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One of the strengths of Desjardins Insurance is it's [[cooperative]] business model that has human values at its core.<ref name=":0">{{Cite web|url=http://www.lesaffaires.com/dossier/emploi-en-assurance/desjardins-assurances-seduit-grace-aux-valeurs-de-la-cooperation/558187|title=Desjardins Assurances séduit grâce aux valeurs de la coopération|last=|first=|date=|website=www.lesaffaires.com|language=fr|archive-url=|archive-date=|dead-url=|access-date=2018-07-05}}</ref> The company is well known for its engagement in the community, in the health of a family-work balance and in promoting formation and professional development.<ref name=":0" /> In 2017, they estimated at about 200 millions per year the money invested in the different communities of Quebec.<ref>{{Cite news|url=http://www.tvanouvelles.ca/2017/01/24/les-perspectives-economiques-ninquietent-pas-le-mouvement-desjardins|title=Le Mouvement Desjardins veut rester un leader au Québec|work=TVA Nouvelles|access-date=2018-07-05|language=fr-CA}}</ref>
One of the strengths of Desjardins Insurance is it's [[cooperative]] business model that has human values at its core.<ref name=":0">{{Cite web|url=http://www.lesaffaires.com/dossier/emploi-en-assurance/desjardins-assurances-seduit-grace-aux-valeurs-de-la-cooperation/558187|title=Desjardins Assurances séduit grâce aux valeurs de la coopération|last=|first=|date=|website=www.lesaffaires.com|language=fr|archive-url=|archive-date=|dead-url=|access-date=2018-07-05}}</ref> The company is well known for its engagement in the community, in the health of a family-work balance and in promoting formation and professional development.<ref name=":0" /> In 2017, they estimated at about 200 millions per year the money invested in the different communities of Quebec.<ref>{{Cite news|url=http://www.tvanouvelles.ca/2017/01/24/les-perspectives-economiques-ninquietent-pas-le-mouvement-desjardins|title=Le Mouvement Desjardins veut rester un leader au Québec|work=TVA Nouvelles|access-date=2018-07-05|language=fr-CA}}</ref>


In 2016, Desjardins Insurance also proved proactive in the crisis that touched [[Fort McMurray]]; they directly contacted all their members to get an insight of what needed to be done, and promised that this incident wouldn't affect the premiums.<ref>{{Cite web|url=https://ici.radio-canada.ca/nouvelle/780993/feu-fort-mcmurray-desjardins-assurances-generales-50-millions|title=Fort McMurray : Desjardins Assurances prévoit verser 50 M$ à des sinistrés|last=ICI.Radio-Canada.ca|first=Zone Économie -|website=Radio-Canada.ca|language=fr-ca|access-date=2018-07-05}}</ref>
In 2016, Desjardins Insurance also proved proactive in the crisis that touched [[Fort McMurray]]; they directly contacted all their members to get an insight of what needed to be done, and promised that this incident wouldn't affect the premiums.<ref>{{Cite web|url=https://ici.radio-canada.ca/nouvelle/780993/feu-fort-mcmurray-desjardins-assurances-generales-50-millions|title=Fort McMurray : Desjardins Assurances prévoit verser 50 M$ à des sinistrés|last=ICI.Radio-Canada.ca|first=Zone Économie -|website=Radio-Canada.ca|language=fr-ca|access-date=2018-07-05}}</ref>


