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'''Cramer-Krasselt''' is an American [[marketing communications|integrated marketing and communications agency]]. It is the second-largest independent advertising agency in the [[United States]] according to ''[[Advertising Age]]'' in terms of revenue and is probably best known for its ads for [[Corona Beer]], [[Porsche]], [[Panera Bread]] and [[Careerbuilder.com]].<ref>http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299</ref>
'''Cramer-Krasselt''' is an American [[marketing communications|integrated marketing and communications agency]]. It is the second-largest independent advertising agency in the [[United States]] according to ''[[Advertising Age]]'' in terms of revenue and is probably best known for its ads for [[Corona Beer]], [[Porsche]], [[Panera Bread]] and [[Careerbuilder.com]].<ref>{{Cite web|url=http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299|title = Portrait: Cramer-Krasselt}}</ref>


==Formation and overview==
==Formation and overview==
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|author=Jeff Engel |publication-date=October 29, 2012 |title=Hurricane Sandy puts Wisconsin generator makers into overdrive |periodical=[[Milwaukee Business Journal]] |at=bizjournals.com |url=http://www.bizjournals.com/milwaukee/news/2012/10/29/hurrican-sandy-puts-wisconsin.html |accessdate=October 30, 2012 }}</ref>
|author=Jeff Engel |publication-date=October 29, 2012 |title=Hurricane Sandy puts Wisconsin generator makers into overdrive |periodical=[[Milwaukee Business Journal]] |at=bizjournals.com |url=http://www.bizjournals.com/milwaukee/news/2012/10/29/hurrican-sandy-puts-wisconsin.html |accessdate=October 30, 2012 }}</ref>


Clients include Cat's Pride, Corona Extra, [[Cintas]], [[Pacífico (beer)|Pacifico Beer]], Porsche, Tropicana, and others. In 2011, they took on the $50M account for [[Cedar Fair]], the company that owns [[Knott's Berry Farm]].<ref>http://www.mediabistro.com/agencyspy/c-k-chicago-takes-a-ride-with-cedar-fair_b25621</ref>
Clients include Cat's Pride, Corona Extra, [[Cintas]], [[Pacífico (beer)|Pacifico Beer]], Porsche, Tropicana, and others. In 2011, they took on the $50M account for [[Cedar Fair]], the company that owns [[Knott's Berry Farm]].<ref>{{Cite web|url=http://www.mediabistro.com/agencyspy/c-k-chicago-takes-a-ride-with-cedar-fair_b25621|title=Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More}}</ref>


In 2018, the agency was named the second most effective independent agency in North America by the Effie organization. <ref>https://effie.org/press_room/257/detail</ref>
In 2018, the agency was named the second most effective independent agency in North America by the Effie organization. <ref>https://effie.org/press_room/257/detail</ref>

Revision as of 06:14, 30 March 2022

Cramer-Krasselt
IndustryMarketing communications
Founded1898
FounderFred Cramer
William Krasselt
Headquarters,
Websitec-k.com

Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent advertising agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer, Porsche, Panera Bread and Careerbuilder.com.[2]

Formation and overview

The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2018. Other offices include New York and Milwaukee.[1]

Clients include Cat's Pride, Corona Extra, Cintas, Pacifico Beer, Porsche, Tropicana, and others. In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm.[3]

In 2018, the agency was named the second most effective independent agency in North America by the Effie organization. [4]

References

  1. ^ a b Jeff Engel (October 29, 2012), "Hurricane Sandy puts Wisconsin generator makers into overdrive", Milwaukee Business Journal, bizjournals.com, retrieved October 30, 2012
  2. ^ "Portrait: Cramer-Krasselt".
  3. ^ "Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More".
  4. ^ https://effie.org/press_room/257/detail