The Wine Group: Difference between revisions
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{{Infobox company |
{{Infobox company |
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| name = The Wine Group |
| name = The Wine Group |
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| logo = |
| logo = TWG LOGO-01.png |
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| type = [[Private company|Management-owned]] |
| type = [[Private company|Management-owned]] |
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| key_people =Cate Hardy ([[Chief executive officer|CEO]]) |
| key_people =Cate Hardy ([[Chief executive officer|CEO]]) |
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Revision as of 18:05, 10 May 2021
 | This article relies largely or entirely on a single source. (June 2019) |
 | This article contains promotional content. (April 2021) |
| File:TWG LOGO-01.png | |
| Company type | Management-owned |
|---|---|
| Industry | Winemaking |
| Founded | 1981 |
| Headquarters | Livermore, CA, USA |
Key people | Cate Hardy (CEO) |
| Products |
|
| Website | www.thewinegroup.com |
The Wine Group (TWG) is the world's 2nd largest wine producer[1] by volume with 53 million cases annually.[2] Founded in 1981, TWG is a management-owned organization consisting of vineyards, wineries, bottling and production facilities throughout California – as well as in New York and Australia.
Brands
The Wine Group produces over 100 brands including: Franzia, Cupcake, Cupcake LightHearted, 7 Deadly, Chloe, Imagery, Benziger, AVA Grace, Tribute and many others.
Management
As of 2021, key management includes:[3]
Cate Hardy, Chief Executive Officer
John Sutton, Chief Financial Officer
Jeff Dubiel, Chief Marketing Officer
Brott Ritzel, Chief Operating Officer
Jim Evans, Chief Sales Officer
Keith Bauman, Chief Legal and Human Resources Officer
Amy Hoopes, Chief Strategy and Growth Officer
History
The TWG story began in Ripon, California back in 1906 when a young Italian immigrant couple, purchased 80 acres of land and planted their first vineyard. Giuseppe and Teresa Franzia, sold their grapes and shipped them by train to customers in Chicago and the East Coast. At the same time, they were also growing their family – five sons and two daughters. As one of California Central Valley’s most successful growers, the Franzia’s were also doing a fair amount of socializing. Prominent people of the day, including A.P. Giannini, founder of the Bank of Italy, later the Bank of America, would stop by and enjoy Teresa’s homemade pastas paired with Giuseppe’s wines.
Then Prohibition hit. The frustration took its toll on Giuseppe and this period found him spending six months of every year in Italy. Meanwhile, Teresa kept busy. Recognizing opportunity, as soon as prohibition was repealed, she went to San Francisco, met with A.P. Giannini, secured a $60,000 loan against the family vineyards, and started the Franzia Brothers Winery.[4]
In 1973, the Franzia Brothers sold their winery to Coca-Cola Bottling of New York, which also owned the Mogen David Wine Company. The company hired Art Ciocca as the CEO of their new wine division. By the summer of 1981, Coca-Cola Bottling was ready to sell, and sensing opportunity again, Art and six of his employee-partners, formed The Wine Group and purchased the assets, including Franzia, Mogen David and Tribuno Vermouth.
With the sale, The Wine Group lost the purchasing power of Coca-Cola, and its volume discount for glass, which made it impossible to compete against larger volume wineries. So, with that same entrepreneurial spirit that they were founded on, The Wine Group gambled on new packaging, the bag-in- box, and today, Franzia Box Wine is one of the most popular wines in the world![5]
In 2002, Concannon Winery joined The Wine Group portfolio.[6] With a rich history dating back to 1883, Concannon’s leadership in establishing Cabernet Sauvignon in California, was a perfect fit as The Wine Group moved into the premium wine market. TWG’s expansion into premium wine continued with the 2014 launch of Chloe Wine Collection, and again in 2015, acquiring Sonoma Valley’s Benziger Family Winery.[7]
Cupcake LightHearted, Ava Grace, Imagery, and Tribute are their most recent launches, while recent acquisitions include 7 Deadly and Beso del Sol. The Wine Group also entered into a licensing agreement to sell Beringer Main & Vine, Beringer Founders' Estate, Coastal Vineyards, Meridian.[8]
See also
References
- ^ "PCC Markets CEO Cate Hardy leaving to run huge wine company". Seattle Times.
{{cite news}}: CS1 maint: url-status (link) - ^ Quackenbush, Jeff (April 17, 2018). "The Wine Group CEO talks expansion to 'premium-plus' brands to reach millennials". North Bay Business Journal. Retrieved January 4, 2021.
{{cite news}}: CS1 maint: url-status (link) - ^ "Our Leadership". The Wine Group. Retrieved January 4, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "Franzia History".
{{cite web}}: CS1 maint: url-status (link) - ^ Cranston, Emma (December 18, 2020). "These Are The 30 Most Popular Wine Brands in America". Vine Pair.
{{cite news}}: CS1 maint: url-status (link) - ^ "The Wine Group buys Concannon Vineyard". San Francisco Business Journal. August 30, 2002.
{{cite news}}: CS1 maint: url-status (link) - ^ Fish, Tim (June 9, 2015). "The Wine Group buys Sonoma's Benziger Winery". Wine Spectator.
{{cite news}}: CS1 maint: url-status (link) - ^ "Wine Industry Advisor".