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'''Storytel AB''' is a Swedish audiobook streaming subscription service based in [[Stockholm]], Sweden.
'''Storytel AB''' is a Swedish audiobook streaming subscription service based in [[Stockholm]], Sweden.


It competes with [[Audible (service)|Audible]] on a monthly subscription model, and is available in more than 20 countries.<ref>{{Cite web|url=https://www.businessinsider.com/audiobook-streamer-storytel-sees-pandemic-spurring-subscriber-growth-2020-5|title=Audiobook streamer Storytel sees pandemic spurring subscriber growth|website=Business Insider}}</ref>
It competes with [[Audible (service)|Audible]] on a monthly credit model, and is available in more than 20 countries.<ref>{{Cite web|url=https://www.businessinsider.com/audiobook-streamer-storytel-sees-pandemic-spurring-subscriber-growth-2020-5|title=Audiobook streamer Storytel sees pandemic spurring subscriber growth|website=Business Insider}}</ref>


==History==
==History==
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In July 2020, it acquired a 70 percent stake in Icelandic publishing house [[Forlagið]],<ref>{{Cite web|url=https://www.icelandreview.com/business/storytel-purchases-majority-share-in-forlagid-icelands-largest-publisher/|title=Storytel Purchases Majority Share in Forlagið, Iceland's Largest Publisher|date=July 3, 2020}}</ref> and in January 2021, it surpassed 1.5 million paid subscribers.<ref>{{Cite web|url=https://investors.storytel.com/en/storytel-has-surpassed-the-milestone-1-5-million-paying-subscribers|title=Storytel has surpassed the milestone 1.5 million paying subscribers|website=Storytel}}</ref>
In July 2020, it acquired a 70 percent stake in Icelandic publishing house [[Forlagið]],<ref>{{Cite web|url=https://www.icelandreview.com/business/storytel-purchases-majority-share-in-forlagid-icelands-largest-publisher/|title=Storytel Purchases Majority Share in Forlagið, Iceland's Largest Publisher|date=July 3, 2020}}</ref> and in January 2021, it surpassed 1.5 million paid subscribers.<ref>{{Cite web|url=https://investors.storytel.com/en/storytel-has-surpassed-the-milestone-1-5-million-paying-subscribers|title=Storytel has surpassed the milestone 1.5 million paying subscribers|website=Storytel}}</ref>


In November 2021, [[RBMedia]] announced that its property Audiobooks.com was being sold to [[Storytel]] for $135 million.<ref>{{cite web |url=https://www.thebookseller.com/news/storytel-extends-global-reach-audiobookcom-acquisition-1289297 |title=Storytel extends into English language market with $135m Audiobooks deal |work=[[The Bookseller]] |author=Ruth Comerford |date=November 13, 2021 |access-date=November 13, 2021}}</ref> Audiobooks.com was originally purchased by RBMedia in 2017 from Canadian owners.<ref>{{cite web |url=https://www.thebookseller.com/news/rbmedia-launches-and-buys-audiobookscom-become-worlds-biggest-audio-publisher-534761 |title=Newly formed RBmedia buys Audiobooks.com |work=The Bookseller |author=Heloise Wood |date=April 11, 2017 |accessdate=October 22, 2017}}</ref>
In November 2021, [[RBMedia]] announced that its property Audiobooks.com was being sold to [[Storytel]] for $135 million.<ref name="abc2021">{{cite web |url=https://www.thebookseller.com/news/storytel-extends-global-reach-audiobookcom-acquisition-1289297 |title=Storytel extends into English language market with $135m Audiobooks deal |work=[[The Bookseller]] |author=Ruth Comerford |date=November 13, 2021 |access-date=November 13, 2021}}</ref> Audiobooks.com was originally purchased by RBMedia in 2017 from Canadian owners.<ref>{{cite web |url=https://www.thebookseller.com/news/rbmedia-launches-and-buys-audiobookscom-become-worlds-biggest-audio-publisher-534761 |title=Newly formed RBmedia buys Audiobooks.com |work=The Bookseller |author=Heloise Wood |date=April 11, 2017 |accessdate=October 22, 2017}}</ref> At the time of purchase, Audiobooks.com was used by about 17% of audiobook buyers and the purchase was seen as a significant entry for Storytel into the large English-speaking markets.<ref name="abc2021" />


==References==
==References==

Revision as of 06:00, 13 November 2021

Storytel AB
Company typePublic
IndustryAudiobooks
Founded2006; 18 years ago (2006)
FoundersJonas Tellander
Jon Hauksson
HeadquartersStockholm, Sweden
Websitestorytel.com

Storytel AB is a Swedish audiobook streaming subscription service based in Stockholm, Sweden.

It competes with Audible on a monthly credit model, and is available in more than 20 countries.[1]

History

Storytel was founded in 2006 by Jonas Tellander and Jon Hauksson.[2] The company bought Sweden's largest book publisher, Norstedts förlag, in 2016.[3]

In 2016, Storytel acquired the Danish book service Mofibo [4]

In 2017, Storytel acquired the Danish publisher People's Press [5]

In 2017, Storytel expanded its services to Russia, Spain, India and the United Arab Emirates.[3]

In July 2020, it acquired a 70 percent stake in Icelandic publishing house Forlagið,[6] and in January 2021, it surpassed 1.5 million paid subscribers.[7]

In November 2021, RBMedia announced that its property Audiobooks.com was being sold to Storytel for $135 million.[8] Audiobooks.com was originally purchased by RBMedia in 2017 from Canadian owners.[9] At the time of purchase, Audiobooks.com was used by about 17% of audiobook buyers and the purchase was seen as a significant entry for Storytel into the large English-speaking markets.[8]

References

  1. ^ "Audiobook streamer Storytel sees pandemic spurring subscriber growth". Business Insider.
  2. ^ "Sweden's Storytel Continues Its Global Expansion". PublishersWeekly.com. Retrieved 2021-05-04.
  3. ^ a b Reuters Staff (March 24, 2017). "Sweden's Storytel to enter four new markets". Reuters – via www.reuters.com. {{cite news}}: |author= has generic name (help)
  4. ^ "Storytel køber bogtjenesten Mofibo | Mofibo". via.ritzau.dk (in Danish). Retrieved 2021-10-13.
  5. ^ "Storytel opkøber forlaget People's Press". mediawatch.dk (in Danish). 2017-03-02. Retrieved 2021-10-13.
  6. ^ "Storytel Purchases Majority Share in Forlagið, Iceland's Largest Publisher". July 3, 2020.
  7. ^ "Storytel has surpassed the milestone 1.5 million paying subscribers". Storytel.
  8. ^ a b Ruth Comerford (November 13, 2021). "Storytel extends into English language market with $135m Audiobooks deal". The Bookseller. Retrieved November 13, 2021.
  9. ^ Heloise Wood (April 11, 2017). "Newly formed RBmedia buys Audiobooks.com". The Bookseller. Retrieved October 22, 2017.