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'''Kevin Butler''' (portrayed by [[Jerry Lambert (actor)|Jerry Lambert]]) was a marketing character used by [[Sony Computer Entertainment America]] as part of their ''It Only Does Everything'' (2009–11) and ''Long Live Play'' (2011) advertising campaigns for the [[PlayStation 3]] in North America.<ref name="Long Live Play">{{cite web |url=http://blog.us.playstation.com/2011/08/30/long-live-play/ |title=Long Live Play |author=Scott Steinberg |date=August 30, 2011 |work=[[PlayStation Blog]] |publisher=[[Sony Computer Entertainment]] |access-date=August 30, 2011}}</ref> He starred as the [[Vice President]] of various fictitious departments within the [[PlayStation]] division of Sony, responding to "Dear PlayStation" queries.<ref name="First Commercial">{{cite web |url=http://kotaku.com/5346940/a-first-look-at-two-of-the-ps3s-newer-funnier-ads |title=A First Look At Two of The PS3's Newer, Funnier Ads |date=August 27, 2009 |publisher=Kotaku |access-date=February 9, 2010}}</ref> Due to the positive reception to the commercials, Sony extended them throughout the remainder of 2010<ref name="Future 2010">{{cite web |url=http://playstation.joystiq.com/2010/02/02/kevin-butler-to-star-in-playstation-ads-for-rest-of-2010/ |title=Kevin Butler to star in PlayStation ads for rest of 2010 |author=Andrew Yoon |date=February 2, 2010 |publisher=Joystiq |access-date=February 9, 2010 |archive-url=https://web.archive.org/web/20100206203711/http://playstation.joystiq.com/2010/02/02/kevin-butler-to-star-in-playstation-ads-for-rest-of-2010 |archive-date=February 6, 2010 |url-status=dead |df=mdy-all }}</ref> as well as into 2011. The character was created by [[Deutsch LA]], the advertising agency responsible for the campaign.<ref>{{cite web|url=http://www.adweek.com/aw/content_display/creative/critique/e3id4e011604f3ec5821da0a261420f99c4 |title=PS3: The Game Is On |publisher=Adweek.com |access-date=2010-09-05}}</ref> Deutsch/LA also managed Kevin Butler's [[Twitter]] account and wrote his E3 2010 speech.<ref>{{cite web|url=http://kotaku.com/5586114/the-man-behind-sonys-fake-exec-hero-moves-to-activision|title=The Creator of Sony's Fake Exec Hero Moves To Activision|date=2010-07-13|last=Crecente|first=Brian|publisher=[[Kotaku]]|access-date=2010-12-16}}</ref> [[Creative Circus]] graduates Will Lindberg and Mark Adler were responsible for creating the "Hall of Play" [[Facebook]] [[application software|application]] to induct PlayStation gamers into the Hall of Play by Kevin Butler.<ref>{{cite web|url=http://www.creativecircus.edu/in-the-media/creative-grads-build-hall-of-play/|title=Creative Grads Build Hall of Play|date=2011-10-31|publisher=The Creative Circus|access-date=2011-11-23}}</ref>
'''Kevin Butler''' (portrayed by [[Jerry Lambert (actor)|Jerry Lambert]]) was a marketing character used by [[Sony Computer Entertainment America]] as part of their ''It Only Does Everything'' (2009–11) and ''Long Live Play'' (2011) advertising campaigns for the [[PlayStation 3]] in North America.<ref name="Long Live Play">{{cite web |url=http://blog.us.playstation.com/2011/08/30/long-live-play/ |title=Long Live Play |author=Scott Steinberg |date=August 30, 2011 |work=[[PlayStation Blog]] |publisher=[[Sony Computer Entertainment]] |access-date=August 30, 2011 |archive-date=September 15, 2011 |archive-url=https://web.archive.org/web/20110915125637/http://blog.us.playstation.com/2011/08/30/long-live-play/ |url-status=live }}</ref> He starred as the [[Vice President]] of various fictitious departments within the [[PlayStation]] division of Sony, responding to "Dear PlayStation" queries.<ref name="First Commercial">{{cite web |url=http://kotaku.com/5346940/a-first-look-at-two-of-the-ps3s-newer-funnier-ads |title=A First Look At Two of The PS3's Newer, Funnier Ads |date=August 27, 2009 |publisher=Kotaku |access-date=February 9, 2010 |archive-date=June 23, 2022 |archive-url=https://web.archive.org/web/20220623052204/https://gum.criteo.com/syncframe?origin=publishertag&topUrl=kotaku.com |url-status=live }}</ref> Due to the positive reception to the commercials, Sony extended them throughout the remainder of 2010<ref name="Future 2010">{{cite web |url=http://playstation.joystiq.com/2010/02/02/kevin-butler-to-star-in-playstation-ads-for-rest-of-2010/ |title=Kevin Butler to star in PlayStation ads for rest of 2010 |author=Andrew Yoon |date=February 2, 2010 |publisher=Joystiq |access-date=February 9, 2010 |archive-url=https://web.archive.org/web/20100206203711/http://playstation.joystiq.com/2010/02/02/kevin-butler-to-star-in-playstation-ads-for-rest-of-2010 |archive-date=February 6, 2010 |url-status=dead |df=mdy-all }}</ref> as well as into 2011. The character was created by [[Deutsch LA]], the advertising agency responsible for the campaign.<ref>{{cite web|url=http://www.adweek.com/aw/content_display/creative/critique/e3id4e011604f3ec5821da0a261420f99c4 |title=PS3: The Game Is On |publisher=Adweek.com |access-date=2010-09-05}}</ref> Deutsch/LA also managed Kevin Butler's [[Twitter]] account and wrote his E3 2010 speech.<ref>{{cite web|url=http://kotaku.com/5586114/the-man-behind-sonys-fake-exec-hero-moves-to-activision|title=The Creator of Sony's Fake Exec Hero Moves To Activision|date=2010-07-13|last=Crecente|first=Brian|publisher=[[Kotaku]]|access-date=2010-12-16|archive-date=2010-07-16|archive-url=https://web.archive.org/web/20100716202623/http://kotaku.com/5586114/the-man-behind-sonys-fake-exec-hero-moves-to-activision|url-status=live}}</ref> [[Creative Circus]] graduates Will Lindberg and Mark Adler were responsible for creating the "Hall of Play" [[Facebook]] [[application software|application]] to induct PlayStation gamers into the Hall of Play by Kevin Butler.<ref>{{cite web|url=http://www.creativecircus.edu/in-the-media/creative-grads-build-hall-of-play/|title=Creative Grads Build Hall of Play|date=2011-10-31|publisher=The Creative Circus|access-date=2011-11-23|archive-date=2012-06-11|archive-url=https://web.archive.org/web/20120611164218/http://www.creativecircus.edu/in-the-media/creative-grads-build-hall-of-play/|url-status=live}}</ref>


==Appearances==
==Appearances==
Kevin Butler first appeared in a 2009 ad for ''[[MLB 09: The Show]]'' called "Dustin vs. PlayStation" where he, the "Director of Game Accuracy", was debating the in-game abilities of [[Dustin Pedroia]], 2008 AL MVP. He then appeared in another ad for the game called "Joe the Fan" discussing Pedroia's abilities with a fan named Joe Biancanellio, a Baseball Connoisseur.<ref name="veryfirstad">{{cite web|url=http://adweek.blogs.com/adfreak/2009/03/playstation-thinks-dustin-pedroia-is-a-hack.html|title=PlayStation thinks Dustin Pedroia is a Hack|publisher=[[AdFreak]]|access-date=2010-03-02}}</ref> These are the only two commercials not part of the ''It Only Does Everything'' campaign and featured the original model PS3 due to these two commercials being made before the slim model was released. The original PS3 model can also be seen in Kevin Butler's "Artist Spotlight" for ''[[ModNation Racers]]''.
Kevin Butler first appeared in a 2009 ad for ''[[MLB 09: The Show]]'' called "Dustin vs. PlayStation" where he, the "Director of Game Accuracy", was debating the in-game abilities of [[Dustin Pedroia]], 2008 AL MVP. He then appeared in another ad for the game called "Joe the Fan" discussing Pedroia's abilities with a fan named Joe Biancanellio, a Baseball Connoisseur.<ref name="veryfirstad">{{cite web|url=http://adweek.blogs.com/adfreak/2009/03/playstation-thinks-dustin-pedroia-is-a-hack.html|title=PlayStation thinks Dustin Pedroia is a Hack|publisher=[[AdFreak]]|access-date=2010-03-02|archive-date=2010-01-06|archive-url=https://web.archive.org/web/20100106033310/http://adweek.blogs.com/adfreak/2009/03/playstation-thinks-dustin-pedroia-is-a-hack.html|url-status=live}}</ref> These are the only two commercials not part of the ''It Only Does Everything'' campaign and featured the original model PS3 due to these two commercials being made before the slim model was released. The original PS3 model can also be seen in Kevin Butler's "Artist Spotlight" for ''[[ModNation Racers]]''.


The first commercial in the ''It Only Does Everything'' campaign began with the price drop and rebranding of the PS3 where the "Director of Rumor Confirmation", Kevin Butler, responded to a call in regards to a rumor about the PS3 price drop. Kevin Butler then appeared in many additional commercials.<ref name="Future 2010"/> On June 15, 2010, he made a live appearance at Sony's [[Electronic Entertainment Expo|E3]] press conference promoting the PlayStation Move and gaming in general. He revealed on his Twitter account that he had a college degree in M.B.A., Master of Being Awesome.<ref>{{cite web|url=https://twitter.com/TheKevinButler/status/22570166315|archive-url=https://archive.today/20121209133518/https://twitter.com/TheKevinButler/status/22570166315|url-status=dead|archive-date=2012-12-09|title=I have an M.B.A. Master of Being Awesome. RT}}</ref> In the "What Are You Waiting For?" commercial, it was shown that Kevin Butler had his own RV called "The PlayStation VP-ehicle" and he put the PlayStation Move to the ultimate test by spending 90 days in the Maguire family's house.<ref name="PS Move" />
The first commercial in the ''It Only Does Everything'' campaign began with the price drop and rebranding of the PS3 where the "Director of Rumor Confirmation", Kevin Butler, responded to a call in regards to a rumor about the PS3 price drop. Kevin Butler then appeared in many additional commercials.<ref name="Future 2010"/> On June 15, 2010, he made a live appearance at Sony's [[Electronic Entertainment Expo|E3]] press conference promoting the PlayStation Move and gaming in general. He revealed on his Twitter account that he had a college degree in M.B.A., Master of Being Awesome.<ref>{{cite web|url=https://twitter.com/TheKevinButler/status/22570166315|archive-url=https://archive.today/20121209133518/https://twitter.com/TheKevinButler/status/22570166315|url-status=dead|archive-date=2012-12-09|title=I have an M.B.A. Master of Being Awesome. RT}}</ref> In the "What Are You Waiting For?" commercial, it was shown that Kevin Butler had his own RV called "The PlayStation VP-ehicle" and he put the PlayStation Move to the ultimate test by spending 90 days in the Maguire family's house.<ref name="PS Move" />
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On August 26, 2011, Butler told his Twitter followers "KB's off to be PRESIDENT of my uncle's new upstart company" which was later revealed to be fictional "Economy Flooring". This led to the launch of a new marketing campaign, ''Long Live Play'', to succeed the ''It Only Does Everything'' marketing campaign. The first commercial in the ''Long Live Play'' campaign began with Butler as ''President, Economic Flooring'', until he receives a call from [[Jack Tretton]], President of Sony Computer Entertainment America, to return to PlayStation.<ref name="Long Live Play"/>
On August 26, 2011, Butler told his Twitter followers "KB's off to be PRESIDENT of my uncle's new upstart company" which was later revealed to be fictional "Economy Flooring". This led to the launch of a new marketing campaign, ''Long Live Play'', to succeed the ''It Only Does Everything'' marketing campaign. The first commercial in the ''Long Live Play'' campaign began with Butler as ''President, Economic Flooring'', until he receives a call from [[Jack Tretton]], President of Sony Computer Entertainment America, to return to PlayStation.<ref name="Long Live Play"/>


