revisions
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'''Armando Testa''' (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter. |
'''Armando Testa''' (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter. |
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Born in [[Turin]], Testa worked as a typesetter until 20 years old.<ref name=bio>"Armando Testa" in ''[[Communication Arts (magazine)|Communication Arts]]'', Volume 17, Issue 6. pp. 30-41.</ref> He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended.<ref name=Adland>{{cite book|last1=Mark Tungate|title=Adland: A Global History of Advertising|publisher=Kogan Page Publishers, 2007|isbn=0749448377|pages= |
Born in [[Turin]], Testa worked as a typesetter until 20 years old.<ref name=bio>"Armando Testa" in ''[[Communication Arts (magazine)|Communication Arts]]'', Volume 17, Issue 6. pp. 30-41.</ref> He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended.<ref name=Adland>{{cite book|last1=Mark Tungate|title=Adland: A Global History of Advertising|publisher=Kogan Page Publishers, 2007|isbn=0749448377|pages=139–143}}</ref> After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown.<ref name="bio"/><ref name="Adland"/><ref name=Routledge>{{cite book|last1=John McDonough, Karen Egolf|title=The Advertising Age: Encyclopedia of Advertising|publisher=Routledge, 2015|isbn=1135949131|url=https://books.google.it/books?id=QpLtCQAAQBAJ&pg=PT2941&dq=Armando+Testa+1946&hl=en&sa=X&redir_esc=y#v=onepage&q=Armando%20Testa%201946&f=false}}</ref> In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with [[Benton & Bowles]] in the United States and establishing several branches throughout Europe.<ref name="bio"/><ref name=Routledge/> A key role in Testa's success had television commercials, particlularly the ones created for ''[[Carosello]]''.<ref name=Routledge/> In 1959 he created the official logo for [[1960 Summer Olympics]].<ref name=Routledge/> Studio Armando Testa's customers include [[Nestlé]], [[Lavazza]] and [[Barilla Group|Barilla]].<ref name=Routledge/> |
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Starting from the mid-1980s, Testa focused on painting and on poster design for cultural and social campaigns.<ref name=Routledge/> In 1985 he was appointed honor laureate in [[Fort Collins]], Colorado.<ref name=Routledge/> |
Starting from the mid-1980s, Testa focused on painting and on poster design for cultural and social campaigns.<ref name=Routledge/> In 1985 he was appointed honor laureate in [[Fort Collins]], Colorado.<ref name=Routledge/> |
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At the [[66th Venice International Film Festival|66th edition]] of the [[Venice Film Festival]], in September 2009, it was presented out of competition a biographical documentary film, ''Armando Testa - povero ma moderno'' directed by [[Pappi Corsicato]].<ref name=corrie>{{cite news|last1=Giovanna Grassi|title=Armando Testa, una vita da applausi|url=http://archiviostorico.corriere.it/2009/settembre/06/Armando_Testa_una_vita_applausi_co_9_090906085.shtml|access-date=6 September 2015|work=[[Corriere della Sera]]|date=6 September 2009|page=35}}</ref> |
At the [[66th Venice International Film Festival|66th edition]] of the [[Venice Film Festival]], in September 2009, it was presented out of competition a biographical documentary film, ''Armando Testa - povero ma moderno'' directed by [[Pappi Corsicato]].<ref name=corrie>{{cite news|last1=Giovanna Grassi|title=Armando Testa, una vita da applausi|url=http://archiviostorico.corriere.it/2009/settembre/06/Armando_Testa_una_vita_applausi_co_9_090906085.shtml|access-date=6 September 2015|work=[[Corriere della Sera]]|date=6 September 2009|page=35}}</ref> |
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{{DEFAULTSORT:Testa, Armando}} |
{{DEFAULTSORT:Testa, Armando}} |
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[[Category:1917 births]] |
[[Category:1917 births]] |
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[[Category:1992 deaths]] |
[[Category:1992 deaths]] |
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[[Category:People from Turin]] |
[[Category:People from Turin]] |
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[[Category:Italian graphic designers]] |
[[Category:Italian graphic designers]] |
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[[Category:Advertising people]] |
[[Category:Advertising people]] |
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[[Category:20th-century Italian |
[[Category:20th-century Italian painters]] |
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Revision as of 06:57, 4 August 2016
Armando Testa (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter.
Born in Turin, Testa worked as a typesetter until 20 years old.[1] He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended.[2] After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown.[1][2][3] In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with Benton & Bowles in the United States and establishing several branches throughout Europe.[1][3] A key role in Testa's success had television commercials, particlularly the ones created for Carosello.[3] In 1959 he created the official logo for 1960 Summer Olympics.[3] Studio Armando Testa's customers include Nestlé, Lavazza and Barilla.[3]
Starting from the mid-1980s, Testa focused on painting and on poster design for cultural and social campaigns.[3] In 1985 he was appointed honor laureate in Fort Collins, Colorado.[3]
At the 66th edition of the Venice Film Festival, in September 2009, it was presented out of competition a biographical documentary film, Armando Testa - povero ma moderno directed by Pappi Corsicato.[4]
See also
References
- ^ a b c "Armando Testa" in Communication Arts, Volume 17, Issue 6. pp. 30-41.
- ^ a b Mark Tungate. Adland: A Global History of Advertising. Kogan Page Publishers, 2007. pp. 139–143. ISBN 0749448377.
- ^ a b c d e f g John McDonough, Karen Egolf. The Advertising Age: Encyclopedia of Advertising. Routledge, 2015. ISBN 1135949131.
- ^ Giovanna Grassi (6 September 2009). "Armando Testa, una vita da applausi". Corriere della Sera. p. 35. Retrieved 6 September 2015.