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'''Olena Derevianko''' (born 1 August 1974) is a Ukrainian [[Professor|academic]], Professor of Social Communications in the [[National University of Kharkiv]] and [[National University of Food Technologies]], publicist and journalist. She is a co-founder of Ukrainian agency PR-service. <ref>{{Cite web|date=2021-09-01|title=Елена Деревянко: "Креативный бизнес должен идти в будущее быстрее других и видеть дальше"|url=https://focus.ua/ukraine/491588-elena-derevyanko-kreativnyy-biznes-dolzhen-idti-v-budushchee-bystree-drugih-i-videt-dalshe|access-date=2021-12-24|website=ФОКУС|language=ru}}</ref><ref>{{Cite web|title=Олена Дерев'янко дала наукову оцінку еволюції української PR-індустрії|url=https://www.rbc.ua/ukr/lite/interviyu/elena-derevyanko-dala-nauchnuyu-otsenku-evolyutsii-1629438135.html|access-date=2021-12-24|website=РБК-Украина|language=ru}}</ref>
'''Olena Derevianko''' (born 1 August 1974) is a Ukrainian [[Professor|academic]], Professor of Social Communications in the [[National University of Kharkiv]] and [[National University of Food Technologies]], publicist and journalist. She is a co-founder of Ukrainian agency PR-service. <ref>{{Cite web|date=2021-09-01|title=Елена Деревянко: "Креативный бизнес должен идти в будущее быстрее других и видеть дальше"|url=https://focus.ua/ukraine/491588-elena-derevyanko-kreativnyy-biznes-dolzhen-idti-v-budushchee-bystree-drugih-i-videt-dalshe|access-date=2021-12-24|website=ФОКУС|language=ru}}</ref><ref>{{Cite web|title=Олена Дерев'янко дала наукову оцінку еволюції української PR-індустрії|url=https://www.rbc.ua/ukr/lite/interviyu/elena-derevyanko-dala-nauchnuyu-otsenku-evolyutsii-1629438135.html|access-date=2021-12-24|website=РБК-Украина|language=ru}}</ref>


== Biography ==
⚫
Olena Derevianko began her career working in Business, Companion, Business News and other Ukrainian business journals. Since 2003, she has been working in PR, became a co-founder and is a managing partner of PR-Service Agency.<ref>{{Cite web|title=PR-секрети від Олени Дерев’янко|url=http://knukim.edu.ua/pr-sekreti-vid-oleni-derev-yanko/|access-date=2021-12-24}}</ref><ref>{{Cite web|title=Эвакуация наших сограждан из Китая – большой информационный провал, которым воспользовались оппоненты власти – вице-президент Украинской PR-Лиги|url=https://gordonua.com/news/society/evakuaciya-nashih-sograzhdan-iz-kitaya-bolshoy-informacionnyy-proval-kotorym-vospolzovalis-opponenty-vlasti-vice-prezident-ukrainskoy-pr-ligi-1488537.html|access-date=2021-12-24|website=gordonua.com}}</ref> Since 2007, Olena Derevianko has been the coordinator of PR of DCH group and became the DCH Vice President.<ref>{{Cite web|title=STATUS LADY: ЕЛЕНА ДЕРЕВЯНКО|url=https://www.status-magazine.news/status-lady-yelena-derevyanko/|access-date=2021-12-24|website=STATUS magazine|language=ru-RU}}</ref> She became the vice-president of the All-Ukrainian Public Organization ‘Ukrainian League for Public Relations’ in 2007.<ref>{{Cite web|title=Топ-5 наиболее успешных женщин в области PR-бизнеса в Восточной Европе - Русскоязычное издание|url=http://bvnewspaper.com/europe/1142-top-5-naibolee-uspeshnykh-zhenshchin-v-oblasti-pr-biznesa-v-vostochnoj-evrope|access-date=2021-12-24|website=bvnewspaper.com}}</ref><ref>{{Cite web|last=Gazeta.ua|date=2021-08-19|title=Олена Дерев'янко розповіла, де краще управляють репутацією, в політиці чи в бізнесі|url=https://gazeta.ua/articles/life/_olena-derevyanko-rozpovila-de-krasche-upravlyayut-reputaciyeyu-v-politici-chi-v-biznesi/1048155|access-date=2021-12-24|website=Gazeta.ua|language=uk}}</ref> Since 2018, she has been the Chairman of the Anti-Crisis Communications Committee of the Association of Corporate Security Professionals of Ukraine.<ref>{{Cite web|last=editor|title=Олена Дерев’янко: «Письменниками стають не у лабораторних умовах» {{!}} Літературна Україна - Літукраїна|url=https://litukraina.com.ua/2021/07/21/olena-derev-janko-pismennikami-stajut-ne-u-laboratornih-umovah-a-prozhivajuchi-realne-zhittja/|access-date=2021-12-24|language=ru-RU}}</ref> In 2018, she became a member of the [[European Economic Senate]]. In 2019, Olena Derevianko became the first representative of Eastern European countries in the Belgian Centre for European Democracy Studies team.<ref>{{Cite web|title=Centre for European Democracy Studies - Olena Derevyanko: ‘Most politicians do not have time, do not want, and cannot think about strategic things’|url=http://www.eurodemocracy.net/news-and-events/195-olena-derevyanko-most-politicians-do-not-have-time-do-not-want-and-cannot-think-about-strategic-and-visionary-things|access-date=2021-12-24|website=www.eurodemocracy.net}}</ref>
Olena Derevianko was born in Kyiv to a family of university teachers in 1974; her grandmother taught Strength of Materials and her mother taught Economics. In 1996, she graduated with honour from the Faculty of Economics of the National University Of Food Technologies (Kyiv, Ukraine). In 2018, Derevianko became a professor of the National University of Food Technologies.