Their strategy based on the cooperative puts forward a client focused synergy, and consider all their subscribers as members. The digital turn recently initiated goes along with this train of thought: according to M. Dubois, the energy has now to be put into innovation and prevention to better help their members.<ref>{{Cite news|url=https://journal-assurance.ca/article/desjardins-amorce-son-vaste-deploiement-numerique-par-lassurance-des-entreprises/|title=Desjardins amorce son vaste déploiement numérique par l’assurance des entreprises {{!}} Journal de l'assurance|date=2017-08-17|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> It's in this context that Ajusto, which evaluates the driving habits to provide discounts on premiums,<ref>{{Cite news|url=http://plus.lapresse.ca/screens/4981-0ee8-51964e87-bc0a-478cac1c606d__7C___0.html|title=L’assurance auto qui vous suit à la trace - La Presse+|date=2013-05-19|work=La Presse+|access-date=2018-07-05|language=fr-CA}}</ref> and Alert, a program to prevent water damages,<ref>{{Cite news|url=http://www.tvanouvelles.ca/2017/03/21/desjardins-lance-un-programme-de-prevention-pour-les-degats-deau|title=Desjardins lance un programme de prévention pour les dégâts d'eau|work=TVA Nouvelles|access-date=2018-07-05|language=fr-CA}}</ref> were launched on their mobile app. Desjardins Insurance was the first one to widely offer [[Usage-based insurance|UBI savings program]] in Ontario and Quebec, and is now a leading provider of this kind of products.<ref>{{Cite web|url=https://archive.insurance-canada.ca/telematics/news/2014/Desjardins-Ajusto-improve-driving-save-money-1406.php|title=Ajusto customers improving driving behaviours and saving money: Desjardins - Telematics in Insurance - Insurance-Canada.ca|website=archive.insurance-canada.ca|language=en|access-date=2018-07-09}}</ref>
Their strategy based on the cooperative puts forward a client focused synergy, and consider all their subscribers as members. The digital turn recently initiated goes along with this train of thought: according to M. Dubois, the energy has now to be put into innovation and prevention to better help their members.<ref>{{Cite news|url=https://journal-assurance.ca/article/desjardins-amorce-son-vaste-deploiement-numerique-par-lassurance-des-entreprises/|title=Desjardins amorce son vaste déploiement numérique par l’assurance des entreprises {{!}} Journal de l'assurance|date=2017-08-17|work=journal-assurance.ca|access-date=2018-07-05|language=fr}}</ref> It's in this context that Ajusto, which evaluates the driving habits to provide discounts on premiums,<ref>{{Cite news|url=http://plus.lapresse.ca/screens/4981-0ee8-51964e87-bc0a-478cac1c606d__7C___0.html|title=L’assurance auto qui vous suit à la trace - La Presse+|date=2013-05-19|work=La Presse+|access-date=2018-07-05|language=fr-CA}}</ref> and Alert, a program to prevent water damages,<ref>{{Cite news|url=http://www.tvanouvelles.ca/2017/03/21/desjardins-lance-un-programme-de-prevention-pour-les-degats-deau|title=Desjardins lance un programme de prévention pour les dégâts d'eau|work=TVA Nouvelles|access-date=2018-07-05|language=fr-CA}}</ref> were launched on their mobile app. Desjardins Insurance was the first one to widely offer [[Usage-based insurance|UBI savings program]] in Ontario and Quebec, and is now a leading provider of this kind of products.<ref>{{Cite web|url=https://archive.insurance-canada.ca/telematics/news/2014/Desjardins-Ajusto-improve-driving-save-money-1406.php|title=Ajusto customers improving driving behaviours and saving money: Desjardins - Telematics in Insurance - Insurance-Canada.ca|website=archive.insurance-canada.ca|language=en|access-date=2018-07-09}}</ref>

Revision as of 13:32, 11 July 2018

Desjardins Insurance
Company typePrivate
IndustryInsurance
Founded1944; 80 years ago (1944) in Lévis, Canada
Headquarters
Lévis
,
Canada
Area served
Most of Canada
Services
Websitedesjardinsinsurance.com

Desjardins Insurance is the insurance unit of Desjardins Group, the largest association of credit unions in Canada. Desjardins Insurance has two principal subsidiaries: Desjardins Financial Security (life, health and retirement insurance products) and Desjardins General Insurance inc. (auto, home and business insurance products).

