General Motors do Brasil: Difference between revisions

General Motors do Brasil Ltda.^[1]
Company type	Wholly owned subsidiary
Industry	Automotive
Founded	1925; 100 years ago
Headquarters	São Caetano do Sul, Brazil
Key people	Santiago Chamorro, (CEO) since 2021
Products	Cars; Engines
Revenue	US$7.31 billion (2012)
Parent	General Motors
Website	chevrolet.com.br

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General Motors do Brasil is the largest subsidiary of General Motors in South America, one of the oldest and largest car producer in Brazil.

Founded in 1925 and initially located in the historic district of Ipiranga, São Paulo, the company assembled cars using imported parts from the United States.

History

Initially operating in a rented warehouse, GM do Brasil opened its first plant in 1930 in São Caetano do Sul, São Paulo.

In 1958, a second factory was opened in São José dos Campos, officially inaugurated a year later by Juscelino Kubitschek, the President of Brazil at the time, for die casting and other cars assemblies.

GM introduced its first car in the country, the Chevrolet Opala, in 1968.

In 1973, GM launched the Chevrolet Chevette, which has accumulated sales exceeding 1.2 million units. It was replaced by the Chevrolet Corsa in 1994, the first economy car with electronic fuel injection in Brazil, after tests were conducted near Indaiatuba.

From 1968 until 2005, GM used Opel-developed cars badged as "Chevrolet".

In July 2000 launched the Industrial Complex of Gravataí in Rio Grande do Sul, one of the world's most modern factories.^[2]

After globalisation and selling of Opel to Peugeot, vehicles like the Onix were made. After that, most designs came ready from Warren, mainly pickup trucks Saic-GM in Shanghai, China. Other cars were the Chevrolet Agile, Chevrolet Meriva, Chevrolet Kadett, Chevrolet Monza, Chevrolet Zafira among others.

In 2005, GM do Brasil sold a total of 365,259 vehicles, 21.3% of the Brazilian market. The percentage was 22.6% in the SUV and commercial segment. The company's total production reached 559,345 units when counting exports.

In 2005, exports reached a value of US$ 1.6 billion, for the shipment of 114,994 complete knock-down (CKD) units and 125,678 vehicles exported to some 40 countries around the world. The main market for exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries.

In the social area, GM do Brasil focused activities through the General Motors Institute, created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.

In 2019, GM do Brasil sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when GM sold 643,100 units in Brazil.^[3]

In 2021, a huge investment of R$10 billion (US$1.86 billion) was made to improve manufacturing in São Paulo. The investment was first announced in 2019.^[4]^[5]^[6] Despite this, sales dropped 28.5% to 242,108 vehicles.^[7]^[8]

In December 2021, GM South America announced that it will hire around 250 engineers from various specialties to work mainly in the areas of the São Caetano do Sul Technological Centre, such as bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software and virtual simulation.^[9] An expansion, part of the 2020-2024 investment plan is ongoing.^[10]

Cars

Cars currently manufactured:

Chevrolet Onix
Chevrolet Onix Plus
Chevrolet Montana
Chevrolet Spin
Chevrolet S-10 (since 2012)
Chevrolet TrailBlazer (since 2012)

Imported

Chevrolet Bolt EV (on hold, due to chip shortage) – From the USA
Chevrolet Cruze (sedan and hatchback) – From Argentina
Chevrolet Camaro (coupé and convertible) – From the USA (on hold)
Chevrolet Equinox – From Mexico
Chevrolet Tracker – From Mexico (2014 to 2019)

References

^ ^a ^b "Ficha General Motors" [General Motors data sheet]. exame.abril.com (in Portuguese). Exame. Archived from the original on 20 September 2013. Retrieved 8 November 2013.
^ "GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga". GM Media. January 26, 2015. Retrieved February 13, 2022.
^ "Brazil Is Chevrolet's Second-Largest Market Again". GM Authority. February 6, 2020. Retrieved February 13, 2022.
^ "Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos". GM Media (in Portuguese). January 5, 2021. Retrieved February 13, 2022.
^ "General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros". AutoEsporte (in Brazilian Portuguese). January 5, 2021. Retrieved February 13, 2022.
^ "Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano". Motor1 (in Brazilian Portuguese). January 5, 2021. Retrieved February 13, 2022.
^ "Chevrolet Brazil Sales Down 20 Percent In December 2021". GM Authority. January 15, 2022. Retrieved February 13, 2022.
^ "Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida". Motor1 (in Brazilian Portuguese). January 6, 2022. Retrieved February 13, 2022.
^ "GM amplia centro de pesquisa e desenvolvimento da América do Sul". GM Media (in Portuguese). November 19, 2021. Retrieved February 13, 2022.
^ "GM faz 95 anos e se prepara para produzir modelo inédito no país". GM Media (in Portuguese). January 27, 2020. Retrieved February 13, 2022.

