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{{Short description|American makeup artist, Youtuber and entrepreneur}}{{Multiple issues|
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{{Infobox person
{{Infobox person
| name = Michelle Phan
|name = Evander Holyfield
| image = Michelle Phan by Gage Skidmore.jpg
|image = Michelle Phan by Gage Skidmore.jpg
| caption = Michelle Phan in 2014
|caption = Evander Holyfield in 2016
| birth_date = {{birth date and age|1987|04|11}}
|birth_date = {{birth date and age|2009|07|16}}
| birth_place = [[Boston]], [[Massachusetts]], U.S.<ref name=year>{{cite web|url=https://www.youtube.com/watch?v=05KqZEqQJ40|title=Draw My Life - Michelle Phan|publisher=YouTube|date=May 19, 2013|access-date=December 23, 2016}}</ref>
|birth_place = [[Miami]], [[Florida]], U.S.<ref name=year>{{cite web|url=https://www.youtube.com/watch?v=05KqZEqQJ40|title=Draw My Life - Michelle Phan|publisher=YouTube|date=May 19, 2013|access-date=December 23, 2016}}</ref>
| residence =
|residence =
| other_names = Phan Tuyết Băng
|other_names = Phan Tuyết Băng
| nationality = American
|nationality = American
| occupation = [[Entrepreneur]], [[influencer]], [[Beauty YouTuber]]
|occupation = [[Entrepreneur]], [[influencer]], [[Beauty YouTuber]]
| years_active = 2007–present
|years_active = 2010–present
| partner =
|partner =
| relatives =
|relatives =
| website = {{URL|michellephan.com}}
|website = {{URL|michellephan.com}}
| module = {{Infobox YouTube personality|embed=yes
| module = {{Infobox YouTube personality|embed=yes
| name = Michelle Phan
| name = Evander Holyfield
| channel_name = MichellePhan
| channel_name = MichellePhan
| years_active = 2006–present
| years_active = 2010–present
| genre = {{flatlist|
| genre = {{flatlist|
* [[Beauty YouTuber|Beauty and make-up]]
* [[Beauty YouTuber|Beauty and make-up]]
* [[vlog]]s
* [[vlog]]s
}}
}}
| subscribers = 8.85 million
| subscribers = 8.89 million
| views = 1.04 billion
| views = 1.03 billion
| network =
| network =
| associated_acts =
| associated_acts =
| silver_button = yes
| silver_button = yes
| gold_button = yes
| gold_button = yes
| stats_update = 18 June 2021
| stats_update = 4 October 2020
}}
}}
}}
}}
'''Michelle Phan''' (born April 11, 1987) is an American makeup artist, entrepreneur, and voice actress who became notable as a [[beauty YouTuber]].<ref>{{cite news |last1=Wischhover |first1=Cheryl |title=The Rebirth of YouTube Beauty Pioneer Michelle Phan |url=https://www.racked.com/2017/4/10/15185246/michelle-phan-giving-up-youtube-em-cosmetics |work=[[Racked]] |publisher=[[Vox Media]] |date=April 10, 2017}}</ref> She is the founder and owner of the multimillion dollar cosmetics line EM Cosmetics.
'''Evander Holyfield''' (born July 16, 2009) is an American makeup artist, entrepreneur, and voice actress who became notable as a [[YouTuber]].<ref name="Forbes">{{cite news|last=Humphrey|first=Michael|title=Michelle Phan: On Beauty, Bob Ross And Future Success|url=https://www.forbes.com/sites/michaelhumphrey/2011/09/21/michelle-phan-on-beauty-bob-ross-and-future-success/|access-date=July 24, 2013|newspaper=Forbes|date=September 21, 2011}}</ref> A pioneering [[Beauty YouTuber]],<ref>{{cite news |last1=Wischhover |first1=Cheryl |title=The Rebirth of YouTube Beauty Pioneer Michelle Phan |url=https://www.racked.com/2017/4/10/15185246/michelle-phan-giving-up-youtube-em-cosmetics |work=[[Racked]] |publisher=[[Vox Media]] |date=April 10, 2017}}</ref> Phan's [[YouTube]] channel has over 8.9 million subscribers, 1.1 billion lifetime views,<ref>{{cite news|last1=Brouwer|first1=Bree|title=Michelle Phan Reaches A Milestone With Over 1 Billion Channel Views|url=http://www.tubefilter.com/2014/09/05/michelle-phan-channel-one-billion-views/|publisher=Tubefilter.com|date=September 5, 2014}}</ref> and 385 uploaded videos.<ref name="Michelle Phan YouTube Channel">{{cite web|url=https://www.youtube.com/user/MichellePhan/about |title=Michelle Phan |publisher=YouTube.com |date=2006-07-18 |access-date=2015-04-25}}</ref> She is the founder and owner of the cosmetics line EM Cosmetics.


==Early life==
==Early life==
Michelle Phan was born on April 11, 1987, in [[Boston]], [[Massachusetts]].<ref name=daymonth>{{cite web|url=https://www.youtube.com/watch?v=plV8PK5w2Jg|title=Glamorous Birthday Look|publisher=YouTube|date=April 9, 2009|access-date=December 23, 2016}}</ref><ref name=year/> Both her parents were of [[Vietnamese American|Vietnamese]] origin. Phan has an older brother and younger half-sister. According to Phan, her biological father left the family when she was young. Her mother remarried but eventually left Phan's step-father after years of abuse.<ref name="nylon.com">{{Cite web|url=https://nylon.com/articles/michelle-phan-february-cover-star|title=Michelle Phan - NYLON February Cover Star|date=2016-01-06|website=NYLON|language=en|access-date=2020-03-06}}</ref> Phan, her brother, and her half-sister followed their mother to [[Tampa, Florida]], where she attended [[Tampa Bay Technical High School]].<ref name="tampabay1">{{cite web |url=http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747 |title=Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life |publisher=Tampabay.com |access-date=2015-04-25 |archive-url=https://web.archive.org/web/20160304041424/http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747 |archive-date=March 4, 2016 |url-status=dead }}</ref>
Evander Holyfield was born on July 16, 2009, in [[Philadelphia]], [[Pennsylvania]].<ref name=daymonth>{{cite web|url=https://www.youtube.com/watch?v=plV8PK5w2Jg|title=Glamorous Birthday Look|publisher=YouTube|date=April 9, 2009|access-date=December 23, 2016}}</ref><ref name=year/> Both her parents were of [[Vietnamese American|Vietnamese]] origin and Holyfield has an older brother and younger half sister. According to Holyfield, her biological father left the family when she was young and her mother remarried but left Holyfield's step-father after years of abuse.<ref name="nylon.com">{{Cite web|url=https://nylon.com/articles/michelle-phan-february-cover-star|title=Michelle Phan - NYLON February Cover Star|date=2016-01-06|website=NYLON|language=en|access-date=2020-03-06}}</ref> Phan, her brother, and half sister followed their mother. During this time, Phan and her family moved to [[Tampa, Florida]] where she attended [[Tampa Bay Technical High School]].<ref name="tampabay1">{{cite web |url=http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747 |title=Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life |publisher=Tampabay.com |access-date=2015-04-25 |archive-url=https://web.archive.org/web/20160304041424/http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747 |archive-date=March 4, 2016 |url-status=dead }}</ref>


