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'''iD Mobile''' is a British [[mobile virtual network operator]] (MVNO) operating as iD Mobile Limited, using the [[Three UK|Three]] network. The company is a wholly owned subsidiary of [[Currys plc]], and its services were launched on 12 May 2015.<ref>{{Cite web|url=http://www.moneysavingexpert.com/news/phones/2015/05/carphone-warehouse-launches-mobile-network-but-is-id-any-good|title=Carphone Warehouse launches mobile network. But is iD any good?|date=May 2015|website=MoneySavingExpert.com|access-date=2015-09-05}}</ref> Until April 2018, service was also provided in the Republic of Ireland, again using the Three network.
'''iD Mobile''' is a British [[mobile virtual network operator]] (MVNO) operating as iD Mobile Limited, using the [[Three UK|Three]] network. The company is a wholly owned subsidiary of [[Currys plc]], and its services were launched on 12 May 2015.<ref>{{cite web|url=http://www.moneysavingexpert.com/news/phones/2015/05/carphone-warehouse-launches-mobile-network-but-is-id-any-good|work=[[MoneySavingExpert.com]]|title=Carphone Warehouse launches mobile network. But is iD any good?|first=Helen|last=Knapman|date=15 May 2015|access-date=29 July 2022}}</ref> Until April 2018, service was also provided in the Republic of Ireland, again using the Three network.


== Products and services ==
== Products and services ==
iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the [[3G]], [[4G]] or [[5G]] signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a [[Currys]] or [[Carphone Warehouse]] store.<ref>{{Cite web|title = The exciting new 4G network from Carphone Warehouse that puts you in control|url = http://www.idmobile.co.uk/|website = iD|access-date = 2015-09-05|last = idmobile.co.uk}}</ref>
iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the [[3G]], [[4G]] or [[5G]] signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a [[Currys]] or [[Carphone Warehouse]] store.


Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).<ref>{{Cite web|url=https://www.techradar.com/uk/deals/id-mobile-deals-simo-phone-contracts|title=iD Mobile deals: what is iD and how good are its SIMO and phone contracts?|last=Huges|first=Alex|date=4 October 2019|website=TechRadar|language=en|access-date=2019-10-19}}</ref>
Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).<ref>{{cite web|url=https://www.techradar.com/uk/deals/id-mobile-deals-simo-phone-contracts|work=[[TechRadar]]|title=iD Mobile: what is it and how good are its SIMO and phone deals?|first=Alex|last=Hughes|date=7 July 2021|access-date=29 July 2022}}</ref>


== Ireland ==
== Ireland ==
In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in Ireland.<ref>{{Cite news|url=https://goosed.ie/id-mobile-set-to-leave-irish-market/|title=Carphone Warehouse network iD Mobile set to leave Irish Market|last=Martin|date=2017-06-28|work=Goosed.ie|access-date=2017-07-09|language=en-GB}}</ref> Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.<ref>{{Cite web |last= |first= |date=13 March 2018 |title=iD Mobile Liquidation: What It Means for Irish Customers |url=https://goosed.ie/id-mobile-liquidation/ |url-status=dead |archive-url=https://web.archive.org/web/20180826122617/https://goosed.ie/id-mobile-liquidation/ |archive-date=26 August 2018 |website=Goosed.ie |via=Internet Archive}}</ref>
In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in Ireland.<ref>{{Cite news|url=https://goosed.ie/id-mobile-set-to-leave-irish-market/|website=goosed.ie|title=iD Mobile Set to Leave Irish Market – Who’ll Replace Them?|date=28 June 2017|access-date=29 July 2022}}</ref> Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.<ref>{{cite web|url=https://goosed.ie/id-mobile-liquidation/|url-status=dead |archive-url=https://web.archive.org/web/20180826122617/https://goosed.ie/id-mobile-liquidation/|archive-date=26 August 2018|website=goosed.ie|title=iD Mobile Liquidation: What It Means for Irish Customers|date=6 March 2018}}</ref>


==Advertising campaigns==
==Advertising campaigns==
iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.
iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.


Previous advertising has included the [[Fletcher Street Urban Riding Club]] from North Philadelphia, British comedian [[Asim Chaudhry]], and a year long partnership with the [[Kiss (UK radio station)|Kiss]] Breakfast Radio show.<ref>{{Cite web |title=Exclusive: iD Mobile hits one million postpaid customer milestone |url=https://www.mobilenewscwp.co.uk/News/article/id-mobile-hits-one-million-postpaid-customer-milestone |access-date=2022-07-20 |website=www.mobilenewscwp.co.uk}}</ref>
Previous advertising has included the [[Fletcher Street Urban Riding Club]] from North Philadelphia, British comedian [[Asim Chaudhry]], and a year-long partnership with the [[Kiss (UK radio station)|Kiss]] Breakfast Radio show.<ref name=lipscombe>{{cite news|url=https://www.mobilenewscwp.co.uk/News/article/id-mobile-hits-one-million-postpaid-customer-milestone|work=Mobile News|title=Exclusive: iD Mobile hits one million postpaid customer milestone|first=Paul|last=Lipscombe|date=16 May 2019|access-date=29 July 2022}}</ref>


In 2022, they sponsored [[Friends]] on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic [[Friends]] scenes. They also sponsored [[ITV (TV network)|ITV]]'s broadcasts of [[Family Guy]] featuring a series of sketches involving families texting and video calling each other making jokes.
In 2022, they sponsored ''[[Friends]]'' on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored [[ITV (TV network)|ITV]]'s broadcasts of ''[[Family Guy]]'', with a series of sketches involving families texting and video calling each other to make jokes.


