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| image = How to Get Ahead in Advertising.jpg
| image = How to Get Ahead in Advertising.jpg
| director = [[Bruce Robinson]]
| director = [[Bruce Robinson]]
| producer = David Wimbury<br>[[George Harrison]]<br>[[Denis O'Brien (producer)|Denis O'Brien]]<br>[[Ray Cooper]]
| producer = David Wimbury<br />[[George Harrison]]<br />[[Denis O'Brien (producer)|Denis O'Brien]]<br />[[Ray Cooper]]
| writer = [[Bruce Robinson]]
| writer = [[Bruce Robinson]]
| cinematography = Peter Hannan
| cinematography = Peter Hannan
| starring = [[Richard E. Grant]]<br>[[Rachel Ward]]<br>[[Richard Wilson (Scottish actor)|Richard Wilson]]
| starring = {{Plainlist|
* [[Richard E. Grant]]
* [[Rachel Ward]]
* [[Richard Wilson (Scottish actor)|Richard Wilson]]
}}
| music = {{Plainlist|
| music = {{Plainlist|
* [[Lord David Dundas|David Dundas]]
* [[Lord David Dundas|David Dundas]]
* [[Rick Wentworth]]
* [[Rick Wentworth]]
}}
}}
| studio = [[HandMade Films]]
| studio = [[HandMade Films]]
| distributor = [[Warner Bros.]] (USA)<br>[[Virgin Films]] (UK)
| distributor = [[Warner Bros.]] (USA)<br />[[Virgin Films]] (UK)
| released = {{Film date|1989|05|05|U.S.|df=y}}
| released = {{Film date|1989|05|05|U.S.|df=y}}
| country = United Kingdom
| country = United Kingdom
| runtime = 94 min
| runtime = 94 minutes
| language = English/German
| language = English, German
| budget =
| budget =
| gross = $418,053
| gross = $418,053
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==Plot==
==Plot==
The movie is a [[farce]] about a mentally unstable advertising executive, Denis Dimbleby Bagley (played by Grant), who suffers a nervous breakdown while making an advert for [[pimple]] cream. Ward plays his long-suffering but sympathetic wife. [[Richard Wilson (Scottish actor)|Richard Wilson]] plays John Bristol, Bagley's boss.
The film is a [[farce]] about a mentally unstable advertising executive, Denis Dimbleby Bagley (played by Grant), who suffers a nervous breakdown while making an advert for [[pimple]] cream. Ward plays his long-suffering but sympathetic wife. [[Richard Wilson (Scottish actor)|Richard Wilson]] plays John Bristol, Bagley's boss.


Bagley has a crisis of conscience about the ethics of advertising, which leads to mania. He then develops a [[boil]] on his right shoulder that comes to life with a face and voice. The voice of the boil, although uncredited, is that of Bruce Robinson. The boil takes a cynical and unscrupulous view of the advertising profession in contrast to Bagley's new-found ethical concerns. Eventually, Bagley decides to have the boil removed in hospital but moments before he is taken into the operating room, the boil quickly grows into a replica of Bagley's head (only with a moustache) and covers Bagley's original head, asking doctors to lance it, which is done since nobody has noticed the switch from left to right nor the new moustache. Bagley, now with the boil head, moustache, and personality (the movie's third personification from Grant after the stressed executive and the raving lunatic) returns home to celebrate his wedding anniversary, with the original head merely resembling a boil on his left shoulder. The "boil" eventually withers but doesn't die, yet Bagley resumes his advertising career rejuvenated and ruthless, although without his wife, who decides to leave his new cruel persona.
Bagley has a crisis of conscience about the ethics of advertising, which leads to mania. He then develops a [[boil]] on his right shoulder that comes to life with a face and voice. The voice of the boil, although uncredited, is that of Bruce Robinson. The boil takes a cynical and unscrupulous view of the advertising profession in contrast to Bagley's new-found ethical concerns. Eventually, Bagley decides to have the boil removed in hospital but moments before he is taken into the operating room, the boil quickly grows into a replica of Bagley's head (only with a moustache) and covers Bagley's original head, asking doctors to lance it, which is done since nobody has noticed the switch from left to right nor the new moustache. Bagley, now with the boil head, moustache, and personality (the movie's third personification from Grant after the stressed executive and the raving lunatic) returns home to celebrate his wedding anniversary, with the original head merely resembling a boil on his left shoulder. The "boil" eventually withers but doesn't die, yet Bagley resumes his advertising career rejuvenated and ruthless, although without his wife, who decides to leave his new cruel persona.
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==Reception==
==Reception==
{{Expand section}}
As of September 2019, the film holds a rating of 60% on [[Rotten Tomatoes]] based on 15 critic reviews and a 78% rating by the audience score.<ref>{{cite web|url=https://www.rottentomatoes.com/m/how_to_get_ahead_in_advertising|title=How to Get Ahead in Advertising|publisher=}}</ref> As of the same time frame, the movie holds an IMDB rating of 6.9 <ref>{{cite web |url=https://www.imdb.com/title/tt0097531 |website=Internet Movie Database |publisher=IMDb |title= How to get ahead in Advertising}}</ref>
On [[Rotten Tomatoes]] the film has an approval rating of 60% based on reviews from 15 critics.<ref>{{cite web |url= https://www.rottentomatoes.com/m/how_to_get_ahead_in_advertising |title= How to Get Ahead in Advertising |website= [[Rotten Tomatoes]] |access-date= 30 September 2019 }}</ref>


