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'''Cogobuy Group PLC.''' known as '''Cogobuy''', is a [[Public company|publicly listed]] company on the Hong Kong Stock Exchange that primarily deals with [[computer]] and [[telecommunication]] hardware. It provides an [[e-commerce]] platform for [[electronic goods]] in China, although the company and its [[subsidiaries]] distribute their products globally. It operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by [[Gross Merchandise Volume|GMV]] in 2013, (Analysis International & CSCI Investment Bank).<ref name=":0">{{Cite web|url=http://www.csci.hk/wp-content/uploads/2016/12/CSCI-Initiation-buy-on-Cogobuy-Group400.hk-A-leading-vertical-e-commerce-platform-serving-the-electronics-manufacturing-industry-in-China-20140901.pdf|title=A leading vertical e-commerce platform serving the electronics manufacturing industry in China|last=Zhang|first=Xu|last2=Fan|first2=Bill|date=1 September 2014|website=China Securities International Research|access-date=|last3=Ng|first3=Wai|archive-url=https://web.archive.org/web/20190219130200/http://www.csci.hk/wp-content/uploads/2016/12/CSCI-Initiation-buy-on-Cogobuy-Group400.hk-A-leading-vertical-e-commerce-platform-serving-the-electronics-manufacturing-industry-in-China-20140901.pdf|archive-date=19 February 2019|url-status=dead}}</ref>
'''Cogobuy Group PLC.''' known as '''Cogobuy''', is a [[Public company|publicly listed]] company on the Hong Kong Stock Exchange that primarily deals with [[computer]] and [[telecommunication]] hardware. It provides an [[e-commerce]] platform for [[electronic goods]] in China, although the company and its [[subsidiaries]] distribute their products globally. It operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by [[Gross Merchandise Volume|GMV]] in 2013, (Analysis International & CSCI Investment Bank).<ref name=":0">{{Cite web|url=http://www.csci.hk/wp-content/uploads/2016/12/CSCI-Initiation-buy-on-Cogobuy-Group400.hk-A-leading-vertical-e-commerce-platform-serving-the-electronics-manufacturing-industry-in-China-20140901.pdf|title=A leading vertical e-commerce platform serving the electronics manufacturing industry in China|last1=Zhang|first1=Xu|last2=Fan|first2=Bill|date=1 September 2014|website=China Securities International Research|access-date=|last3=Ng|first3=Wai|archive-url=https://web.archive.org/web/20190219130200/http://www.csci.hk/wp-content/uploads/2016/12/CSCI-Initiation-buy-on-Cogobuy-Group400.hk-A-leading-vertical-e-commerce-platform-serving-the-electronics-manufacturing-industry-in-China-20140901.pdf|archive-date=19 February 2019|url-status=dead}}</ref>


==History==
==History==


=== 1995–2012: Pre founding ===
=== 1995–2012: Pre founding ===
Cogobuy was founded by [[Jeffrey Kang]] on February, 2012.<ref name="SBI China Capital Financial Services Limited">{{cite web|url=http://www.sbichinacapital.com/daily-report/pdf/MN07172014.pdf|title=Cogobuy Group (0400 HK): A product of fruitful M&A|year=2014|publisher=SBI China Capital Financial Services Limited}}</ref> The founder had previous experience in the electronic component industry in China where, prior to founding Cogobuy, he owned and operated companies which had comparable service offerings.<ref name="Cogobuy E-Commerce Site Enterpreneur Joins China's Billionaires Ranks">{{cite web|url=https://www.forbes.com/sites/russellflannery/2015/05/12/cogobuy-e-commerce-site-enterpreneur-joins-chinas-billionaires-ranks/|title=Cogobuy E-Commerce Site Enterpreneur &#91;sic&#93; Joins China's Billionaires Ranks|year=2015|publisher=[[Forbes]]}}</ref> One such company was Comtech, founded in 1995, which has since become a subsidiary of Cogobuy and has continued its operations.<ref name=":0" />
Cogobuy was founded by [[Jeffrey Kang]] on February, 2012.<ref name="SBI China Capital Financial Services Limited">{{cite web|url=http://www.sbichinacapital.com/daily-report/pdf/MN07172014.pdf|title=Cogobuy Group (0400 HK): A product of fruitful M&A|year=2014|publisher=SBI China Capital Financial Services Limited}}</ref> The founder had previous experience in the electronic component industry in China where, prior to founding Cogobuy, he owned and operated companies which had comparable service offerings.<ref name="Cogobuy E-Commerce Site Enterpreneur Joins China's Billionaires Ranks">{{cite web|url=https://www.forbes.com/sites/russellflannery/2015/05/12/cogobuy-e-commerce-site-enterpreneur-joins-chinas-billionaires-ranks/|title=Cogobuy E-Commerce Site Enterpreneur &#91;sic&#93; Joins China's Billionaires Ranks|year=2015|work=[[Forbes]]}}</ref> One such company was Comtech, founded in 1995, which has since become a subsidiary of Cogobuy and has continued its operations.<ref name=":0" />


