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| founder = Abdul Sacur
| founder = Abdul Sacur
| hq_location = Underwood, Brisbane
| hq_location = Underwood, Brisbane
| num_locations = 83
| num_locations = 80 <ref>{{cite web |title=Bi-Rite Stores |url=https://www.birite.com.au/stores/}}</ref>
| area_served = Australia
| area_served = Australia
| products = Fridges, Freezers, Washing Machines, Dryers, Televisions and Audio, Dishwashers, Cooktops, Stoves, Rangehoods, Floorcare, Air conditioners, Small Kitchen Appliances, Personal Care
| products = Fridges, Freezers, Washing Machines, Dryers, Televisions and Audio, Dishwashers, Cooktops, Stoves, Rangehoods, Floorcare, Air conditioners, Small Kitchen Appliances, Personal Care
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In 1989, Abdul Sacur and his family opened a family owned electrical appliance store in [[Caboolture, Queensland|Caboolture]], Queensland trading under the Brisbane Electrical Television and Trades Association (BETTA) banner. By 1998, the business had grown to six family owned stores at which time it joined the National Associated Retail Traders of Australia (NARTA) and began trading as Bi-Rite Electrical.<ref>{{cite web |title=National Associated Retail Traders of Australia (NARTA) |url=https://www.narta.com.au/our-retailers/bi-rite-home-appliances/}}</ref>
In 1989, Abdul Sacur and his family opened a family owned electrical appliance store in [[Caboolture, Queensland|Caboolture]], Queensland trading under the Brisbane Electrical Television and Trades Association (BETTA) banner. By 1998, the business had grown to six family owned stores at which time it joined the National Associated Retail Traders of Australia (NARTA) and began trading as Bi-Rite Electrical.<ref>{{cite web |title=National Associated Retail Traders of Australia (NARTA) |url=https://www.narta.com.au/our-retailers/bi-rite-home-appliances/}}</ref>


By 2006 a further 30 electrical stores had joined Bi-Rite Electrical<ref>{{cite news |title=Bi-Rite tells worried retailers – you now have a choice |url=https://www.applianceretailer.com.au/nhymgpnldg/#.YwwpkHZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Bi-Rite asks disillusioned retailers to join its franchise |url=https://www.applianceretailer.com.au/qmplrnzuft/#.YwwpsXZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Bi-Rite acquires four Betta stores and opens another |url=https://www.applianceretailer.com.au/lgkvhojeam/#.Ywwpt3ZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Bi-Rite Electrical adds seven new stores |url=https://www.applianceretailer.com.au/psfsppgvpv/#.YwwpvnZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Bi-Rite takes five BSR stores, with more to come |url=https://www.applianceretailer.com.au/zgfnkdozpc/#.Ywwq_3ZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Narta’s Bi-Rite Electrical makes three more Betta acquisitions |url=https://www.applianceretailer.com.au/nxedvpfmrh/#.YwwrBHZByUk |publisher=Appliance Retailer}}</ref> and by 2012 Bi-Rite had grown to 72 stores.<ref>{{cite news |title=Bi-Rite offering Retravision stores central accounting |url=https://www.applianceretailer.com.au/wckrnvwfvt/#.YwwpgXZByUk |agency=Appliance Retailer}}</ref> Currently there are 80 stores that operate across Queensland, New South Wales, Victoria, South Australia and Northern Territory. <ref>{{cite web |title=Bi-Rite Stores Directory |url=https://www.birite.com.au/stores/}}</ref>
By 2006 a further 30 electrical stores had joined Bi-Rite Electrical<ref>{{cite news |title=Bi-Rite tells worried retailers – you now have a choice |url=https://www.applianceretailer.com.au/nhymgpnldg/#.YwwpkHZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Bi-Rite asks disillusioned retailers to join its franchise |url=https://www.applianceretailer.com.au/qmplrnzuft/#.YwwpsXZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Bi-Rite acquires four Betta stores and opens another |url=https://www.applianceretailer.com.au/lgkvhojeam/#.Ywwpt3ZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Bi-Rite Electrical adds seven new stores |url=https://www.applianceretailer.com.au/psfsppgvpv/#.YwwpvnZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Bi-Rite takes five BSR stores, with more to come |url=https://www.applianceretailer.com.au/zgfnkdozpc/#.Ywwq_3ZByUk |agency=Appliance Retailer}}</ref><ref>{{cite news |title=Narta’s Bi-Rite Electrical makes three more Betta acquisitions |url=https://www.applianceretailer.com.au/nxedvpfmrh/#.YwwrBHZByUk |publisher=Appliance Retailer}}</ref> and by 2012 Bi-Rite had grown to 60 stores.<ref>{{cite news |title=Bi-Rite offering Retravision stores central accounting |url=https://www.applianceretailer.com.au/wckrnvwfvt/#.YwwpgXZByUk |agency=Appliance Retailer}}</ref> Currently there are 83 stores that operate across Queensland, New South Wales, Victoria, South Australia and Northern Territory. <ref>{{cite web |title=Bi-Rite Stores Directory |url=https://www.birite.com.au/stores/}}</ref>


