EasyHotel: Difference between revisions
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easyHotel owns, develops, operates and franchises hotels under the “super budget” easyHotel brand, [[marketing]] its hotels to its customers. The company was incorporated in 2004 and opened its first hotel in 2005. |
easyHotel owns, develops, operates and franchises hotels under the “super budget” easyHotel brand, [[marketing]] its hotels to its customers. The company was incorporated in 2004 and opened its first hotel in 2005. |
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easyHotel has 41 hotels worldwide. Locations include |
easyHotel has 41 hotels worldwide. Locations include [[UK]], [[Switzerland]], [[Germany]], [[France]], [[Spain]], [[Belgium]], [[Hungary]], [[Portugal]], [[Bulgaria]] and [[UAE]]. |
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==History== |
==History== |
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Revision as of 11:32, 6 October 2021
 | This article contains promotional content. (July 2021) |
| File:EasyHotel.svg | |
| Industry | Hotels |
|---|---|
| Founded | January 19, 2004 |
| Founder | Stelios Haji-Ioannou |
| Headquarters | London |
Number of locations | 41 |
Area served | Europe, Middle East |
Key people | Nicolas Castanet (Chief Executive) |
| Services | Super budget hotel rooms |
| Website | www |
EasyHotel (styled easyHotel) is an international super budget hotel chain headquartered in London.
easyHotel owns, develops, operates and franchises hotels under the “super budget” easyHotel brand, marketing its hotels to its customers. The company was incorporated in 2004 and opened its first hotel in 2005.
easyHotel has 41 hotels worldwide. Locations include UK, Switzerland, Germany, France, Spain, Belgium, Hungary, Portugal, Bulgaria and UAE.
History
Originally founded by Sir Stelios Haji-Ioannou through easyGroup Holdings Ltd, easyHotel was incorporated in 2004 and opened its first hotel in South Kensington, London in 2005.[citation needed] Whilst easyHotel owned its first hotel in South Kensington (which was subsequently sold and franchised in 2007), its growth strategy in its early years was to expand via franchise contracts.[citation needed]
In 2007, Easygroup signed with Dubai-state-owned Istithmar Hotels for Istithmar to invest US$400mn in five years to build 38/3800 Easy hotels/rooms in Africa, Middle East and parts of Asia. Dubai opened in 2010; nothing since. <Travel Business Analyst, November 2019>
Later in 2007, Easyhotel signed a master franchise agreement with Germany-based Igen Hotels, planning 60 franchised EHs in Europe (outside the UK) in three years, of which about 10 were expected in Germany. <Travel Business Analyst, November 2019>
2007 saw the first three international franchise hotels open in Basel, Budapest and Zurich along with two further hotels in London, at Earl’s Court and Victoria.[citation needed]
2008 marked easyHotel’s expansion with the opening of hotels near Luton and Heathrow airports as well as in London Paddington.[citation needed]
Between 2010 and 2014, the Company continued to expand its portfolio through franchise partnerships with new openings in Scotland, Germany and The Netherlands. The group also acquired two London based hotels in Old Street (2012) and Croydon (2014).[citation needed]
In June 2014, the Company floated on the London Stock Exchange raising £24.5m to fund further growth and expansion.[citation needed]
In August 2019 directors of the company backed a £139 million bid for the company in August despite opposition from founder Sir Stelios Haji-Ioannou.
The bidding consortium is made up of Luxembourg-based ICAMAP and Ivanhoé Cambridge of Canada. Ivanhoe is owned by Quebec’s pension company, CDPQ (Caisse de depot et placement du Quebec). <Travel Business Analyst, November 2019>
Operations
As of October 2019, easyHotel has:
- Fourteen corporately-owned hotels currently comprising 1,300 rooms in Old Street (London), Glasgow, Croydon, Birmingham, Manchester, Milton Keynes, Liverpool, Newcastle, Sheffield, Leeds, Ipswich, Barcelona (Spain) Nice (France) Cardiff (Wales).
- Twenty seven franchised hotels with 2,136 rooms in Belgium, Bulgaria, Germany, Hungary, the Netherlands, Portugal, Switzerland, UAE, and the United Kingdom.
