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{{Multiple issues|
{{DISPLAYTITLE:Moneyfarm}}
{{Orphan|date=September 2016}}

{{More citations needed|date=October 2019}}
Moneyfarm is a '''digital wealth manager''' that offers a [https://www.moneyfarm.com/uk/pricing/ cost-effective] way to invest with actively managed [[Portfolio (finance)|portfolios]] and investment consultants, attracting experienced investors keen to delegate. With an [https://www.moneyfarm.com/ online platform] and an [https://apps.apple.com/gb/app/moneyfarm-investing/id1077847035 app], Moneyfarm combines human empathy and financial expertise with the efficiency of technology to deliver [https://www.moneyfarm.com/uk/investment-advice/ personal advice] and investment solution to every user.
}}

Headquartered in [[London]], Moneyfarm is one of the largest digital wealth management companies in Europe regulated by the [[Financial Conduct Authority|FCA]]<ref>{{cite web|date=1990-01-01|title=MFM Investment Ltd is authorised and regulated by the Financial Conduct Authority as an Investment Advisor and Investment Management Company. Authorization no. 629539|url=https://register.fca.org.uk/ShPo_FirmDetailsPage?id=001b000000aQtQkAAK|url-status=live|access-date=2016-06-12|publisher=Register.fca.org.uk}}</ref> and also authorised by [[Commissione Nazionale per le Società e la Borsa|CONSOB]] to provide investment services in Italy.<ref>{{Cite web|last=CONSOB|first=Supervisory authority for the Italian financial products market|date=|title=Imprese di paesi terzi autorizzate in Italia con succursale|url=https://www.consob.it/web/area-pubblica/imprese-di-paesi-terzi-autorizzate-in-italia-con-succursale|url-status=live|access-date=2021-08-30|website=www.consob.it}}</ref> The company has £1.6 billion of [[Assets under management|asset under management]] and its customer base stands at more than 60,000.


{{Infobox company
{{Infobox company
| name = Moneyfarm
| name = Moneyfarm
| logo = Logo Moneyfarm.png
| logo = Logo moneyfarm new.png
| caption =
| founded = {{Start date and age|2011}} in [[Milan]], Italy
⚫
| type = [[Private company|Private]]
⚫
| founders = {{Unbulleted list|[[Giovanni Daprà]]|[[Paolo Galvani]]}}
| traded_as =
⚫
| type = [[Private limited company|Private]]
| industry = [[Digital Wealth Management]]
| industry = [[Investment|Investment services]]
| genre =
| area_served = {{Unbulleted list|[[United Kingdom]]|[[Italy]]}}
| fate =
| hq_location_city = {{Unbulleted list|[[London]]|[[Milan]]|[[Cagliari]]}}
| predecessor =
| num_locations = 3 offices
| successor =
| foundation = 2011
⚫
| founder = Giovanni Daprà, Paolo Galvani
| defunct =
| location_city = [[London]], [[Milan]], [[Frankfurt]], [[Cagliari]]
| locations = 4
| area_served = UK, Italy, Germany
| key_people = {{plainlist |
* Paolo Galvani ([[Co-Founder]], [[Chairman]])
* Giovanni Daprà ([[Co-Founder]], [[Chief executive officer|CEO]])
* Alessandro Onano ([[Chief Marketing Officer|CMO]])
* Richard Flax ([[Chief Investment Officer|CIO]])
* Oliver Vins ([[Chief Product Officer|CPO]])
* Emanuele Blanco ([[Chief Technical Officer|CTO]])
* Antonio Fratta Pasini ([[Chief Commercial Officer|CCO]])}}

