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{{Short description|Child rights organisation}}
{{Short description|Child rights organisation in India}}

{{Multiple issues|
{{Copy edit|date=June 2021}}
{{More citations needed|date=August 2021}}
{{More citations needed|date=August 2021}}
}}

{{Use dmy dates|date=May 2018}}
{{Use dmy dates|date=May 2018}}
{{Use Indian English|date=May 2018}}
{{Use Indian English|date=May 2018}}
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| founder = Rippan Kapur
| founder = Rippan Kapur
| focus = [[Children's rights]]
| focus = [[Children's rights]]
| location = '''HO''' - [[Mumbai]], [[India]]<br />'''Branches''' - [[Mumbai]], [[Bangalore]], [[Chennai]], [[Delhi]], [[Kolkata]]
| location = {{ubl|Home office: [[Mumbai]], [[India]]|Branches: [[Mumbai]], [[Bangalore]], [[Chennai]], [[Delhi]], [[Kolkata]]}}
| origins =
| origins =
| homepage = {{url|http://www.cry.org/}}
| homepage = {{url|http://www.cry.org/}}
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}}
}}


'''CRY - Child Rights and You''' is an [[India]]n [[non-governmental organization]] (NGO) that works towards ensuring childrens' rights.
'''Child Rights and You''' ('''CRY''') is an [[India]]n [[non-governmental organization]] (NGO) that works towards ensuring [[children's rights]].


In 1979, Rippan Kapur, an [[Indian Airlines]] purser, started CRY. CRY works with 102 grassroots [[NGO]]s across 19 states in [[India]] and has impacted the lives of over three million children.
The organization was started in 1979 by Rippan Kapur, an [[Indian Airlines]] purser. CRY works with 102 local [[NGO]]s across 19 states in India and has impacted the lives of over three million children.


CRY addresses children’s critical needs by working with parents, teachers, Anganwadi workers, communities, district and state-level governments, as well as the children, themselves. The organization focuses on changing behaviours and practices at the grassroots level and influencing public policy at a systemic level, thus creating an ecosystem where children are the nation’s priority.
CRY addresses children's critical needs by working with parents, teachers, [[Anganwadi]] (Indian rural child care centre) workers, communities, district and state-level governments, as well as the children, themselves. The organization focuses on changing behaviours and practices at the grassroots level and influencing public policy at a systemic level, to create an environment where children are a priority.


==History==
==History==


Established in 1979 as Child Relief and You, CRY was started by '''Rippan Kapur''' who wanted to ensure happier childhoods for India’s children. Rippan chose to build CRY as an institution that not only inspired India’s citizens to discover their potential for action (and contribution) towards the solution, but also empowered local NGOs with the funds as well as the technical know-how to create a lasting impact on the ground. Kapur died in 1994.<ref>{{cite web|url=https://www.thehindu.com/society/the-story-of-rippan-kapur-founder-of-cry/article22783658.ece|title=Rippan Kapur Story |publisher=the hindu|accessdate=17 Feb 2018}}</ref>
Established in 1979 as Child Relief and You, CRY was started by Rippan Kapur who wanted to ensure happier childhoods for India's children. Rippan chose to build CRY as an institution that inspired citizens to contribute towards this cause and also empowered local NGOs with funding and technical know-how to create a lasting impact. Kapur died in 1994.<ref>{{cite web|url=https://www.thehindu.com/society/the-story-of-rippan-kapur-founder-of-cry/article22783658.ece|title=Rippan Kapur Story |publisher=the hindu|accessdate=17 Feb 2018}}</ref>


CRY participated in the ‘Voice Of India’ campaign, as a part of the National Alliance for the Fundamental Right to Education (NAFRE), to propose a constitutional amendment to the government for free and compulsory education to all children. As a result of the ‘Voice of India’ campaign, NAFRE contributed to the passing of the Right of Children to Free and Compulsory Education Act, 2009.
CRY participated in the 'Voice Of India' campaign as a part of the National Alliance for the Fundamental Right to Education (NAFRE), to propose a constitutional amendment for free and compulsory education to all children. This contributed to the [[Right of Children to Free and Compulsory Education Act, 2009]] (RTE).