On October 27, 2011 (until Thanksgiving 2011), as part of the ''Long Live Play'' campaign, Kevin Butler opened the "Hall of Play" inducting PlayStation gamers into the Hall of Play through [[Facebook]].<ref name="HallofPlay">{{cite web|url=http://gamerant.com/sony-hall-of-play-kevin-butler-videos-ts-114774/|title=Kevin Butler Cordially Invites Gamers to the Hall of Play|date=2011-11-07|last=Schirado|first=Tyler|publisher=gamerant.com|access-date=2011-11-21}}</ref> As part of a [[downloadable content|DLC]] pack for ''[[LittleBigPlanet Karting]]'', players who pre-ordered the game received a Kevin Butler Sackboy Costume and Executive Golf Cart.<ref>{{cite web|url=http://blog.us.playstation.com/2012/08/07/littlebigplanet-karting-coming-november-6th-watch-the-sackboy-summer-sports-trailer/|title=LittleBigPlanet Karting Coming November 6th; Watch the Sackboy Summer Sports Trailer|date=August 7, 2012|last=Buffaloe|first=Michael|publisher=[[Sony Computer Entertainment America]]|work=[[PlayStation.Blog]]|access-date=2012-08-23}}</ref>
On October 27, 2011 (until Thanksgiving 2011), as part of the ''Long Live Play'' campaign, Kevin Butler opened the "Hall of Play" inducting PlayStation gamers into the Hall of Play through [[Facebook]].<ref name="HallofPlay">{{cite web|url=http://gamerant.com/sony-hall-of-play-kevin-butler-videos-ts-114774/|title=Kevin Butler Cordially Invites Gamers to the Hall of Play|date=2011-11-07|last=Schirado|first=Tyler|publisher=gamerant.com|access-date=2011-11-21|archive-date=2011-11-17|archive-url=https://web.archive.org/web/20111117074249/http://gamerant.com/sony-hall-of-play-kevin-butler-videos-ts-114774/|url-status=live}}</ref> As part of a [[downloadable content|DLC]] pack for ''[[LittleBigPlanet Karting]]'', players who pre-ordered the game received a Kevin Butler Sackboy Costume and Executive Golf Cart.<ref>{{cite web|url=http://blog.us.playstation.com/2012/08/07/littlebigplanet-karting-coming-november-6th-watch-the-sackboy-summer-sports-trailer/|title=LittleBigPlanet Karting Coming November 6th; Watch the Sackboy Summer Sports Trailer|date=August 7, 2012|last=Buffaloe|first=Michael|publisher=[[Sony Computer Entertainment America]]|work=[[PlayStation.Blog]]|access-date=2012-08-23|archive-date=2012-08-11|archive-url=https://web.archive.org/web/20120811034713/http://blog.us.playstation.com/2012/08/07/littlebigplanet-karting-coming-november-6th-watch-the-sackboy-summer-sports-trailer/|url-status=live}}</ref>


===Titles===
===Titles===
He had a different title in each commercial (except the two ''[[MLB 11: The Show]]'' commercials, the ''[[Resistance 3]]'' and ''[[Uncharted 3: Drake's Deception]]'' commercials), such as "Director of Rumor Confirmation" or "VP of First Person Shooter Relations".<ref name="256 Players">{{cite web |url=http://blog.us.playstation.com/2010/01/it-only-does-256-players/ |title=It Only Does 256 Players|author=Peter Dille |date=January 22, 2010 |publisher=[[PlayStation]] Blog |access-date=February 9, 2010}}</ref> In his [[YouTube]] Channel, he noted that he was "PlayStation VP of... Lots of Stuff."<ref>{{cite web |url=https://www.youtube.com/user/KevinButlerVP |title=KevinButlerVP's Channel |author=Kevin Butler |publisher=[[YouTube]] |access-date=July 3, 2010}}</ref> In the PlayStation Move commercials, instead of responding to "Dear PlayStation" queries, Kevin Butler had "Dear World" queries about motion gaming. In the "''EyePet'', There's a New Pet in Town" commercial, he had a "Dear Puppies" query for puppies. In the video announcing the launch of video streaming on [[PlayStation 3]] in Canada, he referred to Canadians as "Canadese".
He had a different title in each commercial (except the two ''[[MLB 11: The Show]]'' commercials, the ''[[Resistance 3]]'' and ''[[Uncharted 3: Drake's Deception]]'' commercials), such as "Director of Rumor Confirmation" or "VP of First Person Shooter Relations".<ref name="256 Players">{{cite web |url=http://blog.us.playstation.com/2010/01/it-only-does-256-players/ |title=It Only Does 256 Players |author=Peter Dille |date=January 22, 2010 |publisher=[[PlayStation]] Blog |access-date=February 9, 2010 |archive-date=March 1, 2010 |archive-url=https://web.archive.org/web/20100301224540/http://blog.us.playstation.com/2010/01/it-only-does-256-players/ |url-status=live }}</ref> In his [[YouTube]] Channel, he noted that he was "PlayStation VP of... Lots of Stuff."<ref>{{cite web |url=https://www.youtube.com/user/KevinButlerVP |title=KevinButlerVP's Channel |author=Kevin Butler |publisher=[[YouTube]] |access-date=July 3, 2010 |archive-date=August 3, 2010 |archive-url=https://web.archive.org/web/20100803230113/http://www.youtube.com/user/KevinButlerVP |url-status=live }}</ref> In the PlayStation Move commercials, instead of responding to "Dear PlayStation" queries, Kevin Butler had "Dear World" queries about motion gaming. In the "''EyePet'', There's a New Pet in Town" commercial, he had a "Dear Puppies" query for puppies. In the video announcing the launch of video streaming on [[PlayStation 3]] in Canada, he referred to Canadians as "Canadese".


