CAID (technology): Difference between revisions
Content deleted Content added
Apple's Identifer for Advertisers |
|||
| Line 1: | Line 1: | ||
'''CAID''' is an advertising technology developed by the [[China Advertising Association]] to circumvent [[web tracking]] restrictions set by [[Apple Inc.|Apple]]. CAID was developed by the state-supported, 2,000-member association to identify users when |
'''CAID''' is an advertising technology developed by the [[China Advertising Association]] to circumvent [[web tracking]] restrictions set by [[Apple Inc.|Apple]]. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's [[Identifer for Advertisers]] ("IDFA") is unavailable. Besides a free demo, the technology was unimplemented as of March 2021 and Apple was aware but had yet to address the effort.<ref>{{Cite web |last1=McGee |first1=Patrick |last2=Yang |first2=Yuan |title=TikTok wants to keep tracking iPhone users with state-backed workaround |work=[[Ars Technica]] |date=2021-03-16 |url=https://arstechnica.com/gadgets/2021/03/chinas-tech-giants-test-way-around-apples-new-privacy-rules/ |language=en-us |accessdate=2021-03-28 |df=mdy-all }}</ref> Public release is unannounced but anticipated later in the month.<ref>{{Cite web |last1=Sharma |first1=Mayank |title=Some of China’s biggest technology companies are trying to bypass Apple’s new privacy rules |work=TechRadar |date=2021-03-17 |url=https://www.techradar.com/news/some-of-chinas-biggest-technology-companies-are-trying-to-bypass-apples-new-privacy-rules |language=en |accessdate=2021-03-28 |df=mdy-all }}</ref> |
||
== References == |
== References == |
||
Revision as of 11:29, 1 May 2021
CAID is an advertising technology developed by the China Advertising Association to circumvent web tracking restrictions set by Apple. CAID was developed by the state-supported, 2,000-member association to identify users when Apple's Identifer for Advertisers ("IDFA") is unavailable. Besides a free demo, the technology was unimplemented as of March 2021 and Apple was aware but had yet to address the effort.[1] Public release is unannounced but anticipated later in the month.[2]
References
- ^ McGee, Patrick; Yang, Yuan (March 16, 2021). "TikTok wants to keep tracking iPhone users with state-backed workaround". Ars Technica. Retrieved March 28, 2021.
- ^ Sharma, Mayank (March 17, 2021). "Some of China's biggest technology companies are trying to bypass Apple's new privacy rules". TechRadar. Retrieved March 28, 2021.
Further reading
- Higgins, Patience Haggin and Tim (March 26, 2021). "Apple's Move to Block User Tracking Spawns New Digital Ad Strategies". Wall Street Journal. ISSN 0099-9660.