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'''Schick''' is an American brand of [[personal care]] and [[safety razor]]s, founded in 1926 by [[Jacob Schick]]. It is currently owned by [[Edgewell Personal Care]].
'''Schick''' is an American brand of [[personal care]] and [[safety razor]]s, founded in 1926 by [[Jacob Schick]]. It is currently owned by [[Edgewell Personal Care]].


While second in sales to [[Gillette (brand)|Gillette]] globally, Schick is the top-selling brand of safety razors and blades in Japan.<ref name="japan">{{cite journal| last=Rudolph| first=Barbara| url=http://www.time.com/time/magazine/article/0,9171,1074851,00.html?iid=chix-sphere| archive-url=https://web.archive.org/web/20090401023417/http://www.time.com/time/magazine/article/0,9171,1074851,00.html?iid=chix-sphere| url-status=dead| archive-date=April 1, 2009| title=Winners Against Tough Odds| accessdate=July 13, 2019| date=21 June 2005| journal=[[Time (magazine)|Time]]}}</ref> The Schick brand is used in North America, Australia, Asia and Russia. In Europe, Edgewell sells the same products under the [[Wilkinson Sword]] brand.
While second in sales to [[Gillette (brand)|Gillette]] globally, Schick is the top-selling brand of safety razors and blades in Japan.<ref name="japan">{{cite magazine| last=Rudolph| first=Barbara| url=http://www.time.com/time/magazine/article/0,9171,1074851,00.html?iid=chix-sphere| archive-url=https://web.archive.org/web/20090401023417/http://www.time.com/time/magazine/article/0,9171,1074851,00.html?iid=chix-sphere| url-status=dead| archive-date=April 1, 2009| title=Winners Against Tough Odds| accessdate=July 13, 2019| date=21 June 2005| magazine=[[Time (magazine)|Time]]}}</ref> The Schick brand is used in North America, Australia, Asia and Russia. In Europe, Edgewell sells the same products under the [[Wilkinson Sword]] brand.


Schick also markets shaving gels.
Schick also markets shaving gels.


==History==
==History==
Schick was founded in 1926 by [[Jacob Schick]], "the father of electric razors," as the '''Magazine Repeating Razor Company'''.<ref>{{cite web| date=January 23, 2011| website=Electric Shaver Page| title=Col. Jacob Schick (1878-1937)| url=http://iavbbs.com/gflinn/schick.htm| archive-url=https://web.archive.org/web/20120815173722/http://iavbbs.com/gflinn/schick.htm| url-status=dead| archive-date=August 15, 2012| accessdate=July 13, 2019}}</ref> That same year, Schick introduced its highly successful single blade safety razor system, that stored twenty blades in a steel injector.<ref>{{cite journal| url=https://books.google.com/books?id=xd8DAAAAMBAJ&pg=PA491&dq=%22Popular+Mechanics%22+Jan+1935+floating&hl=en&ei=Wtc4TsGsDeSusAKXtpka&sa=X&oi=book_result&ct=result&resnum=10&sqi=2&ved=0CFUQ6AEwCQ#v=onepage&q&f=true| title=Blades Inject Into Razor From Metal Clip| journal=[[Popular Mechanics]]| date=October 1934| page=491}}</ref> Schick sold the company in 1928 to start another unrelated company bearing his name which marketed his newly invented electric shavers.
Schick was founded in 1926 by [[Jacob Schick]], "the father of electric razors," as the '''Magazine Repeating Razor Company'''.<ref>{{cite web| date=January 23, 2011| website=Electric Shaver Page| title=Col. Jacob Schick (1878-1937)| url=http://iavbbs.com/gflinn/schick.htm| archive-url=https://web.archive.org/web/20120815173722/http://iavbbs.com/gflinn/schick.htm| url-status=dead| archive-date=August 15, 2012| accessdate=July 13, 2019}}</ref> That same year, Schick introduced its highly successful single blade safety razor system, that stored twenty blades in a steel injector.<ref>{{cite journal| url=https://books.google.com/books?id=xd8DAAAAMBAJ&dq=%22Popular+Mechanics%22+Jan+1935+floating&pg=PA491| title=Blades Inject Into Razor From Metal Clip| journal=[[Popular Mechanics]]| date=October 1934| page=491}}</ref> Schick sold the company in 1928 to start another unrelated company bearing his name which marketed his newly invented electric shavers.