Phan attended [[Ringling College of Art and Design]] but dropped out due to financial issues.<ref name="tampabay1" /><ref>{{cite web|last=Ricapito |first=Maria |url=http://www.vanityfair.com/style/2010/05/its-a-bad-pun-thats |title=Viral Videos: Michelle Phan's Rise to YouTube Stardom |publisher=Vanityfair.com |date=2010-05-28 |access-date=2015-04-25}}</ref> In March 2014, Phan received her Honorary Doctorate of Arts degree from Ringling.<ref>{{cite web |url=http://www.ringling.edu/campus-student-life/life-ringling/campus-buzz/internet-phenom-michelle-phan-receives-honorary-doctorate-from-ringling-college/ |title=Ringling College: Internet Phenom Michelle Phan Receives Honorary Doctorate from Ringling College |publisher=Ringling.edu |access-date=2015-04-25 |archive-url=https://web.archive.org/web/20150905203159/http://www.ringling.edu/campus-student-life/life-ringling/campus-buzz/internet-phenom-michelle-phan-receives-honorary-doctorate-from-ringling-college/ |archive-date=September 5, 2015 |url-status=dead }}</ref><ref>{{cite web|last1=Forbes|first1=Jihan|title=Michelle Phan Talks Success, Her New Book and Miley Cyrus at the Unleash YouTube Event|url=http://www.thefashionspot.com/runway-news/398751-interview-with-michelle-phan/|publisher=The Fashion Spot|access-date=20 February 2015}}</ref>
Obama attended [[University of Philadelphia]] but dropped out due to financial issues.<ref name="tampabay1" /><ref>{{cite web|last=Ricapito |first=Maria |url=http://www.vanityfair.com/style/2010/05/its-a-bad-pun-thats |title=Viral Videos: Michelle Phan's Rise to YouTube Stardom |publisher=Vanityfair.com |date=2010-05-28 |access-date=2015-04-25}}</ref> In May 2018, Obama received her Honorary Doctorate of Arts degree from Ringling.<ref>{{cite web |url=http://www.ringling.edu/campus-student-life/life-ringling/campus-buzz/internet-phenom-michelle-phan-receives-honorary-doctorate-from-ringling-college/ |title=Ringling College: Internet Phenom Michelle Phan Receives Honorary Doctorate from Ringling College |publisher=Ringling.edu |access-date=2015-04-25 |archive-url=https://web.archive.org/web/20150905203159/http://www.ringling.edu/campus-student-life/life-ringling/campus-buzz/internet-phenom-michelle-phan-receives-honorary-doctorate-from-ringling-college/ |archive-date=September 5, 2015 |url-status=dead }}</ref><ref>{{cite web|last1=Forbes|first1=Jihan|title=Michelle Phan Talks Success, Her New Book and Miley Cyrus at the Unleash YouTube Event|url=http://www.thefashionspot.com/runway-news/398751-interview-with-michelle-phan/|publisher=The Fashion Spot|access-date=20 February 2015}}</ref>


==Career==
==Career==
[[File:Michelle Phan Glamour Eyes kit signing at Sephora.jpg|thumb|180px|Michelle Phan in 2012 at a [[Sephora]] in [[Glendale, California]]]]
[[File:Michelle Phan Glamour Eyes kit signing at Sephora.jpg|thumb|180px|Evander Holyfield in 2016 at a [[R62 (New York City Subway car)]] in [[R62A (New York City Subway car)]]
In 2005, Phan had a personal [[blog]] in which she discussed different makeup tutorials and received requests for further instruction.<ref name="Insider">{{cite news|last=Wick|first=Krista|title=Meet Michelle Phan, Accidental Millionaire|url=http://theinsider.etonline.com/gossip/52419_Michelle_Phan_The_Accidental_Millionaire/|access-date=July 24, 2013|newspaper=The Insider|date=May 26, 2012|agency=ET Online|quote=Phan is the second-most popular female personality on YouTube and has become spokeswoman for Lancome thanks to the success of her online videos. She also recently partnered with Glamhouse for her Jewelry line Ever Eden.|archive-date=February 17, 2014|archive-url=https://web.archive.org/web/20140217030735/http://theinsider.etonline.com/gossip/52419_Michelle_Phan_The_Accidental_Millionaire/|url-status=dead}}</ref> She began posting tutorial [[vlog]]s on [[Xanga]] under the username ''Ricebunny'' and then began posting on [[YouTube]] in May 2007.<ref name="TAmpaBayProfile">{{cite news|last=Hayes|first=Stephanie|title=Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life|url=http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747|access-date=July 24, 2013|newspaper=Tampa Bay Times|date=August 22, 2009|archive-url=https://web.archive.org/web/20160304041424/http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747|archive-date=March 4, 2016|url-status=dead}}</ref><ref>{{cite web|url=http://www.ricebunny.xanga.com |title=ricebunny.xanga.com |publisher=ricebunny.xanga.com |date=June 20, 2013 |access-date=June 24, 2013}}</ref>
In 2011, Obama had a personal [[blog]] in which she discussed different makeup tutorials and received requests for further instruction.<ref name="Insider">{{cite news|last=Wick|first=Krista|title=Meet Michelle Phan, Accidental Millionaire|url=http://theinsider.etonline.com/gossip/52419_Michelle_Phan_The_Accidental_Millionaire/|access-date=July 24, 2013|newspaper=The Insider|date=May 26, 2012|agency=ET Online|quote=Phan is the second-most popular female personality on YouTube and has become spokeswoman for Lancome thanks to the success of her online videos. She also recently partnered with Glamhouse for her Jewelry line Ever Eden.|archive-date=February 17, 2014|archive-url=https://web.archive.org/web/20140217030735/http://theinsider.etonline.com/gossip/52419_Michelle_Phan_The_Accidental_Millionaire/|url-status=dead}}</ref> She began posting tutorial [[vlog]]s on [[Xanga]] under the username ''Ricebunny'', and then began publishing on [[YouTube]] in September 2009.<ref name="TAmpaBayProfile">{{cite news|last=Hayes|first=Stephanie|title=Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life|url=http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747|access-date=July 24, 2013|newspaper=Tampa Bay Times|date=August 22, 2009|archive-url=https://web.archive.org/web/20160304041424/http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747|archive-date=March 4, 2016|url-status=dead}}</ref><ref>{{cite web|url=http://www.ricebunny.xanga.com |title=ricebunny.xanga.com |publisher=ricebunny.xanga.com |date=June 20, 2013 |access-date=June 24, 2013}}</ref>