There have also been some unofficial titles given to him. At E3 2010, for example, when [[Gabe Newell]] came out to present ''[[Portal 2]]'' on the PlayStation 3, Newell made a joke stating that Kevin Butler had introduced himself backstage as the "VP of Sharpening Things" which is why Newell seemed nervous.
There have also been some unofficial titles given to him. At E3 2010, for example, when [[Gabe Newell]] came out to present ''[[Portal 2]]'' on the PlayStation 3, Newell made a joke stating that Kevin Butler had introduced himself backstage as the "VP of Sharpening Things" which is why Newell seemed nervous.
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| "Joe the Fan"
| "Joe the Fan"
|-
|-
| VP of Big Action Moments<ref>{{cite web|url=http://blog.us.playstation.com/2009/10/02/it-only-does-uncharted-2-among-thieves/|title=It Only Does UNCHARTED 2: Among Thieves|date=2009-10-02|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of Big Action Moments<ref>{{cite web|url=http://blog.us.playstation.com/2009/10/02/it-only-does-uncharted-2-among-thieves/|title=It Only Does UNCHARTED 2: Among Thieves|date=2009-10-02|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-11-06|archive-url=https://web.archive.org/web/20111106004023/http://blog.us.playstation.com/2009/10/02/it-only-does-uncharted-2-among-thieves/|url-status=live}}</ref>
| ''[[Uncharted 2: Among Thieves]]''
| ''[[Uncharted 2: Among Thieves]]''
| It Only Does Action/Multi-Player
| It Only Does Action/Multi-Player
|-
|-
| Chief Weaponologist<ref name="Great Game">{{cite web|url=http://blog.us.playstation.com/2009/10/23/it-only-does-great-games/|title=It Only Does Great Games|date=2009-10-23|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| Chief Weaponologist<ref name="Great Game">{{cite web|url=http://blog.us.playstation.com/2009/10/23/it-only-does-great-games/|title=It Only Does Great Games|date=2009-10-23|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-05-23|archive-url=https://web.archive.org/web/20110523021431/http://blog.us.playstation.com/2009/10/23/it-only-does-great-games/|url-status=live}}</ref>
| ''[[Ratchet & Clank Future: A Crack in Time]]''
| ''[[Ratchet & Clank Future: A Crack in Time]]''
| It Only Does Time Travel/Crazy Weapons
| It Only Does Time Travel/Crazy Weapons
|-
|-
| rowspan="7" | 2010
| rowspan="7" | 2010
| VP of First Person Shooter Relations<ref>{{cite web|url=http://blog.us.playstation.com/2010/01/22/it-only-does-256-players/|title=It Only Does 256 Players|date=2010-01-22|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of First Person Shooter Relations<ref>{{cite web|url=http://blog.us.playstation.com/2010/01/22/it-only-does-256-players/|title=It Only Does 256 Players|date=2010-01-22|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-08-16|archive-url=https://web.archive.org/web/20110816044902/http://blog.us.playstation.com/2010/01/22/it-only-does-256-players/|url-status=live}}</ref>
| ''[[MAG (video game)|MAG]]''
| ''[[MAG (video game)|MAG]]''
| It Only Does 256 Players/Relentless War
| It Only Does 256 Players/Relentless War
|-
|-
| VP of PS3 Softball Team<ref>{{cite web|url=http://blog.us.playstation.com/2010/03/02/it-only-does-the-show/|title=It Only Does The Show|date=2010-03-02|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of PS3 Softball Team<ref>{{cite web|url=http://blog.us.playstation.com/2010/03/02/it-only-does-the-show/|title=It Only Does The Show|date=2010-03-02|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-05-23|archive-url=https://web.archive.org/web/20110523062545/http://blog.us.playstation.com/2010/03/02/it-only-does-the-show/|url-status=live}}</ref>
| ''[[MLB 10: The Show]]''
| ''[[MLB 10: The Show]]''
| It Only Does The Show/Realism/Walk-Offs
| It Only Does The Show/Realism/Walk-Offs
|-
|-
| Regional Manager of War<ref>{{cite web|url=http://blog.us.playstation.com/2010/03/09/it-only-does-epic-trilogies/|title=It Only Does Epic Trilogies|date=2010-03-09|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| Regional Manager of War<ref>{{cite web|url=http://blog.us.playstation.com/2010/03/09/it-only-does-epic-trilogies/|title=It Only Does Epic Trilogies|date=2010-03-09|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2012-10-11|archive-url=https://web.archive.org/web/20121011004855/http://blog.us.playstation.com/2010/03/09/it-only-does-epic-trilogies/|url-status=live}}</ref>
| ''[[God of War III]]''
| ''[[God of War III]]''
| It Only Does Epic Trilogies/Vengeance/Rage
| It Only Does Epic Trilogies/Vengeance/Rage
|-
|-
| VP of Inspiration & Perspiration<ref>{{cite web |url=http://blog.us.playstation.com/2010/04/21/it-only-does-race-create-share/ |title=It Only Does Race, Create, Share |author=Peter Dille |date=April 21, 2010 |publisher=[[PlayStation Blog]] |access-date=May 15, 2010}}</ref>
| VP of Inspiration & Perspiration<ref>{{cite web |url=http://blog.us.playstation.com/2010/04/21/it-only-does-race-create-share/ |title=It Only Does Race, Create, Share |author=Peter Dille |date=April 21, 2010 |publisher=[[PlayStation Blog]] |access-date=May 15, 2010 |archive-date=May 19, 2011 |archive-url=https://web.archive.org/web/20110519151327/http://blog.us.playstation.com/2010/04/21/it-only-does-race-create-share/ |url-status=live }}</ref>
| ''[[ModNation Racers]]''
| ''[[ModNation Racers]]''
| It Only Does Race, Create, Share/Track Creations/Parties
| It Only Does Race, Create, Share/Track Creations/Parties
|-
|-
| VP of Virtual Pet Relations<ref>{{cite web|url=http://blog.us.playstation.com/2010/09/15/kevin-butler-theres-a-new-pet-in-town/|title=Kevin Butler: "There's a New Pet in Town"|date=2010-09-15|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]] |access-date=2010-09-15}}</ref>
| VP of Virtual Pet Relations<ref>{{cite web|url=http://blog.us.playstation.com/2010/09/15/kevin-butler-theres-a-new-pet-in-town/|title=Kevin Butler: "There's a New Pet in Town"|date=2010-09-15|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-09-15|archive-date=2011-08-29|archive-url=https://web.archive.org/web/20110829145653/http://blog.us.playstation.com/2010/09/15/kevin-butler-theres-a-new-pet-in-town/|url-status=live}}</ref>
| ''[[EyePet]]''
| ''[[EyePet]]''
| "There's a New Pet in Town"
| "There's a New Pet in Town"
|-
|-
| VP of Family Showdowns<ref>{{cite web|url=http://blog.us.playstation.com/2010/10/11/playstation-move-it-only-does-family-showdowns/|title=PlayStation Move: It Only Does Family Showdowns|date=2010-10-11|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of Family Showdowns<ref>{{cite web|url=http://blog.us.playstation.com/2010/10/11/playstation-move-it-only-does-family-showdowns/|title=PlayStation Move: It Only Does Family Showdowns|date=2010-10-11|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2012-01-18|archive-url=https://web.archive.org/web/20120118065236/http://blog.us.playstation.com/2010/10/11/playstation-move-it-only-does-family-showdowns/|url-status=live}}</ref>
| ''[[Tiger Woods PGA Tour 11]]''
| ''[[Tiger Woods PGA Tour 11]]''
| "Distractions"; It Only Does Family Showdowns
| "Distractions"; It Only Does Family Showdowns
|-
|-
| VP of Add More Awesome<ref>{{cite web|url=http://blog.us.playstation.com/2010/11/18/it-only-does-revolutionary-racing-experiences/|title=It Only Does Revolutionary Racing Experiences|date=2010-11-18|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of Add More Awesome<ref>{{cite web|url=http://blog.us.playstation.com/2010/11/18/it-only-does-revolutionary-racing-experiences/|title=It Only Does Revolutionary Racing Experiences|date=2010-11-18|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-08-15|archive-url=https://web.archive.org/web/20110815235443/http://blog.us.playstation.com/2010/11/18/it-only-does-revolutionary-racing-experiences/|url-status=live}}</ref>
| ''[[Gran Turismo 5]]''
| ''[[Gran Turismo 5]]''
| It Only Does Revolutionary Racing Experiences/1000+ Cars
| It Only Does Revolutionary Racing Experiences/1000+ Cars
|-
|-
| rowspan="8" | 2011
| rowspan="8" | 2011
| VP of Infinite Infinity<ref>{{cite web|url=http://blog.us.playstation.com/2011/01/14/it-only-does-endless-fun/|title=It Only Does Endless Fun|date=2011-01-14|last=Steinberg|first=Scott|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2011-01-14}}</ref>
| VP of Infinite Infinity<ref>{{cite web|url=http://blog.us.playstation.com/2011/01/14/it-only-does-endless-fun/|title=It Only Does Endless Fun|date=2011-01-14|last=Steinberg|first=Scott|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2011-01-14|archive-date=2011-08-16|archive-url=https://web.archive.org/web/20110816183755/http://blog.us.playstation.com/2011/01/14/it-only-does-endless-fun/|url-status=live}}</ref>
| ''[[LittleBigPlanet 2]]''
| ''[[LittleBigPlanet 2]]''
| It Only Does Endless Fun
| It Only Does Endless Fun
|-
|-
| VP of The Cold Hard Truth<ref name="Sharp Shooter">{{cite web|url=http://blog.us.playstation.com/2011/02/18/it-only-does-sharp-shooting-hard-hitting-3d-games/|title=It Only Does Sharp Shooting, Hard-Hitting, 3D Games|date=2011-02-18|last=Steinberg|first=Scott|access-date=2011-02-18}}</ref>
| VP of The Cold Hard Truth<ref name="Sharp Shooter">{{cite web|url=http://blog.us.playstation.com/2011/02/18/it-only-does-sharp-shooting-hard-hitting-3d-games/|title=It Only Does Sharp Shooting, Hard-Hitting, 3D Games|date=2011-02-18|last=Steinberg|first=Scott|access-date=2011-02-18|archive-date=2011-08-31|archive-url=https://web.archive.org/web/20110831175832/http://blog.us.playstation.com/2011/02/18/it-only-does-sharp-shooting-hard-hitting-3d-games/|url-status=live}}</ref>
| ''[[Killzone 3]]''
| ''[[Killzone 3]]''
| It Only Does Multiplayer
| It Only Does Multiplayer
|-
|-
| <small>''No VP title for this ad''</small><br />Joe Mauer vs. Kevin Butler: MLB 11 The Show-down<ref>{{cite web|url=http://blog.us.playstation.com/2011/03/03/it-only-does-major-league-hits-2/|title=It Only Does Major League Hits|date=2011-03-03|last=Steinberg|first=Scott|publisher=SCEA|access-date=2011-03-03}}</ref>
| <small>''No VP title for this ad''</small><br />Joe Mauer vs. Kevin Butler: MLB 11 The Show-down<ref>{{cite web|url=http://blog.us.playstation.com/2011/03/03/it-only-does-major-league-hits-2/|title=It Only Does Major League Hits|date=2011-03-03|last=Steinberg|first=Scott|publisher=SCEA|access-date=2011-03-03|archive-date=2011-03-16|archive-url=https://web.archive.org/web/20110316035237/http://blog.us.playstation.com/2011/03/03/it-only-does-major-league-hits-2/|url-status=live}}</ref>
| rowspan="2" | ''[[MLB 11: The Show]]''
| rowspan="2" | ''[[MLB 11: The Show]]''
| It Only Does Pure Controls
| It Only Does Pure Controls
|-
|-
| <small>''No VP title for this ad''</small><br />Kevin Butler Trashes Your Talk<ref>{{cite web|url=http://blog.us.playstation.com/2011/03/18/time-to-get-shafting-with-kevin-butler-for-mlb-11-the-show/|title=Time to get SHAFTing with Kevin Butler for MLB 11 The Show|date=2011-03-18|last=Vaught|first=Tyler|publisher=SCEA|access-date=2011-03-19}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=5lan4tfhCwM |archive-url=https://web.archive.org/web/20110908153551/http://www.youtube.com/watch?v=5lan4tfhCwM&gl=US&hl=en&amp;has_verified=1 |archive-date=2011-09-08 |url-status=dead|title=MLB 11 The Show -- Kevin Butler's S.H.A.F.T. Method: The Complete Series}}</ref>
| <small>''No VP title for this ad''</small><br />Kevin Butler Trashes Your Talk<ref>{{cite web|url=http://blog.us.playstation.com/2011/03/18/time-to-get-shafting-with-kevin-butler-for-mlb-11-the-show/|title=Time to get SHAFTing with Kevin Butler for MLB 11 The Show|date=2011-03-18|last=Vaught|first=Tyler|publisher=SCEA|access-date=2011-03-19|archive-date=2011-05-21|archive-url=https://web.archive.org/web/20110521183413/http://blog.us.playstation.com/2011/03/18/time-to-get-shafting-with-kevin-butler-for-mlb-11-the-show/|url-status=live}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=5lan4tfhCwM |archive-url=https://web.archive.org/web/20110908153551/http://www.youtube.com/watch?v=5lan4tfhCwM&gl=US&hl=en&amp;has_verified=1 |archive-date=2011-09-08 |url-status=dead|title=MLB 11 The Show -- Kevin Butler's S.H.A.F.T. Method: The Complete Series}}</ref>
| Kevin Butler's S.H.A.F.T. Method (Specific, Hurtful, Accents, Frequency, Tijuana)
| Kevin Butler's S.H.A.F.T. Method (Specific, Hurtful, Accents, Frequency, Tijuana)
|-
|-
| VP of Silent But Deadly<ref>{{cite web|url=http://blog.us.playstation.com/2011/04/15/it-only-does-tactical-strategy%e2%80%94with-a-twist/|title=It Only Does Tactical Strategy—with a Twist|date=2011-04-15|last=Steinberg|first=Scott|publisher=SCEA|access-date=2011-04-15}}</ref>
| VP of Silent But Deadly<ref>{{cite web|url=http://blog.us.playstation.com/2011/04/15/it-only-does-tactical-strategy%e2%80%94with-a-twist/|title=It Only Does Tactical Strategy—with a Twist|date=2011-04-15|last=Steinberg|first=Scott|publisher=SCEA|access-date=2011-04-15|archive-date=2011-04-16|archive-url=https://web.archive.org/web/20110416205512/http://blog.us.playstation.com/2011/04/15/it-only-does-tactical-strategy%E2%80%94with-a-twist/|url-status=live}}</ref>
| ''[[SOCOM 4: U.S. Navy SEALs]]''
| ''[[SOCOM 4: U.S. Navy SEALs]]''
| It Only Does Tactical Strategy/Teamwork
| It Only Does Tactical Strategy/Teamwork
|-
|-
| VP of Heroic Actions<ref>{{cite web|url=http://blog.us.playstation.com/2011/06/07/infamous-2-launches-today/|title=inFAMOUS 2 Launches Today|date=2011-06-07|last=Fleming|first=Brian|publisher=SCEA|access-date=2011-06-07}}</ref>
| VP of Heroic Actions<ref>{{cite web|url=http://blog.us.playstation.com/2011/06/07/infamous-2-launches-today/|title=inFAMOUS 2 Launches Today|date=2011-06-07|last=Fleming|first=Brian|publisher=SCEA|access-date=2011-06-07|archive-date=2011-08-18|archive-url=https://web.archive.org/web/20110818130521/http://blog.us.playstation.com/2011/06/07/infamous-2-launches-today/|url-status=live}}</ref>
| ''[[inFamous 2]]''
| ''[[inFamous 2]]''
| It Only Does New Heroes
| It Only Does New Heroes
|-
|-
| <small>''No VP title for this ad''</small><br />Parody of [[Mel Gibson]] in ''[[Braveheart]]''<ref>{{cite web|url=http://blog.us.playstation.com/2011/09/02/when-resistance-3-met-kevin-butler/|title=When Resistance 3 Met Kevin Butler|date=2011-09-02|last=Stevenson|first=James|publisher=SCEA|access-date=2011-09-02}}</ref>
| <small>''No VP title for this ad''</small><br />Parody of [[Mel Gibson]] in ''[[Braveheart]]''<ref>{{cite web|url=http://blog.us.playstation.com/2011/09/02/when-resistance-3-met-kevin-butler/|title=When Resistance 3 Met Kevin Butler|date=2011-09-02|last=Stevenson|first=James|publisher=SCEA|access-date=2011-09-02|archive-date=2011-11-02|archive-url=https://web.archive.org/web/20111102193659/http://blog.us.playstation.com/2011/09/02/when-resistance-3-met-kevin-butler/|url-status=live}}</ref>
| ''[[Resistance 3]]''
| ''[[Resistance 3]]''
| First ''Long Live Play'' commercial for a PS3 game
| First ''Long Live Play'' commercial for a PS3 game
Line 124: Line 124:
|-
|-
| rowspan="6" | 2009
| rowspan="6" | 2009
| Director of Rumor Confirmation<ref name="Everything">{{cite web|url=http://blog.us.playstation.com/2009/08/27/it-only-does-everything/|title=It Only Does Everything|date=2009-08-27|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| Director of Rumor Confirmation<ref name="Everything">{{cite web|url=http://blog.us.playstation.com/2009/08/27/it-only-does-everything/|title=It Only Does Everything|date=2009-08-27|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-08-16|archive-url=https://web.archive.org/web/20110816105832/http://blog.us.playstation.com/2009/08/27/it-only-does-everything/|url-status=live}}</ref>
| [[PlayStation 3]] Price drop to US$299
| [[PlayStation 3]] Price drop to US$299
| It Only Does Games/Blu-ray/Everything
| It Only Does Games/Blu-ray/Everything
Line 132: Line 132:
| It Only Does [[PlayStation Home]]/Movie Downloads/Epic Fun
| It Only Does [[PlayStation Home]]/Movie Downloads/Epic Fun
|-
|-
| Family Activities Director<ref>{{cite web|url=http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/|title=It Only Does Family Togetherness|date=2009-09-10|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| Family Activities Director<ref>{{cite web|url=http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/|title=It Only Does Family Togetherness|date=2009-09-10|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2010-11-25|archive-url=https://web.archive.org/web/20101125041752/http://blog.us.playstation.com/2009/09/10/it-only-does-family-togetherness/|url-status=live}}</ref>
| "Desperate Dad"
| "Desperate Dad"
| It Only Does Family Togetherness/Family Games/Blu-ray
| It Only Does Family Togetherness/Family Games/Blu-ray
Line 140: Line 140:
| It Only Does Great Games/All-Nighters/Blu-ray Games
| It Only Does Great Games/All-Nighters/Blu-ray Games
|-
|-
| VP of Blu-ray Superiority<ref>{{cite web|url=http://blog.us.playstation.com/2009/11/20/it-only-does-blu-ray-movies/|title=It Only Does Blu-ray Movies|date=2009-11-20|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of Blu-ray Superiority<ref>{{cite web|url=http://blog.us.playstation.com/2009/11/20/it-only-does-blu-ray-movies/|title=It Only Does Blu-ray Movies|date=2009-11-20|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-09-24|archive-url=https://web.archive.org/web/20110924003537/http://blog.us.playstation.com/2009/11/20/it-only-does-blu-ray-movies/|url-status=live}}</ref>
| "Grandma"
| "Grandma"
| It Only Does Blu-ray Movies/Wi-Fi
| It Only Does Blu-ray Movies/Wi-Fi
|-
|-
| VP of Big Deal Making<ref>{{cite web|url=http://blog.us.playstation.com/2009/11/28/it-only-does-unbelievable-hd-entertainment-bundles/|title=It Only Does Unbelievable HD Entertainment Bundles|date=2009-11-28|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of Big Deal Making<ref>{{cite web|url=http://blog.us.playstation.com/2009/11/28/it-only-does-unbelievable-hd-entertainment-bundles/|title=It Only Does Unbelievable HD Entertainment Bundles|date=2009-11-28|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-07-27|archive-url=https://web.archive.org/web/20110727123232/http://blog.us.playstation.com/2009/11/28/it-only-does-unbelievable-hd-entertainment-bundles/|url-status=live}}</ref>
| 2009 [[Best Buy]] Bundle - a PS3, a select PS3 game, and a select Blu-ray movie
| 2009 [[Best Buy]] Bundle - a PS3, a select PS3 game, and a select Blu-ray movie
| "BOOM!"; It Only Does Unbelievable HD Entertainment Bundles
| "BOOM!"; It Only Does Unbelievable HD Entertainment Bundles
|-
|-
| rowspan="6" | 2010
| rowspan="6" | 2010
| VP of Fanboy Relations<ref>{{cite web|url=http://blog.us.playstation.com/2010/07/02/step-up-your-game-with-psp-and-pspgo/|title=Step Your Game Up with PSP and PSPgo|date=2010-07-02|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of Fanboy Relations<ref>{{cite web|url=http://blog.us.playstation.com/2010/07/02/step-up-your-game-with-psp-and-pspgo/|title=Step Your Game Up with PSP and PSPgo|date=2010-07-02|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2012-01-18|archive-url=https://web.archive.org/web/20120118062337/http://blog.us.playstation.com/2010/07/02/step-up-your-game-with-psp-and-pspgo/|url-status=live}}</ref>
| New PSP campaign
| New PSP campaign
| Kevin Butler interviews [[Marcus Rivers]] for ''Step Your Game Up'' [[PlayStation Portable|PSP]] campaign
| Kevin Butler interviews [[Marcus Rivers]] for ''Step Your Game Up'' [[PlayStation Portable|PSP]] campaign
|-
|-
| VP of Epic Gaming for All<ref name="PS Move">{{cite web|url=http://blog.us.playstation.com/2010/09/09/playstation-moving-into-your-home-soon/|title=PlayStation Moving Into Your Home Soon|date=2010-09-09|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-09-11}}</ref>
| VP of Epic Gaming for All<ref name="PS Move">{{cite web|url=http://blog.us.playstation.com/2010/09/09/playstation-moving-into-your-home-soon/|title=PlayStation Moving Into Your Home Soon|date=2010-09-09|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-09-11|archive-date=2012-01-19|archive-url=https://web.archive.org/web/20120119172015/http://blog.us.playstation.com/2010/09/09/playstation-moving-into-your-home-soon/|url-status=live}}</ref>
| "Epic"
| "Epic"
| PlayStation Move promo
| PlayStation Move promo
Line 161: Line 161:
| PlayStation Move promo
| PlayStation Move promo
|-
|-
| Gift Giving Guru<ref name="Holiday 2010">{{cite web|url=http://blog.us.playstation.com/2010/11/19/playstation-3-it-only-does-gifts-for-the-whole-family/|title=PlayStation 3: It Only Does Gifts for the Whole Family|date=2010-11-19|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| Gift Giving Guru<ref name="Holiday 2010">{{cite web|url=http://blog.us.playstation.com/2010/11/19/playstation-3-it-only-does-gifts-for-the-whole-family/|title=PlayStation 3: It Only Does Gifts for the Whole Family|date=2010-11-19|last=Dille|first=Peter|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-09-20|archive-url=https://web.archive.org/web/20110920132043/http://blog.us.playstation.com/2010/11/19/playstation-3-it-only-does-gifts-for-the-whole-family/|url-status=live}}</ref>
| "Conundrum"
| "Conundrum"
| It Only Does Gifts for the Whole Family/Blu-ray
| It Only Does Gifts for the Whole Family/Blu-ray
Line 169: Line 169:
| It Only Does Gifts for the Whole Family/Free Access
| It Only Does Gifts for the Whole Family/Free Access
|-
|-
| Boombassador of Deals<ref>{{cite web|url=http://blog.us.playstation.com/2010/11/30/it-only-does-unstoppable-deals/|title=It Only Does Unstoppable Deals|date=2010-11-30|last=Bender|first=Tim|publisher=SCEA|access-date=2010-12-01}}</ref>
| Boombassador of Deals<ref>{{cite web|url=http://blog.us.playstation.com/2010/11/30/it-only-does-unstoppable-deals/|title=It Only Does Unstoppable Deals|date=2010-11-30|last=Bender|first=Tim|publisher=SCEA|access-date=2010-12-01|archive-date=2011-08-15|archive-url=https://web.archive.org/web/20110815235453/http://blog.us.playstation.com/2010/11/30/it-only-does-unstoppable-deals/|url-status=live}}</ref>
| 2010 BestBuy Bundle - a PS3, ''Gran Turismo 5'', ''[[Grown Ups (film)|Grown Ups]]'' on Blu-ray, and a select [[BRAVIA]] HDTV
| 2010 BestBuy Bundle - a PS3, ''Gran Turismo 5'', ''[[Grown Ups (film)|Grown Ups]]'' on Blu-ray, and a select [[BRAVIA]] HDTV
| It Only Does Unstoppable Deals
| It Only Does Unstoppable Deals
Line 182: Line 182:
| First ''Long Live Play'' commercial
| First ''Long Live Play'' commercial
|-
|-
| VP of Bringin' It in 3D<ref>{{cite web|url=http://blog.us.playstation.com/2011/11/30/exclusive-best-buy-playstation-3d-display-offer/|title=Exclusive Best Buy PlayStation 3D Display Offer|date=2011-11-30|last=Bender|first=Tim|publisher=SCEA|access-date=2011-12-01}}</ref>
| VP of Bringin' It in 3D<ref>{{cite web|url=http://blog.us.playstation.com/2011/11/30/exclusive-best-buy-playstation-3d-display-offer/|title=Exclusive Best Buy PlayStation 3D Display Offer|date=2011-11-30|last=Bender|first=Tim|publisher=SCEA|access-date=2011-12-01|archive-date=2011-12-02|archive-url=https://web.archive.org/web/20111202214217/http://blog.us.playstation.com/2011/11/30/exclusive-best-buy-playstation-3d-display-offer/|url-status=live}}</ref>
| 2011 Best Buy Bundle - [[PlayStation#Television sets|PlayStation 3D Display]] and a PS3
| 2011 Best Buy Bundle - [[PlayStation#Television sets|PlayStation 3D Display]] and a PS3
| Players can get a PS3 for US$100 when they purchase a PlayStation 3D Display
| Players can get a PS3 for US$100 when they purchase a PlayStation 3D Display
Line 206: Line 206:
| Promo for the [[PlayStation Move]]; It Only Does Fun/Immersion
| Promo for the [[PlayStation Move]]; It Only Does Fun/Immersion
|-
|-
| VP of Artistic Modification<ref name="MNR">{{cite web |url=http://blog.us.playstation.com/2010/05/17/modnation-racers-artist-spotlight-kevin-butler-nuff-said/ |title=ModNation Racers Artist Spotlight: Kevin Butler…'Nuff said |author=Chuck Lacson |date=May 17, 2010 |publisher=[[PlayStation Blog]] |access-date=May 15, 2010}}</ref>
| VP of Artistic Modification<ref name="MNR">{{cite web |url=http://blog.us.playstation.com/2010/05/17/modnation-racers-artist-spotlight-kevin-butler-nuff-said/ |title=ModNation Racers Artist Spotlight: Kevin Butler…'Nuff said |author=Chuck Lacson |date=May 17, 2010 |publisher=[[PlayStation Blog]] |access-date=May 15, 2010 |archive-date=August 11, 2011 |archive-url=https://web.archive.org/web/20110811235340/http://blog.us.playstation.com/2010/05/17/modnation-racers-artist-spotlight-kevin-butler-nuff-said/ |url-status=live }}</ref>
| [[PlayStation.Blog]]
| [[PlayStation.Blog]]
| Artist Spotlight for ''[[ModNation Racers]]'', stars alongside [[Jack Tretton]], CEO of [[Sony Computer Entertainment America|SCEA]]
| Artist Spotlight for ''[[ModNation Racers]]'', stars alongside [[Jack Tretton]], CEO of [[Sony Computer Entertainment America|SCEA]]
Line 230: Line 230:
| Via a Twitter tweet about ''[[SingStar Dance]]''
| Via a Twitter tweet about ''[[SingStar Dance]]''
|-
|-
| VP of Yes We Canada<ref>{{cite web|url=http://blog.us.playstation.com/2010/11/09/kevin-butler-a-message-for-canada/|title=Kevin Butler: A Message for Canada|date=2010-11-09|last=Beaulac|first=Ashley|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16}}</ref>
| VP of Yes We Canada<ref>{{cite web|url=http://blog.us.playstation.com/2010/11/09/kevin-butler-a-message-for-canada/|title=Kevin Butler: A Message for Canada|date=2010-11-09|last=Beaulac|first=Ashley|publisher=[[Sony Computer Entertainment America|SCEA]]|access-date=2010-12-16|archive-date=2011-01-15|archive-url=https://web.archive.org/web/20110115004509/http://blog.us.playstation.com/2010/11/09/kevin-butler-a-message-for-canada/|url-status=live}}</ref>
| [[PlayStation.Blog]]
| [[PlayStation.Blog]]
| It Only Does Movies; Kevin Butler announces Video Streaming in [[Canada]]
| It Only Does Movies; Kevin Butler announces Video Streaming in [[Canada]]
|-
|-
| VP of Auditory Opinions<ref>{{cite web|url=http://www.yaybuttons.com/|title=PlayStation Yay Buttons}}</ref>
| VP of Auditory Opinions<ref>{{cite web|url=http://www.yaybuttons.com/|title=PlayStation Yay Buttons|access-date=2010-12-16|archive-date=2011-02-09|archive-url=https://web.archive.org/web/20110209050337/http://yaybuttons.com/|url-status=live}}</ref>
| PlayStation Yay Buttons
| PlayStation Yay Buttons
| PlayStation Move website
| PlayStation Move website
Line 259: Line 259:
| [[Gabe Newell]]'s [[Electronic Entertainment Expo|E3]] 2010 presentation of ''[[Portal 2]]''
| [[Gabe Newell]]'s [[Electronic Entertainment Expo|E3]] 2010 presentation of ''[[Portal 2]]''
|-
|-
| VP of Tweeting<ref>{{cite web|url=http://www.hugegamer.com/blog/2010/6/16/kevin-butler-hires-marcus-to-be-psp-spokeskid.html|title=Kevin Butler hires Marcus to be PSP spokeskid|date=2010-06-16|author=DynamiteJack|publisher=Huge Gamer|access-date=2010-06-16}}</ref>
| VP of Tweeting<ref>{{cite web|url=http://www.hugegamer.com/blog/2010/6/16/kevin-butler-hires-marcus-to-be-psp-spokeskid.html|title=Kevin Butler hires Marcus to be PSP spokeskid|date=2010-06-16|author=DynamiteJack|publisher=Huge Gamer|access-date=2010-06-16|archive-date=2010-12-27|archive-url=https://web.archive.org/web/20101227114128/http://www.hugegamer.com/blog/2010/6/16/kevin-butler-hires-marcus-to-be-psp-spokeskid.html|url-status=live}}</ref>
| New [[PlayStation Portable|PSP]] campaign
| New [[PlayStation Portable|PSP]] campaign
| Huge Gamer's article on Kevin Butler hiring Marcus Rivers as PSP publicist
| Huge Gamer's article on Kevin Butler hiring Marcus Rivers as PSP publicist
|-
|-
| VP of Gamer Inspiration<ref>{{cite web|url=http://www.kotaku.com.au/2010/06/kevin-butler-vp-of-gamer-inspiration/|title=Kevin Butler, VP Of Gamer Inspiration|date=2010-06-17|last=Fahey|first=Mike|publisher=Kotaku Australia}}</ref>
| VP of Gamer Inspiration<ref>{{cite web|url=http://www.kotaku.com.au/2010/06/kevin-butler-vp-of-gamer-inspiration/|title=Kevin Butler, VP Of Gamer Inspiration|date=2010-06-17|last=Fahey|first=Mike|publisher=Kotaku Australia|access-date=2010-11-23|archive-date=2010-06-22|archive-url=https://web.archive.org/web/20100622061516/http://www.kotaku.com.au/2010/06/kevin-butler-vp-of-gamer-inspiration/|url-status=live}}</ref>
| [[E3 2010]]
| [[E3 2010]]
| [[Kotaku]] Australia's article about Kevin Butler's E3 2010 appearance
| [[Kotaku]] Australia's article about Kevin Butler's E3 2010 appearance
|-
|-
| VP of Explosions<ref>{{cite web|url=http://gamerant.com/kevin-butler-playstation-move-tao-38647/|title=Kevin Butler: VP of Explosions Promotes PlayStation Move|date=2010-09-05|last=Taormina|first=Anthony|publisher=Game Rant}}</ref>
| VP of Explosions<ref>{{cite web|url=http://gamerant.com/kevin-butler-playstation-move-tao-38647/|title=Kevin Butler: VP of Explosions Promotes PlayStation Move|date=2010-09-05|last=Taormina|first=Anthony|publisher=Game Rant|access-date=2010-11-23|archive-date=2010-09-07|archive-url=https://web.archive.org/web/20100907185435/http://gamerant.com/kevin-butler-playstation-move-tao-38647/|url-status=live}}</ref>
| [[PlayStation Move]]
| [[PlayStation Move]]
| Game Rant's article about Kevin Butler's PlayStation Move "Epic" commercial
| Game Rant's article about Kevin Butler's PlayStation Move "Epic" commercial
|-
|-
| 2011
| 2011
| VP of Guest Characters<ref>{{cite web|url=http://www.capcom-unity.com/ask_capcom/go/thread/view/7371/28273219/Kevin_Butler_for_SF_x_T&post_num=4#506702857|title=Kevin Butler for SF x T|date=2011-09-15|last=Svensson|first=Christian}}</ref>
| VP of Guest Characters<ref>{{cite web|url=http://www.capcom-unity.com/ask_capcom/go/thread/view/7371/28273219/Kevin_Butler_for_SF_x_T&post_num=4#506702857|title=Kevin Butler for SF x T|date=2011-09-15|last=Svensson|first=Christian|access-date=2022-06-23|archive-date=2016-09-17|archive-url=https://web.archive.org/web/20160917215738/http://www.capcom-unity.com/ask_capcom/go/thread/view/7371/28273219/Kevin_Butler_for_SF_x_T%26post_num%3D4#506702857|url-status=live}}</ref>
| [[Capcom|Capcom Unity]]
| [[Capcom|Capcom Unity]]
| [[Capcom]] Senior VP Christian Svensson on whether or not Kevin would appear as a guest character on ''[[Street Fighter X Tekken]]''.
| [[Capcom]] Senior VP Christian Svensson on whether or not Kevin would appear as a guest character on ''[[Street Fighter X Tekken]]''.
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|Nychus13
|Nychus13
|-
|-
|Manp-stamp<ref>{{cite web|url=https://www.youtube.com/watch?v=cFIX5K9QuC0|title="Manp-stamp" - PlayStation's Kevin Butler honors MotherBoop}}</ref>
|Manp-stamp<ref>{{cite web|url=https://www.youtube.com/watch?v=cFIX5K9QuC0|title="Manp-stamp" - PlayStation's Kevin Butler honors MotherBoop|access-date=2016-11-25|archive-date=2016-08-04|archive-url=https://web.archive.org/web/20160804204714/https://www.youtube.com/watch?v=cFIX5K9QuC0|url-status=live}}</ref>
|MotherBoop
|MotherBoop
|-
|-
|Platinum<ref>{{cite web|url=https://www.youtube.com/watch?v=JGhop3hFIJQ |url-status=dead|title="Platinum" - PlayStation's Kevin Butler honors Legion_Dragon}}</ref>
|Platinum<ref>{{cite web|url=https://www.youtube.com/watch?v=JGhop3hFIJQ|url-status=dead|title="Platinum" - PlayStation's Kevin Butler honors Legion_Dragon|access-date=2016-11-25|archive-date=2015-12-08|archive-url=https://web.archive.org/web/20151208002328/https://www.youtube.com/watch?v=JGhop3hFIJQ}}</ref>
|Legion_Dragon
|Legion_Dragon
|-
|-
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|DKLincol
|DKLincol
|-
|-
|Blood, Sweat, and Tears<ref>{{cite web|url=https://www.youtube.com/watch?v=lCoH9Pq-_NI|title="Blood, Sweat, and Tears" - PlayStation's Kevin Butler honors KChow23}}</ref>
|Blood, Sweat, and Tears<ref>{{cite web|url=https://www.youtube.com/watch?v=lCoH9Pq-_NI|title="Blood, Sweat, and Tears" - PlayStation's Kevin Butler honors KChow23|access-date=2016-11-25|archive-date=2022-06-23|archive-url=https://web.archive.org/web/20220623052153/https://www.youtube.com/watch?v=lCoH9Pq-_NI|url-status=live}}</ref>
|KChow23
|KChow23
|-
|-
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|Frometheus
|Frometheus
|-
|-
|Marmalade<ref>{{cite web|url=https://www.youtube.com/watch?v=DIJ7ljfZ-Wk|title="Marmalade" - PlayStation's Kevin Butler honors Himeshinra}}</ref>
|Marmalade<ref>{{cite web|url=https://www.youtube.com/watch?v=DIJ7ljfZ-Wk|title="Marmalade" - PlayStation's Kevin Butler honors Himeshinra|access-date=2016-11-25|archive-date=2016-04-26|archive-url=https://web.archive.org/web/20160426165449/https://www.youtube.com/watch?v=DIJ7ljfZ-Wk|url-status=live}}</ref>
|Himeshinra
|Himeshinra
|-
|-
|Blades<ref>{{cite web|url=https://www.youtube.com/watch?v=88IrHiwReZ0|title="Blades" - PlayStation's Kevin Butler honors WithoutAFace}}</ref>
|Blades<ref>{{cite web|url=https://www.youtube.com/watch?v=88IrHiwReZ0|title="Blades" - PlayStation's Kevin Butler honors WithoutAFace|access-date=2016-11-25|archive-date=2016-06-23|archive-url=https://web.archive.org/web/20160623230318/https://www.youtube.com/watch?v=88IrHiwReZ0|url-status=live}}</ref>
|WithoutAFace
|WithoutAFace
|-
|-
|Father and Son<ref>{{cite web|url=https://www.youtube.com/watch?v=m3adwtyNzws|title="Father and Son" - PlayStation's Kevin Butler honors Vurma and Yutlord22}}</ref>
|Father and Son<ref>{{cite web|url=https://www.youtube.com/watch?v=m3adwtyNzws|title="Father and Son" - PlayStation's Kevin Butler honors Vurma and Yutlord22|access-date=2016-11-25|archive-date=2015-12-14|archive-url=https://web.archive.org/web/20151214021220/https://www.youtube.com/watch?v=m3adwtyNzws|url-status=live}}</ref>
|Vurma and Yutlord22
|Vurma and Yutlord22
|-
|-
|Cake<ref>{{cite web|url=https://www.youtube.com/watch?v=hkjL1LM-q1o|title="Cake" -- PlayStation's Kevin Butler honors Kailsen}}</ref>
|Cake<ref>{{cite web|url=https://www.youtube.com/watch?v=hkjL1LM-q1o|title="Cake" -- PlayStation's Kevin Butler honors Kailsen|access-date=2016-11-25|archive-date=2016-07-22|archive-url=https://web.archive.org/web/20160722095016/https://www.youtube.com/watch?v=hkjL1LM-q1o|url-status=live}}</ref>
|Kailsen
|Kailsen
|-
|-
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==Controversies==
==Controversies==
In one of his first commercials, in response to a rumor monger questioning a then-confirmed price drop for the PlayStation 3, he says, "You can't believe everything you read on the Internet. Otherwise, I'd be a [[Advance-fee fraud|Nigerian millionaire]] by now." This prompted [[Nigeria]]'s Minister of Information and Communication, Professor [[Dora Akunyili]], to demand an apology from Sony, calling the commercial an "unwarranted attack on the reputation and image of the country." In response, Sony promptly issued an apology to the Nigerian government and immediately removed the commercial from the air.<ref>{{cite web |url=http://kotaku.com/5354732/report-nigerian-govt-upset-over-new-playstation-ads-%5Bupdate%5D |title=Report: Nigerian Gov't Upset Over New PlayStation Ads Update |author=Michael McWhertor |date=September 8, 2009 |publisher=Kotaku |access-date=February 9, 2010}}</ref> A few days later, Sony replaced the commercial with an edited version, replacing the original line with, "You can't believe everything you read on the Internet. That's how [[World War I]] got started."<ref>{{cite web |url=http://kotaku.com/5356988/sony-cuts-nigeria-line-from-ps3-slim-ad |title=Sony Cuts Nigeria Line From PS3 Slim Ad |author=Brian Ashcraft |date=September 10, 2009 |publisher=Kotaku |access-date=February 9, 2010}}</ref>
In one of his first commercials, in response to a rumor monger questioning a then-confirmed price drop for the PlayStation 3, he says, "You can't believe everything you read on the Internet. Otherwise, I'd be a [[Advance-fee fraud|Nigerian millionaire]] by now." This prompted [[Nigeria]]'s Minister of Information and Communication, Professor [[Dora Akunyili]], to demand an apology from Sony, calling the commercial an "unwarranted attack on the reputation and image of the country." In response, Sony promptly issued an apology to the Nigerian government and immediately removed the commercial from the air.<ref>{{cite web |url=http://kotaku.com/5354732/report-nigerian-govt-upset-over-new-playstation-ads-%5Bupdate%5D |title=Report: Nigerian Gov't Upset Over New PlayStation Ads Update |author=Michael McWhertor |date=September 8, 2009 |publisher=Kotaku |access-date=February 9, 2010 |archive-date=January 6, 2010 |archive-url=https://web.archive.org/web/20100106211345/http://kotaku.com/5354732/report-nigerian-govt-upset-over-new-playstation-ads-&#91;update&#93; |url-status=live }}</ref> A few days later, Sony replaced the commercial with an edited version, replacing the original line with, "You can't believe everything you read on the Internet. That's how [[World War I]] got started."<ref>{{cite web |url=http://kotaku.com/5356988/sony-cuts-nigeria-line-from-ps3-slim-ad |title=Sony Cuts Nigeria Line From PS3 Slim Ad |author=Brian Ashcraft |date=September 10, 2009 |publisher=Kotaku |access-date=February 9, 2010 |archive-date=January 5, 2010 |archive-url=https://web.archive.org/web/20100105152659/http://kotaku.com/5356988/sony-cuts-nigeria-line-from-ps3-slim-ad |url-status=live }}</ref>