External links

Official website

[Ebr-1] "Ficha General Motors" [General Motors data sheet]. exame.abril.com (in Portuguese). Exame. Archived from the original on 20 September 2013. Retrieved 8 November 2013.

[2] "GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga". GM Media. January 26, 2015. Retrieved February 13, 2022.

[3] "Brazil Is Chevrolet's Second-Largest Market Again". GM Authority. February 6, 2020. Retrieved February 13, 2022.

[4] "Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos". GM Media (in Portuguese). January 5, 2021. Retrieved February 13, 2022.

[5] "General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros". AutoEsporte (in Brazilian Portuguese). January 5, 2021. Retrieved February 13, 2022.

[6] "Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano". Motor1 (in Brazilian Portuguese). January 5, 2021. Retrieved February 13, 2022.

[7] "Chevrolet Brazil Sales Down 20 Percent In December 2021". GM Authority. January 15, 2022. Retrieved February 13, 2022.

[8] "Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida". Motor1 (in Brazilian Portuguese). January 6, 2022. Retrieved February 13, 2022.

[9] "GM amplia centro de pesquisa e desenvolvimento da América do Sul". GM Media (in Portuguese). November 19, 2021. Retrieved February 13, 2022.

[10] "GM faz 95 anos e se prepara para produzir modelo inédito no país". GM Media (in Portuguese). January 27, 2020. Retrieved February 13, 2022.