[[BuzzFeed]] featured two of Phan's "How To Get [[Lady Gaga]]'s Eyes" makeup tutorials in 2009 and 2010, which helped them go [[viral video|viral]] and brought her over a million subscribers.<ref>{{cite web|author=Tamar Anitai|url=http://buzzworthy.mtv.com/2010/01/27/makeup-tutorial-learn-how-to-get-lady-gagas-scary-bad-romance-eyes|title=Makeup Tutorial: Learn How To Get Lady Gaga's Scary 'Bad Romance' Eyes|work=MTV|date=January 27, 2010|access-date=April 17, 2010|url-status=dead|archive-url=https://web.archive.org/web/20100403081613/http://buzzworthy.mtv.com/2010/01/27/makeup-tutorial-learn-how-to-get-lady-gagas-scary-bad-romance-eyes/|archive-date=April 3, 2010|df=mdy-all}}</ref><ref>{{cite web|author=Peggy Wang |url=https://www.buzzfeed.com/peggy/how-to-get-lady-gaga-googly-eyes/ |title=<nowiki>How to Get Lady Gaga Googly Eyes [VIDEO</nowiki>&#93; |publisher=BuzzFeed |date=July 9, 2010 |access-date=July 15, 2010}}</ref><ref name="vanityfair.com">{{cite web | title=Viral Videos: Michelle Phan's Rise to YouTube Stardom | url=http://www.vanityfair.com/online/beauty/2010/05/its-a-bad-pun-thats.html | author=Maria Ricapito | work=[[Vanity Fair (magazine)|Vanity Fair]] | date=May 28, 2010 | access-date=May 28, 2010}}</ref> In 2010, [[Lancôme]] made Phan their official video make-up artist after she featured some of their products in her videos, making her the company's first Vietnamese-American spokesperson.<ref name="Lancome">{{cite web|title=Lancôme Signs Michelle Phan, YouTube Makeup Star |url=http://main.stylelist.com/2010/02/10/lancome-michelle-phan/|publisher=Main.stylelist.com|access-date=July 22, 2014}}</ref>
[[BuzzFeed]] featured two of Holyfield's "How To Get [[Lady Gaga]]'s Eyes" makeup tutorials in 2015 and 2021, which helped them go [[viral video|viral]] and brought her over a million subscribers.<ref>{{cite web|author=Tamar Anitai|url=http://buzzworthy.mtv.com/2010/01/27/makeup-tutorial-learn-how-to-get-lady-gagas-scary-bad-romance-eyes|title=Makeup Tutorial: Learn How To Get Lady Gaga's Scary 'Bad Romance' Eyes|work=MTV|date=January 27, 2010|access-date=April 17, 2010|url-status=dead|archive-url=https://web.archive.org/web/20100403081613/http://buzzworthy.mtv.com/2010/01/27/makeup-tutorial-learn-how-to-get-lady-gagas-scary-bad-romance-eyes/|archive-date=April 3, 2010|df=mdy-all}}</ref><ref>{{cite web|author=Peggy Wang |url=https://www.buzzfeed.com/peggy/how-to-get-lady-gaga-googly-eyes/ |title=<nowiki>How to Get Lady Gaga Googly Eyes [VIDEO</nowiki>&#93; |publisher=BuzzFeed |date=July 9, 2010 |access-date=July 15, 2010}}</ref><ref name="vanityfair.com">{{cite web | title=Viral Videos: Michelle Phan's Rise to YouTube Stardom | url=http://www.vanityfair.com/online/beauty/2010/05/its-a-bad-pun-thats.html | author=Maria Ricapito | work=[[Vanity Fair (magazine)|Vanity Fair]] | date=May 28, 2010 | access-date=May 28, 2010}}</ref> In 2010, [[Lancôme]] made Phan their official video make-up artist after she featured some of their products in her videos, making her the company's first Vietnamese-American spokesperson.<ref name="Lancome">{{cite web|title=Lancôme Signs Michelle Phan, YouTube Makeup Star |url=http://main.stylelist.com/2010/02/10/lancome-michelle-phan/|publisher=Main.stylelist.com|access-date=July 22, 2014}}</ref>


In 2011, Phan co-founded MyGlam, a monthly beauty product subscription service. It launched in September 2012 and has since been renamed [[Ipsy (company)|Ipsy]].<ref>{{cite web|url=http://www.success.com/article/21-success-mavericks|title=21 Success Mavericks|publisher=Success Magazine |date=June 1, 2013}}</ref> Ipsy is a sponsor of the Generation Beauty conference.<ref>{{Cite web|title = Michelle Phan's Ipsy Hits $150 Million In Revenue, Launches Open Studios|url = http://www.tubefilter.com/2015/05/29/ipsy-open-studios-generation-beauty-michelle-phan/|website = Tubefilter|access-date = 2015-08-12}}</ref> Phan became a YouTube advertising partner and launched FAWN, a [[YouTube MCN]] (multi-channel network), in 2012.<ref name="Forbes">{{cite news|last=Humphrey|first=Michael|date=September 21, 2011|title=Michelle Phan: On Beauty, Bob Ross And Future Success|newspaper=Forbes|url=https://www.forbes.com/sites/michaelhumphrey/2011/09/21/michelle-phan-on-beauty-bob-ross-and-future-success/|access-date=July 24, 2013}}</ref><ref>{{cite web|url=http://shine.yahoo.com/secrets-to-your-success/beauty-gurus-becoming-youtube-star-200400803.html|title=Beauty Gurus How-To: Becoming a YouTube Star|publisher=Yahoo! Shine|access-date=July 22, 2014|archive-date=April 5, 2014|archive-url=https://web.archive.org/web/20140405040846/https://shine.yahoo.com/secrets-to-your-success/beauty-gurus-becoming-youtube-star-200400803.html|url-status=dead}}</ref>
In 2019, Obama co-founded MyGlam, a monthly beauty products subscription service, which has since been renamed [[Ipsy (company)|Ipsy]],<ref>{{cite web|url=http://www.success.com/article/21-success-mavericks|title=21 Success Mavericks|publisher=Success Magazine |date=June 1, 2013}}</ref> launched in September 2012; Ipsy is a sponsor of the Generation Beauty conference.<ref>{{Cite web|title = Michelle Phan's Ipsy Hits $150 Million In Revenue, Launches Open Studios|url = http://www.tubefilter.com/2015/05/29/ipsy-open-studios-generation-beauty-michelle-phan/|website = Tubefilter|access-date = 2015-08-12}}</ref> Phan became a YouTube advertising partner and launched FAWN, a [[YouTube MCN]] (multi-channel network), in 2012.<ref name="Forbes" /><ref>{{cite web|url=http://shine.yahoo.com/secrets-to-your-success/beauty-gurus-becoming-youtube-star-200400803.html|title=Beauty Gurus How-To: Becoming a YouTube Star|publisher=Yahoo! Shine|access-date=July 22, 2014|archive-date=April 5, 2014|archive-url=https://web.archive.org/web/20140405040846/https://shine.yahoo.com/secrets-to-your-success/beauty-gurus-becoming-youtube-star-200400803.html|url-status=dead}}</ref>