Cooperative model

One of the strengths of Desjardins Insurance is it's cooperative business model that has human values at its core.[1] The company is well known for its engagement in the community, in the health of a family-work balance and in promoting formation and professional development.[1] In 2017, they estimated at about 200 millions per year the money invested in the different communities of Quebec.[2]

In 2016, Desjardins Insurance also proved proactive in the crisis that touched Fort McMurray; they directly contacted all their members to get an insight of what needed to be done, and promised that this incident wouldn't affect the premiums.[3]

Their strategy based on the cooperative puts forward a client focused synergy, and consider all their subscribers as members. The digital turn recently initiated goes along with this train of thought: according to M. Dubois, the energy has now to be put into innovation and prevention to better help their members.[4] It's in this context that Ajusto, which evaluates the driving habits to provide discounts on premiums,[5] and Alert, a program to prevent water damages,[6] were launched on their mobile app. Desjardins Insurance was the first one to widely offer UBI savings program in Ontario and Quebec, and is now a leading provider of this kind of products.[7]

History

The first subsidiary of Desjardins Group was created in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). SACP is today known under the name of DGI, Desjardins General Insurance. In 1948, Desjardins Life Insurance (today known as Desjardins Financial Security) is also created. Both companies see their activities flourish quickly in a post-war and prosperity environment, and regroup under the common name of Desjardins Insurance.

In 2015, Desjardins Insurance bought StateFarm[8], which helped them become the second biggest P&C insurer in Canada, and first in Ontario.[9] This acquisition almost doubled the premiums, going from 2 billions to 4 billions.[10] 50% of their volume now comes from StateFarm, but other parts also come from Desjardin's group insurance (The Personal), from white labels activities with Scotia Bank, from brokerage with Western Financial and finally from activities related to the exclusive agents of Quebec.[11]

Controversies

Its subsidiary Desjardins General Insurance initially refused to pay a disability claim for a UQAM professor with depression, but changed its find after a letter from the claimant went viral. [12][13]

References

  1. ^ a b "Desjardins Assurances séduit grâce aux valeurs de la coopération". www.lesaffaires.com (in French). Retrieved 2018-07-05. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  2. ^ "Le Mouvement Desjardins veut rester un leader au Québec". TVA Nouvelles (in Canadian French). Retrieved 2018-07-05.
  3. ^ ICI.Radio-Canada.ca, Zone Économie -. "Fort McMurray : Desjardins Assurances prévoit verser 50 M$ à des sinistrés". Radio-Canada.ca (in Canadian French). Retrieved 2018-07-05. {{cite web}}: no-break space character in |title= at position 56 (help)
  4. ^ "Desjardins amorce son vaste déploiement numérique par l'assurance des entreprises | Journal de l'assurance". journal-assurance.ca (in French). 2017-08-17. Retrieved 2018-07-05.
  5. ^ "L'assurance auto qui vous suit à la trace - La Presse+". La Presse+ (in Canadian French). 2013-05-19. Retrieved 2018-07-05.
  6. ^ "Desjardins lance un programme de prévention pour les dégâts d'eau". TVA Nouvelles (in Canadian French). Retrieved 2018-07-05.
  7. ^ "Ajusto customers improving driving behaviours and saving money: Desjardins - Telematics in Insurance - Insurance-Canada.ca". archive.insurance-canada.ca. Retrieved 2018-07-09.
  8. ^ "State Farm's brand name to disappear in Canada". Canadian Underwriter. 2017-11-21. Retrieved 2018-06-20.
  9. ^ "Desjardins profitera du savoir-faire de State Farm | Journal de l'assurance". journal-assurance.ca (in French). 2014-01-28. Retrieved 2018-07-05.
  10. ^ "Acquisition de State Farm Canada: le grand coup de Desjardins". Le Soleil (in Canadian French). 2015-10-03. Retrieved 2018-07-05. {{cite news}}: no-break space character in |title= at position 34 (help)
  11. ^ "Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs | Journal de l'assurance". journal-assurance.ca (in French). 2015-05-19. Retrieved 2018-07-05.
  12. ^ "Desjardins to review mental health case after claimant's letter goes viral". The Insurance and Investment Journal. 2018-02-14. Retrieved 2018-06-20.
  13. ^ "Desjardins Insurance revises its decision in Samuel Archibald case". The Insurance and Investment Journal. 2018-03-09. Retrieved 2018-06-20.

See also

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