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'''Lesara''' was a clothing e-commerce site founded in [[Berlin]] in 2013. On November 9, 2018, the company filed bankruptcy.<ref name="manager-magazin.de">{{cite web|title=Das Wunderkind muss Insolvenz anmelden|url=http://www.manager-magazin.de/digitales/it/lesara-gruender-roman-kirsch-das-wunderkind-muss-insolvenz-anmelden-a-1237699.html|website=manager magazin|access-date=11 November 2018}}</ref>
'''Lesara''' was a clothing e-commerce site founded in [[Berlin]] in 2013. On November 9, 2018, the company filed for bankruptcy.<ref name="manager-magazin.de">{{cite web|title=Das Wunderkind muss Insolvenz anmelden|url=http://www.manager-magazin.de/digitales/it/lesara-gruender-roman-kirsch-das-wunderkind-muss-insolvenz-anmelden-a-1237699.html|website=manager magazin|access-date=11 November 2018}}</ref>
==History==
==History==
Lesara was founded in 2013 by Roman Kirsch (CEO), Matthias Wilrich (COO) and Robin Müller (CTO).<ref name="IMP">Chloe Gendron,{{cite news|title=Lesara: Using Technology To Make Fast Fashion Faster|url=http://impakter.com/lesaras-agile-retail-using-technology-make-fast-fashion-faster/|access-date=6 August 2016|work=techcrunch.com|date=13 June 2016}}</ref><ref>{{cite news|title=Online Fashion Store Expands to 16 Countries in Europe|url=http://www.ecomony.com/Online-Fashion-Store-Expands-to-16-Countries-in-Europe,6714.html|access-date=6 August 2016|work=techcrunch.com|date=4 December 2015}}</ref> The company has its head office located at the Schicklerhaus in Berlin, [[Germany]] and the second office in [[Guangzhou]], China.<ref name="IMP"/>
Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller.<ref name="IMP">Chloe Gendron,{{cite news|title=Lesara: Using Technology To Make Fast Fashion Faster|url=http://impakter.com/lesaras-agile-retail-using-technology-make-fast-fashion-faster/|access-date=6 August 2016|work=techcrunch.com|date=13 June 2016}}</ref><ref>{{cite news|title=Online Fashion Store Expands to 16 Countries in Europe|url=http://www.ecomony.com/Online-Fashion-Store-Expands-to-16-Countries-in-Europe,6714.html|access-date=6 August 2016|work=techcrunch.com|date=4 December 2015}}</ref> The company's head office was located at the Schicklerhaus in Berlin, [[Germany]], and the second office was in [[Guangzhou]], China.<ref name="IMP"/>