=== 2012–2014: Early history ===
=== 2012–2014: Early history ===
Line 64: Line 64:


=== 2014–present: Continued developments ===
=== 2014–present: Continued developments ===
In 2015, Cogobuy and its subsidiary IngDan formed a [[Strategic partnership|strategic cooperation]] with [[Lenovo]] to develop [[Internet of things|IoT]] and Smart Home devices.<ref>{{Cite web|url=https://www.marketscreener.com/COGOBUY-GROUP-16917146/news/Cogobuy-Lenovo-to-Build-Intelligent-Hardware-Ecosystem-20455145/|title=Cogobuy : Lenovo to Build Intelligent Hardware Ecosystem {{!}} MarketScreener|last=MarketScreener|first=|date=2015-05-28|website=www.marketscreener.com|language=en|access-date=2019-01-21}}</ref><ref>{{Cite web|url=https://www.avaval.com/zh-hk/our-experience/143-english/news-feed/2237-1420418-en20418-0|title=艾華迪集團 - Cogobuy Launches Strategic Cooperation with Lenovo to Build Intelligent Hardware Open Ecosystem|last=|first=|date=2015-05-29|website=www.avaval.com|access-date=2019-01-21|archive-url=https://web.archive.org/web/20190121232519/https://www.avaval.com/zh-hk/our-experience/143-english/news-feed/2237-1420418-en20418-0|archive-date=2019-01-21|url-status=dead}}</ref> Prior to the partnership, Lenovo primarily purchased its [[Integrated circuit|IC components]] from Cogobuy.<ref>{{Cite web|url=https://www.digitalcommerce360.com/2016/05/20/sales-surge-56-cogobuys-electronics-marketplaces/|title=Sales surge 56% on Cogobuy's electronics marketplaces|last=Nona|first=Tepper|last2=|date=2016-05-20|website=Digital Commerce 360|language=en-US|access-date=2019-01-21}}</ref>
In 2015, Cogobuy and its subsidiary IngDan formed a [[Strategic partnership|strategic cooperation]] with [[Lenovo]] to develop [[Internet of things|IoT]] and Smart Home devices.<ref>{{Cite web|url=https://www.marketscreener.com/COGOBUY-GROUP-16917146/news/Cogobuy-Lenovo-to-Build-Intelligent-Hardware-Ecosystem-20455145/|title=Cogobuy : Lenovo to Build Intelligent Hardware Ecosystem {{!}} MarketScreener|last=MarketScreener|date=2015-05-28|website=www.marketscreener.com|language=en|access-date=2019-01-21}}</ref><ref>{{Cite web|url=https://www.avaval.com/zh-hk/our-experience/143-english/news-feed/2237-1420418-en20418-0|title=艾華迪集團 - Cogobuy Launches Strategic Cooperation with Lenovo to Build Intelligent Hardware Open Ecosystem|last=|first=|date=2015-05-29|website=www.avaval.com|access-date=2019-01-21|archive-url=https://web.archive.org/web/20190121232519/https://www.avaval.com/zh-hk/our-experience/143-english/news-feed/2237-1420418-en20418-0|archive-date=2019-01-21|url-status=dead}}</ref> Prior to the partnership, Lenovo primarily purchased its [[Integrated circuit|IC components]] from Cogobuy.<ref>{{Cite web|url=https://www.digitalcommerce360.com/2016/05/20/sales-surge-56-cogobuys-electronics-marketplaces/|title=Sales surge 56% on Cogobuy's electronics marketplaces|last=Nona|first=Tepper|date=2016-05-20|website=Digital Commerce 360|language=en-US|access-date=2019-01-21}}</ref>


