User:AidanCOMM2311/Social network advertising

Strategy 

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Consumer-to-Consumer Marketing

User-generated content/Influencer marketing, also known as UGC is one of the best strategies being taken advantage of by all sizes of companies from large corporations to startups. Social media has created large communities, marketers have used this as an opportunity to sponsor the leaders of such communities. This usually happens with advertising managers for The influencer communicating with the companies to organize the UGC for a profit. Companies can target specific communities that would be interested in purchasing the product, this is not the only benifit but the online culture in these communities often look up to the inluencer making consumers want what they have as well.

Advantages

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Disadvantages

• Social network advertising heavily relies on the social media model; to be interactive with customers and viewers meaning someone must be responsible for the communication that is required to meet the social media model.
• This can take a long time, thus need to have the interactivity continuing even with a small audience. This means using resources for up keeping the media account and expecting a good return to come with the potential of no return.
• Advertisements must ensure that their Account is verified and does not have fraudulent or fake accounts with there brand. Solving this requires much effort to track possible use of the trademark. Leaving these artifacts can damage the reputation and receive poor reviews.
• Different social media platforms have rules, that the company wishing to post advertisements on, must be followed. These rules must be abide by with all media, commercials, adverts, promotions and so on.
• Similar to different platforms, advertising rules can change on the site due to the country that the app is being used in.
• Anonymity is comes with the online culture. Companies have a chance to be dishonest about the products but for success, like all, must gain approval and ensure the deals are real and what they are advertising.
• Sponsors of social media accounts are liable for all actions made by the sponsored person. This means contracts and monitoring the content. This is real risk for companies when facilitating themselves with a influencer(Influencer marketing).
• Risk of high scale hatred and negative feedback is a possibility by becoming a fad to make fun of or hate on. Even by people who have not tried the product. All it takes is one trend to happen. This can be bad in some cases but some may consider this good as it does get the name of the brand out in the community whether negative or positive.

References