In July 2010, New Zealand television station [[TV3 (New Zealand)|TV3]] ran an advertisement for "Something big on Monday nights". Gaming website ButtonMasher accused TV3 of directly ripping off the "Mon-Tage, It Only Does All-Nighters/Blu-ray Games" commercial.<ref>{{cite web |url=http://buttonmasher.co.nz/blog/2010/07/20/tv3-rips-off-kevin-butler/ |title=TV3 Rips Off Kevin Butler |author=Mriceguy |date=July 20, 2010 |publisher=[[www.buttonmasher.co.nz]] |access-date=July 20, 2010}}</ref> Kevin Butler replied via [[Twitter]]: "Dear TV3: You could have at least put my photo on top of the amp. Sheesh."<ref>{{cite web |url=https://twitter.com/TheKevinButler/status/19010980444 |archive-url=https://archive.today/20120717021312/http://twitter.com/TheKevinButler/status/19010980444 |url-status=dead |archive-date=July 17, 2012 |title=Kevin Butler's Twitter Page |author=Kevin Butler |date=July 20, 2010 |publisher=[[Twitter]]}}</ref>
In July 2010, New Zealand television station [[TV3 (New Zealand)|TV3]] ran an advertisement for "Something big on Monday nights". Gaming website ButtonMasher accused TV3 of directly ripping off the "Mon-Tage, It Only Does All-Nighters/Blu-ray Games" commercial.<ref>{{cite web |url=http://buttonmasher.co.nz/blog/2010/07/20/tv3-rips-off-kevin-butler/ |title=TV3 Rips Off Kevin Butler |author=Mriceguy |date=July 20, 2010 |publisher=[[www.buttonmasher.co.nz]] |access-date=July 20, 2010 |archive-date=July 23, 2010 |archive-url=https://web.archive.org/web/20100723142656/http://buttonmasher.co.nz/blog/2010/07/20/tv3-rips-off-kevin-butler/ |url-status=live }}</ref> Kevin Butler replied via [[Twitter]]: "Dear TV3: You could have at least put my photo on top of the amp. Sheesh."<ref>{{cite web |url=https://twitter.com/TheKevinButler/status/19010980444 |archive-url=https://archive.today/20120717021312/http://twitter.com/TheKevinButler/status/19010980444 |url-status=dead |archive-date=July 17, 2012 |title=Kevin Butler's Twitter Page |author=Kevin Butler |date=July 20, 2010 |publisher=[[Twitter]]}}</ref>


