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Revision as of 17:28, 19 January 2007

Levi's logo.
Levi's logo.

Levi's is a brand of riveted denim jeans manufactured by Levi Strauss & Co.

History

Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners in the California Gold Rush, where he arrived in 1853, manufacture of denim overalls only began in the 1870s.

Modern jeans began to appear in the 1920s.

By the 1990s, the brand was facing competition from other brands and cheaper products from overseas. Production facilities in Canada and the United States closed and supply of finished products came from places like China, Hong Kong, India, Bangladesh, Vietnam, Lesotho, Dominican Republic, Colombia, Mexico and the Philippines.

Today Levi's retail operations are broken up into regional bases:

Products

Levi's product lines include:

  • Red Tab
  • Sta-Prest - discontinued
  • Silver Tab (this line started in 1990 and is marketed to a more fashion-forward demographic; the last five years this line got a make-over to resemble an urbanwear look rather than the traditional Levi's look)
  • Dockers
  • Levi Strauss
  • Type 1 - discontinued but still available in Asia
  • Engineered Jeans - discontinued in America but still available in Asia and Europe
  • Circle R
  • Red Loop
  • Levi's Vintage Clothing（L.V.C)
  • Levi Strauss Signature
  • Next Cube Blue Print (N3BP)
  • Capital E
  • Two Horse brand - discontinued
  • Levi’s Lady Style
  • Edison
  • Black
  • Blue

Denim giant Levi Strauss has designed a pair of jeans, called RedWire DLX Jeans, able to control a wearer's Apple iPod music player. The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones. To be launched in August 2006, the jeans will cost approximately $250. Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans. No details of how exactly the owner will be able to wash them have been released.

In 2000, the "Launderette" advert for Levi's 501s was named the 6th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4, a UK Based Television channel & newspaper.

Styles

  • 002 Loose Fit
  • 012 Standard Shaped Jean
  • 013 Action Shaped
  • 014 Bell Shaped
  • 015 Cigarette Shaped
  • 022 Icon Skirt (women)
  • 062 American Shaped (women)
  • 063 Pillar Shaped (women)
  • 064 Lily Shaped (women)
  • 065 Pencil Shaped
  • 101
  • 127 Icon Shoe Cut
  • 129 Icon Loose
  • 131 Unisex Standard Fit
  • 132 ICON Unisex Blue Cinch
  • 136 Shoe cut
  • 186 Lanky Bone
  • 200
  • 202
  • 207 Levi's Work Loose
  • 209 Levi's Work Standard
  • 300 Standard Sta-Prest
  • 501 Button Fly
  • 503 Skinny (women)
  • 504 Slouch Straight (women)
  • 505 Straight Leg
  • 506 Standard
  • 11506 Levi's Fashion Standard
  • 15506 Seasonal Standard
  • 21506 Levi's Work Standard
  • 22506
  • 40506
  • 507 Boot Cut (Men)
  • 508 Loose (Men)
  • 509 Loose (Men)
  • 16509
  • 21509
  • 40509
  • 511 Skinny Jean (men)
  • 11511 Levi's Fashion Slim
  • 15511 Seasonal Slim
  • 512 Boot Cut (Men)
  • 513
  • 514 Slim (men)
  • 514 Slouch Boot Cut (women)
  • 515 Boot Cut (women)
  • 516 Slim Fit (discontinued)
  • 517 Boot Cut (men)
  • 518 Superlow Boot Cut (women)
  • 519 Flared (women)(discontinued)
  • 519 Flared (women)(discontinued)
  • 522 Stretch (men)
  • 524 Classic Straight Cut (men)
  • 525 Boot Cut (women)
  • 527 Low Boot (men)
  • 529 Slim Boot Cut (Women)
  • 529 Low Straight (men)(discontinued)
  • 539 Comfort Straight (men)
  • 542 Low Straight/Low Flared (women)
  • 544 Boot Cut (women)
  • 550 Relax Fit
  • 551 Flare (women)
  • 555 Relax Fit Straight (discontinued)
  • 556 "Billie May" Regular Fit (women)
  • 557 "Eve" Square-Cut (women)
  • 558 "Patty Anne" Slim Fit (women)
  • 559 "Marissa" Square-Cut Boot (women)
  • 560 Comfort Fit (men)
  • 565 Wide Leg, Loose Fit (women)
  • 567 Loose Boot Cut (men)
  • 569 Loose Straight (men)
  • 570 Straight Fit (women)
  • 571 Slim Fit (women)
  • 572 Boot Cut (women)
  • 573 Loose Fit (women)
  • 576 Loose Fit (women)
  • 579 "Bobby Anne" Skinny
  • 581 Boot Cut (men)
  • 584 Boot Cut stretch (men)
  • 631 Carpenter
  • 636 Cargo
  • 646 Capital E Vintage Flared (women)
  • 674
  • 700 Regular Straight
  • 701 New Slim Fit
  • 702 Loose Fit
  • 709 Slim Straight
  • 710 Drainpipe Low Super Slim
  • 712 Low Bootcut
  • 715 Rockin Bootcut Low bootcut
  • 751 Standard Fit
  • 717 Rockin Straight Low Straight
  • 901 Tapered (men)
  • 907 Twisted Boot cut (men)
  • 927 Boot Cut (men)
  • 5000 Regular (men)
  • 5005 Skinny (men)
  • 5003 Comfort (men)
  • 1013 Stealth Bootcut (women)
  • 1014 Straight Fit (women)
  • 1030 Culotte (women)
  • 1031 City Loose Fit (women)
  • 1032 Slimline Pencil Skirt (women)
  • 1034 Midi Panel Skirt (women)
  • 1036 Super Slim Fit (women)
  • Capital E 501
  • Capital E Tapered (men)
  • Capital E Skimmer Skinny (women)
  • Capital E Back Pocket Flap (men)
  • Capital E Skinner (men)
  • Capital E Stacked Skinny
  • Capital E Hesher (men)
  • Capital E Matchstick (men)
  • Capital E Ruler (women)
  • Capital E Swank (women)
  • Capital E cuffed Crop (women)
  • Capital E Pencil Skirt (women)
  • Capital E Long Shorts (women)
  • Premium City Straight (women)
  • Type 1 Iconic Fit
  • Type 1 Real Loose
  • Type 1 Tough Boot

Trivia

In early 2006, Levi Strauss & Co. was the high bidder in an eBay auction for an authentic pair of original Levi's 501 blue jeans, paying around $100,000 for the item (Economist, 2006).

See also

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