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'''Sergio Bucher Rodriguez''' (born November 1963)<ref>[https://beta.companieshouse.gov.uk/officers/nG05EJhAPiAcHnnHptKig0H5Yl0/appointments Companies House]</ref> is a dual-nationality Spanish/Swiss businessman. He became the chief executive of [[Debenhams]] in October 2016, succeeding Michael Sharp. He stepped down in 2019.<ref>https://www.bloomberg.com/news/articles/2019-04-18/debenhams-ceo-bucher-steps-down-following-takeover-by-lenders?srnd=technology-vp</ref>
'''Sergio Bucher Rodriguez''' (born November 1963)<ref>[https://beta.companieshouse.gov.uk/officers/nG05EJhAPiAcHnnHptKig0H5Yl0/appointments Companies House]</ref> is a dual-nationality Spanish/Swiss businessman. He became the chief executive of [[Debenhams]] in October 2016, succeeding Michael Sharp. He stepped down in 2019.<ref>https://www.bloomberg.com/news/articles/2019-04-18/debenhams-ceo-bucher-steps-down-following-takeover-by-lenders?srnd=technology-vp</ref>. He currently serves as Member of the Executive Board for the Otto Group <ref>{{cite web|url=https://www.ottogroup.com/en/about-us/management/Vorstand/Sergio-Bucher.php|title= Sergio Bucher: Member of the Executive Board, Brands and Retail}}</ref> and Non-executive director for Namshi.com in Dubai <ref>{{cite web|url=https://www.crunchbase.com/person/sergio-bucher|title=Crunchbase: Overview of current positions for Sergio Bucher}}</ref>


==Early life==
==Early life==
He is half Spanish and half-Swiss.<ref>{{cite web|url=http://www.retail-week.com/sectors/department-stores/profile-debenhams-unearths-real-find-in-new-boss-sergio-bucher/7007886.fullarticle|title=Profile: Debenhams unearths 'real find' in new boss Sergio Bucher|work=Retail Week}}</ref> He studied Engineering at the [[École Polytechnique Fédérale de Lausanne]].
He is half Spanish and half-Swiss.<ref>{{cite web|url=http://www.retail-week.com/sectors/department-stores/profile-debenhams-unearths-real-find-in-new-boss-sergio-bucher/7007886.fullarticle|title=Profile: Debenhams unearths 'real find' in new boss Sergio Bucher|work=Retail Week}}</ref> He studied Applied Mathematics Engineering at the [[École Polytechnique Fédérale de Lausanne]].


==Career==
==Career==
From 1987 to 1997 he worked for [[DuPont]].He worked from 1998 to 2000 at Grupo [[Cortefiel]] in Spain, then from 2000 to 2003 at [[Inditex]] in Spain where he founded Inditex's lingerie chain [[Oysho]] <ref>{{cite web|url=https://www.lsa-conso.fr/oysho-la-lingerie-en-toute-liberte,81971|title= Oysho, la lingerie en toute liberté|work=LSA. 21 February 2002}}</ref>. From 2004 to 2008 he was general manager for Retail at [[Nike, Inc.]] for [[Europe, the Middle East and Africa|EMEA]], and retail director of Spain and Portugal. He worked from 2009 to 2013 for [[Puma SE]] as general manager of global retail.
From 1987 to 1997 he worked for [[DuPont]].


He worked from 1998 to 2000 at Grupo [[Cortefiel]] in Spain, then from 2000 to 2003 at [[Inditex]] in Spain. From 2004 to 2008 he was general manager for [[Nike, Inc.]] for [[Europe, the Middle East and Africa|EMEA]], and retail director of Spain and Portugal. He worked from 2009 to 2013 for [[Puma SE]] as general manager of global retail. From 2013 to 2016 he headed Amazon's fashion business in Europe.<ref>{{cite web|url=http://www.managementtoday.co.uk/news/1396499/who-debenhams-sergio-bucher/|title=Who is Debenhams CEO Sergio Bucher?|author=Haymarket Business Interactive|publisher=}}</ref>
From 2013 to 2016 he headed Amazon's fashion business in Europe <ref>{{cite web|url=http://www.managementtoday.co.uk/news/1396499/who-debenhams-sergio-bucher/|title=Who is Debenhams CEO Sergio Bucher?|author=Haymarket Business Interactive|publisher=}}</ref> where he centralised fashion activities and opened one of the largest digital content factories in Europe in Shoreditch (London) <ref>{{cite web|url=https://www.retailgazette.co.uk/blog/2014/11/00300-amazon-uk-to-open-a-studio-in-shoreditch/|title= Amazon UK to open a studio in Shoreditch| work=Retail Gazette. 25 November 2014}}</ref>


In May 2016 it was announced that he would become the chief executive of Debenhams in October 2016. <ref>{{cite web|url=https://www.telegraph.co.uk/business/2016/05/26/amazon-executive-to-take-the-reins-at-debenhams/|title=Amazon executive to take the reins at Debenhams|date=26 May 2016|work=The Telegraph}}</ref> Sergio Bucher was at the helm for three years.<ref>{{cite news |title=Debenhams boss steps down with £700,000 payoff |url=https://www.theguardian.com/business/2019/apr/18/debenhams-boss-steps-down-with-700000-payoff |work=the Guardian |date=18 April 2019 |language=en}}</ref>
===Debenhams===