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@@ Line 1: / Line 1: @@
 {{More citations needed|date=February 2022}}{{Cleanup rewrite|date=February 2022}}
 {{Infobox company
-| name = General Motors do Brasil Ltda.<ref name="Ebr">{{cite web|url=http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|title=Ficha General Motors|trans-title=General Motors data sheet|language=pt
+| name = General Motors do Brasil Ltda.<ref name="Ebr">{{cite web|url=http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|title=Ficha General Motors|trans-title=General Motors data sheet|language=pt|work=exame.abril.com|publisher=[[Exame (magazine)|Exame]]|access-date=8 November 2013|archive-date=20 September 2013|archive-url=https://web.archive.org/web/20130920190105/http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|url-status=dead}}</ref>
- |work              = exame.abril.com|publisher=[[Exame (magazine)|Exame]]|access-date=8 November 2013|archive-date=20 September 2013|archive-url=https://web.archive.org/web/20130920190105/http://exame.abril.com.br/negocios/melhores-e-maiores/empresas/ficha/gm/2012|url-status=dead}}</ref>
 | logo = General Motors (2021).svg
 | logo_size = 120
@@ Line 14: / Line 13: @@
 | num_employees =
 | industry = [[Automotive]]
-| products = [[Cars]]<br>[[Engine]]s
+| products = Cars<br>Engines
 | parent = [[General Motors]]
 | revenue = {{decrease}} {{USD|7.31 billion|link=yes}}<ref name="Ebr"/> (2012)
@@ Line 20: / Line 19: @@
 | homepage = {{url|https://www.chevrolet.com.br/|chevrolet.com.br}}
 }}
-[[File:Inauguração da Fábrica da General Motors em São José dos Campos (SP) pelo Presidente Juscelino Kubitschek.tif|thumb|260px|Inauguration of the General Motors Plant in São José dos Campos (SP) by President Juscelino Kubitschek, 1959.]] [[File:ChevroletS10-Carilo-06280.jpg|thumb|260px|Brazilian [[Chevrolet S-10]]]]
+[[File:Inauguração da Fábrica da General Motors em São José dos Campos (SP) pelo Presidente Juscelino Kubitschek.tif|thumb|260px|Inauguration of the General Motors Plant in São José dos Campos (SP) by President Juscelino Kubitschek, 1959.]]
+[[File:ChevroletS10-Carilo-06280.jpg|thumb|260px|Brazilian [[Chevrolet S-10]]]]
-'''General Motors do Brasil''' is the largest [[subsidiary]] of General Motors in [[South America]], one of the oldest and largest car producer in Brazil.
+'''General Motors do Brasil''' is the largest subsidiary of [[General Motors]] in [[South America]], one of the oldest and largest car producer in Brazil.
-Founded in 1925 and initially located in the historic district of [[Ipiranga (district of São Paulo)|Ipiranga]], [[São Paulo (state)|São Paulo]], the company assembled cars using imported parts from the United States.
+Founded in 1925 and initially located in the historic district of [[Ipiranga (district of São Paulo)|Ipiranga]], [[São Paulo (state)|São Paulo]], the company assembled cars using imported parts from the [[United States]].
 == History ==
-Initially operating in rented warehouse, opened its first [[Factory|plant]] in 1930 in [[São Caetano do Sul]], São Paulo.
+Initially operating in a rented warehouse, GM do Brasil opened its first plant in 1930 in [[São Caetano do Sul]], São Paulo.
-In 1958 a second factory was opened in [[São José dos Campos]], officially inaugurated a year later by [[Juscelino Kubitschek]], [[President of Brazil|President]] at the time, for [[die casting]] and other cars assemblies.
+In 1958, a second factory was opened in [[São José dos Campos]], officially inaugurated a year later by [[Juscelino Kubitschek]], the [[President of Brazil]] at the time, for [[die casting]] and other cars assemblies.
-Decided to expand its line-up, introduced in 1968, its first car in the country, the [[Chevrolet Opala|Opala]].
+GM introduced its first car in the country, the [[Chevrolet Opala]], in 1968.
-In 1973 launched the [[Chevrolet Chevette|Chevette]], which has accumulated sales exceeding 1.2 million units, replaced by the [[Chevrolet Corsa|Corsa]] in 1994, the first [[economy car]] with electronic fuel injection, after test were conducted near [[Indaiatuba]].
+In 1973, GM launched the [[Chevrolet Chevette]], which has accumulated sales exceeding 1.2 million units. It was replaced by the [[Opel Corsa|Chevrolet Corsa]] in 1994, the first [[economy car]] with electronic fuel injection in Brazil, after tests were conducted near [[Indaiatuba]].
-From 1968 until 2005, most vehicles were developed by [[Opel]], most parts were transfer of product, as well as from [[Holden]], in Australia.
+From 1968 until 2005, GM used [[Opel]]-developed cars badged as "Chevrolet".
-In July 2000 launched the ''Industrial Complex of [[Gravataí]]'' in [[Rio Grande do Sul]], one of the world's most modern factories. Made in Gravataí, the Celta<ref>{{Cite web|date=January 26, 2015|title=GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga|url=http://media.gm.com/Pages/news/br/pt/2015/jan/0126-1925.html|access-date=February 13, 2022|website=GM Media}}</ref> – a derivative low cost from the Corsa – was also the pioneer in the Brazilian market in the e-commerce.{{Clarify|reason=GM don't cite this, it can be found, unsourced in |date=February 2022}}
+In July 2000 launched the Industrial Complex of [[Gravataí]] in [[Rio Grande do Sul]], one of the world's most modern factories.<ref>{{Cite web|date=January 26, 2015|title=GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga|url=http://media.gm.com/Pages/news/br/pt/2015/jan/0126-1925.html|access-date=February 13, 2022|website=GM Media}}</ref>
-After Globalization and selling of [[Opel]] to [[Peugeot]], vehicles like the [[Chevrolet Onix|Onix]] were made. After that most Designs came ready from Warren, mainly in Pick-Up sector or from [[SAIC-GM|Saic-GM]] in Shanghai, China. Other cars were [[Chevrolet Agile]], [[Chevrolet Meriva]], [[Chevrolet Kadett]], [[Opel Ascona|Chevrolet Monza]], [[Chevrolet Zafira]] among others.
+After globalisation and selling of [[Opel]] to [[Peugeot]], vehicles like the [[Chevrolet Onix|Onix]] were made. After that, most designs came ready from Warren, mainly pickup trucks [[SAIC-GM|Saic-GM]] in Shanghai, China. Other cars were the [[Chevrolet Agile]], [[Chevrolet Meriva]], [[Opel Kadett|Chevrolet Kadett]], [[Opel Ascona|Chevrolet Monza]], [[Chevrolet Zafira]] among others.
