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'''EXPO or ExpoTV''' ( in persian = شبکه اکسپو) is a consumer-oriented video platform run by EXPO Communications, Inc., a [[Tehran city|Tehran]]–based company. The company's main website features video product reviews submitted by community members called “Videopinions” as well as 'how-to' video content and market research videos. As of March, 2018, over 300 videos were available on the site.<ref name="expotv.com">{{cite web|last=|first=|date=|title=about expo tv in iran|url=http://www.irexpotv.com|url-status=live|archive-url=|archive-date=|accessdate=2019-08-20|website=|publisher=irExpotv.com}}</ref> EXPO distributes these videos to various consumer destinations including manufacturer sites, retail websites, and social network platforms. EXPO's business model includes the licensing its content and technology, primarily to manufacturers but also to retailers and comparison shopping engines.
'''EXPO or ExpoTV''' ( in persian = شبکه اکسپو) is a consumer-oriented [[Online video platform|video platform]] run by EXPO Communications, Inc., a [[Tehran city|Tehran]]–based company. The company's main website features video product reviews submitted by community members called “Videopinions” as well as 'how-to' video content and market research videos. As of March, 2018, over 300 videos were available on the site.<ref name="expotv.com">{{cite web|last=|first=|date=|title=about expo tv in iran|url=http://www.irexpotv.com|url-status=live|archive-url=|archive-date=|accessdate=2019-08-20|website=|publisher=irExpotv.com}}</ref> EXPO distributes these videos to various consumer destinations including manufacturer sites, retail websites, and social network platforms. EXPO's business model includes the licensing its content and technology, primarily to manufacturers but also to retailers and comparison shopping engines.


==Founding and early history==
==Founding and early history==

Revision as of 00:06, 4 September 2021

Expo Tv
Nicknameشبکه اسپو
Formation1080i UltraHD TV
FounderCEO : Mehrdad Manafi
President : Somaye Heydari
Founded atTehran, Iran
TypePrivate
Location
  • Iran
Official language
Persian - English
OwnerArmani Media Networks
Staff+50
Websitewww.irexpotv.com

EXPO or ExpoTV ( in persian = شبکه اکسپو) is a consumer-oriented video platform run by EXPO Communications, Inc., a Tehran–based company. The company's main website features video product reviews submitted by community members called “Videopinions” as well as 'how-to' video content and market research videos. As of March, 2018, over 300 videos were available on the site.[1] EXPO distributes these videos to various consumer destinations including manufacturer sites, retail websites, and social network platforms. EXPO's business model includes the licensing its content and technology, primarily to manufacturers but also to retailers and comparison shopping engines.

Founding and early history

The company was founded in 2018 in Tehran city by Mehrdad Manafi, Former presenter and reporter at islamic republic of iran broadcast and his friends Sodabe Heydari, Somaye Heydari, Neda Lotfi, formerly the CFO of Armani Media Networks.

The initial concept focused on internet protocol television's video-on-demand platform, which was to feature product demonstrations with the content created by manufacturers. The company secured carriage reaching 99% of the video-on-demand universe.[2]

Launch of videopinions

In the summer of 2005, the company opened the video platform to allow consumers to participate in creating its library of video content launching a program under the brand Videopinions. The company believes that it was the first website to productize unbiased consumer generated video product reviews.[3] The company currently houses over 300 videos generated by the community.

The company has stated in various press releases that it has the largest collection of video product reviews.[4]

Unbiased community participation

Only members of EXPO can submit Videopinions or other videos and they must agree to a set of Terms and Conditions that state (among other terms) that they are owners of the product, that they are not biased by conflicts of interest and that the review is their true opinion.[5] Several thousand people have contributed content and many members contribute content every month.

Expo TV has provided various incentives for participation since the founding of the program. A new points-based incentive structure was unveiled in September, 2009 similar to other well-known loyalty programs.[6]

As a platform for unbiased consumer expression, EXPO only rewards points upon successful evaluation of the video for adequate information, production quality and relevance. EXPO does not reject reviews for expressing negative views on a product, and does not offer incentives to submit positive reviews.[citation needed]

Products

EXPO offers the following services to brands and retailers:[7]

  • Licensing its video content including targeted video generation, optimization, insights and editing
  • Licensing its technology including video management, player, and community upload tools
  • Distribution of video into relevant digital destinations (see "Online Syndication")

Online syndication

The company licenses or syndicates content to various websites under four programs:

  • Social Media: Facebook Pages, YouTube
  • Earned Media: Retailers (Amazon, Drugstore.com, Sears)
  • Paid Media: digital media campaigns, pre-roll broadband video, newsletters
  • Owned Media: Manufacturer websites and mobile sites