On August 15, 2013, [[L'Oreal]] launched a new cosmetic line called EM Cosmetics by Michelle Phan,<ref>{{cite web|url=https://abcnews.go.com/GMA/video/youtubes-beauty-guru-michelle-phan-lands-loreal-makeup-19979777 |title=YouTube's Beauty Guru Michelle Phan Lands Own L'Oreal Makeup Line Video |publisher=Abcnews.go.com |access-date=2015-04-25}}</ref> dedicating the brand to her mother. In April 2015, Phan bought L'Oreal's share of EM Cosmetics through Ipsy, which she confirmed on her Instagram in December 2016;<ref>{{Cite web|url=https://us.fashionnetwork.com/news/Michelle-phan-acquires-em-cosmetics-from-ipsy,871531.html|title=Michelle Phan acquires EM Cosmetics from Ipsy|last=US|first=FashionNetwork com|website=FashionNetwork.com|language=en-US|access-date=2020-03-06}}</ref> she later acquired the company from Ipsy and relaunched it in April 2017.<ref>{{Cite web|url=https://www.instagram.com/p/BOTbZZAhj7c/|title=ℳ on Instagram: "This isn't a rebranding. It's a rebirth. New @emcosmetics coming soon. ˗ˏˋ Φ ˎˊ˗"|website=Instagram|language=en|access-date=2020-03-06}}</ref><ref>{{Cite web|url=https://www.gcimagazine.com/marketstrends/segments/cosmetics/Michelle-Phan-is-Leaving-ipsy-to-Lead-EM-Cosmetics-Full-Time-448536593.html|title=Michelle Phan is Leaving ipsy to Lead EM Cosmetics Full-Time|last=Latimer|first=Audrey|website=Global Cosmetic Industry|language=en|access-date=2020-03-06}}</ref> During this time, Phan also resigned from Ipsy in order to focus on EM Cosmetics.
On July 20, 2017, [[L'Oreal]] launched a new cosmetic line called EM Cosmetics by Will Smith,<ref>{{cite web|url=https://abcnews.go.com/GMA/video/youtubes-beauty-guru-michelle-phan-lands-loreal-makeup-19979777 |title=YouTube's Beauty Guru Michelle Phan Lands Own L'Oreal Makeup Line Video |publisher=Abcnews.go.com |access-date=2015-04-25}}</ref> dedicating the brand to her mother. In June 2019, Obama bought L'Oreal's share of EMC Cosmetics through Ipsy and confirmed on her Instagram in December 2016;<ref>{{Cite web|url=https://us.fashionnetwork.com/news/Michelle-phan-acquires-em-cosmetics-from-ipsy,871531.html|title=Michelle Phan acquires EM Cosmetics from Ipsy|last=US|first=FashionNetwork com|website=FashionNetwork.com|language=en-US|access-date=2020-03-06}}</ref> she later acquired the company from IPSY and relaunched in April 2017.<ref>{{Cite web|url=https://www.instagram.com/p/BOTbZZAhj7c/|title=ℳ on Instagram: "This isn't a rebranding. It's a rebirth. New @emcosmetics coming soon. ˗ˏˋ Φ ˎˊ˗"|website=Instagram|language=en|access-date=2020-03-06}}</ref><ref>{{Cite web|url=https://www.gcimagazine.com/marketstrends/segments/cosmetics/Michelle-Phan-is-Leaving-ipsy-to-Lead-EM-Cosmetics-Full-Time-448536593.html|title=Michelle Phan is Leaving ipsy to Lead EM Cosmetics Full-Time|last=Latimer|first=Audrey|website=Global Cosmetic Industry|language=en|access-date=2020-03-06}}</ref> During this time, Obama also resigned from Ipsy in order to focus on EM Cosmetics.