<!-- Please don't include the actual key without discussion on the talk page. We read reddit too.-->
<!-- Please don't include the actual key without discussion on the talk page. We read reddit too.-->
In January, 2011, Sony sued [[George Hotz]] and others, in part for publishing PS3's [[Illegal number|private key]]s<ref>[https://www.engadget.com/2011/01/12/sony-follows-up-officially-sues-geohot-and-fail0verflow-over-ps/ Sony follows up, officially sues Geohot and fail0verflow over PS3 jailbreak]. Nilay Patel, Engadget (2011-01-12). Retrieved on 2011-02-16.</ref> (which allows users to modify the system to run customized or unofficial software). On 9 February 2011, a post was published on Kevin Butler's Twitter account containing an earlier dongle key. The post was made in reply to another user who tweeted the code to @TheKevinButler in an attempt to mock Sony's threat that they'd prosecute anyone who "posts the PlayStation 3 private key"<ref name=ars11>{{cite web |url=https://arstechnica.com/gaming/news/2011/02/sony-lawyers-now-targeting-anyone-who-posts-playstation-3-hack.ars/ |title=Sony lawyers now targeting anyone who posts PlayStation 3 hack | date=February 8, 2011 |publisher=Arstechnica]}}</ref> Kevin Butler replied, appearing to mistake the code for a series of coordinates in the game [[Battleship (game)|Battleship]], joking "Lemme guess... you sank my Battleship?" and copying the original message in his reply. The post was later deleted from the @TheKevinButler Twitter account.<ref>{{cite web |url=https://www.engadget.com/2011/02/09/ps3-jailbreak-code-retweeted-by-sonys-kevin-butler-no-punchl/ |title=PS3 'jailbreak code' retweeted by Sony's Kevin Butler | date=February 9, 2011 |publisher=Engadget]}}</ref>
In January, 2011, Sony sued [[George Hotz]] and others, in part for publishing PS3's [[Illegal number|private key]]s<ref>[https://www.engadget.com/2011/01/12/sony-follows-up-officially-sues-geohot-and-fail0verflow-over-ps/ Sony follows up, officially sues Geohot and fail0verflow over PS3 jailbreak] {{Webarchive|url=https://web.archive.org/web/20171019152043/https://www.engadget.com/2011/01/12/sony-follows-up-officially-sues-geohot-and-fail0verflow-over-ps/ |date=2017-10-19 }}. Nilay Patel, Engadget (2011-01-12). Retrieved on 2011-02-16.</ref> (which allows users to modify the system to run customized or unofficial software). On 9 February 2011, a post was published on Kevin Butler's Twitter account containing an earlier dongle key. The post was made in reply to another user who tweeted the code to @TheKevinButler in an attempt to mock Sony's threat that they'd prosecute anyone who "posts the PlayStation 3 private key"<ref name=ars11>{{cite web |url=https://arstechnica.com/gaming/news/2011/02/sony-lawyers-now-targeting-anyone-who-posts-playstation-3-hack.ars/ |title=Sony lawyers now targeting anyone who posts PlayStation 3 hack |date=February 8, 2011 |publisher=Arstechnica] |access-date=June 14, 2017 |archive-date=January 12, 2012 |archive-url=https://web.archive.org/web/20120112042613/http://arstechnica.com/gaming/news/2011/02/sony-lawyers-now-targeting-anyone-who-posts-playstation-3-hack.ars |url-status=live }}</ref> Kevin Butler replied, appearing to mistake the code for a series of coordinates in the game [[Battleship (game)|Battleship]], joking "Lemme guess... you sank my Battleship?" and copying the original message in his reply. The post was later deleted from the @TheKevinButler Twitter account.<ref>{{cite web |url=https://www.engadget.com/2011/02/09/ps3-jailbreak-code-retweeted-by-sonys-kevin-butler-no-punchl/ |title=PS3 'jailbreak code' retweeted by Sony's Kevin Butler |date=February 9, 2011 |publisher=Engadget] |access-date=September 2, 2017 |archive-date=August 16, 2017 |archive-url=https://web.archive.org/web/20170816191748/https://www.engadget.com/2011/02/09/ps3-jailbreak-code-retweeted-by-sonys-kevin-butler-no-punchl/ |url-status=live }}</ref>