== Carrer ==
⚫
Olena Derevianko began her career working in ''Business'', ''Companion'', ''Business News'' and other Ukrainian business journals. Since 2003, she has been working in PR, became a co-founder and is a managing partner of PR-Service Agency.<ref>{{Cite web|title=PR-секрети від Олени Дерев’янко|url=http://knukim.edu.ua/pr-sekreti-vid-oleni-derev-yanko/|access-date=2021-12-24}}</ref><ref>{{Cite web|title=Эвакуация наших сограждан из Китая – большой информационный провал, которым воспользовались оппоненты власти – вице-президент Украинской PR-Лиги|url=https://gordonua.com/news/society/evakuaciya-nashih-sograzhdan-iz-kitaya-bolshoy-informacionnyy-proval-kotorym-vospolzovalis-opponenty-vlasti-vice-prezident-ukrainskoy-pr-ligi-1488537.html|access-date=2021-12-24|website=gordonua.com}}</ref> Since 2007, Olena Derevianko has been the coordinator of PR of DCH group and became the DCH Vice President.<ref>{{Cite web|title=STATUS LADY: ЕЛЕНА ДЕРЕВЯНКО|url=https://www.status-magazine.news/status-lady-yelena-derevyanko/|access-date=2021-12-24|website=STATUS magazine|language=ru-RU}}</ref> She became the vice-president of the All-Ukrainian Public Organization ‘Ukrainian League for Public Relations’ in 2007.<ref>{{Cite web|title=Топ-5 наиболее успешных женщин в области PR-бизнеса в Восточной Европе - Русскоязычное издание|url=http://bvnewspaper.com/europe/1142-top-5-naibolee-uspeshnykh-zhenshchin-v-oblasti-pr-biznesa-v-vostochnoj-evrope|access-date=2021-12-24|website=bvnewspaper.com}}</ref><ref>{{Cite web|last=Gazeta.ua|date=2021-08-19|title=Олена Дерев'янко розповіла, де краще управляють репутацією, в політиці чи в бізнесі|url=https://gazeta.ua/articles/life/_olena-derevyanko-rozpovila-de-krasche-upravlyayut-reputaciyeyu-v-politici-chi-v-biznesi/1048155|access-date=2021-12-24|website=Gazeta.ua|language=uk}}</ref> Since 2018, she has been the Chairman of the Anti-Crisis Communications Committee of the Association of Corporate Security Professionals of Ukraine.<ref>{{Cite web|last=editor|title=Олена Дерев’янко: «Письменниками стають не у лабораторних умовах» {{!}} Літературна Україна - Літукраїна|url=https://litukraina.com.ua/2021/07/21/olena-derev-janko-pismennikami-stajut-ne-u-laboratornih-umovah-a-prozhivajuchi-realne-zhittja/|access-date=2021-12-24|language=ru-RU}}</ref> In 2018, she became a member of the [[European Economic Senate]]. In 2019, Olena Derevianko became the first representative of Eastern European countries in the Belgian Centre for European Democracy Studies team.<ref>{{Cite web|title=Centre for European Democracy Studies - Olena Derevyanko: ‘Most politicians do not have time, do not want, and cannot think about strategic things’|url=http://www.eurodemocracy.net/news-and-events/195-olena-derevyanko-most-politicians-do-not-have-time-do-not-want-and-cannot-think-about-strategic-and-visionary-things|access-date=2021-12-24|website=www.eurodemocracy.net}}</ref>


== Bibliography ==
== Bibliography ==

Revision as of 11:56, 30 December 2021

Olena Derevianko (born 1 August 1974) is a Ukrainian academic, Professor of Social Communications in the National University of Kharkiv and National University of Food Technologies, publicist and journalist. She is a co-founder of Ukrainian agency PR-service. [1][2]

Biography

Olena Derevianko was born in Kyiv to a family of university teachers in 1974; her grandmother taught Strength of Materials and her mother taught Economics. In 1996, she graduated with honour from the Faculty of Economics of the National University Of Food Technologies (Kyiv, Ukraine). In 2018, Derevianko became a professor of the National University of Food Technologies.