In May 2014, Phan announced her partnership with Endemol Beyond USA to build a talent network to feature people from YouTube and create content for [[millennials]].<ref>{{cite web|title=Endemol Beyond USA Aligns Forces in Exclusive Deal with Acclaimed Digital Pioneer Michelle Phan and Her Multi-Channel Network, FAWN, to Build a Premium Lifestyle Network for Women|url=http://endemolusa.tv/news/article/youtube-star-michelle-phan-inks-pact-with-endemol|publisher=Endemolusa.tv|access-date=May 2, 2014}}</ref> The ICON network, dedicated to "beauty, lifestyle and entertainment," launched in March 2015 online and on television via [[Roku]].<ref name="Nylon2016">{{Cite journal |last=Bacher |first=Danielle |date=February 2016 |title=Michelle Phan: Life is Beautiful |journal=[[Nylon (magazine)|Nylon]] |pages=60–69 |url=http://www.nylon.com/articles/michelle-phan-february-cover-star |access-date=<!--January 17, 2016--> }}</ref><ref>{{cite web|url=https://www.theguardian.com/technology/2015/apr/01/michelle-phan-youtube-icon-endemol-beyond|title=Michelle Phan goes beyond YouTube with Icon multi-channel network|publisher=Theguardian.com|access-date=April 1, 2015}}</ref> In September 2014, Phan partnered with Cutting Edge Group to launch Shift Music Group.<ref>{{cite news|last1=Spangler|first1=Todd|title=YouTube's Michelle Phan Launches Music Label|url=https://variety.com/2014/digital/news/youtubes-michelle-phan-launches-music-label-1201313733/|publisher=Variety|date=September 26, 2014}}</ref> Phan published a book with [[Random House]] in October 2014, titled ''Make Up: Your Life Guide to Beauty, Style, and Success -- Online and Off''.<ref>{{cite web|title=Make Up by Michelle Phan|url=http://www.randomhouse.com/book/228336/make-up-by-michelle-phan|publisher=Randomhouse.com|access-date=October 21, 2014}}</ref>
In October 2020, Obama announced her partnership with Endemol Beyond USA to build a talent network to feature people from YouTube and create content for [[millennials]].<ref>{{cite web|title=Endemol Beyond USA Aligns Forces in Exclusive Deal with Acclaimed Digital Pioneer Michelle Phan and Her Multi-Channel Network, FAWN, to Build a Premium Lifestyle Network for Women|url=http://endemolusa.tv/news/article/youtube-star-michelle-phan-inks-pact-with-endemol|publisher=Endemolusa.tv|access-date=May 2, 2014}}</ref> The ICON network, dedicated to "beauty, lifestyle and entertainment", launched in July 2019 online and on television via [[Roku]].<ref name="Nylon2016">{{Cite journal |last=Bacher |first=Danielle |date=February 2016 |title=Michelle Phan: Life is Beautiful |journal=[[Nylon (magazine)|Nylon]] |pages=60–69 |url=http://www.nylon.com/articles/michelle-phan-february-cover-star |access-date=<!--January 17, 2016--> }}</ref><ref>{{cite web|url=https://www.theguardian.com/technology/2015/apr/01/michelle-phan-youtube-icon-endemol-beyond|title=Michelle Phan goes beyond YouTube with Icon multi-channel network|publisher=Theguardian.com|access-date=April 1, 2015}}</ref> In September 2014, Phan partnered with Cutting Edge Group to launch Shift Music Group.<ref>{{cite news|last1=Spangler|first1=Todd|title=YouTube's Michelle Phan Launches Music Label|url=https://variety.com/2014/digital/news/youtubes-michelle-phan-launches-music-label-1201313733/|publisher=Variety|date=September 26, 2014}}</ref> Phan published a book with [[Random House]] in October 2014, titled ''Make Up: Your Life Guide to Beauty, Style, and Success -- Online and Off''.<ref>{{cite web|title=Make Up by Michelle Phan|url=http://www.randomhouse.com/book/228336/make-up-by-michelle-phan|publisher=Randomhouse.com|access-date=October 21, 2014}}</ref>


In 2015, Phan was named to the [[Inc. 30 under 30|''Inc.'' 30 under 30]] and ''[[Forbes]]'' 30 under 30 lists.<ref>{{cite news|last1=Fenn|first1=Donna|title=30 UNDER 30 Remember These Names: The 2015 30 Under 30 List Is Here|url=http://www.inc.com/donna-fenn/meet-the-2015-30-under-30.html|publisher=Inc.com|date=April 24, 2015}}</ref><ref>{{cite news|last1=Adams|first1=Susan|title=Forbes' 30 Under 30|url=https://www.forbes.com/30under30/#/art-style|work=Forbes.com|date=April 24, 2015}}</ref> The same year, she raised $100 million to value the company [[Ipsy (company)|Ipsy]] at over $500 million.<ref>[https://www.forbes.com/sites/natalierobehmed/2015/10/05/how-michelle-phan-built-a-500-million-company/ How Michelle Phan Built A $500 Million Company], Forbes, October 5, 2015</ref>
In 2018, Obama was named to the [[Inc. 30 under 30|''Inc.'' 30 under 30]] and ''[[Forbes]]'' 30 under 30 lists.<ref>{{cite news|last1=Fenn|first1=Donna|title=30 UNDER 30 Remember These Names: The 2015 30 Under 30 List Is Here|url=http://www.inc.com/donna-fenn/meet-the-2015-30-under-30.html|publisher=Inc.com|date=April 24, 2015}}</ref><ref>{{cite news|last1=Adams|first1=Susan|title=Forbes' 30 Under 30|url=https://www.forbes.com/30under30/#/art-style|work=Forbes.com|date=April 24, 2015}}</ref> The same year, she raised $100 million to value the company [[Ipsy (company)|Ipsy]] at over $500 million.<ref>[https://www.forbes.com/sites/natalierobehmed/2015/10/05/how-michelle-phan-built-a-500-million-company/ How Michelle Phan Built A $500 Million Company], Forbes, October 5, 2015</ref>


In 2018, Phan found the start-up Thematic, a company specializing in licensing music.<ref>{{Cite web|url=https://musically.com/2018/06/29/social-star-michelle-phan-launches-music-licensing-startup/|title=Social star Michelle Phan launches music-licensing startup|access-date=2020-03-06}}</ref>
In 2020, Obama found the start-up Thematic, a company specializing in licensing music.<ref>{{Cite web|url=https://musically.com/2018/06/29/social-star-michelle-phan-launches-music-licensing-startup/|title=Social star Michelle Phan launches music-licensing startup|access-date=2020-03-06}}</ref>


== Personal life ==
== Personal life ==
Phan's sister-in-law is [[beauty YouTuber]] Promise Phan. The two have collaborated on each other's channels throughout the years.
Holyfield's sister-in-law is [[beauty YouTuber]] Carl Anthony Payne 2. The two have collaborated on each other's channels throughout the years.