In an interview with [[Jimmy Kimmel]] in 2019, Richard E. Grant said that [[Jim Carrey]] called him a genius for his work in the film.<ref>{{cite AV media |url=https://www.youtube.com/watch?v=bOCcLfr9EtA |time=1:07 |title=Richard E. Grant on Oscar Nomination, Steve Martin, Star Wars & French Kissing |work=[[Jimmy Kimmel Live!]] |date=8 February 2019 |accessdate=May 30, 2019 }}</ref>
In an interview with [[Jimmy Kimmel]] in 2019, Richard E. Grant said that [[Jim Carrey]] called him a genius for his work in the film.<ref>{{cite AV media |url=https://www.youtube.com/watch?v=bOCcLfr9EtA |time=1:07 |title=Richard E. Grant on Oscar Nomination, Steve Martin, Star Wars & French Kissing |work=[[Jimmy Kimmel Live!]] |date=8 February 2019 |accessdate=May 30, 2019 }}</ref>


==References==
==References==
{{reflist}}
{{Reflist}}


==External links==
==External links==
*{{IMDb title|0097531}}
* {{IMDb title|0097531}}
* {{Amg movie|23554}}
* {{Amg movie|23554}}
*{{Mojo title|howtogetaheadinadvertising}}
* {{Mojo title|howtogetaheadinadvertising}}
*[https://www.criterion.com/current/posts/118-how-to-get-ahead-in-advertising ''How to Get Ahead in Advertising''] an essay by [[Stanley Kauffmann]] at the [[Criterion Collection]]
* [https://www.criterion.com/current/posts/118-how-to-get-ahead-in-advertising ''How to Get Ahead in Advertising''] an essay by [[Stanley Kauffmann]] at the [[Criterion Collection]]



{{Bruce Robinson}}
{{Bruce Robinson}}

Revision as of 20:14, 13 October 2019

How to Get Ahead in Advertising
Directed byBruce Robinson
Written byBruce Robinson
Produced byDavid Wimbury
George Harrison
Denis O'Brien
Ray Cooper
Starring
CinematographyPeter Hannan
Music by
Production
company
Distributed byWarner Bros. (USA)
Virgin Films (UK)
Release date
  • 5 May 1989 (1989-05-05) (U.S.)
Running time
94 minutes
CountryUnited Kingdom
LanguagesEnglish, German
Box office$418,053

How to Get Ahead in Advertising is a 1989 British film written and directed by Bruce Robinson and starring Richard E. Grant and Rachel Ward. The title is a pun and can be literally taken as "How to Get a Head in Advertising".

Plot

The film is a farce about a mentally unstable advertising executive, Denis Dimbleby Bagley (played by Grant), who suffers a nervous breakdown while making an advert for pimple cream. Ward plays his long-suffering but sympathetic wife. Richard Wilson plays John Bristol, Bagley's boss.

Bagley has a crisis of conscience about the ethics of advertising, which leads to mania. He then develops a boil on his right shoulder that comes to life with a face and voice. The voice of the boil, although uncredited, is that of Bruce Robinson. The boil takes a cynical and unscrupulous view of the advertising profession in contrast to Bagley's new-found ethical concerns. Eventually, Bagley decides to have the boil removed in hospital but moments before he is taken into the operating room, the boil quickly grows into a replica of Bagley's head (only with a moustache) and covers Bagley's original head, asking doctors to lance it, which is done since nobody has noticed the switch from left to right nor the new moustache. Bagley, now with the boil head, moustache, and personality (the movie's third personification from Grant after the stressed executive and the raving lunatic) returns home to celebrate his wedding anniversary, with the original head merely resembling a boil on his left shoulder. The "boil" eventually withers but doesn't die, yet Bagley resumes his advertising career rejuvenated and ruthless, although without his wife, who decides to leave his new cruel persona.

Cast

Reception

On Rotten Tomatoes the film has an approval rating of 60% based on reviews from 15 critics.[1]

In an interview with Jimmy Kimmel in 2019, Richard E. Grant said that Jim Carrey called him a genius for his work in the film.[2]

References

  1. ^ "How to Get Ahead in Advertising". Rotten Tomatoes. Retrieved 30 September 2019.
  2. ^ Richard E. Grant on Oscar Nomination, Steve Martin, Star Wars & French Kissing. Jimmy Kimmel Live!. 8 February 2019. Event occurs at 1:07. Retrieved 30 May 2019.