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Each episode of ''PAW Patrol'' follows a similar pattern and features recurring topics. Episodes normally open with a scene depicting the dogs going about their everyday lives, often playing with [[dog toy]]s or engaging in activities at the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. His most frequent caller is an accident-prone [[marine biology|marine biologist]] named Cap'n Turbot, who knows much about Adventure Bay's wildlife. Ryder always alerts the dogs via their blinking [[pet tag]]s. The team members report to their base, the Lookout, and enter its elevator. Marshall typically arrives last causing a humorous mishap that makes the other dogs laugh as the elevator rises, although Rubble causes the elevator gag in some episodes. When they reach the top floor, they arrange themselves in a line. Chase announces that the team is ready for action as Ryder tells the pups what has happened. He chooses several members of the team, normally two [[first responder]]s, to help solve whatever problem has emerged. They ride a slide down to their vehicles and complete their mission. When they have finished, Ryder says his catchphrase: "Whenever you're in trouble, just yelp for help!", and congratulates the pups.
Each episode of ''PAW Patrol'' follows a similar pattern and features recurring topics. Episodes normally open with a scene depicting the dogs going about their everyday lives, often playing with [[dog toy]]s or engaging in activities at the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. His most frequent caller is an accident-prone [[marine biology|marine biologist]] named Cap'n Turbot, who knows much about Adventure Bay's wildlife. Ryder always alerts the dogs via their blinking [[pet tag]]s. The team members report to their base, the Lookout, and enter its elevator. Marshall typically arrives last causing a humorous mishap that makes the other dogs laugh as the elevator rises, although Rubble causes the elevator gag in some episodes. When they reach the top floor, they arrange themselves in a line. Chase announces that the team is ready for action as Ryder tells the pups what has happened. He chooses several members of the team, normally two [[first responder]]s, to help solve whatever problem has emerged. They ride a slide down to their vehicles and complete their mission. When they have finished, Ryder says his catchphrase: "Whenever you're in trouble, just yelp for help!", and congratulates the pups.


Paw Patrol Max I do not like Haters
==Episodes==
{{Main|List of PAW Patrol episodes}}
{{:List of PAW Patrol episodes}}


==Characters==
==Characters==

Revision as of 21:00, 1 November 2021

Paw Patrol
Genre
Created byKeith Chapman
Developed byScott Kraft
Directed by
  • Jamie Whitney (2013–16)
  • Charles E. Bastien (2016–)
Voices of
  • Owen Mason
  • Elijha Hammill
  • Jaxon Mercey
  • Joey Nijem
  • Beckett Hipkiss
  • Tristan Samuel
  • Max Calinescu
  • Justin Paul Kelly
  • Gage Munroe
  • Drew Davis
  • Lukas Engel
  • Kingsley Marshall
  • Kallan Holley
  • Lilly Bartlam
  • Stuart Ralston
  • Samuel Faraci
  • Jackson Reid
  • Devan Cohen
  • Keegan Hedley
  • Alex Thorne
  • Carter Thorne
  • Shayle Simons
  • Ron Rubin
  • Ron Pardo
Theme music composer
Opening theme"PAW Patrol" performed by Scott Simons
Ending theme"PAW Patrol" (instrumental)
ComposerVoodoo Highway Music & Post Inc.
Country of originCanada
Original languageEnglish
No. of seasons8
No. of episodes193 (353 segments) (list of episodes)
Production
Executive producers
  • Jennifer Dodge (Seasons 1–2)
  • Laura Clunie (Season 3–)
  • Ronnen Harary
  • Keith Chapman
  • Ursula Ziegler-Sullivan (S5–)
  • Scott Kraft
ProducerPatricia Burns (Season 6-)
Running time11 minutes
22–23 minutes (special episodes only)
Production companies
Original release
Network
ReleaseAugust 12, 2013 (2013-08-12) –
present (present)

PAW Patrol is a Canadian computer-animated children's television series created by Keith Chapman. It is produced by Spin Master Entertainment, with animation provided by Guru Studio. In Canada, the series is primarily broadcast on TVOKids, which first ran previews of the show in August 2013. The series premiered on Nickelodeon in the United States on August 12, 2013.

The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot. They all reside in doghouses that transform into customized vehicles, or "pupmobiles", for their missions. They are also equipped with special hi-tech backpacks called "pup packs" that contain tools relating to the pups' jobs.