| products = Financial services, wealth management, asset management, portfolio management
| services =
| revenue =
| operating_income =
| net_income =
⚫
| aum = US$1.1 billion
| assets =
| equity =
| owner = * Allianz GI
* Poste Italiane
* United Ventures
* Cabot Square Capital
* Endeavor
* Fondazione Sardegna
| num_employees = 130
| num_employees = 130
| parent =
| key_people = {{Unbulleted list|Paolo Galvani ([[chairman]])|Giovanni Daprà ([[Chief executive officer|CEO]])|Isabelle Pinson ([[Chief Commercial and Product Officer|CCPO]])|Richard Flax ([[Chief Investment Officer|CIO]])|Emanuele Blanco ([[Chief Technology Officer|CTO]])|Giuseppe Trettenero ([[Chief Financial Officer|CFO]])}}
| divisions =
| services = {{Unbulleted list|[[Investment advice]]|[[Active portfolio management]]}}
| subsid =
| products = {{Unbulleted list|[[Individual savings account|ISA]]|[[General investment account|GIA]]|[[Self-invested personal pension|SIPP]]|[[Environmental, social and corporate governance|ESG]]}}
| footnotes =
⚫
| aum = £1.6 billion (as of 30/06/2021)
| intl =
| owners = {{Unbulleted list|[[Allianz Asset Management]]|[[Poste Italiane]]|[[Cabot Square Capital]]|[[United Ventures]]|[[Endeavor Catalyst]]|[[Fondazione Sardegna]]}}
| homepage = {{URL|http://www.moneyfarm.com}}
| homepage = {{URL|www.moneyfarm.com/}}
| location_country =
}}
}}
'''Moneyfarm''' (MFM Investment ltd) is an online [[Financial adviser|investment advisor]] and one of the largest digital [[wealth management]] companies in Europe, regulated by the [[Financial Conduct Authority|FCA]]<ref>{{cite web|url=https://register.fca.org.uk/ShPo_FirmDetailsPage?id=001b000000aQtQkAAK |title=Financial Conduct Authority |publisher=Register.fca.org.uk |date=1990-01-01 |access-date=2016-06-12}}</ref> (UK) and [[Bank of Italy|Banca d'Italia]] (ITA).


==History==
==History==
Moneyfarm was founded in March 2011 by Paolo Galvani, Chairman, and Giovanni Daprà, CEO. In March 2018 Moneyfarm launched digital Sipp a self-invested personal [[pension]].<ref>{{Cite news|url=https://www.ftadviser.com/pensions/2018/03/28/moneyfarm-launches-digital-sipp/|title=Moneyfarm launches digital Sipp|date=2018-03-27|access-date=2018-05-14|language=en}}</ref>
Moneyfarm is a digital wealth management company born in 2011 in Italy and launched in 2016 in the UK. Founders, Giovanni Daprà and Paolo Galvani, were driven by a simple vision – to help more people to improve their financial wellbeing by making personal investing simple and accessible through technology.

The company has raised £96 million across five funding rounds. It is backed by Cabot Square Capital, [[Allianz]] and [[Poste italiane|Poste Italiane]]. Both Poste Italiane and Allianz are minority stakeholders.

Moneyfarm has been voted UK’s ‘Best Online Direct to Consumer Investment Platform 2018’ in the YourMoney.co.uk awards.<ref>{{Cite web|date=2018-07-20|title=Moneyfarm wins Best Online Direct to Consumer Investment Platform at the YourMoney.com Awards {{!}} Moneyfarm|url=https://blog.moneyfarm.com/en/moneyfarm-news/best-online-direct-to-consumer-investment-platform/|access-date=2021-08-30|website=Insights|language=en-GB}}</ref>

In 2018 Moneyfarm launched its [[pension]] product<ref>{{Cite news|url=https://www.ftadviser.com/pensions/2018/03/28/moneyfarm-launches-digital-sipp/|title=Moneyfarm launches digital Sipp|date=2018-03-27|access-date=2018-05-14|language=en}}</ref> ([[Self-invested personal pension|SIPP]]) and won UK’s ‘Best Direct SIPP 2019’ in the YourMoney.co.uk awards.<ref>{{Cite web|date=2019-08-02|title=Moneyfarm wins Best Direct SIPP Provider {{!}} 2019 YourMoney.com awards|url=https://blog.moneyfarm.com/en/moneyfarm-news/moneyfarm-wins-best-direct-sipp-provider-at-2019-yourmoney-com-awards/|access-date=2021-08-30|website=Insights|language=en-GB}}</ref>

In 2021 Moneyfarm was recognised in the ‘Best For Digital ISA’ category, which celebrates platforms that provide a great service on either desktop or mobile – or, in the case of Moneyfarm, both. The company was also selected for the ‘Best For Customer Service’ category.<ref>{{Cite web|date=2021-03-14|title=Moneyfarm recognised in Boring Money awards {{!}} Moneyfarm|url=https://blog.moneyfarm.com/en/moneyfarm-news/moneyfarm-recognised-in-boring-money-awards/|access-date=2021-08-30|website=Insights|language=en-GB}}</ref>


==Overview==
==Overview==
Moneyfarm offers a range of investment solutions that include:
Moneyfarm creates a profile based on a customer's investment target and risk propensity.