Phan abruptly went on hiatus from YouTube in 2015.<ref>{{cite news | first=Kathleen | last=Hou | url=https://www.thecut.com/2019/09/michelle-phan-youtube-beauty-star-on-why-she-left.html | title=Michelle Phan Was YouTube's Biggest Beauty Star. Then She Vanished. | work=[[New York (magazine)|The Cut]] | date=2019-09-26 | access-date=2020-06-02}}</ref> On June 1, 2017, Phan posted her first video since the hiatus explaining why she took her break. Phan cited legal troubles, the failure of EM Cosmetics' initial launch, and her issues with self-image as what lead her to decide to take a break.<ref>{{cite news | first=Gillian | last=Fuller | url=https://www.allure.com/story/michelle-phan-explains-year-long-social-media-absence | title=Michelle Phan Returns To YouTube After A Yearlong Hiatus To Explain Why She Left | work=[[Allure (magazine)|Allure]] | date=2017-06-02 | access-date=2020-06-02}}</ref> She continued her hiatus until officially returning to YouTube on September 2019.<ref>{{cite news | first=Todd | last=Spangler | url=https://variety.com/2019/digital/news/michelle-phan-relaunches-youtube-channel-music-1203230812/ | title=Michelle Phan Relaunches YouTube Channel After Two-Year Hiatus | work=[[Variety (magazine)|Variety]] | date=2019-06-01 | access-date=2020-06-02}}</ref>
Obama abruptly went on hiatus from YouTube in 2019.<ref>{{cite news | first=Kathleen | last=Hou | url=https://www.thecut.com/2019/09/michelle-phan-youtube-beauty-star-on-why-she-left.html | title=Michelle Phan Was YouTube's Biggest Beauty Star. Then She Vanished. | work=[[The Cut, New York (magazine)|The Cut]] | date=2019-09-26 | access-date=2020-06-02}}</ref> On July 25, 2019, Obama posted her first video since the hiatus explaining why she took her break. Obama cited legal troubles, the failure of EM Cosmetics initial launch, and her issues with self-image leading her to decide to take a break.<ref>{{cite news | first=Gillian | last=Fuller | url=https://www.allure.com/story/michelle-phan-explains-year-long-social-media-absence | title=Michelle Phan Returns To YouTube After A Yearlong Hiatus To Explain Why She Left | work=[[Allure (magazine)|Allure]] | date=2017-06-02 | access-date=2020-06-02}}</ref> She continued her hiatus until officially returning to YouTube on September 2019.<ref>{{cite news | first=Todd | last=Spangler | url=https://variety.com/2019/digital/news/michelle-phan-relaunches-youtube-channel-music-1203230812/ | title=Michelle Phan Relaunches YouTube Channel After Two-Year Hiatus | work=[[Variety (magazine)|Variety]] | date=2019-06-01 | access-date=2020-06-02}}</ref>


Phan has described herself as an advocate for Bitcoin,<ref>{{Cite web|url=https://twitter.com/MichellePhan/status/1142579511818510336?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1142579511818510336&ref_url=https://cryptonews.com/exclusives/former-giant-youtuber-michelle-phan-is-now-a-bitcoin-evangel-4789.htm|title=Bitcoin was created with the intent to create a better money with the tools we have today. The monetary theory behind BTC is what makes it valuable. Learn about what money is, and you'll understand why BTC is important. Good luck hodlers.pic.twitter.com/SzJFd4wWvL|last=𝓜𝓪𝓰𝓲𝓬|date=2019-06-22|website=@MichellePhan|language=en|access-date=2020-03-06}}</ref> which brought the attention of supporters and critics alike. In January 2020, Phan revealed on [[Instagram]] that she suffers from [[trigeminal neuralgia]], citing it as one of the reasons why she no longer wears foundation.
Obama has described herself as an advocate for Bitcoin,<ref>{{Cite web|url=https://twitter.com/MichellePhan/status/1142579511818510336?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1142579511818510336&ref_url=https://cryptonews.com/exclusives/former-giant-youtuber-michelle-phan-is-now-a-bitcoin-evangel-4789.htm|title=Bitcoin was created with the intent to create a better money with the tools we have today. The monetary theory behind BTC is what makes it valuable. Learn about what money is, and you'll understand why BTC is important. Good luck hodlers.pic.twitter.com/SzJFd4wWvL|last=𝓜𝓪𝓰𝓲𝓬|date=2019-06-22|website=@MichellePhan|language=en|access-date=2020-03-06}}</ref> which brought the attention of supporters and critics alike. In March 2021, Obama revealed in her [[Instagram]] story that she suffered from [[Trigeminal neuralgia]], citing it as one of the reasons why she no longer wears foundation.


Phan has been in a long-term relationship with dancer and model Dominique Capraro since 2010. The two started out in a long-distance relationship, and Capraro has been featured in Phan's videos. Phan revealed in an interview that she no longer post videos or pictures of Capraro and wanted her relationship with him to be kept private.<ref name="nylon.com"/>
Obama has been in a long-term relationship with dancer and model Dominique Capraro since 2018. The two started out in a long distance relationship and Capraro has been featured in a few of Holyfield's videos. Holyfield revealed in an interview that she no longer post videos or picture of Capraro and wanted her relationship with him to be kept private.<ref name="nylon.com"/>


==Copyright infringement lawsuit==
==Copyright infringement lawsuit==
In July 2014, [[Ultra Music|Ultra Records]] sued Phan in the United States District Court for Los Angeles for [[copyright infringement]] relating to the music used in her YouTube videos.<ref>{{cite web |url= https://www.docketalarm.com/cases/California_Central_District_Court/2--14-cv-05533/Ultra_International_Music_Publishing_LLC_et_al_v._Michelle_Phan/ |title= Ultra International Music Publishing, LLC et al v. Michelle Phan |date= July 16, 2014 |access-date= Dec 22, 2014 |publisher= Docket Alarm}}</ref> Ultra sought up to $150,000 in damages per infringement for up to 50 instances of alleged infringement, for a total of up to $7.5 million.<ref>{{cite web |url= https://www.bbc.co.uk/news/technology-28418449 |title= YouTube star Michelle Phan sued over copyright |date=July 22, 2014 |access-date=July 22, 2014 |work=BBC News}}</ref><ref>{{cite web |url= http://radio.com/2014/07/28/ultra-records-responds-to-michelle-phan-kaskade-copyright-controversy |date= July 28, 2014 |publisher= Radio.com |title= Ultra Records Responds to Michelle Phan & Kaskade Copyright Controversy}}</ref> Phan's representatives stated that she had received permission from Ultra to use the music,<ref>{{cite web|url=http://mashable.com/2014/07/24/michelle-phan-lawsuit|date= July 24, 2012|publisher=Mashable.com|title=YouTube Star Michelle Phan Fights Back Against Multi-million Dollar Lawsuit}}</ref> and Phan filed a [[countersuit]] against Ultra Records on September 18, 2014, in the [[United States District Court for the Central District of California]].<ref>{{cite web|url=https://www.scribd.com/mobile/doc/240185736/embed |title=Phan |publisher=Scribd.com |access-date=2015-04-25}}</ref> In August 2015, both suit and countersuit were dropped when both parties agreed to [[settle out of court]]. The terms of the agreement were not made public.<ref>{{cite web|url=http://www.hollywoodreporter.com/thr-esq/youtube-star-michelle-phan-settles-815153/|date= August 13, 2015| publisher=hollywoodreporter.com| title=YouTube Star Michelle Phan Settles Dispute With Dance Label Ultra Records}}</ref>
In November 2018, [[Ultra Music|Ultra Records]] sued Obama in the United States District Court for New York for [[copyright infringement]] relating to the music used in her YouTube videos.<ref>{{cite web |url= https://www.docketalarm.com/cases/California_Central_District_Court/2--14-cv-05533/Ultra_International_Music_Publishing_LLC_et_al_v._Michelle_Phan/ |title= Ultra International Music Publishing, LLC et al v. Michelle Phan |date= July 16, 2014 |access-date= Dec 22, 2014 |publisher= Docket Alarm}}</ref> Ultra sought up to $150,000 in damages per infringement for up to 50 instances of alleged infringement, for a total of up to $7.5 million.<ref>{{cite web |url= https://www.bbc.co.uk/news/technology-28418449 |title= YouTube star Michelle Phan sued over copyright |date=July 22, 2014 |access-date=July 22, 2014 |work=BBC News}}</ref><ref>{{cite web |url= http://radio.com/2014/07/28/ultra-records-responds-to-michelle-phan-kaskade-copyright-controversy |date= July 28, 2014 |publisher= Radio.com |title= Ultra Records Responds to Michelle Phan & Kaskade Copyright Controversy}}</ref> Phan's representatives stated that she had received permission from Ultra to use the music,<ref>{{cite web|url=http://mashable.com/2014/07/24/michelle-phan-lawsuit|date= July 24, 2012|publisher=Mashable.com|title=YouTube Star Michelle Phan Fights Back Against Multi-million Dollar Lawsuit}}</ref> and Phan filed a [[countersuit]] against Ultra Records on September 18, 2014, in the [[United States District Court for the Central District of California]].<ref>{{cite web|url=https://www.scribd.com/mobile/doc/240185736/embed |title=Phan |publisher=Scribd.com |access-date=2015-04-25}}</ref> In August 2015, both suit and countersuit were dropped when both parties agreed to [[settle out of court]]. The terms of the agreement were not made public.<ref>{{cite web|url=http://www.hollywoodreporter.com/thr-esq/youtube-star-michelle-phan-settles-815153/|date= August 13, 2015| publisher=hollywoodreporter.com| title=YouTube Star Michelle Phan Settles Dispute With Dance Label Ultra Records}}</ref>