Spin Master has developed the show into a media franchise and released an ongoing line of toys based on it. PAW Patrol toy sales have generated millions of dollars in revenue for the corporation and increased Spin Master's presence in the preschool toy market.[2] The show, and its associated products, have received a variety of awards and nominations from associations such as the Academy of Canadian Cinema & Television and the Academy of Television Arts & Sciences.

On February 19, 2020, the series was renewed for an eighth season of 26 half-hour episodes.[3] On February 18, 2021, the series was renewed for a ninth season.[4] A theatrical feature film, titled PAW Patrol: The Movie, was released on August 20, 2021.

Format

Each episode of PAW Patrol follows a similar pattern and features recurring topics. Episodes normally open with a scene depicting the dogs going about their everyday lives, often playing with dog toys or engaging in activities at the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. His most frequent caller is an accident-prone marine biologist named Cap'n Turbot, who knows much about Adventure Bay's wildlife. Ryder always alerts the dogs via their blinking pet tags. The team members report to their base, the Lookout, and enter its elevator. Marshall typically arrives last causing a humorous mishap that makes the other dogs laugh as the elevator rises, although Rubble causes the elevator gag in some episodes. When they reach the top floor, they arrange themselves in a line. Chase announces that the team is ready for action as Ryder tells the pups what has happened. He chooses several members of the team, normally two first responders, to help solve whatever problem has emerged. They ride a slide down to their vehicles and complete their mission. When they have finished, Ryder says his catchphrase: "Whenever you're in trouble, just yelp for help!", and congratulates the pups.

Paw Patrol Max I do not like Haters

Characters

PAW Patrol members

The illustrated designs of Ryder, Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest, Tracker, Cap'n Turbot and Robo-Dog, as of Tracker's introduction.

Original members

  • Ryder is the 10-year-old leader of the PAW Patrol. His signature color is red. His standard vehicle is the red ATV that is able to convert into a PWC and snowmobile. He was voiced by Owen Mason[5] from Season 1 to the middle of season 2, by Elijha Hammill from the middle of season 2 to late Season 3, Jaxon Mercey from Late Season 3 to the middle of season 6, Joey Nijem from late Season 6 to the middle of season 7, Beckett Hipkiss from late season 7 onwards, and Will Brisbin in PAW Patrol: The Movie.[6]
  • Chase is a 7-year-old German Shepherd who serves as a police and spy dog. His signature color is royal blue. He has a good sense of smell and sight. He also has a cat and feather allergy. His usual vehicle is the royal blue-coloured police cruiser. He was voiced by Tristan Samuel in Season 1, by Max Calinescu in Seasons 2 - 4 and by Justin Paul Kelly in Season 5 onwards. Chase is also voiced by Iain Armitage in PAW Patrol: The Movie.
  • Marshall is a clumsy but competent 6-year-old Dalmatian who serves as a firefighter and paramedic dog. His signature color is red. He is also featured in most episodes and is the most used pup. His main vehicle is the red fire truck. He was voiced by Gage Munroe from Season 1, by Drew Davis from Season 2 to Season 5, by Lukas Engel from Season 6 and by Kingsley Marshall from Late-Season 6 onwards.
  • Skye is a 7-year-old cockapoo who serves as the team's air rescue pup. Her signature color is pink. She usually pilots a grey helicopter with pink highlights. She was voiced by Kallan Holley from Season 1 to Season 5 and by Lilly Bartlam from Season 6 onwards.
  • Rocky is a 6-year-old mixed breed pup who serves as a recycling and handyman pup. His signature color is lime green. His main vehicle is a lime green-colored cross between a garbage truck and a forklift that, as of Season 3, can convert into a tugboat. He was voiced by Stuart Ralston from Season 1 to Season 2, by Samuel Faraci from Season 3 to the middle of season 7 and by Jackson Reid from late Season 7 onwards, and by Callum Shoniker in PAW Patrol: The Movie.
  • Rubble is a 5-year-old bulldog who serves as a construction pup. His signature color is yellow. His main vehicle is the yellow bulldozer that usually has a crane (but sometimes has a jackhammer or a excavator on it). He was voiced by Devan Cohen from Season 1 to Season 5 and by Keegan Hedley from Season 6 onwards.
  • Zuma is a 5-year-old chocolate Labrador Retriever who serves as an aquatic rescue pup. His signature color is orange. His main vehicle is the orange-colored hovercraft which can run quite well on land as well as water, able to launch a lifebuoy and as of Season 2, is able to convert into a submarine that is equipped with a large claw-arm. He was voiced by Alex Thorne from Season 1 to the middle of season 4, Carter Thorne from the middle of season 4 to Season 5, and by Shayle Simons from Season 6 onwards.

