DWLL: Difference between revisions
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===2006–Present: Mellow 947=== |
===2006–Present: Mellow 947=== |
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In mid-2006, |
In mid-2006, after Mellow Touch 94.7 signed off, it changed its brand to '''Mellow 947''' ("ninety-four-seven"), dropping the "Touch" brand from the network and switched to an [[Adult Top 40]] format. This new branding now carries a new slogan called "Sounds Good" as it continues its adherence to playing good music. Its programs now generally aim to bring out the mellow side of pop-alternative and light rock music fans. Since then, the station has enjoyed success, amidst the change in the radio landscape and it is this change that Mellow 947 is riding up on today. It also opened its doors to student DJs via ''School of Jocks''. Among its special programs were ''Sunday In Time'', a Sunday program that aired songs from the 70s & 80s; ''Decade'', a Thursday program that featured songs from the 90s; and ''Nice & Slow'', a Sunday night program that played easy listening music.<ref name="mellow-history"/> |
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In the beginning of 2019, the 90s was integrated to its regular playlist, hence expanding its format and audience reach. Along with the reorganization of its programs, the station adopted another slogan "All Hits" as it now focuses more on content. Its current format is [[Adult Top 40]]/[[Soft Adult Contemporary]]. On July 6, 2019, the station relaunched its old program called ''Straight From The Heart'', which airs [[easy listening]] music from the 70s, 80s & 90s on weekends, resembling that of the format during the Mellow Touch era. On November 2020, it launched ''Mellow Midweek Special'' (bearing the same name of an old program with a different format; added the word "Special"), this time, featuring predominantly upbeat songs from the 70s, 80s & 90s every Wednesday. |
In the beginning of 2019, the 90s was integrated to its regular playlist, hence expanding its format and audience reach. Along with the reorganization of its programs, the station adopted another slogan "All Hits" as it now focuses more on content. Its current format is [[Adult Top 40]]/[[Soft Adult Contemporary]]. On July 6, 2019, the station relaunched its old program called ''Straight From The Heart'', which airs [[easy listening]] music from the 70s, 80s & 90s on weekends, resembling that of the format during the Mellow Touch era. On November 2020, it launched ''Mellow Midweek Special'' (bearing the same name of an old program with a different format; added the word "Special"), this time, featuring predominantly upbeat songs from the 70s, 80s & 90s every Wednesday. |
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Revision as of 23:18, 17 May 2021
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| Broadcast area | Mega Manila and surrounding areas |
|---|---|
| Frequency | 94.7 MHz |
| Branding | Mellow 947 |
| Programming | |
| Language(s) | English |
| Format | Adult Top 40, Soft AC, OPM |
| Ownership | |
| Owner | FBS Radio Network |
| DWBL 1242, DWSS 1494 | |
| History | |
First air date | February 23, 1973 |
Call sign meaning | Luis & Leonida Vera (original owners) |
| Technical information | |
Licensing authority | NTC |
| Power | 25,000 watts |
| ERP | 72,620 watts |
| Links | |
| Webcast | Listen Live |
| Website | www |
DWLL (94.7 FM), broadcasting as Mellow 947 or All Hits Mellow 947, is a radio station owned and operated by FBS Radio Network. The station's studio and transmitter are located at Unit 908, Paragon Plaza, EDSA, Mandaluyong.[1]
History
1973–2006: Mellow Touch 94.7
The station began its broadcast in 1973 (when the Philippines was under Martial Law) as WLL 94.7 or Mellow Touch 94.7, as the Philippines' pioneering easy listening/soft adult contemporary station that only relied on spinners and a newscaster in its programming. While the early days of FM radio were seemingly blaring, Mellow Touch's programming approach capitalized more on music, minus the talk. It has, since, established itself as the station for relaxing and feel good music.[2] This formula proved to be successful as other radio stations followed suit.
At that time, their studios were at the now-demolished PHILCOMCEN building in Pasig.