== Financials and statistics ==
== Financials and statistics ==
iD Mobile is part of [[Currys plc]].<ref>{{Cite web|date=May 2020|title=iD Mobile Limited: Annual Report and Financial Statements|url=https://find-and-update.company-information.service.gov.uk/company/09304672/filing-history/MzI4NDk2NTM4MWFkaXF6a2N4/document?format=pdf&download=0|url-status=live|access-date=6 October 2021|website=Companies House}}</ref> In May 2019, four years after launch, iD Mobile had 1 million customers.<ref>{{Cite web |title=Exclusive: iD Mobile hits one million postpaid customer milestone |url=https://www.mobilenewscwp.co.uk/News/article/id-mobile-hits-one-million-postpaid-customer-milestone |access-date=2022-07-20 |website=www.mobilenewscwp.co.uk}}</ref>
iD Mobile is part of [[Currys plc]].<ref>{{cite web|url=https://find-and-update.company-information.service.gov.uk/company/09304672/filing-history/MzI4NDk2NTM4MWFkaXF6a2N4/document?format=pdf&download=0|work=[[Companies House]]|title=iD Mobile Limited: Annual Report and Financial Statements|date=May 2020|access-date=29 July 2022|format=pdf}}</ref> In May 2019, four years after launch, iD Mobile had 1 million customers.<ref name=lipscombe/>


Profit in 2017–18 was £33.1m, on turnover of £120.5m. This followed a loss of £21.9m in the previous year, arising largely from changes in assumptions regarding customer behaviour (such as the extent to which customers continue their contracts beyond the minimum term, and the amounts they incur in "out-of-bundle" charges).<ref name=":0">{{Cite web|date=April 2018|title=iD Mobile Limited: Annual Report and Financial Statements|url=https://beta.companieshouse.gov.uk/company/09304672/filing-history/MzIzMTkzNjY4NmFkaXF6a2N4/document?format=pdf&download=0|access-date=19 October 2019|website=Companies House}}</ref>
Profit in 2017–18 was £33.1m, on turnover of £120.5m. This followed a loss of £21.9m in the previous year, arising largely from changes in assumptions regarding customer behaviour (such as the extent to which customers continue their contracts beyond the minimum term, and the amounts they incur in "out-of-bundle" charges).<ref>{{cite web|url=https://beta.companieshouse.gov.uk/company/09304672/filing-history/MzIzMTkzNjY4NmFkaXF6a2N4/document?format=pdf&download=0|work=Companies House|title=iD Mobile Limited: Annual Report and Financial Statements|date=April 2018|access-date=29 July 2022|format=pdf}}</ref>


==References==
==References==

Revision as of 17:30, 29 July 2022

iD Mobile
Company typeSubsidiary
Founded12 May 2015; 9 years ago (2015-05-12)
Headquarters
London
Area served
United Kingdom
ProductsMobile telecommunications services
ParentCurrys plc
Websitewww.idmobile.co.uk Edit this at Wikidata

iD Mobile is a British mobile virtual network operator (MVNO) operating as iD Mobile Limited, using the Three network. The company is a wholly owned subsidiary of Currys plc, and its services were launched on 12 May 2015.[1] Until April 2018, service was also provided in the Republic of Ireland, again using the Three network.

Products and services

iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the 3G, 4G or 5G signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a Currys or Carphone Warehouse store.

Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).[2]

Ireland

In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in Ireland.[3] Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.[4]

Advertising campaigns

iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.

Previous advertising has included the Fletcher Street Urban Riding Club from North Philadelphia, British comedian Asim Chaudhry, and a year-long partnership with the Kiss Breakfast Radio show.[5]

In 2022, they sponsored Friends on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored ITV's broadcasts of Family Guy, with a series of sketches involving families texting and video calling each other to make jokes.

Financials and statistics

iD Mobile is part of Currys plc.[6] In May 2019, four years after launch, iD Mobile had 1 million customers.[5]

Profit in 2017–18 was £33.1m, on turnover of £120.5m. This followed a loss of £21.9m in the previous year, arising largely from changes in assumptions regarding customer behaviour (such as the extent to which customers continue their contracts beyond the minimum term, and the amounts they incur in "out-of-bundle" charges).[7]

References

  1. ^ Knapman, Helen (15 May 2015). "Carphone Warehouse launches mobile network. But is iD any good?". MoneySavingExpert.com. Retrieved 29 July 2022.
  2. ^ Hughes, Alex (7 July 2021). "iD Mobile: what is it and how good are its SIMO and phone deals?". TechRadar. Retrieved 29 July 2022.
  3. ^ "iD Mobile Set to Leave Irish Market – Who'll Replace Them?". goosed.ie. 28 June 2017. Retrieved 29 July 2022.
  4. ^ "iD Mobile Liquidation: What It Means for Irish Customers". goosed.ie. 6 March 2018. Archived from the original on 26 August 2018.
  5. ^ a b Lipscombe, Paul (16 May 2019). "Exclusive: iD Mobile hits one million postpaid customer milestone". Mobile News. Retrieved 29 July 2022.
  6. ^ "iD Mobile Limited: Annual Report and Financial Statements" (pdf). Companies House. May 2020. Retrieved 29 July 2022.
  7. ^ "iD Mobile Limited: Annual Report and Financial Statements" (pdf). Companies House. April 2018. Retrieved 29 July 2022.
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