Later members

  • Cap'n Turbot is the PAW Patrol's most frequent caller and an occasional member of the team in the Merpup-themed special episodes. He is a marine biologist who knows all kinds of animal facts. His main vehicle is a boat called the Flounder. He is voiced by Ron Pardo. Along with Everest, Cap'n Turbot was added to the opening theme in season three.
  • Robo-Dog is a robotic dog introduced in "Pups Save Ryder's Robot". He serves as the driver for the PAW Patrol's larger vehicles. Unlike the other dogs, he communicates only in barks.
  • Everest is an 8-year-old purple-hued Siberian Husky who serves as a snow rescue pup in emergencies relating to snow, ice or mountains. Her signature color is teal. She was introduced in the episode of season 2 "The New Pup". Her vehicle is a silver snowcat with bright teal and orange highlights. She is voiced by Berkley Silverman. Everest, along with Cap'n Turbot, was added to the opening theme in season three.
  • Tracker is a 4-year-old brown-and-white Chihuahua/Potcake who serves as a jungle rescue pup. His signature color is olive. He is the youngest pup on the PAW Patrol. He is introduced in the season three episode "Tracker Joins the Pups". His vehicle is a white and olive Jeep in zebra print, and he is bilingual, speaking both Spanish and English. He was voiced by David Lopez from Season 3 to Season 7 and by Mateo Carnovale from Season 8 onwards.
  • Tuck and Ella are two Golden Retriever siblings who are known as the Mighty Twins. Their signature color is sky blue. They were introduced in the season six episode, "Mighty Pups, Super Paws: Pups Meet the Mighty Twins". Their vehicle is a sky-blue "Mighty Car" that splits into two "Mighty Motorcycles". They are voiced by Eamon Hanson and Isabella Leo, respectively.
  • Rex is a Bernese Mountain Dog who serves as an expert on dinosaurs. His signature colors are azure and chartreuse. He was introduced in the season seven episode, "Dino Rescue: Pups and the Lost Dino Eggs". He is a paraplegic and uses a wheeled walker to get around. His vehicle is the azure and chartreuse Dino Patroller that has a ramp that allows him to enter and exit the PAW Patrol base. He is voiced by Luxton Handspiker.
  • Wild Cat is the first feline member of the PAW Patrol that debuted in the Season 7 episode "Moto Pups: Pups vs. the Ruff-Ruff Pack". His signature colors are red and white. His vehicle is a motorcycle with retractable claws in its wheels. He is voiced by Tristan Mammitzsch. He is graceful and smooth but has a fear of mice.
  • Liberty is a dachshund. She is introduced in PAW Patrol: The Movie. Her signature colors are coral-pink and blue. Her vehicle is a coral-pink and blue scooter. She is voiced by Marsai Martin.