Former DWBL disc jockey Butch Gonzales provided pre-recorded voiceovers to bridge segues between songs and to serve the purpose of occasional time-checks, usually at the "Top" and "Bottom" of certain hours of each day. Gonzales' voice also became the Mellow Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a walk in the park" or "a bike ride along the boulevard", every hour as the station ID and jingle played. The sound of his voice instantly translated to soft sentimental music that was clearly associated with the mellow music of this FM station at the time.[3][4] The station's top of the hour ID became one of the most recognizable radio anthems on Philippine FM radio. The jingle, with the lyrics "You are the minstrel... and I your guitar..." was produced by Dallas based TM Studios (formerly TM Productions). The lyrics from this syndicated radio branding image were specifically altered and customized to meet Mellow Touch's programming philosophy called "The Mellow Sound." [5] The jingle, would then to become the station's most iconic trademark.
In 1994, to keep up with the times, the station instituted a major reformat by accommodating on-air jocks. Scott Free (Drew Domingo in real life, who is currently the Station Manager), Harry Maze, Ted Bear and Riz Taylor were the first deejays to go onboard. Ruth Cabal (formerly of GMA News, now on CNN Philippines) became one of its first lady newscasters replacing long-time newscaster Ernie Fresnido. Despite the emergence of deejays in its format, the station maintained its programming objective of less talk, more music to this day.
Among its most notable programs were Mellow Midweek, a Thursday special that featured the station’s greatest love songs from the 70s, 80s and 90s; Straight From The Heart, a Sunday special that highlighted its classic easy listening staples from the 70s and 80s. These two specials, considered as benchmark classics, became famous for their characteristic style of playing songs consecutively (usually for an hour) that have the same words in the title, thus, evoking an interaction in between songs. Avid listeners call this signature style as "sagutan" in Filipino. Other noteworthy specials included Planet Soul, a Friday night program that played 70s, 80s and 90s classic urban music; Extreme, a Saturday night program that featured classic 70s and 80s upbeat and new wave music; Afternoon Cruise, its pioneering and longest running program that plays acoustic music and features live performances during early weekday afternoons. Mellow Touch 94.7 signed off and Mellow 94.7 was launched in 2006.
2006–Present: Mellow 947
In mid-2006, after Mellow Touch 94.7 signed off, it changed its brand to Mellow 947 ("ninety-four-seven"), dropping the "Touch" brand from the network and switched to an Adult Top 40 format. This new branding now carries a new slogan called "Sounds Good" as it continues its adherence to playing good music. Its programs now generally aim to bring out the mellow side of pop-alternative and light rock music fans. Since then, the station has enjoyed success, amidst the change in the radio landscape and it is this change that Mellow 947 is riding up on today. It also opened its doors to student DJs via School of Jocks. Among its special programs were Sunday In Time, a Sunday program that aired songs from the 70s & 80s; Decade, a Thursday program that featured songs from the 90s; and Nice & Slow, a Sunday night program that played easy listening music.[3]
In the beginning of 2019, the 90s was integrated to its regular playlist, hence expanding its format and audience reach. Along with the reorganization of its programs, the station adopted another slogan "All Hits" as it now focuses more on content. Its current format is Adult Top 40/Soft Adult Contemporary. On July 6, 2019, the station relaunched its old program called Straight From The Heart, which airs easy listening music from the 70s, 80s & 90s on weekends, resembling that of the format during the Mellow Touch era. On November 2020, it launched Mellow Midweek Special (bearing the same name of an old program with a different format; added the word "Special"), this time, featuring predominantly upbeat songs from the 70s, 80s & 90s every Wednesday.
References
- ^ Tadalan, Charmaine (December 25, 2018). "Bill renewing FBS Radio franchise filed at House". BusinessWorld. Retrieved August 18, 2020.
- ^ Glodove, Vinci (2019). "Batang 90s". PSICOM Publishing. Retrieved August 15, 2020 – via Google Books.
- ^ a b Team Orange (November 6, 2017). "Mellow 94.7 Is Taking Radio To A New Level". Orange Magazine. Retrieved September 7, 2018.
- ^ "Sounds good". Manila Bulletin. November 3, 2017. Retrieved October 4, 2018.
- ^ "The Mellow Sound". Jingle Samplers. Retrieved February 2, 2021.
External links