In May 2016 it was announced that he would become the chief executive of Debenhams in October 2016, on a salary of £700,000.<ref>{{cite web|url=https://www.telegraph.co.uk/business/2016/05/26/amazon-executive-to-take-the-reins-at-debenhams/|title=Amazon executive to take the reins at Debenhams|date=26 May 2016|work=The Telegraph}}</ref> Sergio Bucher was at the helm for two years and presided over its collapse into administration.<ref>{{cite news |title=Debenhams boss steps down with £700,000 payoff |url=https://www.theguardian.com/business/2019/apr/18/debenhams-boss-steps-down-with-700000-payoff |work=the Guardian |date=18 April 2019 |language=en}}</ref>
In February 2020, he joined the Otto Group ([[Otto_GmbH]]) as Member of the Executive Board for Retail and Brands <ref>{{cite web|url=https://ww.fashionnetwork.com/news/Ex-debenhams-chief-sergio-bucher-joins-germany-s-otto,1172771.html|title= Ex-Debenhams chief Sergio Bucher joins Germany's Otto| work=Fashion Network. 7 January 2020}}</ref> where he oversees a portfolio of multichannel companies such as [[Crate_%26_Barrel]], [[Freemans]] & [[Grattan_plc]], [[Manufactum]] or the sourcing operations of the Otto Group.

On top of acting as the Chairman of the Board of the companies in his portfolio at the Otto Group, he also sits on the Board of Hermes UK and Namshi.com in Dubai <ref>{{cite web|url=https://www.crunchbase.com/person/sergio-bucher|title=Crunchbase: Overview of current positions for Sergio Bucher}}</ref>





Revision as of 08:53, 25 March 2021

Sergio Bucher Rodriguez (born November 1963)[1] is a dual-nationality Spanish/Swiss businessman. He became the chief executive of Debenhams in October 2016, succeeding Michael Sharp. He stepped down in 2019.[2]. He currently serves as Member of the Executive Board for the Otto Group [3] and Non-executive director for Namshi.com in Dubai [4]

Early life

He is half Spanish and half-Swiss.[5] He studied Applied Mathematics Engineering at the École Polytechnique Fédérale de Lausanne.

Career

From 1987 to 1997 he worked for DuPont.He worked from 1998 to 2000 at Grupo Cortefiel in Spain, then from 2000 to 2003 at Inditex in Spain where he founded Inditex's lingerie chain Oysho [6]. From 2004 to 2008 he was general manager for Retail at Nike, Inc. for EMEA, and retail director of Spain and Portugal. He worked from 2009 to 2013 for Puma SE as general manager of global retail.

From 2013 to 2016 he headed Amazon's fashion business in Europe [7] where he centralised fashion activities and opened one of the largest digital content factories in Europe in Shoreditch (London) [8]

In May 2016 it was announced that he would become the chief executive of Debenhams in October 2016. [9] Sergio Bucher was at the helm for three years.[10]

In February 2020, he joined the Otto Group (Otto_GmbH) as Member of the Executive Board for Retail and Brands [11] where he oversees a portfolio of multichannel companies such as Crate_&_Barrel, Freemans & Grattan_plc, Manufactum or the sourcing operations of the Otto Group.

On top of acting as the Chairman of the Board of the companies in his portfolio at the Otto Group, he also sits on the Board of Hermes UK and Namshi.com in Dubai [12]


References

  1. ^ Companies House
  2. ^ https://www.bloomberg.com/news/articles/2019-04-18/debenhams-ceo-bucher-steps-down-following-takeover-by-lenders?srnd=technology-vp
  3. ^ "Sergio Bucher: Member of the Executive Board, Brands and Retail".
  4. ^ "Crunchbase: Overview of current positions for Sergio Bucher".
  5. ^ "Profile: Debenhams unearths 'real find' in new boss Sergio Bucher". Retail Week.
  6. ^ "Oysho, la lingerie en toute liberté". LSA. 21 February 2002.
  7. ^ Haymarket Business Interactive. "Who is Debenhams CEO Sergio Bucher?". {{cite web}}: |author= has generic name (help)
  8. ^ "Amazon UK to open a studio in Shoreditch". Retail Gazette. 25 November 2014.
  9. ^ "Amazon executive to take the reins at Debenhams". The Telegraph. 26 May 2016.
  10. ^ "Debenhams boss steps down with £700,000 payoff". the Guardian. 18 April 2019.
  11. ^ "Ex-Debenhams chief Sergio Bucher joins Germany's Otto". Fashion Network. 7 January 2020.
  12. ^ "Crunchbase: Overview of current positions for Sergio Bucher".
Business positions
Preceded by Chief Executive of Debenhams
October 2016 -
Succeeded by
Incumbent