CRY is involved with several international forums on children’s rights, including '''Girls not Brides''' and the '''National Action and Coordination Group For Ending Violence Against Children (NACG-EVAC)'''. NACG-EVAC is a national platform under the aegis of SAIEVAC, which is an intergovernmental platform comprising eight [[SAARC]] countries.
CRY is involved with several international forums on children's rights, including [[Girls Not Brides]] and the National Action and Coordination Group For Ending Violence Against Children (NACG-EVAC). NACG-EVAC is a national platform under the aegis of the [[South Asia Initiative to End Violence Against Children]] (SAIEVAC), which is an intergovernmental platform working in eight countries.


==Impact==
==Impact==
{{Unreferenced section|date=August 2021}}

In 2019-20, CRY has affected more than 6.8 lakh underprivileged children in India.{{Citation needed|date=August 2021}}
In 2019–20, CRY has affected more than 6.8&nbsp;lakh (680,000) underprivileged children in India.
*1,63,541 children in CRY project areas, between the ages of 6–18 years, in school
*1,63,541 children in CRY project areas, between the ages of 6–18 years, in school{{clarify|date=October 2021|problem=no verb, unclear what this is stating or how it is attributable to CRY}}
*97% of children in CRY project areas, under the age of 1 year, immunised
*97% of children in CRY project areas, under the age of 1 year, immunised
*88% of children in CRY project areas, under the age of 5 years, free from malnutrition
*88% of children in CRY project areas, under the age of 5 years, free from malnutrition
Line 46: Line 41:
==Campaigns==
==Campaigns==


CRY has launched the following campaigns.
CRY has launched the following campaigns:


*'''#YellowFellow''': #YellowFellow is a CRY campaign that mobilises citizens to raise awareness for every child’s right to a happy childhood.<ref>{{cite web|url=https://timesofindia.indiatimes.com/videos/entertainment/events/mumbai/kreeanne-rabadi-talks-about-the-yellow-fellow-campaign/videoshow/66813200.cms|title=CRY YellowFellow |publisher=times of india|accessdate=26 Nov 2018}}</ref> Launched in 2018, the campaign is an activity where the public is encouraged to show their support for India’s children by becoming a #YellowFellow. To become a #YellowFellow, one would have to wear/use yellow socks in a unique, creative or quirky way and post a photo of themselves on social media tagging CRY and using the hashtag #YellowFellow. The campaign has reached 1.7 crore people across India and witnessed unique participation by 2300+ people including 73 celebrities and influencers.<ref>{{cite web|url=https://www.prnewswire.com/in/news-releases/cry-celebrates-childrens-day-with-yellowfellow-campaign-700835781.html|title=CRY YellowFellow article |publisher=prnewswire|accessdate=19 Nov 2018}}</ref>
* #YellowFellow, which raises awareness for the right to a happy childhood.<ref>{{cite web|url=https://timesofindia.indiatimes.com/videos/entertainment/events/mumbai/kreeanne-rabadi-talks-about-the-yellow-fellow-campaign/videoshow/66813200.cms|title=CRY YellowFellow |publisher=times of india|accessdate=26 Nov 2018}}</ref> Launched in 2018, the campaign encourages people to show support for India's children by posting photos while wearing yellow socks in a creative way. The campaign has reached 1.7&nbsp;crore (17&nbsp;million) people across India.<ref>{{cite web|url=https://www.prnewswire.com/in/news-releases/cry-celebrates-childrens-day-with-yellowfellow-campaign-700835781.html|title=CRY YellowFellow article |publisher=prnewswire|accessdate=19 Nov 2018}}</ref>
*'''#LearnNotEarn''': CRY’s campaign for World Day Against Child Labour in 2018 and 2019 that helped raise awareness on the issue of child labour in India. The campaign was based on the idea that dreams don’t discriminate but means do and encouraged citizens to ensure that children are able to go to school instead of work.
* #LearnNotEarn, which was held on [[World Day Against Child Labour]] (12&nbsp;June) in 2018 and 2019, helped raise awareness on the issue of child labour in India, and encouraged citizens to ensure that children are able to go to school instead of work.
*'''#ItsAGirlThing''': CRY released the #ItsAGirlThing campaign on National Girl Child Day 2019; an awareness campaign that aimed to break the stereotypes associated with girls. With a strong focus on digital engagement, the campaign brought together the idea that girls too can do anything, if given the right opportunity.
* #ItsAGirlThing, which was released on [[National Girl Child Day]] (24&nbsp;January) 2019 and aimed to break the stereotypes associated with girls.{{citation needed|date=October 2021}}
* #NotYet, which was held on [[International Women's Day]] (8&nbsp;March) 2020 and raised awareness of child marriage issues.
*'''#NotYet''': #NotYet was CRY’s Women’s Day 2020 campaign that aimed to raise awareness on the issue of child marriage. The campaign highlighted how girls in India are forced to embrace womanhood by getting married at a very young age, resulting in a loss of their childhoods. It sensitised the public to come forward and help girls complete their education and chase their dreams instead.
*'''#PooriPadhaiDeshKiBhalai''': In April 2001, CRY had launched a national campaign in collaboration with Lintas Live, titled "PooriPadhaiDeshKiBhalai" to build awareness on the importance of [[India]]’s girls completing their secondary education and its encouraging correlation on the socio-economic growth of the country and seeks the participation of [[India]]’s citizens to come together and pledge their support for this initiative.<ref name="CRY Reference1">{{cite news |title=CRY & Lintas Live launch campaign to support girls in completing their secondary education - Exchange4media |url=https://www.exchange4media.com/marketing-news/cry-lintas-live-launch-campaign-to-support-girls-in-completing-their-secondary-education-112068.html |access-date=6 April 2021 |publisher=Indian Advertising Media & Marketing News – exchange4media |date=5 April 2021 |language=en}}</ref> Lintas Live partnered with Absolute Productions, as part of this film, to create this campaign, set against the backdrop of rural heartland of the country, where the main character – a young girl – innocently leads a potential investor to reflect upon the real investment potential of the country and the ‘Big Impact’ of investing in the idea of supporting every girl to complete her secondary education is validated by stark statistics recounted by an educationist who enumerates the long-term economic benefits that this could bring to the country.<ref name="CRY Reference1" /> The campaign's is also based in the real time data from a recent McKinsey Gender Parity Study (2018) that shows that employment of a female child can add $770 billion to [[India]]’s [[GDP]] and the film concludes with a request to invest in the future of the nation by promoting the secondary education of the girl.<ref name="CRY Reference1" />
* #PooriPadhaiDeshKiBhalai, which was held in April&nbsp;2001, was a national campaign to raise awareness on the economic and social importance of girls completing their secondary education.<ref name="CRY Reference1">{{cite news |title=CRY & Lintas Live launch campaign to support girls in completing their secondary education - Exchange4media |url=https://www.exchange4media.com/marketing-news/cry-lintas-live-launch-campaign-to-support-girls-in-completing-their-secondary-education-112068.html |access-date=6 April 2021 |publisher=Indian Advertising Media & Marketing News – exchange4media |date=5 April 2021 |language=en}}</ref>
*'''#Body Shop India Partners With CRY''': In year 2021, The Body Shop, the activist British beauty brand powered by purposeful feminism planned to partner with CRY – Child Rights and You, to create awareness about periods, period shame and the impact of period shame on India’s girls and women and through this initiative, The Body Shop aims to normalise the conversation around periods and raise funds for menstrual health and education efforts, affected by the Covid pandemic.<ref name="CRY Reference2">{{cite news |title=The Body Shop India partners with CRY on a mission to end Period shame |url=https://indiaeducationdiary.in/the-body-shop-india-partners-with-cry-on-a-mission-to-end-period-shame/ |access-date=6 April 2021 |publisher=India Education,Education News India,Education News {{!}} India Education Diary |date=2 April 2021}}</ref> For four months starting from April'21 BodyShop India is partnering with CRY for:<ref name="CRY Reference2" />
* #Body Shop India Partners With CRY, a 2021 campaign sponsored by the [[The Body Shop|beauty products brand]] to raise awareness of [[menstruation]], [[Culture and menstruation|menstruation shaming]], and its impact on girls and women, along with [[menstrual health]] and [[Menstrual hygiene management|education]] efforts.<ref name="CRY Reference2">{{cite news |title=The Body Shop India partners with CRY on a mission to end Period shame |url=https://indiaeducationdiary.in/the-body-shop-india-partners-with-cry-on-a-mission-to-end-period-shame/ |access-date=6 April 2021 |publisher=India Education,Education News India,Education News {{!}} India Education Diary |date=2 April 2021}}</ref>
** 1. CreatingPeriod Awareness: Using its wide network of stores, website and social media channels as touch points for creating heightened communication to normalise conversations about menstruation aimed at all genders.
** 2. Raising Funds for Period Projects in Pandemic-hit Communities:The BodyShop is promoting through its patrons and customers to support the cause with a small voluntary donation of Rs 20 for every purchase made through online shopping or direct stores and aiming to raise a minimum commitment of Rs 1.2 Millions.
** 3. Donating Period Products: Collection of sealed period products as voluntary donations from consumers in Red Period Bins installed at all exclusive The Body Shop stores and donate the collections to local communities in need through CRY.
** 4. Collect digital pledges at The Body Shop stores as well as different touch points from consumers, colleagues and others to propel personal action: The pledge is to a) never hide one's period products but carry them with pride; b) tell a male family member about periods and have open conversations with everyone at home; c) be honest about one's period experiences and use the word ‘period’ with friends instead of confusing code words; d) make one's community a period friendly environment, supporting education about period shame and providing quality products, private facilities and a proper disposable unit; and e) ask one's school to include expert period education in the curriculum.