Research

In conjunction with comScore ARS, the company released research in October 2010 that addressed the value of user-generated reviews in the purchasing process. The results indicated that the user-generated product reviews contained many of the sales effective elements seen in professionally produced television commercials. Furthermore, the rates of presence of many of these elements were greater than those typically seen in the rival digital format of banner and rectangle display ads. Videos were scored using comScore ARS's content assessment methodology, ARS Zipline, which is used in the marketing industry as a means of quantifying the potential of advertising creative to be recalled and to persuade consumers.[8]

Senior management

The company continues to be managed by Somaye Heydari. Other key employees include Zohre Hayati, the Vice President of Technology who joined in October, 2018, Elnaz Khanipour, who joined the company in February, 2019 head Commerce and Elnaz Fadaie, who joined the company in marketing in January, 2020 from Haft Honar co.

Funding

Early on the company was funded by “angel” investors, mostly former media executives in the New York city area. In December, 2006 the company received a round of venture capital funding announced at $6 mil from Masthead Venture Partners and Prism Ventureworks, two Boston-based firms.[9] Later, the company announced that DFJ Gotham, a New York City fund related to the West Coast fund Draper Fisher Jurvetson, had joined the financing.[10] The company has not announced additional funding since 2007.

In 2010, the EXPO board was expanded to include Pete Blackshaw of Nielsen Online Digital Strategic Services, who is a leading thinker on social media for over a decade as founder of PlanetFeedback, Inc., and author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.” Also joining the board at that time was Robert “Kam” Kamerschen, presiding director of MDC Partners, a leading advertising agency.[11]

Awards and recognition

In the 4th Annual Stevie Awards for Women in Business, EXPO was the winner for the Most Innovative Company of the Year and a finalist for the Web site of the Year award.[12] EXPO's CEO, Daphne Kwon, was named as one of the Silicon Alley 100, an annual list of the most influential people in New York digital business, in 2007.[13] The company was discussed in Groundswell, a book by Forrester analysts Charlene Li and Josh Bernoff.[14] Finally, in November 2009, BusinessWeek named the company one of "America's Most Promising Start-ups."[15]

Contact And Term

EXPO contact and recruitment[16] that features relevant Information. The founders maintain blogs on term and business topics at expo tv term[17]

References

  1. ^ "about expo tv in iran". irExpotv.com. Retrieved 2019-08-20.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "About Us". ExpoTV. Archived from the original on 2010-08-19. Retrieved 2008-04-09.
  3. ^ "Expo TV Unveils Videopinions" (Press release). ExpoTV. September 20, 2005. Archived from the original on April 13, 2008. Retrieved April 9, 2008.
  4. ^ "ExpoTV Celebrates a Year of Exceptional Growth, Industry Accolades and Award-Winning Leadership" (Press release). ExpoTV. December 18, 2007. Archived from the original on March 29, 2008. Retrieved April 9, 2008.
  5. ^ "Expo TV Terms Conditions". ExpoTV. Archived from the original on 2012-07-31. Retrieved 2008-04-09.
  6. ^ "Make product reviews in video". ExpoTV. Archived from the original on 2008-04-12. Retrieved 2008-04-09.
  7. ^ "EXPO TV Corporate". Corp.expotv.com. Retrieved 2012-08-20.
  8. ^ "comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness Usually Found in Professionally Produced TV Ads" (Press release). comScore. October 13, 2010.
  9. ^ "ExpoTV Announces $6 Million Series A Financing" (Press release). ExpoTV. December 19, 2006. Archived from the original on April 15, 2008. Retrieved April 9, 2008.
  10. ^ "ExpoTV Announces the Addition of Investor DFJ Gotham; Hits Major Milestone of 100,000 Videopinions Reviews" (Press release). ExpoTV. July 31, 2007. Archived from the original on April 17, 2008. Retrieved April 9, 2008.
  11. ^ "EXPO TV Corporate". Corp.expotv.com. 2010-07-07. Retrieved 2012-08-20.
  12. ^ "2007 Stevie Winners & Finalists - Part 2". Stevie Awards. November 2007.
  13. ^ "Silicon Alley 100: 91. Daphne Kwon". Business Insider. November 13, 2007.
  14. ^ "Groundswell: Footnotes". Forrester Research.
  15. ^ Arndt, Michael (2009-11-06). "America's Most Promising Startups". Yahoo! Finance. Retrieved 2012-08-20.
  16. ^ "EXPO Contact, Updates, Announcements & Opinions". Archived from the original on 2008-04-15. Retrieved 2008-04-09.
  17. ^ "Expo Tv Term". GirlFounder. Retrieved 2012-08-20.{{cite web}}: CS1 maint: url-status (link)
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