On September 11, 2012, Sony sued Lambert, alleging [[trademark infringement]], due to his appearance in a [[Bridgestone]] commercial that featured the [[Wii]] as part of a sales promotion.<ref>{{cite web |url=http://kotaku.com/5949607/sony-is-suing-kevin-butler |title=Sony is Suing Kevin Butler | date=October 6, 2012 |publisher=Kotaku]}}</ref>
On September 11, 2012, Sony sued Lambert, alleging [[trademark infringement]], due to his appearance in a [[Bridgestone]] commercial that featured the [[Wii]] as part of a sales promotion.<ref>{{cite web |url=http://kotaku.com/5949607/sony-is-suing-kevin-butler |title=Sony is Suing Kevin Butler |date=October 6, 2012 |publisher=Kotaku] |access-date=October 7, 2012 |archive-date=October 9, 2012 |archive-url=https://web.archive.org/web/20121009045720/http://kotaku.com/5949607/sony-is-suing-kevin-butler |url-status=live }}</ref>
They settled four months later, with Lambert agreeing not to appear in video game advertisements for two years.<ref>{{cite web |url=http://www.ign.com/articles/2013/01/17/sony-settles-bridgestone-lawsuit-with-kevin-butler-actor |title=Sony Settles Bridgestone Lawsuit with Kevin Butler Actor |date=January 7, 2013 |publisher=IGN<!--orance--> |author=Andrew Goldfarb |access-date=2014-10-14 }}</ref>
They settled four months later, with Lambert agreeing not to appear in video game advertisements for two years.<ref>{{cite web |url=http://www.ign.com/articles/2013/01/17/sony-settles-bridgestone-lawsuit-with-kevin-butler-actor |title=Sony Settles Bridgestone Lawsuit with Kevin Butler Actor |date=January 7, 2013 |publisher=IGN<!--orance--> |author=Andrew Goldfarb |access-date=2014-10-14 |archive-date=2014-03-20 |archive-url=https://web.archive.org/web/20140320022857/http://www.ign.com/articles/2013/01/17/sony-settles-bridgestone-lawsuit-with-kevin-butler-actor |url-status=live }}</ref>


==Reception==
==Reception==
The string of commercials starring Kevin Butler was met with positive acclaim due to its humorous and lively tone. Gaming site [[Kotaku]] commented on the first two commercials that were released, "What we didn't mention is how funny they are."<ref name="First Commercial"/> Sony Computer Entertainment America Senior Vice President Peter Dille said that the commercials had "been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3."<ref name="Future 2010"/> [[Engadget]] also loved the commercials saying, "We have to hand it to Sony, they've followed up nicely on their "worst kept secret" trade show jokes with an ad campaign that is fittingly self-aware".<ref>{{cite web |url=https://www.engadget.com/2009/08/27/sonys-new-ps3-slim-ads-prove-it-gets-the-internet/ |title=Sony's new PS3 Slim ads prove it 'gets' the internet |author= Joshua Topolsky |date=August 27, 2009 |publisher=[[Engadget]] |access-date=February 9, 2010}}</ref> [[Destructoid]] praised the commercials, saying that they were much better than Sony's previous ''White Room'' series of ads, which was met with mostly negative reception, with most calling it "creepy."<ref>{{cite web |url=http://www.destructoid.com/new-ps3-ad-pokes-fun-at-us-bloggers-internets-update--146332.phtml |title=New PS3 ad pokes fun at us bloggers, internets [Update] |author=Dale North |date=August 27, 2009 |publisher=[[Destructoid]] |access-date=February 9, 2010}}</ref> When Butler appeared at E3 2010, he was met with large praise from the audience.
The string of commercials starring Kevin Butler was met with positive acclaim due to its humorous and lively tone. Gaming site [[Kotaku]] commented on the first two commercials that were released, "What we didn't mention is how funny they are."<ref name="First Commercial"/> Sony Computer Entertainment America Senior Vice President Peter Dille said that the commercials had "been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3."<ref name="Future 2010"/> [[Engadget]] also loved the commercials saying, "We have to hand it to Sony, they've followed up nicely on their "worst kept secret" trade show jokes with an ad campaign that is fittingly self-aware".<ref>{{cite web |url=https://www.engadget.com/2009/08/27/sonys-new-ps3-slim-ads-prove-it-gets-the-internet/ |title=Sony's new PS3 Slim ads prove it 'gets' the internet |author=Joshua Topolsky |date=August 27, 2009 |publisher=[[Engadget]] |access-date=February 9, 2010 |archive-date=March 8, 2010 |archive-url=https://web.archive.org/web/20100308144044/http://www.engadget.com/2009/08/27/sonys-new-ps3-slim-ads-prove-it-gets-the-internet |url-status=live }}</ref> [[Destructoid]] praised the commercials, saying that they were much better than Sony's previous ''White Room'' series of ads, which was met with mostly negative reception, with most calling it "creepy."<ref>{{cite web |url=http://www.destructoid.com/new-ps3-ad-pokes-fun-at-us-bloggers-internets-update--146332.phtml |title=New PS3 ad pokes fun at us bloggers, internets [Update] |author=Dale North |date=August 27, 2009 |publisher=[[Destructoid]] |access-date=February 9, 2010 |archive-date=February 21, 2010 |archive-url=https://web.archive.org/web/20100221005814/http://www.destructoid.com/new-ps3-ad-pokes-fun-at-us-bloggers-internets-update--146332.phtml |url-status=live }}</ref> When Butler appeared at E3 2010, he was met with large praise from the audience.


Peter Dille, the real VP of Marketing for Sony Computer Entertainment America, said that the company had received requests for interviews with Butler from people who did not realize that he was a fictional character.<ref>{{cite web|url=http://www.industrygamers.com/news/kevin-butler-has-gotten-interview-offers/ |title=Kevin Butler Has Gotten Interview Offers |author=David Radd |date=September 14, 2010 |work=Industry Gamers |publisher=Industry Gamers |access-date=September 17, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100916073921/http://www.industrygamers.com/news/kevin-butler-has-gotten-interview-offers/ |archive-date=September 16, 2010 }}</ref>
Peter Dille, the real VP of Marketing for Sony Computer Entertainment America, said that the company had received requests for interviews with Butler from people who did not realize that he was a fictional character.<ref>{{cite web|url=http://www.industrygamers.com/news/kevin-butler-has-gotten-interview-offers/ |title=Kevin Butler Has Gotten Interview Offers |author=David Radd |date=September 14, 2010 |work=Industry Gamers |publisher=Industry Gamers |access-date=September 17, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100916073921/http://www.industrygamers.com/news/kevin-butler-has-gotten-interview-offers/ |archive-date=September 16, 2010 }}</ref>


[[NPR]] named a [[sandwich]] in his honor.<ref>{{cite web |url=https://www.npr.org/blogs/waitwait/2011/02/14/133750392/sandwich-monday-the-kevin-butler |title=Sandwich Monday: The Kevin Butler |author=Ian Chillag |date=February 15, 2011 |access-date=February 15, 2011}}</ref>
[[NPR]] named a [[sandwich]] in his honor.<ref>{{cite web |url=https://www.npr.org/blogs/waitwait/2011/02/14/133750392/sandwich-monday-the-kevin-butler |title=Sandwich Monday: The Kevin Butler |author=Ian Chillag |date=February 15, 2011 |access-date=February 15, 2011 |archive-date=February 15, 2011 |archive-url=https://web.archive.org/web/20110215125741/http://www.npr.org/blogs/waitwait/2011/02/14/133750392/sandwich-monday-the-kevin-butler |url-status=live }}</ref>
The sandwich, a double bacon [[cheeseburger]] sandwiched in between two [[Monte Cristo sandwich|Monte Cristos]] was based on a remark that was made by the fictional executive.<ref>{{cite web |url=http://ca.kotaku.com/5760568/sonys-mascot-has-a-sandwich-and-it-will-kill-you |title=Sony's Mascot Has A Sandwich, And It Will Kill You |author=Luke Plunkett |date=February 14, 2011 |access-date=February 15, 2011}}</ref>
The sandwich, a double bacon [[cheeseburger]] sandwiched in between two [[Monte Cristo sandwich|Monte Cristos]] was based on a remark that was made by the fictional executive.<ref>{{cite web |url=http://ca.kotaku.com/5760568/sonys-mascot-has-a-sandwich-and-it-will-kill-you |title=Sony's Mascot Has A Sandwich, And It Will Kill You |author=Luke Plunkett |date=February 14, 2011 |access-date=February 15, 2011 |archive-date=February 18, 2011 |archive-url=https://web.archive.org/web/20110218052846/http://ca.kotaku.com/5760568/sonys-mascot-has-a-sandwich-and-it-will-kill-you |url-status=live }}</ref>


His catchphrase "Well played, Mauer", from a series of commercials with 2009 AL MVP [[Joe Mauer]], is widely quoted among baseball fans, and has been the subject of parodies and T-shirts. The clip was regularly played on the main video board at [[Target Field]] whenever Mauer made a winning play, such as a hit or a home run.
His catchphrase "Well played, Mauer", from a series of commercials with 2009 AL MVP [[Joe Mauer]], is widely quoted among baseball fans, and has been the subject of parodies and T-shirts. The clip was regularly played on the main video board at [[Target Field]] whenever Mauer made a winning play, such as a hit or a home run.

Revision as of 05:22, 23 June 2022

Kevin Butler
It Only Does Everything commercials
Long Live Play commercials character
Kevin Butler as he appears in "It Only Does 256 Players/Relentless War"
First appearanceDustin vs. PlayStation
Created bySony Computer Entertainment America
Portrayed byJerry Lambert
In-universe information
GenderMale
OccupationVice President of various departments of PlayStation

Kevin Butler (portrayed by Jerry Lambert) was a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything (2009–11) and Long Live Play (2011) advertising campaigns for the PlayStation 3 in North America.[1] He starred as the Vice President of various fictitious departments within the PlayStation division of Sony, responding to "Dear PlayStation" queries.[2] Due to the positive reception to the commercials, Sony extended them throughout the remainder of 2010[3] as well as into 2011. The character was created by Deutsch LA, the advertising agency responsible for the campaign.[4] Deutsch/LA also managed Kevin Butler's Twitter account and wrote his E3 2010 speech.[5] Creative Circus graduates Will Lindberg and Mark Adler were responsible for creating the "Hall of Play" Facebook application to induct PlayStation gamers into the Hall of Play by Kevin Butler.[6]

Appearances

Kevin Butler first appeared in a 2009 ad for MLB 09: The Show called "Dustin vs. PlayStation" where he, the "Director of Game Accuracy", was debating the in-game abilities of Dustin Pedroia, 2008 AL MVP. He then appeared in another ad for the game called "Joe the Fan" discussing Pedroia's abilities with a fan named Joe Biancanellio, a Baseball Connoisseur.[7] These are the only two commercials not part of the It Only Does Everything campaign and featured the original model PS3 due to these two commercials being made before the slim model was released. The original PS3 model can also be seen in Kevin Butler's "Artist Spotlight" for ModNation Racers.