:Through this initiative, The Body Shop and CRY are aiming to provide menstrual health awareness, education and free menstrual products to more than 10,000 girls and women across 4500 households and directly benefit underprivileged girls and women from slum communities in [[Delhi]]/[[National capital region|NCR]] where access to menstrual health and products have been hit severely by the pandemic. The project includes<ref name="CRY Reference2" />

:* period product distribution to more than 1000 adolescent girls and women of different age groups.
:* Period Pathshala or schooling sessions to educate adolescent girls and boys on menstrual health and hygiene including usage of period products.
:* videos and movie screenings with adolescent girls and boys to build awareness and bust myths prevalent around menstruation and educate them.
:* anemia check-up kiosks to screen for common menstrual health conditions on regular basis.
:* capacity building sessions with front line health workers from community including Anganwadi workers, ASHA, ANM and project team members to access benefit of Menstrual Hygiene Scheme (MHS) and access to public sanitary pad schemes and educating other society members through them.


==Awards and recognition==
==Awards and recognition==
{{unreferenced section|date=August 2021}}

{{example farm|section|date=October 2021}}
CRY has received the following awards and recognition.{{Citation needed|date=August 2021}}
CRY has received the following awards and recognitions:

*Most Trusted [[NGO]] (2018)
*Most Trusted NGO (2018)
*One Of The Top 100 Nonprofits In The World (2018)
*One Of The Top 100 Nonprofits In The World (2018)
*Awarded to Puja Marwaha, CEO - CRY, For Social Innovation (2018)
*Awarded to Puja Marwaha, CEO – CRY, For Social Innovation (2018)
*Best Multi Channel Campaign For A Cause (#YellowFellow 2018)
*Best Multi Channel Campaign For A Cause (#YellowFellow 2018)
*ICAI CSR Award for Best CSR Project In Health & Education (2014)
*ICAI CSR{{expand acronym|date=October 2021}} Award for Best CSR Project In Health & Education (2014)
*CFBP Jamnalal Bajaj Award For Fair Business Practices (2014)
*CFBP Jamnalal Bajaj Award For Fair Business Practices (2014)
*Quality Initiative Mission Award (2013)
*Quality Initiative Mission Award (2013)
*Citi Woman Leader Awarded To Puja Marwaha, CEO - CRY (2012)
*Citi Woman Leader Awarded To Puja Marwaha, CEO – CRY (2012)
*Fundraising Campaign Award (2011 & 2012)
*Fundraising Campaign Award (2011 & 2012)
*Lakshya Award (2009 & 2012)
*Lakshya Award (2009 & 2012)
Line 88: Line 71:
==Financial information==
==Financial information==


CRY was the first Indian NGO to emphasize establishing full accountability and complete transparency with the help of annual reports even when it was not mandated by the law. All their financials and related reports are available for perusal on their {{Official website|http://www.cry.org/|name=official website}}.
CRY was the first Indian NGO to emphasize establishing full accountability and complete transparency with the help of annual reports. All their financials and related reports are available for perusal on their official website.{{citation needed|date=October 2021}}


==See also==
==See also==

Revision as of 01:47, 22 October 2021

Child Rights and You
Founded1979
FounderRippan Kapur
TypeNon-governmental organization
FocusChildren's rights
Location
Websitewww.cry.org

Child Rights and You (CRY) is an Indian non-governmental organization (NGO) that works towards ensuring children's rights.

The organization was started in 1979 by Rippan Kapur, an Indian Airlines purser. CRY works with 102 local NGOs across 19 states in India and has impacted the lives of over three million children.