==Retail==
==Retail==
{{Main|Agile retail}}
{{Main|Agile retail}}
Lesara was one of the first companies that used the concept of [[agile retail]] within the fashion industry.<ref name="INS">Craig Guillot, {{cite news|title=Lesara Uses Agile Management and Data to Meet Retail Fashion Trends|publisher=insights.samsung.com|url=https://insights.samsung.com/2016/07/19/lesara-uses-agile-management-and-data-to-meet-retail-fashion-trends/|access-date=6 August 2016}}</ref> Agile retail is a [[Direct selling|direct-to-consumer]] [[retail]] model that uses [[big data]] to try to predict trends, manage efficient production cycles, and optimise turnaround on emerging styles.<ref name="BC">Nadya Khoja, [http://www.business.com/retail-and-restaurant/how-agile-retail-is-disrupting-the-fashion-industry/ "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry"], ''business.com'', July 20, 2016.</ref> The company uses [[data analysis|data]], which is acquired from [[Google]], social media and blog posts, that is then analysed to identify current trends.<ref>{{Cite web |url=https://www.businesszone.co.uk/do/customers/how-lesara-increased-its-sales-by-175-to-a-high-double-digit-million |title=How Lesara increased its sales by 175% to a 'high double-digit million' |last=Francois |first=Badenhorst |date=2017-02-13 |access-date=2017-07-07}}</ref>
Lesara was one of the first companies that used the concept of [[agile retail]] within the fashion industry.<ref name="INS">Craig Guillot, {{cite news|title=Lesara Uses Agile Management and Data to Meet Retail Fashion Trends|publisher=insights.samsung.com|url=https://insights.samsung.com/2016/07/19/lesara-uses-agile-management-and-data-to-meet-retail-fashion-trends/|access-date=6 August 2016}}</ref> Agile retail is a [[Direct selling|direct-to-consumer]] [[retail]] model that uses [[big data]] to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles.<ref name="BC">Nadya Khoja, [http://www.business.com/retail-and-restaurant/how-agile-retail-is-disrupting-the-fashion-industry/ "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry"], ''business.com'', July 20, 2016.</ref> The company used [[data analysis|data]] acquired from [[Google]], social media, and blog posts, then analyzed it to identify current trends.<ref>{{Cite web |url=https://www.businesszone.co.uk/do/customers/how-lesara-increased-its-sales-by-175-to-a-high-double-digit-million |title=How Lesara increased its sales by 175% to a 'high double-digit million' |last=Francois |first=Badenhorst |date=2017-02-13 |access-date=2017-07-07}}</ref>
<!--==Criticism==German consumer blogger Daniel Brückner reported{{when|date=July 2017}} on his blog toptestsieger.de about fake testimonials<ref>{{Cite news|url=http://www.toptestsieger.de/gefaelschte-kundentestimonials-bei-lesara-de/|title=Lesara - Gefälschte "Kunden"-Testimonials bei lesara.de - toptestsieger.de|date=2015-11-03|work=toptestsieger.de|access-date=2017-07-14|language=de-DE}}</ref>, misleading crossed out prices and copyright [[Law violation|violation]]s<ref>{{Cite news|url=http://www.toptestsieger.de/betrug-mit-fake-produkten-bei-lesara-de/|title=Betrügereien mit Fake-Produkten bei lesara.de|date=2014-12-19|work=toptestsieger.de|access-date=2017-07-14|language=de-DE}}</ref>. In 2015 Lesara GmbH filed a suit against Daniel Brückner, which has been dismissed by Landgericht Köln (Regional Court, Cologne) in 2016<ref>{{Cite news|url=http://www.toptestsieger.de/toptestsieger-de-vor-gericht-das-urteil/|title=toptestsieger.de vor Gericht - Ein Rückblick auf 2016|date=2017-03-17|work=toptestsieger.de|access-date=2017-07-14|language=de-DE}}</ref><ref>{{Cite web|url=https://www.justiz.nrw.de/nrwe/lgs/koeln/lg_koeln/j2016/28_O_448_15_Urteil_20160720.html|title=Landgericht Köln, 28 O 448/15|access-date=14 July 2017}}</ref> In September 2016, [[Beobachter (magazine)|Beobachter]] reported about alleged illegal crossed-out prices in [[Switzerland]], citing Guido Sutter, chief legal adviser of [[Federal Department of Economic Affairs, Education and Research]] (SECO) in Switzerland, that they would send Lesara a [[cease and desist]] order.<ref>{{Cite web|url=https://www.beobachter.ch/konsumentenschutz/lesarach-billigware-mit-pseudorabatt|title=Billigware mit Pseudorabatt|last=Haefely|first=Andrea|date=13 September 2016|website=beobachter.ch}}</ref> -->
<!--==Criticism==German consumer blogger Daniel Brückner reported{{when|date=July 2017}} on his blog toptestsieger.de about fake testimonials<ref>{{Cite news|url=http://www.toptestsieger.de/gefaelschte-kundentestimonials-bei-lesara-de/|title=Lesara - Gefälschte "Kunden"-Testimonials bei lesara.de - toptestsieger.de|date=2015-11-03|work=toptestsieger.de|access-date=2017-07-14|language=de-DE}}</ref>, misleading crossed out prices and copyright [[Law violation|violation]]s<ref>{{Cite news|url=http://www.toptestsieger.de/betrug-mit-fake-produkten-bei-lesara-de/|title=Betrügereien mit Fake-Produkten bei lesara.de|date=2014-12-19|work=toptestsieger.de|access-date=2017-07-14|language=de-DE}}</ref>. In 2015 Lesara GmbH filed a suit against Daniel Brückner, which has been dismissed by Landgericht Köln (Regional Court, Cologne) in 2016<ref>{{Cite news|url=http://www.toptestsieger.de/toptestsieger-de-vor-gericht-das-urteil/|title=toptestsieger.de vor Gericht - Ein Rückblick auf 2016|date=2017-03-17|work=toptestsieger.de|access-date=2017-07-14|language=de-DE}}</ref><ref>{{Cite web|url=https://www.justiz.nrw.de/nrwe/lgs/koeln/lg_koeln/j2016/28_O_448_15_Urteil_20160720.html|title=Landgericht Köln, 28 O 448/15|access-date=14 July 2017}}</ref> In September 2016, [[Beobachter (magazine)|Beobachter]] reported about alleged illegal crossed-out prices in [[Switzerland]], citing Guido Sutter, chief legal adviser of [[Federal Department of Economic Affairs, Education and Research]] (SECO) in Switzerland, that they would send Lesara a [[cease and desist]] order.<ref>{{Cite web|url=https://www.beobachter.ch/konsumentenschutz/lesarach-billigware-mit-pseudorabatt|title=Billigware mit Pseudorabatt|last=Haefely|first=Andrea|date=13 September 2016|website=beobachter.ch}}</ref> -->


