Wikipedia:Articles for deletion/Appboy

Appboy

Appboy (edit | talk | history | protect | delete | links | watch | logs | views) – (View log · Stats)

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My detailed and extensive PROD here was removed with the apparent basis of adding sources, but I myself have examined several single of those newly added sources, they are simply PR and PR-like attempts from the company to seek and establish funding and financing; the fact the listed news themselves are far apart in time that it shows the company themselves simply likely motivated the supposed "news" themselves. The TechCrunch article not only mentions "starts funding" in its name, but the article goes as far to contain "Of course, that’s all well and good, but how exactly is AppBoy looking to improve the discovery of apps, up intelligence on users, and encourage engagement? " No honest journalist would put that unless they wanted to fluff the company and perhaps motivate its own clients and investors to place interest. The AppDeveloper magazine source, I'll note is clearly simply a "report guide" in that it only partly mentions the company in the said company (Appboy) 's own report. The Fortune magazine itself then only mentions exactly what a PR agent places: what the company's business and activities are and what the company's goals are; this exact article then goes through the specifications about the company's own funding and financial activities and then about its services and its status. That article then states Tewari declined to disclose the amount his group has invested in Appboy or whether his parent company uses Appboy’s technology. However, he did observe that a far larger percentage of the bank’s interactions with accountholders are taking place via mobile banking applications and other digital messaging venues , something that the businessperson would be motivated to mention especially if seeking clients and investors, something any newly started and seeking-ground-company would want. That article then continues saying the employees information, where they are located, "It doesn’t disclose its total customer count" is something that is not actually of necessary substance, so it's not something exactly convincing of notability here. The article finishes with then talking about other notable companies and the "needs of customers". All in all, my examinations are simply finding nothing to suggest both independent notability substance and then non-PR based sources and attempts. SwisterTwister talk 03:05, 20 September 2016 (UTC)

Note: This debate has been included in the list of Companies-related deletion discussions. North America¹⁰⁰⁰ 03:11, 20 September 2016 (UTC)

Note: This debate has been included in the list of Software-related deletion discussions. North America¹⁰⁰⁰ 03:11, 20 September 2016 (UTC)

Note: This debate has been included in the list of New York-related deletion discussions. North America¹⁰⁰⁰ 03:11, 20 September 2016 (UTC)

• Keep – Meets WP:CORPDEPTH per a review of available sources. Source examples include, but are not limited to those listed below. These are bylined news articles written by staff writers that have been published in independent, reliable sources. It's important to note that the sources below are not press releases, as evidenced in part by utilizing Google searches using the titles of these article, in which links are only present for these articles themselves, as opposed to press releases, which typically have the same article hosted on many various pr websites. North America¹⁰⁰⁰ 03:15, 20 September 2016 (UTC)

References

• Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved September 20, 2016. {{cite web}}: Invalid |ref=harv (help)
• Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved September 20, 2016. {{cite web}}: Invalid |ref=harv (help)

– Don't be misled by the title of the TechCrunch article directly above, which could lead one to think that it's just routine coverage about funding. It certainly is not. The article provides information about the company's focus, background information, what the company's software does, and more.

• Levine, Barry (March 25, 2015). "Appboy becomes a grown-up competitor in the marketing world". VentureBeat. Retrieved September 20, 2016. {{cite web}}: Invalid |ref=harv (help); no-break space character in |title= at position 54 (help)
• Perez, Sarah (January 9, 2013). "Appboy's New Customer Segmentation Product Helps Mobile App Developers Re-engage Users". TechCrunch. Retrieved September 20, 2016. {{cite web}}: Invalid |ref=harv (help)
• Warren, Christina (March 9, 2010). "Appboy Gets a New Design, iPhone App and Best Buy Partnership". Mashable. Retrieved September 20, 2016. {{cite web}}: Invalid |ref=harv (help)
• "Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps". App Developer Magazine. May 20, 2016. Retrieved September 20, 2016.

• Nominator's analysis of listed sources; these are still essentially PR attempts as I noted with my said nomination; the newest added one, the 2013 TechCrunch article is essentially a how-to guide since it actually goes to specifications to show what the item is, how it works and how it looks; that's basically a sales pitch, especially to seek and obtain clients and investors, even in the fact the "article" itself contains an image of how the item works. I'll note the following: "The customer engagement tool is offered at no extra cost to Appboy users. The company prices its service on a freemium model where it’s free up to 10,000 monthly users, then tiered afterwards. Appboy doesn’t disclose exact user numbers, but says that it has hundreds of developers using the new product, representing millions of mobile users. Several big-name clients will be revealed in a few weeks, Ghermezian notes." which is essentially the company advertising itself, showing the specifications about the said item, the "article" the closes by mentioning their funding activities, again something only a company wanting PR would mention. The next one, Mashable's "article" begins with not only a photo of what it looks like but then flashy words like "New look and feel" which is something someone would only mention if they wanted to find clients (from the article: "The customer engagement tool is offered at no extra cost to Appboy users. The company prices its service on a freemium model where it’s free up to 10,000 monthly users, then tiered afterwards. Appboy doesn’t disclose exact user numbers, but says that it has hundreds of developers using the new product, representing millions of mobile users. Several big-name clients will be revealed in a few weeks, Ghermezian notes....Appboy [now has an update]), not a genuine journalism method. SwisterTwister talk 03:26, 20 September 2016 (UTC)

• Comment – These are bylined news articles that provide significant coverage, written by staff writers that have been published in independent, reliable sources. Per this coverage, the topic meets WP:CORPDEPTH. North America¹⁰⁰⁰ 03:27, 20 September 2016 (UTC)