CRY addresses children's critical needs by working with parents, teachers, Anganwadi (Indian rural child care centre) workers, communities, district and state-level governments, as well as the children, themselves. The organization focuses on changing behaviours and practices at the grassroots level and influencing public policy at a systemic level, to create an environment where children are a priority.

History

Established in 1979 as Child Relief and You, CRY was started by Rippan Kapur who wanted to ensure happier childhoods for India's children. Rippan chose to build CRY as an institution that inspired citizens to contribute towards this cause and also empowered local NGOs with funding and technical know-how to create a lasting impact. Kapur died in 1994.[1]

CRY participated in the 'Voice Of India' campaign as a part of the National Alliance for the Fundamental Right to Education (NAFRE), to propose a constitutional amendment for free and compulsory education to all children. This contributed to the Right of Children to Free and Compulsory Education Act, 2009 (RTE).

CRY is involved with several international forums on children's rights, including Girls Not Brides and the National Action and Coordination Group For Ending Violence Against Children (NACG-EVAC). NACG-EVAC is a national platform under the aegis of the South Asia Initiative to End Violence Against Children (SAIEVAC), which is an intergovernmental platform working in eight countries.

Impact

In 2019–20, CRY has affected more than 6.8 lakh (680,000) underprivileged children in India.

  • 1,63,541 children in CRY project areas, between the ages of 6–18 years, in school[clarification needed]
  • 97% of children in CRY project areas, under the age of 1 year, immunised
  • 88% of children in CRY project areas, under the age of 5 years, free from malnutrition
  • 2,064 children in CRY project areas rescued from child labour, child marriage and child trafficking

Campaigns

CRY has launched the following campaigns:

  • #YellowFellow, which raises awareness for the right to a happy childhood.[2] Launched in 2018, the campaign encourages people to show support for India's children by posting photos while wearing yellow socks in a creative way. The campaign has reached 1.7 crore (17 million) people across India.[3]
  • #LearnNotEarn, which was held on World Day Against Child Labour (12 June) in 2018 and 2019, helped raise awareness on the issue of child labour in India, and encouraged citizens to ensure that children are able to go to school instead of work.
  • #ItsAGirlThing, which was released on National Girl Child Day (24 January) 2019 and aimed to break the stereotypes associated with girls.[citation needed]
  • #NotYet, which was held on International Women's Day (8 March) 2020 and raised awareness of child marriage issues.
  • #PooriPadhaiDeshKiBhalai, which was held in April 2001, was a national campaign to raise awareness on the economic and social importance of girls completing their secondary education.[4]
  • #Body Shop India Partners With CRY, a 2021 campaign sponsored by the beauty products brand to raise awareness of menstruation, menstruation shaming, and its impact on girls and women, along with menstrual health and education efforts.[5]

Awards and recognition

CRY has received the following awards and recognitions:

  • Most Trusted NGO (2018)
  • One Of The Top 100 Nonprofits In The World (2018)
  • Awarded to Puja Marwaha, CEO – CRY, For Social Innovation (2018)
  • Best Multi Channel Campaign For A Cause (#YellowFellow 2018)
  • ICAI CSR[expand acronym] Award for Best CSR Project In Health & Education (2014)
  • CFBP Jamnalal Bajaj Award For Fair Business Practices (2014)
  • Quality Initiative Mission Award (2013)
  • Citi Woman Leader Awarded To Puja Marwaha, CEO – CRY (2012)
  • Fundraising Campaign Award (2011 & 2012)
  • Lakshya Award (2009 & 2012)
  • Indira Super Achiever Award (2003)
  • Marketing Excellence Award For Social Awareness (2001)
  • Viewers Choice Most Effective Ad Of the Year (1996)
  • Citizen Of Bombay Award For Rippan Kapur (1991)

Financial information

CRY was the first Indian NGO to emphasize establishing full accountability and complete transparency with the help of annual reports. All their financials and related reports are available for perusal on their official website.[citation needed]

See also

References

  1. ^ "Rippan Kapur Story". the hindu. Retrieved 17 February 2018.
  2. ^ "CRY YellowFellow". times of india. Retrieved 26 November 2018.
  3. ^ "CRY YellowFellow article". prnewswire. Retrieved 19 November 2018.
  4. ^ "CRY & Lintas Live launch campaign to support girls in completing their secondary education - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. 5 April 2021. Retrieved 6 April 2021.
  5. ^ "The Body Shop India partners with CRY on a mission to end Period shame". India Education,Education News India,Education News | India Education Diary. 2 April 2021. Retrieved 6 April 2021.
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