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* Schrand, Richard (2002). ''Final Cut Pro (R) 3: The Complete Reference'' McGraw-Hill Companies ISBN 978-0072195170
* Schrand, Richard (2002). ''Final Cut Pro (R) 3: The Complete Reference'' McGraw-Hill Companies ISBN 978-0072195170
{{Film and video technology}}
{{Film and video technology|Digital Juice, Inc.}}

Revision as of 02:28, 4 February 2007

File:DigitalJuice logo.png
Official Digital Juice Logo

Digital Juice, Inc is a privately held royalty-free content provider for the professional video, print, and presentation. The company founded in 1997 sells packaged content products direct to customers. The company currently has over 140 products available including animations, music, sound effects, stock footage, illustrations, and still graphics.

History

The company was originally founded in 1992 by David Hebel [1] under the name Dimension Technologies Media Group as a developer of third party products for the Video Toaster. In 1995 the company released Club Toaster which was a monthly CD-ROM based product for the Amiga. The product contained animated backgrounds, still graphics, music, photos, articles, and product reviews. By 1997 Dimension Technologies was looking to move from developing for the Amiga and instead focus on Windows and Mac based content. The company renamed itself in 1997, Digital Juice, after the release of their first non-Amiga based product Digital Juice for PowerPoint.

Products

The company's first product under the name Digital Juice was Digital Juice for PowerPointTM. It was a 16 CD (later 24 CD in version 2) collection of professional presentation enhancement content including graphics, photos, and clip art.


Currently, their product lines include several volumes of content for Graphic artists and video producers.

Jumpbacks a're full screen animations commonly used behind text and for DVD backdrops. Their most famous use was as a backdrop to the performers of "American Idol".

Juicedrops are collections of page-sized graphics that are shipped as Photoshop documents with several layers that can be manipulated or deactivated to fit the user's needs.

Stacktraxx are songs shipped as layers that can be deactivated or used in audio mastering software (such as ACID or Logic).

Editor's Toolkits are collections of coordinated video elements, including lower thirds, overlays, motion backdrops, and mattes. Some toolkits also include animated mattes, 'motion design elements' (which have been spun off as their own product line), and full screen wipes that can be used as transitions.

Other products include Backtraxx(royalty-free music library), Presenter's toolkit (the successor to the original "Digital Juice" library designed for Powerpoint users), Videotraxx (stock video library), and their DJTV tutorial videos.


[1]

Awards and Distinctions

In 2002, the company received the top award, out of 250 nominees, in the "New Business" category from the University of Tampa's, John H Sykes School Of Business.[2]

References

  1. ^ Munroe, Jay (Jun 11, 2001). "Pump Up Your PowerPoint Presentations". PC Magazine.
  2. ^ "Family-owned businesses honored". Tampa Bay Business Journal. May 17, 2002.

Further Reading

  • Carver II, Stan (2002). Premiere and After Effects Studio Secrets Wiley ISBN 978-0764536779
  • Michael Stoller , Bryan (2003). Filmmaking for Dummies For Dummies ISBN 978-0764524769
  • Schrand, Richard (2002). Final Cut Pro (R) 3: The Complete Reference McGraw-Hill Companies ISBN 978-0072195170

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