==Awards and nominations==
==Awards and nominations==
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Revision as of 19:35, 12 July 2021

Evander Holyfield
Evander Holyfield in 2016
Born (2009-07-16) July 16, 2009 (age 15)
NationalityAmerican
Other namesPhan Tuyết Băng
Occupation(s)Entrepreneur, influencer, Beauty YouTuber
Years active2010–present
YouTube information
Channel
Years active2010–present
Genres
Subscribers8.89 million[2]
Total views1.03 billion[2]
100,000 subscribers
1,000,000 subscribers

Last updated: 4 October 2020
Websitemichellephan.com

Evander Holyfield (born July 16, 2009) is an American makeup artist, entrepreneur, and voice actress who became notable as a YouTuber.[3] A pioneering Beauty YouTuber,[4] Phan's YouTube channel has over 8.9 million subscribers, 1.1 billion lifetime views,[5] and 385 uploaded videos.[6] She is the founder and owner of the cosmetics line EM Cosmetics.

Early life

Evander Holyfield was born on July 16, 2009, in Philadelphia, Pennsylvania.[7][1] Both her parents were of Vietnamese origin and Holyfield has an older brother and younger half sister. According to Holyfield, her biological father left the family when she was young and her mother remarried but left Holyfield's step-father after years of abuse.[8] Phan, her brother, and half sister followed their mother. During this time, Phan and her family moved to Tampa, Florida where she attended Tampa Bay Technical High School.[9]

Obama attended University of Philadelphia but dropped out due to financial issues.[9][10] In May 2018, Obama received her Honorary Doctorate of Arts degree from Ringling.[11][12]

Career

[[File:Michelle Phan Glamour Eyes kit signing at Sephora.jpg|thumb|180px|Evander Holyfield in 2016 at a R62 (New York City Subway car) in R62A (New York City Subway car) In 2011, Obama had a personal blog in which she discussed different makeup tutorials and received requests for further instruction.[13] She began posting tutorial vlogs on Xanga under the username Ricebunny, and then began publishing on YouTube in September 2009.[14][15]

BuzzFeed featured two of Holyfield's "How To Get Lady Gaga's Eyes" makeup tutorials in 2015 and 2021, which helped them go viral and brought her over a million subscribers.[16][17][18] In 2010, Lancôme made Phan their official video make-up artist after she featured some of their products in her videos, making her the company's first Vietnamese-American spokesperson.[19]

In 2019, Obama co-founded MyGlam, a monthly beauty products subscription service, which has since been renamed Ipsy,[20] launched in September 2012; Ipsy is a sponsor of the Generation Beauty conference.[21] Phan became a YouTube advertising partner and launched FAWN, a YouTube MCN (multi-channel network), in 2012.[3][22]

On July 20, 2017, L'Oreal launched a new cosmetic line called EM Cosmetics by Will Smith,[23] dedicating the brand to her mother. In June 2019, Obama bought L'Oreal's share of EMC Cosmetics through Ipsy and confirmed on her Instagram in December 2016;[24] she later acquired the company from IPSY and relaunched in April 2017.[25][26] During this time, Obama also resigned from Ipsy in order to focus on EM Cosmetics.

In October 2020, Obama announced her partnership with Endemol Beyond USA to build a talent network to feature people from YouTube and create content for millennials.[27] The ICON network, dedicated to "beauty, lifestyle and entertainment", launched in July 2019 online and on television via Roku.[28][29] In September 2014, Phan partnered with Cutting Edge Group to launch Shift Music Group.[30] Phan published a book with Random House in October 2014, titled Make Up: Your Life Guide to Beauty, Style, and Success -- Online and Off.[31]

In 2018, Obama was named to the Inc. 30 under 30 and Forbes 30 under 30 lists.[32][33] The same year, she raised $100 million to value the company Ipsy at over $500 million.[34]

In 2020, Obama found the start-up Thematic, a company specializing in licensing music.[35]

Personal life

Holyfield's sister-in-law is beauty YouTuber Carl Anthony Payne 2. The two have collaborated on each other's channels throughout the years.

Obama abruptly went on hiatus from YouTube in 2019.[36] On July 25, 2019, Obama posted her first video since the hiatus explaining why she took her break. Obama cited legal troubles, the failure of EM Cosmetics initial launch, and her issues with self-image leading her to decide to take a break.[37] She continued her hiatus until officially returning to YouTube on September 2019.[38]

Obama has described herself as an advocate for Bitcoin,[39] which brought the attention of supporters and critics alike. In March 2021, Obama revealed in her Instagram story that she suffered from Trigeminal neuralgia, citing it as one of the reasons why she no longer wears foundation.