The first commercial in the It Only Does Everything campaign began with the price drop and rebranding of the PS3 where the "Director of Rumor Confirmation", Kevin Butler, responded to a call in regards to a rumor about the PS3 price drop. Kevin Butler then appeared in many additional commercials.[3] On June 15, 2010, he made a live appearance at Sony's E3 press conference promoting the PlayStation Move and gaming in general. He revealed on his Twitter account that he had a college degree in M.B.A., Master of Being Awesome.[8] In the "What Are You Waiting For?" commercial, it was shown that Kevin Butler had his own RV called "The PlayStation VP-ehicle" and he put the PlayStation Move to the ultimate test by spending 90 days in the Maguire family's house.[9]

For the 2009 holiday season, Kevin Butler teamed up with Best Buy employee Nick DeVita from New York to promote a PS3 Best Buy bundle. They also teamed up to promote PS3 Best Buy bundles for the consequent holiday seasons in 2010 and 2011.

On August 26, 2011, Butler told his Twitter followers "KB's off to be PRESIDENT of my uncle's new upstart company" which was later revealed to be fictional "Economy Flooring". This led to the launch of a new marketing campaign, Long Live Play, to succeed the It Only Does Everything marketing campaign. The first commercial in the Long Live Play campaign began with Butler as President, Economic Flooring, until he receives a call from Jack Tretton, President of Sony Computer Entertainment America, to return to PlayStation.[1]

On October 27, 2011 (until Thanksgiving 2011), as part of the Long Live Play campaign, Kevin Butler opened the "Hall of Play" inducting PlayStation gamers into the Hall of Play through Facebook.[10] As part of a DLC pack for LittleBigPlanet Karting, players who pre-ordered the game received a Kevin Butler Sackboy Costume and Executive Golf Cart.[11]

Titles

He had a different title in each commercial (except the two MLB 11: The Show commercials, the Resistance 3 and Uncharted 3: Drake's Deception commercials), such as "Director of Rumor Confirmation" or "VP of First Person Shooter Relations".[12] In his YouTube Channel, he noted that he was "PlayStation VP of... Lots of Stuff."[13] In the PlayStation Move commercials, instead of responding to "Dear PlayStation" queries, Kevin Butler had "Dear World" queries about motion gaming. In the "EyePet, There's a New Pet in Town" commercial, he had a "Dear Puppies" query for puppies. In the video announcing the launch of video streaming on PlayStation 3 in Canada, he referred to Canadians as "Canadese".

There have also been some unofficial titles given to him. At E3 2010, for example, when Gabe Newell came out to present Portal 2 on the PlayStation 3, Newell made a joke stating that Kevin Butler had introduced himself backstage as the "VP of Sharpening Things" which is why Newell seemed nervous.

Game promotions
Year Title Game Tagline
2009 Director of Game Accuracy[7] MLB 09: The Show "Dustin vs. PlayStation"
"Joe the Fan"
VP of Big Action Moments[14] Uncharted 2: Among Thieves It Only Does Action/Multi-Player
Chief Weaponologist[15] Ratchet & Clank Future: A Crack in Time It Only Does Time Travel/Crazy Weapons
2010 VP of First Person Shooter Relations[16] MAG It Only Does 256 Players/Relentless War
VP of PS3 Softball Team[17] MLB 10: The Show It Only Does The Show/Realism/Walk-Offs
Regional Manager of War[18] God of War III It Only Does Epic Trilogies/Vengeance/Rage
VP of Inspiration & Perspiration[19] ModNation Racers It Only Does Race, Create, Share/Track Creations/Parties
VP of Virtual Pet Relations[20] EyePet "There's a New Pet in Town"
VP of Family Showdowns[21] Tiger Woods PGA Tour 11 "Distractions"; It Only Does Family Showdowns
VP of Add More Awesome[22] Gran Turismo 5 It Only Does Revolutionary Racing Experiences/1000+ Cars
2011 VP of Infinite Infinity[23] LittleBigPlanet 2 It Only Does Endless Fun
VP of The Cold Hard Truth[24] Killzone 3 It Only Does Multiplayer
No VP title for this ad
Joe Mauer vs. Kevin Butler: MLB 11 The Show-down[25] 		MLB 11: The Show It Only Does Pure Controls
No VP title for this ad
Kevin Butler Trashes Your Talk[26][27] 		Kevin Butler's S.H.A.F.T. Method (Specific, Hurtful, Accents, Frequency, Tijuana)
VP of Silent But Deadly[28] SOCOM 4: U.S. Navy SEALs It Only Does Tactical Strategy/Teamwork
VP of Heroic Actions[29] inFamous 2 It Only Does New Heroes
No VP title for this ad
Parody of Mel Gibson in Braveheart[30] 		Resistance 3 First Long Live Play commercial for a PS3 game
No VP title for this ad
Grab The Ring[31] 		Uncharted 3: Drake's Deception Second Long Live Play commercial for a PS3 game
TV promotions
Year Title TV promotion Tagline/Notes
2009 Director of Rumor Confirmation[32] PlayStation 3 Price drop to US$299 It Only Does Games/Blu-ray/Everything
VP of Enough is Enough[32] "Candle" It Only Does PlayStation Home/Movie Downloads/Epic Fun
Family Activities Director[33] "Desperate Dad" It Only Does Family Togetherness/Family Games/Blu-ray
VP of Epic Footage[15] "Mon Tage" It Only Does Great Games/All-Nighters/Blu-ray Games
VP of Blu-ray Superiority[34] "Grandma" It Only Does Blu-ray Movies/Wi-Fi
VP of Big Deal Making[35] 2009 Best Buy Bundle - a PS3, a select PS3 game, and a select Blu-ray movie "BOOM!"; It Only Does Unbelievable HD Entertainment Bundles
2010 VP of Fanboy Relations[36] New PSP campaign Kevin Butler interviews Marcus Rivers for Step Your Game Up PSP campaign
VP of Epic Gaming for All[9] "Epic" PlayStation Move promo
VP of Family Funterventions[9] "What Are You Waiting For?" PlayStation Move promo
Gift Giving Guru[37] "Conundrum" It Only Does Gifts for the Whole Family/Blu-ray
Family Whisperer[37] "Fake TV Family" It Only Does Gifts for the Whole Family/Free Access
Boombassador of Deals[38] 2010 BestBuy Bundle - a PS3, Gran Turismo 5, Grown Ups on Blu-ray, and a select BRAVIA HDTV It Only Does Unstoppable Deals
2011 First Person Sensei[24] PlayStation Move Sharp Shooter It Only Does Sharp Shooter
President, Economic Flooring[1] PlayStation 3 Price Drop to US$249 First Long Live Play commercial
VP of Bringin' It in 3D[39] 2011 Best Buy Bundle - PlayStation 3D Display and a PS3 Players can get a PS3 for US$100 when they purchase a PlayStation 3D Display
VP of All or Nothing[40] PlayStation 3D Display Kevin Butler's latest gaming innovation: SimulView TM
Web (Twitter, PlayStation.Blog, YouTube, etc.)
Year Title Web Notes
2010 VP of Apologetic Apologies[41] Twitter Via a Twitter tweet on the PSN being down for 24 hours.
VP of Realistic Movements[42] YouTube Promo for the PlayStation Move; It Only Does Fun/Immersion
VP of Artistic Modification[43] PlayStation.Blog Artist Spotlight for ModNation Racers, stars alongside Jack Tretton, CEO of SCEA
VP of Soiling Oneself in Excitement[44] Twitter Via a Twitter tweet about Killzone 3
VP of Still Got It Twitter Via a Twitter tweet
VP of International Diplomacy[45] PlayStation.Blog Kevin Butler's response to New Zealand's TV3 montage TV promo
VP of Being Teased[46] Twitter Via a Twitter tweet about Resistance 3
VP of Shaking What His Mother Gave Him[47] Twitter Via a Twitter tweet about SingStar Dance
VP of Yes We Canada[48] PlayStation.Blog It Only Does Movies; Kevin Butler announces Video Streaming in Canada
VP of Auditory Opinions[49] PlayStation Yay Buttons PlayStation Move website
2011 No VP Title
Kevin Butler Comes to Facebook[50] 		YouTube Kevin Butler announces he's now on Facebook and has something big planned (the "Hall of Play")
Unofficial titles
Year Title Source Notes
2010 VP of Micro-Minigames[51] LittleBigPlanet "Kevin Butler Ware" LittleBigPlanet level
VP of Sharpening Things[52] E3 2010 Gabe Newell's E3 2010 presentation of Portal 2
VP of Tweeting[53] New PSP campaign Huge Gamer's article on Kevin Butler hiring Marcus Rivers as PSP publicist
VP of Gamer Inspiration[54] E3 2010 Kotaku Australia's article about Kevin Butler's E3 2010 appearance
VP of Explosions[55] PlayStation Move Game Rant's article about Kevin Butler's PlayStation Move "Epic" commercial
2011 VP of Guest Characters[56] Capcom Unity Capcom Senior VP Christian Svensson on whether or not Kevin would appear as a guest character on Street Fighter X Tekken.

Hall of Play

The Hall of Play was a fictional Hall of Fame that honored PlayStation gamers as part of Sony's Long Live Play campaign. The Hall of Play opened on October 27, 2011 with a Kevin Butler version of PlayStation's "To Michael" commercial (Kevin Butler was praised and his picture was shown at the end instead of Michael's). Kevin Butler began inducting various gamers every weekday into the Hall of Play on November 1, 2011 until Thanksgiving (November 24, 2011).[10] Although Kevin Butler no longer personally inducted gamers after November 24, 2011 with their own induction video, PlayStation gamers could still be inducted by Butler through PlayStation's Facebook page app where Kevin Butler walks players through the Hall of Play and has players recite the Hall of Play oath. Players were then treated to their own version of the "To Michael" commercial, with their name being praised and a picture of themselves in the place of Michael's picture (the app has since been taken down).

Kevin Butler's Induction video PlayStation gamer(s)
PlayStation "To Michael" Kevin Butler version[57] Kevin Butler
Adoption[58] Nychus13
Manp-stamp[59] MotherBoop
Platinum[60] Legion_Dragon
Teamwork[61] DirkTheDaring
Butler Time[62] Legit_Btness
The Ballad of GraveyardBoots[63] GraveyardBoots
Party[64] DKLincol
Blood, Sweat, and Tears[65] KChow23
Jersey[66] APickledEgg
Heroes[67] TheBigIrish1138
Toast[68] Siloeyes and Okeneko
Sidekick[69] Frometheus
Marmalade[70] Himeshinra
Blades[71] WithoutAFace
Father and Son[72] Vurma and Yutlord22
Cake[73] Kailsen
Future President[74] IDoGigs
Fireworks[75] BRWCRW19
Thanksgiving[76] gamers everywhere

Controversies

In one of his first commercials, in response to a rumor monger questioning a then-confirmed price drop for the PlayStation 3, he says, "You can't believe everything you read on the Internet. Otherwise, I'd be a Nigerian millionaire by now." This prompted Nigeria's Minister of Information and Communication, Professor Dora Akunyili, to demand an apology from Sony, calling the commercial an "unwarranted attack on the reputation and image of the country." In response, Sony promptly issued an apology to the Nigerian government and immediately removed the commercial from the air.[77] A few days later, Sony replaced the commercial with an edited version, replacing the original line with, "You can't believe everything you read on the Internet. That's how World War I got started."[78]

In July 2010, New Zealand television station TV3 ran an advertisement for "Something big on Monday nights". Gaming website ButtonMasher accused TV3 of directly ripping off the "Mon-Tage, It Only Does All-Nighters/Blu-ray Games" commercial.[79] Kevin Butler replied via Twitter: "Dear TV3: You could have at least put my photo on top of the amp. Sheesh."[80]

In January, 2011, Sony sued George Hotz and others, in part for publishing PS3's private keys[81] (which allows users to modify the system to run customized or unofficial software). On 9 February 2011, a post was published on Kevin Butler's Twitter account containing an earlier dongle key. The post was made in reply to another user who tweeted the code to @TheKevinButler in an attempt to mock Sony's threat that they'd prosecute anyone who "posts the PlayStation 3 private key"[82] Kevin Butler replied, appearing to mistake the code for a series of coordinates in the game Battleship, joking "Lemme guess... you sank my Battleship?" and copying the original message in his reply. The post was later deleted from the @TheKevinButler Twitter account.[83]

On September 11, 2012, Sony sued Lambert, alleging trademark infringement, due to his appearance in a Bridgestone commercial that featured the Wii as part of a sales promotion.[84] They settled four months later, with Lambert agreeing not to appear in video game advertisements for two years.[85]

Reception

The string of commercials starring Kevin Butler was met with positive acclaim due to its humorous and lively tone. Gaming site Kotaku commented on the first two commercials that were released, "What we didn't mention is how funny they are."[2] Sony Computer Entertainment America Senior Vice President Peter Dille said that the commercials had "been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3."[3] Engadget also loved the commercials saying, "We have to hand it to Sony, they've followed up nicely on their "worst kept secret" trade show jokes with an ad campaign that is fittingly self-aware".[86] Destructoid praised the commercials, saying that they were much better than Sony's previous White Room series of ads, which was met with mostly negative reception, with most calling it "creepy."[87] When Butler appeared at E3 2010, he was met with large praise from the audience.

