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'''Mecca Bingo''' (formerly called Top Rank) is a UK-based company and operator of 76 [[Bingo (United Kingdom)|bingo]] clubs located in major towns and cities. Mecca Bingo is owned by [[The Rank Group]], which operates bingos, casinos and online gambling in [[Belgium]], [[Spain]] and the [[United Kingdom|UK]]. Rank Group also own [[Grosvenor Casinos]] and Enracha. Mecca Bingo was established in 1961, and its headquarters is in Maidenhead.<ref>{{Cite web|url=http://www.rank.com/en/our-business.html|title=Our Business - Rank Group Plc|website=www.rank.com|access-date=2016-09-12}}</ref> An extension of the Mecca Bingo brand includes meccabingo.com and a number of [[mobile app]]s. Mecca Bingo is the largest [[National Bingo Game]] operator in the UK.
'''Mecca Bingo''' (formerly called Top Rank) is a UK-based company and operator of 76 [[Bingo (United Kingdom)|bingo]] clubs located in major towns and cities. Mecca Bingo is owned by [[The Rank Group]], which operates bingos, casinos and online gambling in [[Belgium]], [[Spain]] and the [[United Kingdom|UK]]. Rank Group also own [[Grosvenor Casinos]] and Enracha. Mecca Bingo was established in 1961, and its headquarters is in Maidenhead.<ref>{{Cite web|url=http://www.rank.com/en/our-business.html|title=Our Business - Rank Group Plc|website=www.rank.com|access-date=2016-09-12}}</ref> An extension of the Mecca Bingo brand includes meccabingo.com and a number of [[mobile app]]s. Mecca Bingo is the largest [[National Bingo Game]] operator in the UK.


As of June 2015, Mecca Bingo’s revenue was recorded at £224.4 million, with an operating profit of £28.9 million.<ref>{{Cite web|url=http://www.rank.com/en/our-business/mecca.html|title=Mecca - Rank Group Plc|website=www.rank.com|access-date=2016-09-12}}</ref> The Rank Group reports there are one million customers who visit Mecca each year, with £65.2 million revenue generated from digital. The Mecca network currently employs more than 11,000 people across the UK.<ref>{{Cite web|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/11037389/Meet-the-man-trying-to-breathe-new-life-into-bingo.html|title=Meet the man trying to breathe new life into bingo|access-date=2016-09-12}}</ref> Their halls host traditional and electronic versions of bingo, including [[Slot machine|slot]]-style games. Mecca are licensed and regulated by the UK [[Gambling Commission]] and the [[Alderney Gambling Control Commission]].
As of June 2015, Mecca Bingo’s revenue was recorded at £224.4 million, with an operating profit of £28.9 million.<ref>{{Cite web|url=http://www.rank.com/en/our-business/mecca.html|title=Mecca - Rank Group Plc|website=www.rank.com|access-date=2016-09-12}}</ref> The Rank Group reports there are one million customers who visit Mecca each year, with £65.2 million revenue generated from digital. The Mecca network currently employs more than 11,000 people across the UK.<ref>{{Cite web|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/11037389/Meet-the-man-trying-to-breathe-new-life-into-bingo.html|title=Meet the man trying to breathe new life into bingo|access-date=2016-09-12}}</[[Slot machine|slot]]-style games. Mecca are licensed and regulated by the UK [[Gambling Commission]] and the [[Alderney Gambling Control Commission]].


== History ==
== History ==

Revision as of 17:47, 18 May 2022

Mecca Bingo
Company typeLimited company
IndustryGambling
Founded1961
HeadquartersMaidenhead, Berkshire, England
Area served
United Kingdom
Key people
John O'Reilly
ProductsBingo clubs
Revenue£221.5m (2015/16)
£32.9m (2015/16)
ParentThe Rank Group
Websitewww.meccabingo.com

Mecca Bingo (formerly called Top Rank) is a UK-based company and operator of 76 bingo clubs located in major towns and cities. Mecca Bingo is owned by The Rank Group, which operates bingos, casinos and online gambling in Belgium, Spain and the UK. Rank Group also own Grosvenor Casinos and Enracha. Mecca Bingo was established in 1961, and its headquarters is in Maidenhead.[1] An extension of the Mecca Bingo brand includes meccabingo.com and a number of mobile apps. Mecca Bingo is the largest National Bingo Game operator in the UK.

