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| website = [http://www.creativity-online.com www.creativity-online.com]
| website = [http://www.creativity-online.com www.creativity-online.com]
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'''''Creativity''''' is a website, formerly a monthly [[magazine]], covering all things creative in [[advertising]] and [[design]]. The magazine, launched in 1986, provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work and insight on the people and the trends shaping [[brand]] creativity.
'''''Creativity''''' is a website—formerly a monthly [[magazine]]—covering all things creative in [[advertising]] and [[design]]. The magazine was launched in 1986, but the print version closed in 2009. It provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work, and insight on the people and the trends shaping [[brand]] creativity.


''Creativity'' covers the creative process, from concept through execution. The magazine is popular amongst [[advertising agency]] creatives, producers, directors, designers, editors and [[visual effects]] [[artists]], advertisers and others affiliated with [[marketing]], advertising, design and [[entertainment]].
''Creativity'' covers the creative process from concept through execution. It is popular among [[advertising agency]] creatives, producers, directors, designers, editors, [[visual effects]] [[artists]], advertisers, and others affiliated with [[marketing]], advertising, design, and [[entertainment]].


''Creativity'''s web site showcases the latest [[Television advertisement|TV commercials]], [[Viral marketing|virals]], [[print ad]]s, [[Interactive advertising|interactive campaigns]], and other forms of brand creativity. Work is updated daily accompanied by full creative and production credits. The site also features news, ad reviews, interviews and content from ''Creativity Magazine''.
''Creativity'''s website showcases the latest [[Television advertisement|TV commercials]], [[Viral marketing|virals]], [[print ad]]s, [[Interactive advertising|interactive campaigns]], and other forms of brand creativity. It is updated daily and is accompanied by full creative and production credits. The site also features news, ad reviews, and interviews.


''Creativity'' is part of the Ad Age Group, which includes marketing weekly and web site ''[[Advertising Age]]''. The Ad Age Group is part of [[Crain Communications]], a privately held publisher of over 30 trade titles.
''Creativity'' is part of [[Crain Communications]], a privately held publisher of more than 30 trade titles.

The print magazine was closed in 2009.


== History of AdCritic.com ==
== History of AdCritic.com ==
AdCritic.com was founded in 1999 and was a pioneer in providing free downloadable video, specifically, television commercials. It built a library of thousands of videos and was extremely popular. The cost of providing the necessary bandwidth was too much, however, and the site shut off access to all videos in December 2001.<ref>{{cite web |url=http://news.cnet.com/Popularity-forces-Adcritic-shutdown/2110-1023_3-277172.html?tag=st.ref.goo |title=Popularity forces Adcritic shutdown - CNET News |publisher=Archive.is |date=2001-12-18 |access-date=2013-10-08}}</ref> The following notice was posted on the site at that time:<ref>{{cite web |url=//www.adcritic.com/why/ |title=AdCritic.com: Why Is AdCritic.com Offline? |date=2002-01-27 |access-date=2013-10-08 |url-status=dead |archive-url=https://web.archive.org/web/20020127101648/http://www.adcritic.com/why/ |archive-date=January 27, 2002 }}</ref>
AdCritic.com was founded in 1999 and was a pioneer in providing free downloadable video, specifically television commercials. It built a library of thousands of videos and was extremely popular. The cost of providing the necessary bandwidth was too much, however, and the site shut off access to all videos in December 2001.<ref>{{cite web |url=http://news.cnet.com/Popularity-forces-Adcritic-shutdown/2110-1023_3-277172.html?tag=st.ref.goo |title=Popularity forces Adcritic shutdown - CNET News |publisher=Archive.is |date=2001-12-18 |access-date=2013-10-08}}</ref> The following notice was posted on the site at that time:<ref>{{cite web |url=//www.adcritic.com/why/ |title=AdCritic.com: Why Is AdCritic.com Offline? |date=2002-01-27 |access-date=2013-10-08 |url-status=dead |archive-url=https://web.archive.org/web/20020127101648/http://www.adcritic.com/why/ |archive-date=January 27, 2002 }}</ref>


<blockquote>AdCritic.com has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat!</blockquote>
<blockquote>"AdCritic.com has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat!"</blockquote>


The site was acquired by The Ad Age Group in March 2002, at which time it changed to a [[subscription]]-only service bundled with ''Creativity'' magazine.<ref>{{cite web|url=http://news.cnet.com/2100-1023-948833.html |title=AdCritic.com is back, for a price - CNET News |publisher=Archive.is |date= |access-date=2013-10-08}}</ref> In August 2007, the site was relaunched as Creativity Online.
The site was acquired by Ad Age Group in March 2002, at which time it changed to a [[subscription]]-only service bundled with ''Creativity'' magazine.<ref>{{cite web|url=http://news.cnet.com/2100-1023-948833.html |title=AdCritic.com is back, for a price - CNET News |publisher=Archive.is |date= |access-date=2013-10-08}}</ref> In August 2007, the site was relaunched as Creativity Online.


==References==
==References==

Revision as of 16:15, 2 February 2022

Creativity
20th Anniversary Issue - 2006
EditorAnn-Christine Diaz
CategoriesAdvertising
FrequencyMonthly
First issue1986
Final issue2009 (print)
CompanyCrain Communications Inc.
Country{United States
LanguageEnglish
Websitewww.creativity-online.com

Creativity is a website—formerly a monthly magazine—covering all things creative in advertising and design. The magazine was launched in 1986, but the print version closed in 2009. It provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work, and insight on the people and the trends shaping brand creativity.

Creativity covers the creative process from concept through execution. It is popular among advertising agency creatives, producers, directors, designers, editors, visual effects artists, advertisers, and others affiliated with marketing, advertising, design, and entertainment.

Creativity's website showcases the latest TV commercials, virals, print ads, interactive campaigns, and other forms of brand creativity. It is updated daily and is accompanied by full creative and production credits. The site also features news, ad reviews, and interviews.

Creativity is part of Crain Communications, a privately held publisher of more than 30 trade titles.

History of AdCritic.com

AdCritic.com was founded in 1999 and was a pioneer in providing free downloadable video, specifically television commercials. It built a library of thousands of videos and was extremely popular. The cost of providing the necessary bandwidth was too much, however, and the site shut off access to all videos in December 2001.[1] The following notice was posted on the site at that time:[2]

"AdCritic.com has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat!"

The site was acquired by Ad Age Group in March 2002, at which time it changed to a subscription-only service bundled with Creativity magazine.[3] In August 2007, the site was relaunched as Creativity Online.

References

  1. ^ "Popularity forces Adcritic shutdown - CNET News". Archive.is. 2001-12-18. Retrieved 2013-10-08.
  2. ^ "AdCritic.com: Why Is AdCritic.com Offline?". 2002-01-27. Archived from the original on January 27, 2002. Retrieved 2013-10-08.
  3. ^ "AdCritic.com is back, for a price - CNET News". Archive.is. Retrieved 2013-10-08.
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