Supporting characters

  • Mayor Goodway is the mayor of Adventure Bay who lives at the City Hall. She can be very panicky at times, and has a pet chicken named Chickaletta whom she carries in her purse. She is voiced by Deann Degruijter (Season 1 to early Season 7) and Kim Roberts (late Season 7 onwards).
    • Chickaletta is Mayor Goodway's pet chicken that she carries around in her purse. She generally ignores what is going on around her.
  • Francois Turbot is Cap'n Turbot's cousin and research partner, who lives with him in the Seal Island lighthouse. He works as a zoologist, artist, and nature photographer. He has a thick French accent and often uses French phrases in place of English words. He is voiced by Peter Cugno.
  • Mayor Humdinger is the mayor of a neighboring town called Foggy Bottom. He is the PAW Patrol's biggest rival, and he is always coming up with new plans to upstage Adventure Bay. He is voiced by Ron Pardo.
    • The Kitten Catastrophe Crew are Mayor Humdinger's helpers and the villainous feline counterparts of the PAW Patrol. They will usually do what they are asked, but sometimes they can be stubborn and disobey Mayor Humdinger.
  • Katie is a young girl who works at the Adventure Bay pet parlor. She is loving and caring and also has a pet cat named Cali, whom she is usually seen with. She is voiced by Katherine Forrester.
  • Mr. Porter is a restaurant and shop owner in Adventure Bay as well as the grandfather of Alex Porter. He is voiced by Blair Williams.
  • Alex Porter is a young boy who lives in Adventure Bay and is Mr. Porter's grandson. He is rather impatient. He is the leader of the Mini Patrol, a PAW Patrol-inspired group consisting of himself and some pet animals which is seldom successful. He is voiced by Christian Distefano (Season 1 to Mid-Season 5) and Wyatt White (Mid-Season 5 present).
  • Jake is a snowboarder from Adventure Bay who operates the snowboarding resort and is the caretaker of Everest. He is voiced by Scott McCord.
  • Farmer Yumi is a farmer in Adventure Bay. She is the wife of Farmer Al. She cares greatly for her animals such as Bettina, Garbie, and her chickens. She is voiced by Hiromi Okuyama (Season 1) and Stephany Seki (Season 2 - Present).
  • Farmer Al is the farmer of Moo Juice Dairy Farm in Adventure Bay. He is the husband of Farmer Yumi. He is voiced by Ron Pardo.
  • Carlos is Ryder's pen pal from the jungle. He is the caretaker of Tracker. He is voiced by Lucius Hoyos (Season 2), Jaiden Cannatelli (Mid-Season 3 to Mid-Season 7), and Diego Rieger (Season 7-Present).
  • Danny is a 10-year-old boy who made his debut in "Pups Save Daring Danny X". He was motivated to become a daredevil by a stunt Ryder performed during a rescue. He is voiced by Daniel DeSanto (Season 3–early Season 5) and Jonathan Malen (late Season 5-present).

Production

According to Spin Master, the concept for PAW Patrol stemmed from a prototype for a transforming truck toy that Spin Master co-founder Ronnen Harary designed in 2010.[7] Later the same year, the company requested proposals for a television show based on the transforming toy, and accepted one from Bob the Builder creator Keith Chapman. Chapman sketched early designs of the PAW Patrol team under the working title Raffi & the Rescue Dogs. Spin Master hired toy designers to develop the format further; after the concept was in place, they began designing merchandise.[8]

Chapman's original pitch focused on the idea that the six PAW Patrol dogs were rescued by Ryder before joining the team. Scott Kraft, the show's first writer, and Jamie Whitney, the show's first director, decided to abandon the rescued dog theme in 2012. The name of the series' protagonist, Ryder, was changed multiple times during production; he was originally called Raffi, Roddy, and Robbie before Spin Master settled on Ryder.

Early models of the PAW Patrol pups.

According to a 2017 Spin Master interview, "everything pup-related was debated endlessly: names, sizes, ages, breeds."[9] The pups' designs underwent major changes after Chapman's pitch; they were originally very realistic, with unique fur and textures based on their breeds, but they were later simplified and made more cartoonish. The visual appearance of Cap'n Turbot, mainly his distinctive bead eyes and large nose, was based on the design of Chapman's Bob the Builder character. Ryder's hairstyle was based on that of Ronnen Harary.[9]

In January 2012, Spin Master began approaching television broadcasters. The company negotiated a broadcast partnership with Nickelodeon, and the network first announced that it had picked up PAW Patrol at the 2013 Licensing Expo in Las Vegas, Nevada.[10] The series became Spin Master's first solely-owned intellectual property (IP)[11] once it was released in August 2013.[12]

Since it began production, the show's animation has been provided by Guru Studio. In a 2016 interview with Maclean's Magazine, Guru president Frank Falcone stated that his studio's animators were originally suspicious of the show's "toyetic" concept.[13] The series' rock-inspired[14] original score was composed by the Ontario-based group Voodoo Highway Music & Post. The opening theme song and the ending song used in each episode include vocals performed by Scott Simons.

With each season of the show, new supporting characters and themes are introduced in its episodes. In a May 2016 interview for the Toronto Star, Spin Master president Ben Gadbois stated that his company would continue to introduce additional characters and concepts to increase the franchise's longevity and to expand upon the success of tie-in merchandise.[15] In August of the same year, Ronnen Harary explained that these changes were intended to keep the show's content "fresh" and "relevant".[16]

Release

The series has been sold to TV networks in over 160 countries.[17]

In the United States, the series is aired on Nickelodeon as well as the Nick Jr. channel. Select episodes are available to stream on the Noggin app and Paramount+. In Canada, the series is primarily shown on TVOKids, Knowledge Kids, Tele-Quebec, and City Saskatchewan.