[[Patrick Frawley]] purchased controlling shares in Schick in 1955,<ref name=obit>{{cite news|last1=Helmore|first1=Edward|title=Obituaries: Patrick J. Frawley Jnr|url=https://www.independent.co.uk/arts-entertainment/obituaries-patrick-j-frawley-jnr-1186971.html|accessdate=8 December 2017|work=Independent|date=24 November 1998}}</ref> holding onto the company until 1970, when the company became a division of [[Warner–Lambert]].<ref>[http://www.safetyrazors.net/schick/schicktech.htm safetyrazors.net: Schick Injector razors]</ref> In February 2000, [[Pfizer]] bought Warner—Lambert along with all of its subsidiary companies.<ref>{{cite news|url=https://www.nytimes.com/2000/02/08/business/pfizer-gets-its-deal-to-buy-warner-lambert-for-90.2-billion.html|title=Pfizer Gets Its Deal to Buy Warner-Lambert for $90.2 Billion|publisher=www.nytimes.com|date=7 February 2000|access-date=27 May 2018}}</ref>
[[Patrick Frawley]] purchased controlling shares in Schick in 1955,<ref name=obit>{{cite news|last1=Helmore|first1=Edward|title=Obituaries: Patrick J. Frawley Jnr|url=https://www.independent.co.uk/arts-entertainment/obituaries-patrick-j-frawley-jnr-1186971.html|accessdate=8 December 2017|work=Independent|date=24 November 1998}}</ref> holding onto the company until 1970, when the company became a division of [[Warner–Lambert]].<ref>[http://www.safetyrazors.net/schick/schicktech.htm safetyrazors.net: Schick Injector razors]</ref> In February 2000, [[Pfizer]] bought Warner—Lambert along with all of its subsidiary companies.<ref>{{cite news|url=https://www.nytimes.com/2000/02/08/business/pfizer-gets-its-deal-to-buy-warner-lambert-for-90.2-billion.html|title=Pfizer Gets Its Deal to Buy Warner-Lambert for $90.2 Billion|work=www.nytimes.com|date=7 February 2000|access-date=27 May 2018}}</ref>


Schick was purchased by [[Energizer]] in 2003 from Pfizer. On July 1, 2015, Energizer split into two companies, with Schick falling under [[Edgewell Personal Care]].<ref>{{Cite web|url=https://www.forbes.com/sites/agoodman/2015/06/25/with-the-energizer-split-what-will-edgewell-look-like/|title=With The Energizer Split, What Will Edgewell Look Like?|last=Goodman|first=Andrew|website=Forbes|language=en|access-date=2019-11-27}}</ref><ref>{{Cite web|url=https://www.bizjournals.com/stlouis/blog/2015/02/engergizer-s-personal-care-spinoff-to-be-called.html|title=Energizer’s personal care spinoff to be called Edgewell|last=Feldt|first=Brian|date=20 February 2015|website=www.bizjournals.com|access-date=2019-11-27}}</ref>
Schick was purchased by [[Energizer]] in 2003 from Pfizer. On July 1, 2015, Energizer split into two companies, with Schick falling under [[Edgewell Personal Care]].<ref>{{Cite web|url=https://www.forbes.com/sites/agoodman/2015/06/25/with-the-energizer-split-what-will-edgewell-look-like/|title=With The Energizer Split, What Will Edgewell Look Like?|last=Goodman|first=Andrew|website=Forbes|language=en|access-date=2019-11-27}}</ref><ref>{{Cite web|url=https://www.bizjournals.com/stlouis/blog/2015/02/engergizer-s-personal-care-spinoff-to-be-called.html|title=Energizer's personal care spinoff to be called Edgewell|last=Feldt|first=Brian|date=20 February 2015|website=www.bizjournals.com|access-date=2019-11-27}}</ref>


== Products ==
== Products ==

Revision as of 13:18, 4 December 2021

Schick
Product typePersonal care
OwnerEdgewell Personal Care
CountryUnited States
Introduced1926; 98 years ago (1926) (as Magazine Repeating Razor Company) by Jacob Schick
Related brandsWilkinson Sword
Markets20 countries
Previous ownersPatrick Frawley (1955–1970)
Warner–Lambert (1970–2000)
Pfizer (2000–2003)
Energizer Holdings (2003–2015)
Tagline"Free your skin"
Websiteshaving.com

Schick is an American brand of personal care and safety razors, founded in 1926 by Jacob Schick. It is currently owned by Edgewell Personal Care.

