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Updating Kleeneze brand
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| website = {{URL|kleeneze.com}}
| website = {{URL|kleeneze.com}}
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'''Kleeneze''' is a homeware company started in 1923, in [[Hanham]], [[Bristol]].
'''Kleeneze''' is a homeware company started in 1923, in [[Hanham]], [[Bristol]]. It began as a door-to-door distributor of high-quality handmade wire brushes. Since then, it has developed into a well-known and highly-regarded name, still concentrating on the products that people love with a focus on innovative and great-value items.


The company's founder, Harry Crook, had emigrated to the [[United States]] with his family several years earlier, and whilst there joined [[Fuller Brush Company|Fuller Brush]] as a sales representative. He returned to Bristol several years later, and started a business making brushes which were sold [[door-to-door]] by salesmen.<ref>{{cite book |last1=Langdon |first1=Ken |title=The 100 Greatest Business Ideas of All Time |date=2004 |publisher=John Wiley & Sons |isbn=9781841126005 |page=55 |url=https://books.google.com/books?id=L9xzpY5K5AcC&q=Harry+Crook+brushes+door+to+door&pg=PA55}}</ref>
The company's founder, Harry Crook, had emigrated to the [[United States]] with his family several years earlier, and whilst there joined [[Fuller Brush Company|Fuller Brush]] as a sales representative. He returned to Bristol several years later, and started a business making brushes which were sold [[door-to-door]] by salesmen.<ref>{{cite book |last1=Langdon |first1=Ken |title=The 100 Greatest Business Ideas of All Time |date=2004 |publisher=John Wiley & Sons |isbn=9781841126005 |page=55 |url=https://books.google.com/books?id=L9xzpY5K5AcC&q=Harry+Crook+brushes+door+to+door&pg=PA55}}</ref>
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Kleeneze went into [[Administration (law)|administration]] under the firm [[FRP Advisory]] on 12 April 2018. According to the administrator, a period of rough trading and operational issues following its 2017 move to Heywood had caused the company to seek a buyer to save the company. At the time, the company reported 140 jobs and 5,000 distributors.<ref>{{cite news|title=Kleeneze retailer in administration|url=https://www.bbc.com/news/business-43746835|access-date=1 May 2018|work=BBC News|date=12 April 2018}}</ref>
Kleeneze went into [[Administration (law)|administration]] under the firm [[FRP Advisory]] on 12 April 2018. According to the administrator, a period of rough trading and operational issues following its 2017 move to Heywood had caused the company to seek a buyer to save the company. At the time, the company reported 140 jobs and 5,000 distributors.<ref>{{cite news|title=Kleeneze retailer in administration|url=https://www.bbc.com/news/business-43746835|access-date=1 May 2018|work=BBC News|date=12 April 2018}}</ref>


In 2018, the brand was purchased by Ultimate Products.<ref>{{Cite web|date=2018-06-26|title=Kleeneze Rights Sold By Charterfields To Ultimate Products|url=https://charterfields.com/charterfields-sells-rights-to-kleeneze-brand/|access-date=2020-12-11|website=Charterfields|language=en-GB}}</ref>
In 2018, the brand was purchased by Ultimate Products.<ref>{{Cite web|date=2018-06-26|title=Kleeneze Rights Sold By Charterfields To Ultimate Products|url=https://charterfields.com/charterfields-sells-rights-to-kleeneze-brand/|access-date=2020-12-11|website=Charterfields|language=en-GB}}</ref> It is now widely available in well-known retailers and online through Amazon. Products include laundry baskets, ironing boards, cleaning equipment, and electricals. Ultimate Products have offices in Oldham (UK), Cologne (Germany) and in the Far East.


==References==
==References==

Revision as of 15:01, 25 January 2021

Kleeneze
IndustryHomeware
Founded1923; 101 years ago (1923) in Hanham, Bristol, England
FounderHarry Crook
ParentEuropean Home Retail (1995-2007)
Findel plc (2007-2015)
JRJR Networks (2015-2018)
Ultimate Products (2018-present)
Websitekleeneze.com

Kleeneze is a homeware company started in 1923, in Hanham, Bristol. It began as a door-to-door distributor of high-quality handmade wire brushes. Since then, it has developed into a well-known and highly-regarded name, still concentrating on the products that people love with a focus on innovative and great-value items.

The company's founder, Harry Crook, had emigrated to the United States with his family several years earlier, and whilst there joined Fuller Brush as a sales representative. He returned to Bristol several years later, and started a business making brushes which were sold door-to-door by salesmen.[1]

In 1995, Kleeneze was bought by European Home Retail (EHR). The company was bought by Findel PLC in 2007, after the collapse of EHR. In 2015, Findel sold Kleeneze to CVSL, an American holding company,[2] as part of their MLM portfolio.

The company remained at its original Hanham site for almost 80 years. In May 2004, the company relocated its headquarters and distribution centre to Warmley. In 2007, after the acquisition by Findel, it was announced that the company would move to Hyndburn.[3][4]

Kleeneze was a founder member of the UK's Direct Selling Association until 2017.[5]

In 2016, funding was obtained from Greater Manchester Combined Authority to set up a warehouse and distribution centre in Rochdale.[6]

Kleeneze went into administration under the firm FRP Advisory on 12 April 2018. According to the administrator, a period of rough trading and operational issues following its 2017 move to Heywood had caused the company to seek a buyer to save the company. At the time, the company reported 140 jobs and 5,000 distributors.[7]

In 2018, the brand was purchased by Ultimate Products.[8] It is now widely available in well-known retailers and online through Amazon. Products include laundry baskets, ironing boards, cleaning equipment, and electricals. Ultimate Products have offices in Oldham (UK), Cologne (Germany) and in the Far East.

References

  1. ^ Langdon, Ken (2004). The 100 Greatest Business Ideas of All Time. John Wiley & Sons. p. 55. ISBN 9781841126005.
  2. ^ "Findel Completes £3.4m Kleeneze Disposal". Insider Media. Retrieved 16 January 2016.
  3. ^ Kleeneze sweeps in with 200 jobs Lancashire Telegraph - 08 Feb 2007
  4. ^ "Kleeneze to close Bristol factory". BBC. Retrieved 16 January 2016.
  5. ^ "Kleeneze Ltd". Direct Selling Association (U.K.). Archived from the original on 25 April 2014. Retrieved 24 April 2014.
  6. ^ "Investment boost for Kleeneze and Optimise Hiring". Manchester Evening News. 31 August 2016. Retrieved 13 September 2016.
  7. ^ "Kleeneze retailer in administration". BBC News. 12 April 2018. Retrieved 1 May 2018.
  8. ^ "Kleeneze Rights Sold By Charterfields To Ultimate Products". Charterfields. 2018-06-26. Retrieved 2020-12-11.


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