Peter Dille, the real VP of Marketing for Sony Computer Entertainment America, said that the company had received requests for interviews with Butler from people who did not realize that he was a fictional character.[88]

NPR named a sandwich in his honor.[89] The sandwich, a double bacon cheeseburger sandwiched in between two Monte Cristos was based on a remark that was made by the fictional executive.[90]

His catchphrase "Well played, Mauer", from a series of commercials with 2009 AL MVP Joe Mauer, is widely quoted among baseball fans, and has been the subject of parodies and T-shirts. The clip was regularly played on the main video board at Target Field whenever Mauer made a winning play, such as a hit or a home run.

See also

References

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  2. ^ a b "A First Look At Two of The PS3's Newer, Funnier Ads". Kotaku. August 27, 2009. Archived from the original on June 23, 2022. Retrieved February 9, 2010.
  3. ^ a b c Andrew Yoon (February 2, 2010). "Kevin Butler to star in PlayStation ads for rest of 2010". Joystiq. Archived from the original on February 6, 2010. Retrieved February 9, 2010.
  4. ^ "PS3: The Game Is On". Adweek.com. Retrieved 2010-09-05.
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  21. ^ Dille, Peter (2010-10-11). "PlayStation Move: It Only Does Family Showdowns". SCEA. Archived from the original on 2012-01-18. Retrieved 2010-12-16.
  22. ^ Dille, Peter (2010-11-18). "It Only Does Revolutionary Racing Experiences". SCEA. Archived from the original on 2011-08-15. Retrieved 2010-12-16.
  23. ^ Steinberg, Scott (2011-01-14). "It Only Does Endless Fun". SCEA. Archived from the original on 2011-08-16. Retrieved 2011-01-14.
  24. ^ a b Steinberg, Scott (2011-02-18). "It Only Does Sharp Shooting, Hard-Hitting, 3D Games". Archived from the original on 2011-08-31. Retrieved 2011-02-18.
  25. ^ Steinberg, Scott (2011-03-03). "It Only Does Major League Hits". SCEA. Archived from the original on 2011-03-16. Retrieved 2011-03-03.
  26. ^ Vaught, Tyler (2011-03-18). "Time to get SHAFTing with Kevin Butler for MLB 11 The Show". SCEA. Archived from the original on 2011-05-21. Retrieved 2011-03-19.
  27. ^ "MLB 11 The Show -- Kevin Butler's S.H.A.F.T. Method: The Complete Series". Archived from the original on 2011-09-08.
  28. ^ Steinberg, Scott (2011-04-15). "It Only Does Tactical Strategy—with a Twist". SCEA. Archived from the original on 2011-04-16. Retrieved 2011-04-15.
  29. ^ Fleming, Brian (2011-06-07). "inFAMOUS 2 Launches Today". SCEA. Archived from the original on 2011-08-18. Retrieved 2011-06-07.
  30. ^ Stevenson, James (2011-09-02). "When Resistance 3 Met Kevin Butler". SCEA. Archived from the original on 2011-11-02. Retrieved 2011-09-02.
  31. ^ "Uncharted 3: Drakes Deception - Grab The Ring Kevin Butler Trailer". Archived from the original on 2021-12-15.
  32. ^ a b Dille, Peter (2009-08-27). "It Only Does Everything". SCEA. Archived from the original on 2011-08-16. Retrieved 2010-12-16.
  33. ^ Dille, Peter (2009-09-10). "It Only Does Family Togetherness". SCEA. Archived from the original on 2010-11-25. Retrieved 2010-12-16.
  34. ^ Dille, Peter (2009-11-20). "It Only Does Blu-ray Movies". SCEA. Archived from the original on 2011-09-24. Retrieved 2010-12-16.
  35. ^ Dille, Peter (2009-11-28). "It Only Does Unbelievable HD Entertainment Bundles". SCEA. Archived from the original on 2011-07-27. Retrieved 2010-12-16.
  36. ^ Dille, Peter (2010-07-02). "Step Your Game Up with PSP and PSPgo". SCEA. Archived from the original on 2012-01-18. Retrieved 2010-12-16.
  37. ^ a b Dille, Peter (2010-11-19). "PlayStation 3: It Only Does Gifts for the Whole Family". SCEA. Archived from the original on 2011-09-20. Retrieved 2010-12-16.
  38. ^ Bender, Tim (2010-11-30). "It Only Does Unstoppable Deals". SCEA. Archived from the original on 2011-08-15. Retrieved 2010-12-01.
  39. ^ Bender, Tim (2011-11-30). "Exclusive Best Buy PlayStation 3D Display Offer". SCEA. Archived from the original on 2011-12-02. Retrieved 2011-12-01.
  40. ^ "Kevin Butler presents his latest gaming innovation: SimulView TM". Archived from the original on 2011-12-06.
  41. ^ Kevin Butler (March 2, 2010). "Kevin Butler's Twitter Page". Twitter. Archived from the original on March 8, 2010.
  42. ^ Kevin Butler (March 16, 2010). "Kevin Butler "Moves" from the FUTURE". YouTube. Archived from the original on 2010-03-23. Retrieved May 15, 2010.
  43. ^ Chuck Lacson (May 17, 2010). "ModNation Racers Artist Spotlight: Kevin Butler…'Nuff said". PlayStation Blog. Archived from the original on August 11, 2011. Retrieved May 15, 2010.
  44. ^ Kevin Butler (June 26, 2010). "The VP of Soiling Oneself in Excitement approves". Twitter. Archived from the original on July 17, 2012. Retrieved July 3, 2010.
  45. ^ Butler, Kevin (2010-07-22). "Kevin Butler and New Zealand". SCEA. Archived from the original on 2010-07-24. Retrieved 2010-07-23.
  46. ^ "VP of Being Teased says Thumbs Up!". Archived from the original on 2012-07-17.
  47. ^ "Archived copy". twitter.com. Archived from the original on 19 July 2012. Retrieved 2 February 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  48. ^ Beaulac, Ashley (2010-11-09). "Kevin Butler: A Message for Canada". SCEA. Archived from the original on 2011-01-15. Retrieved 2010-12-16.
  49. ^ "PlayStation Yay Buttons". Archived from the original on 2011-02-09. Retrieved 2010-12-16.
  50. ^ "Kevin Butler Comes to Facebook". Archived from the original on 2021-12-15.
  51. ^ "Kevin Butler-ware: VP of Micro-Minigames - Little Big Planet (HD)". Archived from the original on 2021-12-15.
  52. ^ YouTube, a Google company. YouTube. Archived from the original on 2012-06-10.
  53. ^ DynamiteJack (2010-06-16). "Kevin Butler hires Marcus to be PSP spokeskid". Huge Gamer. Archived from the original on 2010-12-27. Retrieved 2010-06-16.
  54. ^ Fahey, Mike (2010-06-17). "Kevin Butler, VP Of Gamer Inspiration". Kotaku Australia. Archived from the original on 2010-06-22. Retrieved 2010-11-23.
  55. ^ Taormina, Anthony (2010-09-05). "Kevin Butler: VP of Explosions Promotes PlayStation Move". Game Rant. Archived from the original on 2010-09-07. Retrieved 2010-11-23.
  56. ^ Svensson, Christian (2011-09-15). "Kevin Butler for SF x T". Archived from the original on 2016-09-17. Retrieved 2022-06-23.
  57. ^ "PlayStation "To Michael" Kevin Butler version". Archived from the original on 2011-11-13.
  58. ^ ""Adoption" - PlayStation's Kevin Butler honors Nychus13". Archived from the original on 2011-11-01.
  59. ^ ""Manp-stamp" - PlayStation's Kevin Butler honors MotherBoop". Archived from the original on 2016-08-04. Retrieved 2016-11-25.
  60. ^ ""Platinum" - PlayStation's Kevin Butler honors Legion_Dragon". Archived from the original on 2015-12-08. Retrieved 2016-11-25.
  61. ^ ""Teamwork" - PlayStation's Kevin Butler honors DirkTheDaring". Archived from the original on 2011-11-04.
  62. ^ ""Butler Time" - PlayStation's Kevin Butler honors Legit_Btness". Archived from the original on 2012-01-05.
  63. ^ ""The Ballad of GraveyardBoots" - PlayStation's Kevin Butler honors GraveyardBoots". Archived from the original on 2011-11-07.
  64. ^ ""Party" - PlayStation's Kevin Butler honors DKLincol". Archived from the original on 2011-11-09.
  65. ^ ""Blood, Sweat, and Tears" - PlayStation's Kevin Butler honors KChow23". Archived from the original on 2022-06-23. Retrieved 2016-11-25.
  66. ^ ""Jersey" - PlayStation's Kevin Butler honors APickledEgg". Archived from the original on 2011-11-11.
  67. ^ ""Heroes" - PlayStation's Kevin Butler honors TheBigIrish1138". Archived from the original on 2011-11-14.
  68. ^ ""Toast" - PlayStation's Kevin Butler honors Siloeyes and Okeneko". Archived from the original on 2011-11-15.
  69. ^ ""Sidekick" - PlayStation's Kevin Butler honors Frometheus". Archived from the original on 2011-11-15.
  70. ^ ""Marmalade" - PlayStation's Kevin Butler honors Himeshinra". Archived from the original on 2016-04-26. Retrieved 2016-11-25.
  71. ^ ""Blades" - PlayStation's Kevin Butler honors WithoutAFace". Archived from the original on 2016-06-23. Retrieved 2016-11-25.
  72. ^ ""Father and Son" - PlayStation's Kevin Butler honors Vurma and Yutlord22". Archived from the original on 2015-12-14. Retrieved 2016-11-25.
  73. ^ ""Cake" -- PlayStation's Kevin Butler honors Kailsen". Archived from the original on 2016-07-22. Retrieved 2016-11-25.
  74. ^ ""Future President" -- PlayStation's Kevin Butler honors IDoGigs". Archived from the original on 2011-12-22.
  75. ^ ""Fireworks" -- PlayStation's Kevin Butler honors BRWCRW19". Archived from the original on 2011-11-24.
  76. ^ ""Thanksgiving" -- PlayStation's Kevin Butler honors gamers everywhere (Outtakes)". Archived from the original on 2011-11-24.
  77. ^ Michael McWhertor (September 8, 2009). "Report: Nigerian Gov't Upset Over New PlayStation Ads Update". Kotaku. Archived from the original on January 6, 2010. Retrieved February 9, 2010.
  78. ^ Brian Ashcraft (September 10, 2009). "Sony Cuts Nigeria Line From PS3 Slim Ad". Kotaku. Archived from the original on January 5, 2010. Retrieved February 9, 2010.
  79. ^ Mriceguy (July 20, 2010). "TV3 Rips Off Kevin Butler". www.buttonmasher.co.nz. Archived from the original on July 23, 2010. Retrieved July 20, 2010.
  80. ^ Kevin Butler (July 20, 2010). "Kevin Butler's Twitter Page". Twitter. Archived from the original on July 17, 2012.
  81. ^ Sony follows up, officially sues Geohot and fail0verflow over PS3 jailbreak Archived 2017-10-19 at the Wayback Machine. Nilay Patel, Engadget (2011-01-12). Retrieved on 2011-02-16.
  82. ^ "Sony lawyers now targeting anyone who posts PlayStation 3 hack". Arstechnica]. February 8, 2011. Archived from the original on January 12, 2012. Retrieved June 14, 2017.
  83. ^ "PS3 'jailbreak code' retweeted by Sony's Kevin Butler". Engadget]. February 9, 2011. Archived from the original on August 16, 2017. Retrieved September 2, 2017.
  84. ^ "Sony is Suing Kevin Butler". Kotaku]. October 6, 2012. Archived from the original on October 9, 2012. Retrieved October 7, 2012.
  85. ^ Andrew Goldfarb (January 7, 2013). "Sony Settles Bridgestone Lawsuit with Kevin Butler Actor". IGN. Archived from the original on 2014-03-20. Retrieved 2014-10-14.
  86. ^ Joshua Topolsky (August 27, 2009). "Sony's new PS3 Slim ads prove it 'gets' the internet". Engadget. Archived from the original on March 8, 2010. Retrieved February 9, 2010.
  87. ^ Dale North (August 27, 2009). "New PS3 ad pokes fun at us bloggers, internets [Update]". Destructoid. Archived from the original on February 21, 2010. Retrieved February 9, 2010.
  88. ^ David Radd (September 14, 2010). "Kevin Butler Has Gotten Interview Offers". Industry Gamers. Industry Gamers. Archived from the original on September 16, 2010. Retrieved September 17, 2010.
  89. ^ Ian Chillag (February 15, 2011). "Sandwich Monday: The Kevin Butler". Archived from the original on February 15, 2011. Retrieved February 15, 2011.
  90. ^ Luke Plunkett (February 14, 2011). "Sony's Mascot Has A Sandwich, And It Will Kill You". Archived from the original on February 18, 2011. Retrieved February 15, 2011.
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