As required for Canadian-American programs aired on federally-funded networks, PAW Patrol has been dubbed in French for Quebec broadcasts and for its broadcast in France on TF1.[18] Canal Panda airs a European Portuguese dub,[19] and it aired on MBC3 in the Middle East. In the United Kingdom, a British English dub was released in November 2013, using the same scripts as the Canadian-American version with minor changes and shown on Channel 5 and Nick Jr. UK. Also, a Welsh-language dub of the show titled Patrôl Pawennau is shown on S4C as part of its Cyw block.[20] Anione, JEI TV, and KBS have all broadcast the Korean-dubbed version.[21] The show has been aired in the Icelandic language on Iceland's public broadcaster RÚV since 2015.[22] The first two seasons were shown in Finnish on Yle TV2.[23] The video on demand platform Le.com obtained broadcast rights for a Mandarin Chinese-dubbed version of PAW Patrol in April 2016.[24] It aired on MiniMini+ in Poland, e-Junior in the United Arab Emirates, and Clan TVE in Spain. On April 6, 2019, TV Tokyo premiered a Japanese dub of the show, starring Megumi Han as Ryder,[25] who is renamed "Kento" (ケント).[26] In India, a Hindi dub of the series airs on Nick Jr. India.

Reception

Critical reception

PAW Patrol has received largely positive reviews from critics. Common Sense Media reviewer Emily Ashby gave the show a four-star rating, stating that "perhaps the show's best attribute is how it demonstrates the value of thoughtful problem-solving".[27] Randy Miller of DVD Talk recommended the show, calling it "packed with all the harmless action and cornball jokes that kids can't help but snicker at".[28] Stuff.co.nz reviewer Pattie Pegler also wrote favourably of the series, but felt that some of the characters "seem rather arbitrary, like Rocky the Recycling Pup".[29] The About Group's Carey Bryson gave the series a mixed review, criticizing its "formulaic" nature but affirming that the "show is not without funny moments".[14]

A research study, commissioned by Sky in March 2016, reported that 16 percent of surveyed British and Irish children named PAW Patrol as their favourite program.[30]

Criticism had been directed toward the show's unequal gender representation, because initially the team of dogs was primarily male and included only one female character. Brandy King of the Center on Media and Child Health "found the gender imbalance immediately noticeable" while watching the program.[31] Today's Parent noted in April 2015 that PAW Patrol images appeared frequently on Twitter with the hashtag "#IncludeTheGirls".[32] In response to these criticisms, the writers added an additional female character named Everest, a Siberian Husky and snow rescue dog, starting in season 2.[citation needed]

Some of the pups were accused of behaving manipulatively towards younger viewers in a 2018 study which focused on app-based advertising techniques.[33]

In a 2020 paper published in the journal Crime, Media, Culture, PAW Patrol is criticized for sending the message that corporations are more capable of providing social services than the state.[34] Author Liam Kennedy argues that the show "encourages complicity in a global capitalist system that (re)produces inequalities and causes environmental harms." Kennedy suggests that PAW Patrol echoes the "core tenets of neoliberalism" by depicting the state and politicians as either unethical or incompetent while the PAW Patrol corporation is entrusted with crimefighting and conservation.[35][34]

Ratings

PAW Patrol has received consistently high ratings on Nickelodeon. Viacom CEO Philippe Dauman cited the series as a source of Nickelodeon's 2014 ratings growth.[36] It ranked as the highest-rated, preschool TV program in the United States in November 2013[37] and held that position throughout the spring 2014 season.[38] The spot was briefly overtaken by Team Umizoomi reruns in July 2016, but PAW Patrol reclaimed the title later the same month.[39] Bloomberg L.P. described PAW Patrol as part of a "creative resurgence" that increased the Nick Jr. channel's viewership in 2016.[40] At Nickelodeon's 2016 upfront presentation for future advertisers, Cyma Zarghami named PAW Patrol one of two preschool shows to have significantly helped boost ratings for the network (the other being Blaze and the Monster Machines).[41]