In 2013 Abdul Sacur’s eldest Son Abdul Kayum Sacur was appointed successor CEO with Abdul Senior continuing in a support role.
In 2013 Abdul Sacur’s eldest Son Abdul Kayum Sacur was appointed successor CEO with Abdul Senior continuing in a support role.

Revision as of 03:15, 29 August 2022

Bi-Rite Home Appliances is an Australian independent retail chain of home appliance retailers in Australia. Its head office is located in Underwood, Queensland with stores across much of Australia.

Bi-Rite Home Appliances
Bi-Rite Home Appliances
Company typePrivate independent stores
Founded1989
FounderAbdul Sacur
HeadquartersUnderwood, Brisbane
Number of locations
83
Area served
Australia
ProductsFridges, Freezers, Washing Machines, Dryers, Televisions and Audio, Dishwashers, Cooktops, Stoves, Rangehoods, Floorcare, Air conditioners, Small Kitchen Appliances, Personal Care
BrandsLG, Samsung, Electrolux, Westinghouse, Chef, TCL, Hisense, Beko, Sunbeam and many more
Websitehttps://www.birite.com.au

History

In 1989, Abdul Sacur and his family opened a family owned electrical appliance store in Caboolture, Queensland trading under the Brisbane Electrical Television and Trades Association (BETTA) banner. By 1998, the business had grown to six family owned stores at which time it joined the National Associated Retail Traders of Australia (NARTA) and began trading as Bi-Rite Electrical.[1]

By 2006 a further 30 electrical stores had joined Bi-Rite Electrical[2][3][4][5][6][7] and by 2012 Bi-Rite had grown to 60 stores.[8] Currently there are 83 stores that operate across Queensland, New South Wales, Victoria, South Australia and Northern Territory. [9]

In 2013 Abdul Sacur’s eldest Son Abdul Kayum Sacur was appointed successor CEO with Abdul Senior continuing in a support role.

In 2015 Bi-Rite Electrical rebranded to Bi-Rite Home Appliances to better convey their product offerings to consumers. source

Business Model

Each Bi-Rite store is wholly independent. Store owners often live in the towns where the store is located, where they employ local staff, delivery contractors and installers. Each store is encouraged to stock a core range of products commonly found in all stores.

  1. ^ "National Associated Retail Traders of Australia (NARTA)".
  2. ^ "Bi-Rite tells worried retailers – you now have a choice". Appliance Retailer.
  3. ^ "Bi-Rite asks disillusioned retailers to join its franchise". Appliance Retailer.
  4. ^ "Bi-Rite acquires four Betta stores and opens another". Appliance Retailer.
  5. ^ "Bi-Rite Electrical adds seven new stores". Appliance Retailer.
  6. ^ "Bi-Rite takes five BSR stores, with more to come". Appliance Retailer.
  7. ^ "Narta's Bi-Rite Electrical makes three more Betta acquisitions". Appliance Retailer.
  8. ^ "Bi-Rite offering Retravision stores central accounting". Appliance Retailer.
  9. ^ "Bi-Rite Stores Directory".
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