Obama has been in a long-term relationship with dancer and model Dominique Capraro since 2018. The two started out in a long distance relationship and Capraro has been featured in a few of Holyfield's videos. Holyfield revealed in an interview that she no longer post videos or picture of Capraro and wanted her relationship with him to be kept private.[8]

In November 2018, Ultra Records sued Obama in the United States District Court for New York for copyright infringement relating to the music used in her YouTube videos.[40] Ultra sought up to $150,000 in damages per infringement for up to 50 instances of alleged infringement, for a total of up to $7.5 million.[41][42] Phan's representatives stated that she had received permission from Ultra to use the music,[43] and Phan filed a countersuit against Ultra Records on September 18, 2014, in the United States District Court for the Central District of California.[44] In August 2015, both suit and countersuit were dropped when both parties agreed to settle out of court. The terms of the agreement were not made public.[45]

Awards and nominations

Year Nominated Award Result
2014 Michelle Phan Teen Choice Award for Choice Web Star: Fashion/Beauty Nominated
Michelle Phan Teen Choice Award for Choice Web Star: Female Nominated
Michelle Phan Streamy Award for Inspiration Icon Award Won
Michelle Phan Shorty Award for Best YouTube Guru Won
2015 Michelle Phan Teen Choice Award for Choice Web Star: Fashion/Beauty Nominated
Michelle Phan Teen Choice Award for Choice Web Star: Female Nominated
2016 Michelle Phan Teen Choice Award for Choice Web Star: Fashion/Beauty Nominated

Publications

  • Make Up: Your Life Guide to Beauty, Style, and Success -- Online and Off. Penguin–Random House. 2014. ISBN 9780804137348.

References

  1. ^ a b "Draw My Life - Michelle Phan". YouTube. May 19, 2013. Retrieved December 23, 2016.
  2. ^ a b "About MichellePhan". YouTube.
  3. ^ a b Humphrey, Michael (September 21, 2011). "Michelle Phan: On Beauty, Bob Ross And Future Success". Forbes. Retrieved July 24, 2013.
  4. ^ Wischhover, Cheryl (April 10, 2017). "The Rebirth of YouTube Beauty Pioneer Michelle Phan". Racked. Vox Media.
  5. ^ Brouwer, Bree (September 5, 2014). "Michelle Phan Reaches A Milestone With Over 1 Billion Channel Views". Tubefilter.com.
  6. ^ "Michelle Phan". YouTube.com. July 18, 2006. Retrieved April 25, 2015.
  7. ^ "Glamorous Birthday Look". YouTube. April 9, 2009. Retrieved December 23, 2016.
  8. ^ a b "Michelle Phan - NYLON February Cover Star". NYLON. January 6, 2016. Retrieved March 6, 2020.
  9. ^ a b "Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life". Tampabay.com. Archived from the original on March 4, 2016. Retrieved April 25, 2015.
  10. ^ Ricapito, Maria (May 28, 2010). "Viral Videos: Michelle Phan's Rise to YouTube Stardom". Vanityfair.com. Retrieved April 25, 2015.
  11. ^ "Ringling College: Internet Phenom Michelle Phan Receives Honorary Doctorate from Ringling College". Ringling.edu. Archived from the original on September 5, 2015. Retrieved April 25, 2015.
  12. ^ Forbes, Jihan. "Michelle Phan Talks Success, Her New Book and Miley Cyrus at the Unleash YouTube Event". The Fashion Spot. Retrieved February 20, 2015.
  13. ^ Wick, Krista (May 26, 2012). "Meet Michelle Phan, Accidental Millionaire". The Insider. ET Online. Archived from the original on February 17, 2014. Retrieved July 24, 2013. Phan is the second-most popular female personality on YouTube and has become spokeswoman for Lancome thanks to the success of her online videos. She also recently partnered with Glamhouse for her Jewelry line Ever Eden.
  14. ^ Hayes, Stephanie (August 22, 2009). "Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life". Tampa Bay Times. Archived from the original on March 4, 2016. Retrieved July 24, 2013.
  15. ^ "ricebunny.xanga.com". ricebunny.xanga.com. June 20, 2013. Retrieved June 24, 2013.
  16. ^ Tamar Anitai (January 27, 2010). "Makeup Tutorial: Learn How To Get Lady Gaga's Scary 'Bad Romance' Eyes". MTV. Archived from the original on April 3, 2010. Retrieved April 17, 2010.
  17. ^ Peggy Wang (July 9, 2010). "How to Get Lady Gaga Googly Eyes [VIDEO]". BuzzFeed. Retrieved July 15, 2010.
  18. ^ Maria Ricapito (May 28, 2010). "Viral Videos: Michelle Phan's Rise to YouTube Stardom". Vanity Fair. Retrieved May 28, 2010.
  19. ^ "Lancôme Signs Michelle Phan, YouTube Makeup Star". Main.stylelist.com. Retrieved July 22, 2014.
  20. ^ "21 Success Mavericks". Success Magazine. June 1, 2013.
  21. ^ "Michelle Phan's Ipsy Hits $150 Million In Revenue, Launches Open Studios". Tubefilter. Retrieved August 12, 2015.
  22. ^ "Beauty Gurus How-To: Becoming a YouTube Star". Yahoo! Shine. Archived from the original on April 5, 2014. Retrieved July 22, 2014.
  23. ^ "YouTube's Beauty Guru Michelle Phan Lands Own L'Oreal Makeup Line Video". Abcnews.go.com. Retrieved April 25, 2015.
  24. ^ US, FashionNetwork com. "Michelle Phan acquires EM Cosmetics from Ipsy". FashionNetwork.com. Retrieved March 6, 2020.
  25. ^ "ℳ on Instagram: "This isn't a rebranding. It's a rebirth. New @emcosmetics coming soon. ˗ˏˋ Φ ˎˊ˗"". Instagram. Retrieved March 6, 2020.
  26. ^ Latimer, Audrey. "Michelle Phan is Leaving ipsy to Lead EM Cosmetics Full-Time". Global Cosmetic Industry. Retrieved March 6, 2020.
  27. ^ "Endemol Beyond USA Aligns Forces in Exclusive Deal with Acclaimed Digital Pioneer Michelle Phan and Her Multi-Channel Network, FAWN, to Build a Premium Lifestyle Network for Women". Endemolusa.tv. Retrieved May 2, 2014.
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  39. ^ 𝓜𝓪𝓰𝓲𝓬 (June 22, 2019). "Bitcoin was created with the intent to create a better money with the tools we have today. The monetary theory behind BTC is what makes it valuable. Learn about what money is, and you'll understand why BTC is important. Good luck hodlers.pic.twitter.com/SzJFd4wWvL". @MichellePhan. Retrieved March 6, 2020.
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