As of June 2015, Mecca Bingo’s revenue was recorded at £224.4 million, with an operating profit of £28.9 million.[2] The Rank Group reports there are one million customers who visit Mecca each year, with £65.2 million revenue generated from digital. The Mecca network currently employs more than 11,000 people across the UK.Cite error: A <ref> tag is missing the closing </ref> (see the help page).

In 1990, the Rank Organisation made an offer of £512m to acquire Mecca Leisure Group. This was initially rejected, then accepted two months later.[3] In 2007, Mecca Bingo and its parent company suffered significant losses, attributed to the implementation of the smoking ban in the UK. Rank shut nine Mecca Bingo clubs, with 230 people losing their jobs.[4] In 2015, Mecca Bingo launched a marketing campaign featuring a twerking cactus. The campaign adverts helped to increase Mecca’s digital sales by 18 per cent, year on year, in the 20 weeks to 17 May.[5]

In 2022 Mecca Bingo partnered with Britain’s Got Talent and became the UK TV show's official bingo partner.[6] The deal will allow Mecca Bingo to produce Britain’s Got Talent-themed bingo games for their online offering and in-person venues.[7]

Controversy

On 25 December 1997, members of the Muslim community in Luton, Bedfordshire, were outraged by a local bingo hall changing its name from ‘Top Rank’ to ‘Mecca,’ which is also the name of the holiest Islamic city. Protesters, angered by the link between the holy city and the practice of gambling, which is forbidden in Islam, threw bricks through the bingo hall’s windows, causing £3000 of damage.[8] Subsequently company management said the 'Mecca' name would be dropped from the bingo hall as a result of the unrest and offence caused.[9] However as of 2018, some 21 years on, the company's own branch locator on their website confirms that the Mecca brand is still being used in Luton.

In December 2015, Mecca Bingo was ordered to forfeit nearly £1 million after allowing a woman to spend up to £50,000 a month on her gambling addiction.[10]

Awards

Mecca Bingo was awarded ‘Bingo Operator of the Year’ at the 2016 International Gaming Awards.[11] It won the same award in 2014 and 2015, with Rank Group also winning ‘Socially Responsible Operator of the Year Land Based’.[12][13]

Mecca Bingo won two awards at the 2016 EGR Innovation and Marketing Awards:[14] ‘Best Native App’ and ‘Innovation in Bingo’ for their Emoji Bingo game – an App that swaps bingo balls for emojis.

In 2017 Mecca Bingo won WhichBingo awards for Best Customer Services and Most Socially Responsible, along with the EGR award for Best Mobile Bingo Product.

References

  1. ^ "Our Business - Rank Group Plc". www.rank.com. Retrieved 2016-09-12.
  2. ^ "Mecca - Rank Group Plc". www.rank.com. Retrieved 2016-09-12.
  3. ^ "The Rank Group plc - Company Profile, Information, Business Description, History, Background Information on The Rank Group plc". www.referenceforbusiness.com. Retrieved 2016-09-12.
  4. ^ Kollewe, Julia (2007-03-03). "Mecca Bingo halls struggle in face of all-out smoking ban". The Guardian. ISSN 0261-3077. Retrieved 2016-09-12.
  5. ^ "This is how a dancing cactus has helped boost business at Mecca bingo". 2015-05-21. Archived from the original on 2022-05-12. Retrieved 2016-09-12.
  6. ^ "Britain's Got Talent Bingo". meccabingo.com. Retrieved 1 April 2022.{{cite web}}: CS1 maint: url-status (link)
  7. ^ "Mecca Bingo Enters Partnership Deal with Britain's Got Talent". casinoreviews.net. 31 March 2022. Retrieved 1 April 2022.{{cite web}}: CS1 maint: url-status (link)
  8. ^ "Mecca bingo hall outrages Muslims". 1998-01-07. Archived from the original on 2022-05-12. Retrieved 2016-09-12.
  9. ^ "Mecca bingo hall drops name after Muslim protests". BBC. 1998-01-14. Retrieved 2016-09-12.
  10. ^ "Bets pay off for Mecca bingo owner Rank Group". Retrieved 2016-09-12. (subscription required)
  11. ^ "IGA Winners 2016". 2015-12-01. Retrieved 2016-09-12.
  12. ^ "IGA Winners 2014". 2014-01-02. Retrieved 2016-09-12.
  13. ^ "IGA Winners 2015". 2015-01-22. Retrieved 2016-09-12.
  14. ^ "Winners". Retrieved 2016-09-12.