* Stocks and Shares [[Individual savings account|ISA]]<ref>{{Cite web|title=Stocks and Shares ISA: What it is, investment options, rules and returns|url=https://www.moneyfarm.com/uk/isa/|access-date=2021-08-30|website=www.moneyfarm.com}}</ref>
* Private pension<ref>{{Cite web|title=Private Pension Plan {{!}} SIPP {{!}} Retirement {{!}} Moneyfarm|url=https://www.moneyfarm.com/uk/pension/|access-date=2021-08-30|website=www.moneyfarm.com}}</ref>
* General Investment Account<ref>{{Cite web|title=General Investment Account - Moneyfarm|url=https://www.moneyfarm.com/uk/general-investment/|access-date=2021-08-30|website=www.moneyfarm.com}}</ref>
* Socially Responsible Portfolios<ref>{{Cite web|title=Socially Responsible Investing {{!}} ESG {{!}} Invest in the world you want - Moneyfarm|url=https://www.moneyfarm.com/uk/socially-responsible-investing/|access-date=2021-08-30|website=www.moneyfarm.com}}</ref> - [[Environmental, social and corporate governance|ESG]] portfolios

Customers are instructed to create a profile on the platform and answer some questions before they get matched with a good-to-go portfolio and a Moneyfarm investment consultant in order to reach their investment goals. Each portfolio contains a broad, handpicked mix of cost-efficient exchange-traded funds ([[Exchange-traded fund|ETFs]]). It offers free withdrawals and the ability to exit and avoid further costs.<ref>{{Cite web|title=How it works {{!}} Moneyfarm UK|url=https://www.moneyfarm.com/uk/how-it-works/|access-date=2021-08-30|website=www.moneyfarm.com}}</ref>


Moneyfarm operates from offices in London, Milan, Frankfurt and Cagliari. As the first European [[robo-advisor]], it departed from the "online-only" approach and opened a physical shop in Milan in May 2016.<ref>{{cite web|url=https://www.finextra.com/newsarticle/28927/robots-on-the-high-street-moneyfarm-opens-pop-up-shop |title=Robots on the high street: MoneyFarm opens pop-up shop |publisher=Finextra.com |date= |access-date=2016-06-12}}</ref>
To target the highest possible returns consistent with the risk level, Moneyfarm uses optimisation algorithms to help their experts choose combinations of different asset types, regions and currencies. Typically, the higher the risk level, the more a portfolio will be invested in stocks and shares, while further down the risk scale, the balance will shift more towards bonds.


Moneyfarm received over £100 million in backing from [[Allianz Global Investors]], [[Poste Italiane]], [[Cabot Square Capital]], and [[Venture Capital fund]], [[United Ventures]].<ref>{{cite web|author=FinSMEs |url=http://www.finsmes.com/2015/11/moneyfarm-raises-e16m-in-venture-capital-funding.html |title=MoneyFarm Raises €16M in Venture Capital Funding |publisher=Finsmes.com |date= |access-date=2016-06-12}}</ref>
Every decision is based on data and research, driven by quantitative techniques and qualitative judgment overseen by Moneyfarm's investment committee. The investment committee’s tactical asset allocation strategy focuses on balancing long-term view with a shorter, one-year perspective. Proprietary quantitative models make the most of short-term market opportunities as they arise. Moneyfarm's strategic asset allocation team look 10 years ahead at the expected returns and volatility of every asset type and how they might react to economic and political developments. Portfolio managers monitor the markets every day to make sure investments are working hard, reinvesting the dividends paid out by assets in portfolios.