In March 2015, two back-to-back premieres of the show ranked among the top twenty weekday showings (among total viewers) in Australia.[42] In May 2015, it was reported that PAW Patrol broadcasts on TF1 had been viewed by 45 per cent of households in France with preschool-aged children.[43]

Cultural impact

The show has received recognition from public figures and celebrities. Canadian Prime Minister Justin Trudeau and his children are fans of the show; Trudeau mentioned the characters by name in a 2017 speech.[44] After performing at the Super Bowl LII halftime show, Justin Timberlake filmed a segment for The Tonight Show Starring Jimmy Fallon in which he named Chase as his favourite PAW Patrol character and held a Chase plush toy.[45] During his opening monologue for the 90th Academy Awards, host Jimmy Kimmel joked that Timothée Chalamet was missing PAW Patrol to attend the ceremony, but "Ryder and his team of pups saved the day, so".[46]

The show was satirized by The Onion in a 2018 parody article; referencing police brutality in the United States, the article claimed that the show's writers defended police dog Chase for shooting an unarmed black lab.[47]

In the wake of the George Floyd protests, the show was criticized for presenting a "good-cop archetype" after a post appeared on the show's Twitter account announcing that they would go dark in memory of Floyd received negative backlash.[48][49][50] In July 2020, White House Press Secretary Kayleigh McEnany claimed the show was canceled due to "cancel culture"[51] but the show denied any such termination.[52]

Awards and nominations

In 2014, the series' theme song was nominated for Outstanding Original Song – Main Title and Promo in the 41st Daytime Creative Arts Emmy Awards.[53] In 2016, the season two episode "Pups Save a Mer-Pup" was nominated for Best Animated Television/Broadcast Production for Preschool Children in the 43rd Annie Awards.[54] As of 2021, PAW Patrol has received eighteen Canadian Screen Award nominations with fifteen wins.

Year Award Category Nominee Result Ref.
2014 41st Daytime Creative Arts Emmy Awards Outstanding Original Song – Main Title and Promo
Nominated [55]
Parents' Choice Foundation "Fun Stuff" Award Spin Master Won [56]
Environmental Media Awards Environmental Media Award in Children's Television [57]
2015 Toy of the Year Awards Property of the Year, 2015 Nominated [58]
Preschool Toy of the Year, 2015 [58]
2016 Toy of the Year Awards Property of the Year, 2016 [59]
43rd Annie Awards Best Animated Television/Broadcast Production for Preschool Children [54]
4th Canadian Screen Awards Best Pre-School Program or Series [60]
Best Direction in an Animated Program or Series Jamie Whitney Won [60]
Licensing.biz People Awards Licensee Team of the Year Spin Master [61]
Australian Toy Association Preschool License of the Year [62]
Canadian Cinema Editors Awards Best Editing in Animation Tom Berger Nominated [63]
SOCAN Awards International TV Series Music Award Voodoo Highway Music & Post Won [64]
2017 5th Canadian Screen Awards Best Pre-School Program or Series Spin Master [65]
Best Direction in an Animated Program or Series Jamie Whitney [65]
2018 6th Canadian Screen Awards Best Pre-School Program or Series Spin Master [66]
Best Direction in an Animated Program or Series Charles E. Bastien [66]
Best Sound in an Animated Program or Series Spin Master [66]
2019 7th Canadian Screen Awards Animated Program or Series [67]
Sound in an Animated Program or Series [67]
Music, Animation [67]
46th Daytime Emmy Awards Outstanding Special Class Animated Program Mighty Pups Nominated [68]
Outstanding Sound Mixing For A Preschool Animated Program [68]
2020 8th Canadian Screen Awards Pre-School Program or Series Spin Master Won [69]
Sound, Animation [69]
Original Music, Animation [69]
Direction, Animation Charles E. Bastien [69]
2021 9th Canadian Screen Awards Pre-School Program or Series Spin Master Won [70]
Sound in an Animated Program or Series [70]
Directing, Animated Program or Series Charles E. Bastien Nominated [70]
Performance in an Animated Program or Series Lilly Bartlam [70]

Film adaptation

Main article: PAW Patrol: The Movie

In November 2017, Ronnen Harary confirmed that Spin Master was "currently considering whether to extend the PAW Patrol franchise into feature films at some point in the next 12 to 24 months." Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company developed a film script.[71]