==Criticism==
==Criticism==
In 2015 Lesara GmbH filed a suit against Daniel Brückner, which has been dismissed by Landgericht Köln (Regional Court, Cologne) in 2016.<ref>{{Cite news|date=2017-03-17|title=toptestsieger.de vor Gericht - Ein Rückblick auf 2016|language=de-DE|work=toptestsieger.de|url=http://www.toptestsieger.de/toptestsieger-de-vor-gericht-das-urteil/|access-date=2017-07-14}}</ref><ref>{{Cite web|title=Landgericht Köln, 28 O 448/15|url=https://www.justiz.nrw.de/nrwe/lgs/koeln/lg_koeln/j2016/28_O_448_15_Urteil_20160720.html|access-date=14 July 2017}}</ref>
In 2015, Lesara GmbH filed a suit against Daniel Brückner, which was dismissed by Landgericht Köln (Regional Court, Cologne) in 2016.<ref>{{Cite news|date=2017-03-17|title=toptestsieger.de vor Gericht - Ein Rückblick auf 2016|language=de-DE|work=toptestsieger.de|url=http://www.toptestsieger.de/toptestsieger-de-vor-gericht-das-urteil/|access-date=2017-07-14}}</ref><ref>{{Cite web|title=Landgericht Köln, 28 O 448/15|url=https://www.justiz.nrw.de/nrwe/lgs/koeln/lg_koeln/j2016/28_O_448_15_Urteil_20160720.html|access-date=14 July 2017}}</ref>


In September 2016, [[Beobachter (magazine)|Beobachter]] reported about alleged illegal crossed-out prices in [[Switzerland]], citing Guido Sutter, chief legal adviser of [[Federal Department of Economic Affairs, Education and Research]] (SECO) in Switzerland, that they would send Lesara a [[cease and desist]] order.<ref>{{Cite web|url=https://www.beobachter.ch/konsumentenschutz/lesarach-billigware-mit-pseudorabatt|title=Billigware mit Pseudorabatt|last=Haefely|first=Andrea|date=13 September 2016|website=beobachter.ch}}</ref>
In September 2016, [[Beobachter (magazine)|Beobachter]] reported about alleged illegal crossed-out prices in [[Switzerland]], citing Guido Sutter, chief legal adviser of [[Federal Department of Economic Affairs, Education and Research]] (SECO) in Switzerland.<ref>{{Cite web|url=https://www.beobachter.ch/konsumentenschutz/lesarach-billigware-mit-pseudorabatt|title=Billigware mit Pseudorabatt|last=Haefely|first=Andrea|date=13 September 2016|website=beobachter.ch}}</ref>