In 2017, Cogobuy alongside IngDan entered into collaboration with [[Haier]] to develop [[smart appliance]] products.<ref>{{Cite web|url=https://markets.businessinsider.com/news/stocks/cogobuy-enters-booming-voice-controlled-home-appliances-market-1001831563|title=Cogobuy Enters Booming Voice-Controlled Home Appliances Market|last=|first=|date=14 March 2017|website=Business Insider|access-date=}}</ref><ref>{{Cite web|url=https://www.bizjournals.com/prnewswire/press_releases/2017/09/17/HK91440|title=Cogobuy Partners with Samsung ARTIK™ Enhancing its Competitive Edge as a Leading IoT Innovation Platform|last=|first=|date=17 September 2017|website=The Business Journals|access-date=}}</ref>
In 2017, Cogobuy alongside IngDan entered into collaboration with [[Haier]] to develop [[smart appliance]] products.<ref>{{Cite web|url=https://markets.businessinsider.com/news/stocks/cogobuy-enters-booming-voice-controlled-home-appliances-market-1001831563|title=Cogobuy Enters Booming Voice-Controlled Home Appliances Market|last=|first=|date=14 March 2017|website=Business Insider|access-date=}}</ref><ref>{{Cite web|url=https://www.bizjournals.com/prnewswire/press_releases/2017/09/17/HK91440|title=Cogobuy Partners with Samsung ARTIK™ Enhancing its Competitive Edge as a Leading IoT Innovation Platform|last=|first=|date=17 September 2017|website=The Business Journals|access-date=}}</ref>
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In 2013, Cogobuy's online sales increased from RMB$217 million to RMB$3.9 billion (US$35.07 million to US$630.30 million), resulting in approximately 50% marketshare of the Chinese online electronic components market.<ref name="Internet Retailer News">{{cite web|url=https://www.internetretailer.com/2014/07/29/online-electronics-distributor-cogobuy-raises-177-million|title=Chinese online electronics distributor Cogobuy raises $177 million in an IPO|year=2014|publisher=Vertical Web Media}}</ref>
In 2013, Cogobuy's online sales increased from RMB$217 million to RMB$3.9 billion (US$35.07 million to US$630.30 million), resulting in approximately 50% marketshare of the Chinese online electronic components market.<ref name="Internet Retailer News">{{cite web|url=https://www.internetretailer.com/2014/07/29/online-electronics-distributor-cogobuy-raises-177-million|title=Chinese online electronics distributor Cogobuy raises $177 million in an IPO|year=2014|publisher=Vertical Web Media}}</ref>


In 2015, the direct sales platform accounted for 76.1% of the revenue generated by the website, with the online marketplace accounting for 16.3% and the balance resulting from supply chain financing.<ref name="Sales Surge 63% on China’s Cogobuy Electronics Marketplace">{{cite web| title = Sales Surge 63% on China’s Cogobuy Electronics Marketplace| publisher = Internet Retailer News| year = 2015| url = https://www.internetretailer.com/2015/05/22/sales-surge-63-chinas-cogobuy-electronics-marketplace}}</ref>
In 2015, the direct sales platform accounted for 76.1% of the revenue generated by the website, with the online marketplace accounting for 16.3% and the balance resulting from supply chain financing.<ref name="Sales Surge 63% on China’s Cogobuy Electronics Marketplace">{{cite web| title = Sales Surge 63% on China's Cogobuy Electronics Marketplace| publisher = Internet Retailer News| year = 2015| url = https://www.internetretailer.com/2015/05/22/sales-surge-63-chinas-cogobuy-electronics-marketplace}}</ref>


=== CRM Platform ===
=== CRM Platform ===

Revision as of 20:08, 23 October 2020

Cogobuy Group
Native name
科通芯城
Company typePublic
SEHK: 400
IndustryConsumer Electronics
FoundedFebruary, 2012
FounderJeffrey Kang
Headquarters
Shenzhen
,
China
Number of locations
18
Area served
Worldwide
Key people
Jeffrey Kang
(Chairman and CEO)
BrandsCogobuy.com
RevenueIncrease RMB$12.9 billion (2016)
Increase RMB$649 million (2016)
Increase RMB$510 million (2016)
Total assetsIncrease RMB$8.6 billion (2016)
Total equityIncrease RMB$3.7 billion (2016)
Number of employees
750
Subsidiaries
  • IngDan
  • Comtech
  • FOXSAAS
WebsiteCogobuy.com

Cogobuy Group PLC. known as Cogobuy, is a publicly listed company on the Hong Kong Stock Exchange that primarily deals with computer and telecommunication hardware. It provides an e-commerce platform for electronic goods in China, although the company and its subsidiaries distribute their products globally. It operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013, (Analysis International & CSCI Investment Bank).[1]

History

1995–2012: Pre founding

Cogobuy was founded by Jeffrey Kang on February, 2012.[2] The founder had previous experience in the electronic component industry in China where, prior to founding Cogobuy, he owned and operated companies which had comparable service offerings.[3] One such company was Comtech, founded in 1995, which has since become a subsidiary of Cogobuy and has continued its operations.[1]

2012–2014: Early history

After being founded, Cogobuy acquired several entities previously owned by US company Viewtran, which continued their operations in the trading of IC and other electronic components.[4]

In 2014, Cogobuy's stock floated an initial public offering on the Hong Kong Stock Exchange at HK$4.00 per share under the symbol SEHK: 400, raising HK$1.37 billion and underwritten by UBS.[5][6] Over the first year, its stock had a return of 107.75%.[7]