On May 9, 2019, it was confirmed during Spin Master's First Quarter 2019 Earnings Conference Call that an animated theatrical film based on the series, titled PAW Patrol: The Movie was in the works with an August 2021 release date.[72] On November 8, 2019, it was announced that Mikros Image in Montreal would handle the animation.[73] Development of the film was confirmed on February 21, 2020, with Cal Brunker attached as director. Spin Master Entertainment produced the movie with association in both Nickelodeon Movies and Paramount Pictures.[74] On April 24, 2020, the release date was announced to be August 20, 2021.[75]

A first look of the film was shown on Nickelodeon Kids' Choice Awards 2021 on March 13, 2021.[76]

Box office performance

Film Release date Domestic opening weekend Box office gross Ref(s)
Domestic Other territories Worldwide
PAW Patrol Dec 22, 2016 $303,032 $303,032 [77]
Mission Big Screen July 7, 2017 $54,731 $54,731 [78]
Sea Patrol February 1, 2018 $389,945 $389,945 [79]
Mighty Pups October 4, 2018 $8,373,241 $8,373,241 [80]
Ready, Race, Rescue! October 3, 2019 $15,193,000 $15,193,000 [81]
Jet to the Rescue September 10, 2020 $1,695,576 $1,695,576 [82]
Charged Up July 17, 2020 $43,367 $43,367 [83]
Total $26,052,892 $26,052,892
List indicator(s)
  • A dark-grey cell indicates the information is not available for the film.

Other media

Video games

In February 2018, a video game based on the series, titled PAW Patrol: On a Roll was announced. Developed by Torus Games and published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on October 23, 2018.[84] Another video game, titled PAW Patrol Mighty Pups: Save Adventure Bay, was announced on July 17, 2020. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on November 6, 2020.[85] Another video game for the film, titled PAW Patrol The Movie: Adventure City Calls was announced on June 10, 2021. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on August 13, 2021.[86]

Live events

In April 2016, a stage show titled PAW Patrol Live: Race to the Rescue was announced.[87] The show features the PAW Patrol characters competing in a race. It toured Canada, the United States, Mexico, New Zealand, Australia and the Philippines.[88][89] A sequel show, titled PAW Patrol Live: The Great Pirate Adventure, was announced in June 2017. It follows the PAW Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor.[90] The shows are produced by VStar Entertainment Group, which is best known for producing the popular Sesame Street Live touring shows for 37 years.

Mascots based on the PAW Patrol characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "Etch A Sketch Day" celebration at Spin Master's office in Toronto on July 26, 2016.[91] The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015.[92] Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016.[93] Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors.[94][95] They appeared for the first time in Northern Ireland at Glenarm Castle on July 13, 2016.[96] They are scheduled to appear regularly in a Nickelodeon-themed area of the Thurrock's Lakeside Shopping Centre located on the outskirts of London, England.[97]

Like many children's properties, unauthorized productions and events using copyright infringing costumes featuring the show's characters have attracted the attention of Spin Master and Nickelodeon. In February 2016, several Greene King pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead.[98] There was some consumer backlash as a result, but the events were not held.[99]

Merchandise

Photograph of a PAW Patrol figure set
A set of PAW Patrol figures

On May 18, 2014, Spin Master introduced a toy line based on the television series at Toys "R" Us locations across Canada.[100] The line was not distributed to international markets until June 22 of the same year.[101] Dion Vlachos was in charge of the U.S. product launch.[102]

PAW Patrol has since become one of Spin Master's most profitable brands. Analysts for the National Bank of Canada reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 per cent) of Spin Master's gross product sales for 2015.[2] Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" of PAW Patrol toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second quarter revenue.[103] Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market.[104] Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category. PAW Patrol has been cited as the sole reason for this.[105]

The NPD Group named PAW Patrol the top new toy brand of 2015 in the United Kingdom.[106] The group also reported that it was the best-selling preschool license in France in the first quarter of 2015.[43] Dave Brandon, the chief executive officer of Toys "R" Us, listed the PAW Patroller vehicle toy as one of the 2015 holiday season's "hottest" items.[107][108] Argos the U.K. catalogue retailer included the PAW Patrol Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season.[109] In 2018, it was estimated that total retail sales to date were approximately US$7 billion.[110][111][112]

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