In early 2018 manager magazin reported that Lesara has inflated revenue figures by not accounting for returns.<ref name="manager-magazin.de"/>
In early 2018, [[Manager Magazin|manager magazin]] reported that Lesara inflated revenue figures by not accounting for returns.<ref name="manager-magazin.de"/>


In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.<ref>https://www.mdr.de/thueringen/lesara-logistikzentrum-erfurt-offenbar-insolvenz-100.html</ref>
In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.<ref>https://www.mdr.de/thueringen/lesara-logistikzentrum-erfurt-offenbar-insolvenz-100.html</ref>

Revision as of 18:53, 31 January 2022

Lesara
Company typePrivately held company
IndustryFashion
Founded2013[1]
FounderRoman Kirsch[2]
Headquarters
Berlin
,
Germany
Number of locations
24 (Europe)[3] (2017)
Area served
Europe
Key people
Roman Kirsch, Founder and CEO
Robin Müller, Co-Founder and CTO
Matthias Wilrich, Co-Founder and COO
Revenue€75 million[4] (2016)
Websitewww.lesara.com

Lesara was a clothing e-commerce site founded in Berlin in 2013. On November 9, 2018, the company filed for bankruptcy.[5]

History

Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller.[6][7] The company's head office was located at the Schicklerhaus in Berlin, Germany, and the second office was in Guangzhou, China.[6]

Retail

Main article: Agile retail

Lesara was one of the first companies that used the concept of agile retail within the fashion industry.[8] Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles.[9] The company used data acquired from Google, social media, and blog posts, then analyzed it to identify current trends.[10]

Criticism

In 2015, Lesara GmbH filed a suit against Daniel Brückner, which was dismissed by Landgericht Köln (Regional Court, Cologne) in 2016.[11][12]

In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland.[13]

In early 2018, manager magazin reported that Lesara inflated revenue figures by not accounting for returns.[5]

In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.[14]

References

  1. ^ Michelle, Kuepper (2014-01-13). "Seven-figure funding for Lesara – the online store for discount products". Retrieved 2017-07-07.
  2. ^ Peter, Maxwill (2015-11-02). "Kleider geil". Der Spiegel. Retrieved 2017-07-07.
  3. ^ "Lesara » Corporate Website". Lesara. Retrieved 15 August 2017.
  4. ^ Nadine, Bayle (2017-06-26). "Lesara, pionnier du prêt-à-porter prédictif". Le Monde. Retrieved 2017-07-07.
  5. ^ a b "Das Wunderkind muss Insolvenz anmelden". manager magazin. Retrieved 11 November 2018.
  6. ^ a b Chloe Gendron,"Lesara: Using Technology To Make Fast Fashion Faster". techcrunch.com. 13 June 2016. Retrieved 6 August 2016.
  7. ^ "Online Fashion Store Expands to 16 Countries in Europe". techcrunch.com. 4 December 2015. Retrieved 6 August 2016.
  8. ^ Craig Guillot, "Lesara Uses Agile Management and Data to Meet Retail Fashion Trends". insights.samsung.com. Retrieved 6 August 2016.
  9. ^ Nadya Khoja, "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry", business.com, July 20, 2016.
  10. ^ Francois, Badenhorst (2017-02-13). "How Lesara increased its sales by 175% to a 'high double-digit million'". Retrieved 2017-07-07.
  11. ^ "toptestsieger.de vor Gericht - Ein Rückblick auf 2016". toptestsieger.de (in German). 2017-03-17. Retrieved 2017-07-14.
  12. ^ "Landgericht Köln, 28 O 448/15". Retrieved 14 July 2017.
  13. ^ Haefely, Andrea (13 September 2016). "Billigware mit Pseudorabatt". beobachter.ch.
  14. ^ https://www.mdr.de/thueringen/lesara-logistikzentrum-erfurt-offenbar-insolvenz-100.html
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