Carrer

Olena Derevianko began her career working in Business, Companion, Business News and other Ukrainian business journals. Since 2003, she has been working in PR, became a co-founder and is a managing partner of PR-Service Agency.[3][4] Since 2007, Olena Derevianko has been the coordinator of PR of DCH group and became the DCH Vice President.[5] She became the vice-president of the All-Ukrainian Public Organization ‘Ukrainian League for Public Relations’ in 2007.[6][7] Since 2018, she has been the Chairman of the Anti-Crisis Communications Committee of the Association of Corporate Security Professionals of Ukraine.[8] In 2018, she became a member of the European Economic Senate. In 2019, Olena Derevianko became the first representative of Eastern European countries in the Belgian Centre for European Democracy Studies team.[9]

Bibliography

Journal articles

  1. Derevianko, O. (2019). Reputation stability vs anti-crisis sustainability: Under what circumstances will innovations, media activities and CSR be in higher demand? Oeconomia Copernicana, 10(3), 511-536. doi:10.24136/oc.2019.025
  2. Derevianko, O. (2019). Corporate reputation management: theory and applied rating approach. Innovative entrepreneurship: approach to facing relevant socio-humanitarian and technological challenges collective monograph [I. M. Riepina, V. V. Lavrenenko, L. A. Petrenko et al.]. Lviv-Toruń : Liha-Pres, 118–141.
  3. Derevianko, O. (2019). Influence of reputation ratings on the perception of companies by stakeholders [in Ukrainian] Innovative entrepreneurship: state and prospects of development. Scientific-Practical Conf., March 29-30 Kyiv: KNEU, 2019. р.15–18.
  4. Derevianko, O. (2018). Stakeholder engagement to replace traditional activities in Reputation Management System: Insights from Ukrainian food processing companies. Problems and Perspectives in Management, 16(4), 314-330. doi:10.21511/ppm.16(4).2018.26
  5. Derevianko, O. (2017) Study of stability and antifragility of reputation in view of multi-vector character of reputation management of enterprises. EUREKA: Social and Humanities, No. 5, 48-56
  6. Derevianko, O. (2015) Organizational profiles of the system of reputation management of the food industry enterprises of Ukraine. In Ukrainian Business Inform, Volume 1, 363-372
  7. Derevianko, O. (2014). Identification of a company's reputation management model. Economic Annals-XXI. Volume 7-8, 92-94.
  8. Derevianko, O. (2014) System of Enterprise Reputation Management. Business Inform. Volume 3, 381–386.
  9. Derevianko, O. (2014) Management aspects of the company's reputation antifragility [in Ukrainian]. Scientific notes, Kyiv National Economic University named after Vadim Hetman. Issue 16, 74–80.
  10. Derevianko, O. (2013) Building stakeholders’ trust through key directions of company's reputation management. Economic Annals-XXI. Volume 9-10, 50-52.

Books

  1. Деревянко, Е. Управление репутацией в бизнесе: теория, методология, инструментарий, страновые особенности. (Russian Edition) LAP LAMBERT Academic Publishing, 2018. - 336 p.
  2. Derevianko Olena. Reputation Management in Business: Theory, Methodology, and Country Features. (English edition) Brussels: European World Publishing, 2019. 287 p.
  3. Деревянко, Е. Опыты ясномыслия : эссе о власти, деньгах и людях эпохи постправды. Часть 1 (Russian Edition) — Киев : Саммит-книга, 2019. — 384 с. : ил.
  4. Деревянко, Е. Опыты ясномыслия : эссе о власти, деньгах и людях эпохи постправды. Часть 2 (Russian Edition) - Киев : Саммит-книга, 2019. —  352 с. : ил

Further reading

References

  1. ^ "Елена Деревянко: "Креативный бизнес должен идти в будущее быстрее других и видеть дальше"". ФОКУС (in Russian). 2021-09-01. Retrieved 2021-12-24.
  2. ^ "Олена Дерев'янко дала наукову оцінку еволюції української PR-індустрії". РБК-Украина (in Russian). Retrieved 2021-12-24.
  3. ^ "PR-секрети від Олени Дерев'янко". Retrieved 2021-12-24.
  4. ^ "Эвакуация наших сограждан из Китая – большой информационный провал, которым воспользовались оппоненты власти – вице-президент Украинской PR-Лиги". gordonua.com. Retrieved 2021-12-24.
  5. ^ "STATUS LADY: ЕЛЕНА ДЕРЕВЯНКО". STATUS magazine (in Russian). Retrieved 2021-12-24.
  6. ^ "Топ-5 наиболее успешных женщин в области PR-бизнеса в Восточной Европе - Русскоязычное издание". bvnewspaper.com. Retrieved 2021-12-24.
  7. ^ Gazeta.ua (2021-08-19). "Олена Дерев'янко розповіла, де краще управляють репутацією, в політиці чи в бізнесі". Gazeta.ua (in Ukrainian). Retrieved 2021-12-24.
  8. ^ editor. "Олена Дерев'янко: «Письменниками стають не у лабораторних умовах» | Літературна Україна - Літукраїна" (in Russian). Retrieved 2021-12-24. {{cite web}}: |last= has generic name (help)
  9. ^ "Centre for European Democracy Studies - Olena Derevyanko: 'Most politicians do not have time, do not want, and cannot think about strategic things'". www.eurodemocracy.net. Retrieved 2021-12-24.
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