==References==
==References==
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==Further reading==
==Further reading==
* {{cite web|last=Walker|first=Peter|title=Moneyfarm acts over misleading advice status on website|website=[[Financial Times]]|date=March 8, 2016|url=http://www.ftadviser.com/2016/03/08/ifa-industry/technology/moneyfarm-acts-over-misleading-advice-status-on-website-Z6rJFTtXG3rDys5wPkQ8oK/article.html|url-status=live|access-date=}}
* {{cite web | last=Walker | first=Peter | title=MoneyFarm acts over misleading advice status on website | website=[[Financial Times]] | date=March 8, 2016 | url=http://www.ftadviser.com/2016/03/08/ifa-industry/technology/moneyfarm-acts-over-misleading-advice-status-on-website-Z6rJFTtXG3rDys5wPkQ8oK/article.html | access-date=June 19, 2016}}
* {{cite web | author=Shead, Sam | title=A former Morgan Stanley VP wants investors to trust his 'robo-advisor' app with their savings | website=[[Business Insider]] | date=February 28, 2016 | url=http://www.businessinsider.com/morgan-stanley-vp-wants-investors-to-trust-his-robo-advisor-app-with-their-savings-2016-2 | ref={{sfnref | Business Insider | 2016}} | access-date=June 19, 2016}}
* {{cite web | title=Sedici milioni di euro, investimento record per MoneyFarm | website=[[Corriere della Sera]] | date=November 9, 2015 | url=http://corriereinnovazione.corriere.it/2015/11/09/sedici-milioni-euro-investimento-record-moneyfarm-08643c06-8706-11e5-858b-c98d4f30b0b8.shtml | language=it | ref={{sfnref | Corriere della Sera | 2015}} | access-date=June 19, 2016}}
*[https://www.finextra.com/newsarticle/32984/moneyfarm-acquires-german-digital-wealth-outfit-vaamo "Moneyfarm acquires German digital wealth outfit vaamo". Finextra]. November 20, 2018
*[https://www.reuters.com/article/us-moneyfarm-fundraising/wealth-manager-moneyfarm-wins-poste-italiane-allianz-backing-idUSKBN1WB10O "Wealth manager Moneyfarm wins Poste Italiane, Allianz backing"]. Reuters. September 26, 2019.
*[https://www.reuters.com/article/us-moneyfarm-fundraising/wealth-manager-moneyfarm-wins-poste-italiane-allianz-backing-idUSKBN1WB10O "Wealth manager Moneyfarm wins Poste Italiane, Allianz backing"]. Reuters. September 26, 2019.
*{{cite web | last=Patel | first=Manisha | title=Moneyfarm Launches Pension that Adjusts Investments Around Your Target Retirement Date | website=thefintechtimes.com | date= | url=https://thefintechtimes.com/moneyfarm-launches-pension-that-adjusts-investments-around-your-target-retirement-date/ | access-date=April 3, 2018|url-status=live|archive-date=}}
*{{cite web | last= | first= | title=Moneyfarm reaches £1.6 billion under management | website=finextra.com | date=August 26, 2021 | url=https://www.finextra.com/pressarticle/89039/moneyfarm-reaches-16bn-under-management | access-date=|url-status=live}}


== External links ==
== External links ==
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[[Category:Investment companies of the United Kingdom]]
[[Category:Investment companies of the United Kingdom]]
[[Category:Online financial services companies of the United Kingdom]]
[[Category:Online financial services companies of the United Kingdom]]
{{DEFAULTSORT:Moneyfarm}}

Revision as of 12:02, 3 September 2021

Moneyfarm
Company typePrivate
IndustryInvestment services
Founded2011
FounderGiovanni Daprà, Paolo Galvani
Headquarters
London, Milan, Frankfurt, Cagliari
Number of locations
4
Area served
UK, Italy, Germany
Key people
ProductsFinancial services, wealth management, asset management, portfolio management
AUMUS$1.1 billion
Owner
  • Allianz GI
  • Poste Italiane
  • United Ventures
  • Cabot Square Capital
  • Endeavor
  • Fondazione Sardegna
Number of employees
130
Websitewww.moneyfarm.com

Moneyfarm (MFM Investment ltd) is an online investment advisor and one of the largest digital wealth management companies in Europe, regulated by the FCA[1] (UK) and Banca d'Italia (ITA).

History

Moneyfarm was founded in March 2011 by Paolo Galvani, Chairman, and Giovanni Daprà, CEO. In March 2018 Moneyfarm launched digital Sipp a self-invested personal pension.[2]

Overview

Moneyfarm creates a profile based on a customer's investment target and risk propensity.

Moneyfarm operates from offices in London, Milan, Frankfurt and Cagliari. As the first European robo-advisor, it departed from the "online-only" approach and opened a physical shop in Milan in May 2016.[3]

Moneyfarm received over £100 million in backing from Allianz Global Investors, Poste Italiane, Cabot Square Capital, and Venture Capital fund, United Ventures.[4]

References

  1. ^ "Financial Conduct Authority". Register.fca.org.uk. 1990-01-01. Retrieved 2016-06-12.
  2. ^ "Moneyfarm launches digital Sipp". 2018-03-27. Retrieved 2018-05-14.
  3. ^ "Robots on the high street: MoneyFarm opens pop-up shop". Finextra.com. Retrieved 2016-06-12.
  4. ^ FinSMEs. "MoneyFarm Raises €16M in Venture Capital Funding". Finsmes.com. Retrieved 2016-06-12.

Further reading

Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=MoneyFarm&oldid=1042144476"