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A '''Chokito''' is a [[milk chocolate]] and [[crisped rice]] bar, with a [[fudge|caramel fudge]] center,<ref>{{cite book | url=https://books.google.ch/books?id=18NaAAAAYAAJ | title=Candy and Snack Industry: Volume 145, Issues 1-6 | publisher=Magazines for Industry, Incorporated | year=1980 | pages=32 |quote=The [Broc] plant also operates six coating lines, five of which are equipped with machines from Winkler & Dunnebier and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat.}}</ref> created and manufactured by [[Nestlé]], in [[Switzerland]], [[Brazil]]<ref>{{cite web|url=https://www.nestle.com.br/site/marcas/chokito.aspx|title=Chocolate Chokito|publisher=Nestlé Brazil|language=pt|access-date=4 June 2011 }}</ref> and [[Australia]].<ref name="NestleAus">{{cite web |url=http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |title=Chokito nutritional info |publisher=Nestlé Australia |access-date=4 June 2011 |archive-url=https://web.archive.org/web/20110723092736/http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |archive-date=23 July 2011 |url-status=dead }}</ref>
A '''Chokito''' is a [[milk chocolate]] and [[crisped rice]] bar, with a [[fudge|caramel fudge]] center,<ref>{{cite book | url=https://books.google.ch/books?id=18NaAAAAYAAJ | title=Candy and Snack Industry: Volume 145, Issues 1-6 | publisher=Magazines for Industry, Incorporated | year=1980 | pages=32 |quote=The [Broc] plant also operates six coating lines, five of which are equipped with machines from Winkler & Dunnebier and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat.}}</ref> created and manufactured by [[Nestlé]], in [[Switzerland]], [[Brazil]]<ref>{{cite web|url=https://www.nestle.com.br/site/marcas/chokito.aspx|title=Chocolate Chokito|publisher=Nestlé Brazil|language=pt|access-date=4 June 2011 }}</ref> and [[Australia]].<ref name="NestleAus">{{cite web |url=http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |title=Chokito nutritional info |publisher=Nestlé Australia |access-date=4 June 2011 |archive-url=https://web.archive.org/web/20110723092736/http://www.nestle.com.au/OurProducts/Cat/Confectionery/Chokito/Chocolate_Bar.aspx |archive-date=23 July 2011 |url-status=dead }}</ref>


The Chokito bar is originally made in Switzerland at the [[Cailler]] factory in [[Broc]] (owned by Nestlé) since 1964, as a modernized version of the traditional [[Branche (chocolate)|Branche]], to counter competition from other brands.<ref>{{cite web | url=https://www.nestle.ch/sites/g/files/pydnoa506/files/asset-library/documents/media/pr2012fr/dossier%20de%20presse_maisoncailler_240112.pdf | title=Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure » | work=[[Nestlé]] | date=24 January 2012 | accessdate=5 May 2022 | quote=La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito |trans-quote=The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito}}</ref><ref>{{cite news | title=«Cervelas de la chocolaterie», la branche reste une exclusivité suisse | work=[[24 heures (Switzerland)|24 heures]] | date=16 May 1998 | author=Métral, Nicole | location=[[Lausanne]] | pages=43 |quote=Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito |trans-quote=To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito}}</ref> Shortly after, in 1965, a modified version was launched in the United Kingdom.<ref>{{cite book | url=https://books.google.ch/books?id=QLRZAAAAYAAJ | title=Management Monographs, Numéro 37 | publisher=[[Business International Corporation]] | year=1966 | pages=24 |quote=Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer.}}</ref> The chocolate bar was then launched in Brazil and Australia in the 1970s. In 2018, production was relocated elsewhere in Switzerland.<ref>{{cite web | url=https://www.facebook.com/RTSinfo/videos/les-chokito-quittent-broc/956228727873649/ | title=Les chocolats Chokito et Rayon ne seront plus fabriqués à l’usine Cailler à Broc, mais ailleurs en Suisse. | work=[[RTS Info]] | date=16 March 2018 | accessdate=5 May 2022}}</ref>
The Chokito bar is originally made in Switzerland at the [[Cailler]] factory in [[Broc]] (owned by Nestlé) since 1964, as a modernized version of the traditional [[Branche (chocolate)|Branche]], to counter competition from other brands.<ref>{{cite web | url=https://www.nestle.ch/sites/g/files/pydnoa506/files/asset-library/documents/media/pr2012fr/dossier%20de%20presse_maisoncailler_240112.pdf | title=Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure » | work=[[Nestlé]] | date=24 January 2012 | accessdate=5 May 2022 | quote=La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito |trans-quote=The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito}}</ref><ref>{{cite news | title=«Cervelas de la chocolaterie», la branche reste une exclusivité suisse | work=[[24 heures (Switzerland)|24 heures]] | date=16 May 1998 | author=Métral, Nicole | location=[[Lausanne]] | pages=43 |quote=Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito |trans-quote=To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito}}</ref> Shortly after, in 1965, a modified version was launched in the United Kingdom.<ref>{{cite book | url=https://books.google.ch/books?id=QLRZAAAAYAAJ | title=Management Monographs, Numéro 37 | publisher=[[Business International Corporation]] | year=1966 | pages=24 |quote=Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer.}}</ref> The chocolate bar was then launched in Brazil and Australia in the 1970s. In 2018, production was relocated elsewhere in Switzerland.<ref>{{cite web | url=https://www.facebook.com/RTSinfo/videos/les-chokito-quittent-broc/956228727873649/ | title=Les chocolats Chokito et Rayon ne seront plus fabriqués à l’usine Cailler à Broc, mais ailleurs en Suisse. |trans-title=Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc, but elsewhere in Switzerland. | work=[[RTS Info]] | date=16 March 2018 | accessdate=5 May 2022}}</ref>