-In 2005, GM do Brasil sold a total of 365,259 vehicles, with a participation of 21.3% in the market. Their participation was 22.6%, at the SUV and commercial segment. The company's total production reached 559,345 units, considering the vehicles ready for the domestic and foreign markets. However, sales declined and market share in not better than 7th position in local ranking. General Motors is a market leader in [[telematics]].
+In 2005, GM do Brasil sold a total of 365,259 vehicles, 21.3% of the Brazilian market. The percentage was 22.6% in the SUV and commercial segment. The company's total production reached 559,345 units when counting exports.
-In 2005, export reached a value of [[US$]] 1.6 billion, for the shipment of 114,994 [[Knock-down kit|complete knock-down]] (CKD) units and 125,678 vehicles ready for some 40 countries around the world. The main market for exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries.
+In 2005, exports reached a value of [[US$]] 1.6 billion, for the shipment of 114,994 [[Knock-down kit|complete knock-down]] (CKD) units and 125,678 vehicles exported to some 40 countries around the world. The main market for exports was [[Mexico]], followed by [[Argentina]], [[Venezuela]], [[South Africa]] and other Latin American countries.
+In the social area, GM do Brasil focused activities through the [[General Motors Institute]], created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.
-Most [[Petrol engine|gasoline powered]] vehicles in Brazil are [[flexfuel]], capable of operating on 100% gasoline, 100% [[ethanol]] or any blend of the two.
+In 2019, GM do Brasil sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when GM sold 643,100 units in Brazil.<ref>{{Cite web|date=February 6, 2020|title=Brazil Is Chevrolet’s Second-Largest Market Again|url=https://gmauthority.com/blog/2020/02/brazil-is-chevrolets-second-largest-market-again/|access-date=February 13, 2022|website=GM Authority}}</ref>
-In the social area, the GMB focused activities through the [[General Motors Institute]], created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.
+In 2021, a huge investment of {{BRLConvert|10|b|year=}} was made to improve manufacturing in São Paulo. The investment was first announced in 2019.<ref>{{Cite web|date=January 5, 2021|title=Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/jan/0105-chevrolet.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref><ref>{{Cite web|date=January 5, 2021|title=General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros|url=https://autoesporte.globo.com/mercado/noticia/2021/01/general-motors-anuncia-investimento-de-r-10-bilhoes-para-a-producao-da-nova-chevrolet-spin-e-outros-carros.ghtml|access-date=February 13, 2022|website=AutoEsporte|language=pt-br}}</ref><ref>{{Cite web|date=January 5, 2021|title=Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano|url=https://motor1.uol.com.br/news/464397/chevrolet-investimento-sao-paulo-veiculos-ineditos/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref> Despite this, sales dropped 28.5% to 242,108 vehicles.<ref>{{Cite web|date=January 15, 2022|title=Chevrolet Brazil Sales Down 20 Percent In December 2021|url=https://gmauthority.com/blog/2022/01/chevrolet-brazil-sales-numbers-figures-results-december-2021/|access-date=February 13, 2022|website=GM Authority}}</ref><ref>{{Cite web|date=January 6, 2022|title=Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida|url=https://motor1.uol.com.br/news/559136/vendas-brasil-2021-marcas-resultado/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref>
-In 2015, the company had become the biggest auto seller to the segment.
-In 2019, Chevrolet, sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when Chevrolet sold 643,100 units in Brazil.<ref>{{Cite web|date=February 6, 2020|title=Brazil Is Chevrolet’s Second-Largest Market Again|url=https://gmauthority.com/blog/2020/02/brazil-is-chevrolets-second-largest-market-again/|access-date=February 13, 2022|website=GM Authority}}</ref>
-On 2021 a huge investment of {{BRLConvert|10|b|year=}} were made to update the manufacturing process in São Paulo, the investment was first announced in 2019.<ref>{{Cite web|date=January 5, 2021|title=Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/jan/0105-chevrolet.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref><ref>{{Cite web|date=January 5, 2021|title=General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros|url=https://autoesporte.globo.com/mercado/noticia/2021/01/general-motors-anuncia-investimento-de-r-10-bilhoes-para-a-producao-da-nova-chevrolet-spin-e-outros-carros.ghtml|access-date=February 13, 2022|website=AutoEsporte|language=pt-br}}</ref><ref>{{Cite web|date=January 5, 2021|title=Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano|url=https://motor1.uol.com.br/news/464397/chevrolet-investimento-sao-paulo-veiculos-ineditos/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref> Sales reached 242,108 vehicles, a 28.5% drop.<ref>{{Cite web|date=January 15, 2022|title=Chevrolet Brazil Sales Down 20 Percent In December 2021|url=https://gmauthority.com/blog/2022/01/chevrolet-brazil-sales-numbers-figures-results-december-2021/|access-date=February 13, 2022|website=GM Authority}}</ref><ref>{{Cite web|date=January 6, 2022|title=Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida|url=https://motor1.uol.com.br/news/559136/vendas-brasil-2021-marcas-resultado/|access-date=February 13, 2022|website=Motor1|language=pt-br}}</ref>
 In December 2021, GM South America announced that it will hire around 250 engineers from various specialties to work mainly in the areas of the São Caetano do Sul Technological Centre, such as bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software and virtual simulation.<ref>{{Cite web|date=November 19, 2021|title=GM amplia centro de pesquisa e desenvolvimento da América do Sul|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2021/nov/1119-gm.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref> An expansion, part of the 2020-2024 investment plan is ongoing.<ref>{{Cite web|date=January 27, 2020|title=GM faz 95 anos e se prepara para produzir modelo inédito no país|url=http://media.gm.com/media/br/pt/chevrolet/news.detail.html/content/Pages/news/br/pt/2020/jan/0127-95years.html|access-date=February 13, 2022|website=GM Media|language=pt}}</ref>