2014–present: Continued developments

In 2015, Cogobuy and its subsidiary IngDan formed a strategic cooperation with Lenovo to develop IoT and Smart Home devices.[8][9] Prior to the partnership, Lenovo primarily purchased its IC components from Cogobuy.[10]

In 2017, Cogobuy alongside IngDan entered into collaboration with Haier to develop smart appliance products.[11][12]

Cogobuy formed a partnership with Toyota in 2019 to collaborate and create a Smart Car Ecosystem to enable better utilisation of smart-car technologies and move in the direction of intelligence-oriented product development.[13]

Products and services

E-Commerce Platform

Cogobuy's e-commerce platform, named Cogobuy.com, includes primarily a direct sales platform and an online marketplace.[14] It serves electronic manufacturers, including small and medium-sized enterprises.[15][16] The online marketplace, launched in 2013, enables third-party merchants sell their products to customers and pay Cogobuy commissions.[17] The direct sales platform instead offers electronic components to customers directly.[18]

In 2013, Cogobuy's online sales increased from RMB$217 million to RMB$3.9 billion (US$35.07 million to US$630.30 million), resulting in approximately 50% marketshare of the Chinese online electronic components market.[19]

In 2015, the direct sales platform accounted for 76.1% of the revenue generated by the website, with the online marketplace accounting for 16.3% and the balance resulting from supply chain financing.[20]

CRM Platform

Cogobuy provides a CRM service primary for Chinese small and medium-sized enterprises through its wholly owned subsidiary FOXSAAS.[21]

References

  1. ^ a b Zhang, Xu; Fan, Bill; Ng, Wai (1 September 2014). "A leading vertical e-commerce platform serving the electronics manufacturing industry in China" (PDF). China Securities International Research. Archived from the original (PDF) on 19 February 2019.
  2. ^ "Cogobuy Group (0400 HK): A product of fruitful M&A" (PDF). SBI China Capital Financial Services Limited. 2014.
  3. ^ "Cogobuy E-Commerce Site Enterpreneur [sic] Joins China's Billionaires Ranks". Forbes. 2015.
  4. ^ "Viewtran Annual Report". U.S. Securities and Exchange Commission. 2014.[permanent dead link‍]
  5. ^ "UBS Coordinated Prospectus 2014" (PDF). UBS. 2014.
  6. ^ "Investors buy Cogobuy story with $177m HK IPO". SBIGlobal Capital. 2014.
  7. ^ "Bloomberg Markets - Cogobuy HK:400". Bloomberg. 2015.
  8. ^ MarketScreener (2015-05-28). "Cogobuy : Lenovo to Build Intelligent Hardware Ecosystem | MarketScreener". www.marketscreener.com. Retrieved 2019-01-21.
  9. ^ "艾華迪集團 - Cogobuy Launches Strategic Cooperation with Lenovo to Build Intelligent Hardware Open Ecosystem". www.avaval.com. 2015-05-29. Archived from the original on 2019-01-21. Retrieved 2019-01-21.
  10. ^ Nona, Tepper (2016-05-20). "Sales surge 56% on Cogobuy's electronics marketplaces". Digital Commerce 360. Retrieved 2019-01-21.
  11. ^ "Cogobuy Enters Booming Voice-Controlled Home Appliances Market". Business Insider. 14 March 2017.
  12. ^ "Cogobuy Partners with Samsung ARTIK™ Enhancing its Competitive Edge as a Leading IoT Innovation Platform". The Business Journals. 17 September 2017.
  13. ^ "INGDAN.com Partners with Toyota to Build New Smart Car Ecosystem That Will Empower Technology Upgrades Across the Automotive Industry". The Wall Street Journal. January 16, 2019.
  14. ^ "Cogobuy Becomes Supply Chain Service Platform of Zhongguancun Science Park". Reuters. 2015.
  15. ^ "M2M Beyond the Enterprise: The Rise of the Connected SME". The Engineer. 2014.
  16. ^ "Main Board Listing Research" (PDF). East Asia Securities Co Finance Holdings. 2014.
  17. ^ "Cogobuy IPO Company Information". etNet News. 2015.
  18. ^ "Cogobuy Implemented A Strategic Cooperation To Jointly Build An Intelligent Hardware Ecosystem". EFY Times. 2015. Archived from the original on 2015-12-22. Retrieved 2015-08-10.
  19. ^ "Chinese online electronics distributor Cogobuy raises $177 million in an IPO". Vertical Web Media. 2014.
  20. ^ "Sales Surge 63% on China's Cogobuy Electronics Marketplace". Internet Retailer News. 2015.
  21. ^ 2016 Annual Report (PDF).
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