==Advertising==
==Advertising==

Revision as of 18:02, 9 May 2022

Chokito
A Chokito bar and its wrapper
Product typeChocolate bar
OwnerNestlé
CountrySwitzerland
Introduced1964; 60 years ago (1964)
MarketsEurope, South America, Oceania
Websitenestle.com.au/chokito

A Chokito is a milk chocolate and crisped rice bar, with a caramel fudge center,[1] created and manufactured by Nestlé, in Switzerland, Brazil[2] and Australia.[3]

The Chokito bar is originally made in Switzerland at the Cailler factory in Broc (owned by Nestlé) since 1964, as a modernized version of the traditional Branche, to counter competition from other brands.[4][5] Shortly after, in 1965, a modified version was launched in the United Kingdom.[6] The chocolate bar was then launched in Brazil and Australia in the 1970s. In 2018, production was relocated elsewhere in Switzerland.[7]

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.[8] This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube and Break.com.[9] The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

The current slogan for Chokito in Australia is "big feed, big taste",[10] while in the 1970s the tag line was "Chokito gets you going".

See also

References

  1. ^ Candy and Snack Industry: Volume 145, Issues 1-6. Magazines for Industry, Incorporated. 1980. p. 32. The [Broc] plant also operates six coating lines, five of which are equipped with machines from Winkler & Dunnebier and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat.
  2. ^ "Chocolate Chokito" (in Portuguese). Nestlé Brazil. Retrieved 4 June 2011.
  3. ^ "Chokito nutritional info". Nestlé Australia. Archived from the original on 23 July 2011. Retrieved 4 June 2011.
  4. ^ "Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure »" (PDF). Nestlé. 24 January 2012. Retrieved 5 May 2022. La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito [The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito]
  5. ^ Métral, Nicole (16 May 1998). "«Cervelas de la chocolaterie», la branche reste une exclusivité suisse". 24 heures. Lausanne. p. 43. Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito [To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito]
  6. ^ Management Monographs, Numéro 37. Business International Corporation. 1966. p. 24. Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer.
  7. ^ "Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse" [Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc, but elsewhere in Switzerland.]. RTS Info. 16 March 2018. Retrieved 5 May 2022.
  8. ^ "Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. Retrieved 4 June 2011.
  9. ^ "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. Retrieved 4 June 2011.
  10. ^ "Archived copy". Archived from the original on 2011-03-12. Retrieved 2009-02-07.{{cite web}}: CS1 maint: archived copy as title (link)
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