While second in sales to Gillette globally, Schick is the top-selling brand of safety razors and blades in Japan.[1] The Schick brand is used in North America, Australia, Asia and Russia. In Europe, Edgewell sells the same products under the Wilkinson Sword brand.

Schick also markets shaving gels.

History

Schick was founded in 1926 by Jacob Schick, "the father of electric razors," as the Magazine Repeating Razor Company.[2] That same year, Schick introduced its highly successful single blade safety razor system, that stored twenty blades in a steel injector.[3] Schick sold the company in 1928 to start another unrelated company bearing his name which marketed his newly invented electric shavers.

Patrick Frawley purchased controlling shares in Schick in 1955,[4] holding onto the company until 1970, when the company became a division of Warner–Lambert.[5] In February 2000, Pfizer bought Warner—Lambert along with all of its subsidiary companies.[6]

Schick was purchased by Energizer in 2003 from Pfizer. On July 1, 2015, Energizer split into two companies, with Schick falling under Edgewell Personal Care.[7][8]

Products

  • Schick Hydro: Schick's redesigned razor system released on April 6, 2010.
    • Schick Hydro 5: A five-blade razor system with "skin guards advanced hydrating gel and a flip trimmer" (hydrates only while shaving).[9]
    • Schick Hydro 3: A three-blade razor system similar to the 5-blade system but without a flip trimmer.
    • Schick Hydro Silk: A five-blade women's razor system. Initially introduced only as a Schick model, but added to the Wilkinson Sword line in late 2012.
    • Schick Hydro 5 Power Select: A motorized version of the Hydro 5, with three user-selectable vibration levels.
  • Schick Intuition: A women's shaving system that lathers and shaves at the same time.
  • Schick Quattro: a four-bladed razor for men, introduced in 2003. The Quattro Midnight and Quattro Chrome are models with redesigned handles and different color schemes from the original Quattro.
    • Quattro Power: A motorized version of the Quattro; it is supposed to reduce friction. The Quattro Titanium Power is a Quattro Power with a different color scheme and Quattro Titanium cartridges. The Quattro Power is powered by a single AAA battery.
    • Quattro Titanium: includes a titanium coating on the blades that is claimed to reduce irritation. There is also a Quattro Titanium Trimmer that includes a short face trimmer powered by a AAA battery.
    • Quattro for Women: A modified version of the Quattro with a feminine color scheme.
  • Schick Protector: A razor that is claimed to protect against nicks.
  • Schick Tracer: A two-bladed razor with flexible blades that is supposed to conform with the surface of the face.
    • Tracer FX: A modified Tracer for sensitive skin
    • FX Diamond: A Tracer with blades that are supposed to stay sharp longer.
  • Schick Xtreme3: A three blade men's shaving razor.
    • Schick XTreme3 Disposable: A disposable version of the Xtreme3, introduced in 1999.
    • Schick XTreme3 SubZero: An improved version of the Xtreme3 razor.
  • Schick Slim Twin: A two-bladed disposable razor that comes in four different varieties.
  • Schick Injector Razor: A single edge injector style razor which was popular during the 1970s.

References

  1. ^ Rudolph, Barbara (21 June 2005). "Winners Against Tough Odds". Time. Archived from the original on April 1, 2009. Retrieved July 13, 2019.
  2. ^ "Col. Jacob Schick (1878-1937)". Electric Shaver Page. January 23, 2011. Archived from the original on August 15, 2012. Retrieved July 13, 2019.
  3. ^ "Blades Inject Into Razor From Metal Clip". Popular Mechanics: 491. October 1934.
  4. ^ Helmore, Edward (24 November 1998). "Obituaries: Patrick J. Frawley Jnr". Independent. Retrieved 8 December 2017.
  5. ^ safetyrazors.net: Schick Injector razors
  6. ^ "Pfizer Gets Its Deal to Buy Warner-Lambert for $90.2 Billion". www.nytimes.com. 7 February 2000. Retrieved 27 May 2018.
  7. ^ Goodman, Andrew. "With The Energizer Split, What Will Edgewell Look Like?". Forbes. Retrieved 2019-11-27.
  8. ^ Feldt, Brian (20 February 2015). "Energizer's personal care spinoff to be called Edgewell". www.bizjournals.com. Retrieved 2019-11-27.
  9. ^ FTC letter regarding disclaimer about hydration
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