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'''Flont''' is a company that provides jewelry as a service,<ref name=Forbes/><ref name=Vogue>{{cite web|title=Flont Dresses San Francisco Society in Style|url=http://www.vogue.com/article/allison-speer-katie-traina-armarium-flont-club-san-francisco-party|website=Vogue|date=2017-04-13}}</ref> in partnership with over 40 brands.<ref name=NatJewel>{{cite web|title=Jewelry as a Service Start-Up Raises $5M|url=http://www.nationaljeweler.com/independents/ecommerce/5922-jewelry-as-a-service-start-up-raises-5m|website=National Jeweler|date=2017-10-13|first=Ashley|last=Davis}}</ref> It was founded in 2016. A software developer and [[Jewellery|jewelry]] retailer, it enables [[high-touch]] sales via [[E-commerce]], delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores and jewelry retailers for their own sharing services.<ref name=WWD>{{cite web|title=Flont Strives to Shake Up High-End Jewelry With Sharing Model|url=http://wwd.com/business-news/technology/flont-strives-to-shake-up-high-end-jewelry-with-sharing-model-software-for-brands-10843195/|website=Women's Wear Daily|date=2017-03-17|first=Rosemary|last=Feitelberg}}</ref> Its founder was former president of a joint venture with [[Cartier (jeweler)|Cartier]] and [[Richemont]].<ref name=Forbes>{{cite web|title=Flont Is Changing How to Buy Fine Jewelry Online|url=https://www.forbes.com/sites/barrysamaha/2017/07/23/flont-is-changing-how-to-buy-fine-jewelry-online/|website=Forbes Magazine|date=2017-07-23|first=Barry|last=Samaha}}</ref>
'''Flont''' is a company that provides jewelry as a service,<ref name=Forbes/><ref name=Vogue>{{cite web|title=Flont Dresses San Francisco Society in Style|url=http://www.vogue.com/article/allison-speer-katie-traina-armarium-flont-club-san-francisco-party|website=Vogue|date=2017-04-13}}</ref> in partnership with over 40 brands.<ref name=NatJewel>{{cite web|title=Jewelry as a Service Start-Up Raises $5M|url=http://www.nationaljeweler.com/independents/ecommerce/5922-jewelry-as-a-service-start-up-raises-5m|website=National Jeweler|date=2017-10-13|first=Ashley|last=Davis}}</ref> It was founded in 2016. A software developer and [[Jewellery|jewelry]] retailer, it enables [[high-touch]] sales via [[E-commerce]], delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores and jewelry retailers for their own sharing services.<ref name=WWD>{{cite web|title=Flont Strives to Shake Up High-End Jewelry With Sharing Model|url=http://wwd.com/business-news/technology/flont-strives-to-shake-up-high-end-jewelry-with-sharing-model-software-for-brands-10843195/|website=Women's Wear Daily|date=2017-03-17|first=Rosemary|last=Feitelberg}}</ref> Its founder was former president of a joint venture with [[Cartier (jeweler)|Cartier]] and [[Richemont]].<ref name=Forbes>{{cite web|title=Flont Is Changing How to Buy Fine Jewelry Online|url=https://www.forbes.com/sites/barrysamaha/2017/07/23/flont-is-changing-how-to-buy-fine-jewelry-online/|website=Forbes Magazine|date=2017-07-23|first=Barry|last=Samaha}}</ref>


In 2018, [[Chow Tai Fook]], the largest jewelry retailer in Asia with a market cap of HK$106 billion,<ref>{{cite book|url=https://www.hkex.com.hk/-/media/HKEX-Market/Market-Data/Statistics/Consolidated-Reports/HKEX-Fact-Book/HKEX-Fact-Book-2018/FB_2018.pdf|chapter=50 leading companies in market capitalisation|title=2018 HKEX Factbook|date=2019|access-date=21 March 2019|publisher=Hong Kong Exchanges and Clearing|page=23}}</ref> announced a joint venture with Flont, to open up to 500 locations in China, inside Chow Tai Fook retail stores.<ref name=BoF>{{cite web|title=Adrian Cheng Plans China Rollout for Flont, Moda Operandi|url=https://www.businessoffashion.com/articles/news-bites/adrian-cheng-plans-china-rollout-for-flont-moda-operandi|website=Business of Fashion|date=2018-05-23|first=Cathleen|last=Chen}}</ref><ref name=Jing>{{cite web|title=What Adrian Cheng's New Investments Tell Us About Chinese Millennials|url=https://jingdaily.com/adrian-chengs-new-investments-chinese-millennials/|website=Jing Daily|date=2018-11-12|first=Jessica|last=Rapp}}</ref>
In 2018, [[Chow Tai Fook]], the largest jewelry retailer in Asia with a market cap of HK$106 billion,<ref>{{cite book|url=https://www.hkex.com.hk/-/media/HKEX-Market/Market-Data/Statistics/Consolidated-Reports/HKEX-Fact-Book/HKEX-Fact-Book-2018/FB_2018.pdf|chapter=50 leading companies in market capitalisation|title=2018 HKEX Factbook|date=2019|access-date=21 March 2019|publisher=Hong Kong Exchanges and Clearing|page=23}}</ref> announced a joint venture with Flont, to open up to 500 locations in [[China]], inside Chow Tai Fook retail stores.<ref name=BoF>{{cite web|title=Adrian Cheng Plans China Rollout for Flont, Moda Operandi|url=https://www.businessoffashion.com/articles/news-bites/adrian-cheng-plans-china-rollout-for-flont-moda-operandi|website=Business of Fashion|date=2018-05-23|first=Cathleen|last=Chen}}</ref><ref name=Jing>{{cite web|title=What Adrian Cheng's New Investments Tell Us About Chinese Millennials|url=https://jingdaily.com/adrian-chengs-new-investments-chinese-millennials/|website=Jing Daily|date=2018-11-12|first=Jessica|last=Rapp}}</ref>


==History==
==History==

Revision as of 21:32, 21 September 2022

Flont, Inc.
Company typePrivate
IndustryE-commerce
Founded2016
FounderCormac Kinney
Headquarters
New York City
,
USA
Area served
United States
Key people
Carmen Busquets, Adrian Cheng
WebsiteFlont.com

Flont is a company that provides jewelry as a service,[1][2] in partnership with over 40 brands.[3] It was founded in 2016. A software developer and jewelry retailer, it enables high-touch sales via E-commerce, delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores and jewelry retailers for their own sharing services.[4] Its founder was former president of a joint venture with Cartier and Richemont.[1]

In 2018, Chow Tai Fook, the largest jewelry retailer in Asia with a market cap of HK$106 billion,[5] announced a joint venture with Flont, to open up to 500 locations in China, inside Chow Tai Fook retail stores.[6][7]

History

The founder of Flont, Cormac Kinney, is a software and fintech entrepreneur, whose innovations have been cited in more than 4,000 patents. He raised over $500 million for eight startups, five of which have been acquired by public companies.[4] The company's investors include Carmen Busquets,[8] an early stage fashion technology investor,[9] known for investments in Net-A-Porter, Business of Fashion, Moda Operandi, Farfetch, and Lyst.[10] In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced an investment in the company.[11] Other investors in Flont include senior executives from Google, Coca-Cola, Revlon, The New York Times, Hudson's Bay, Neiman Marcus, Coach Inc., and Ritz-Carlton.[8]

Flont enables consumers to borrow fine jewelry, from brands including Cartier, Bulgari, and Tiffany & Co.,[1] and has exclusive partnerships with artisan designers, such as Mimi So, Hearts on Fire, John Hardy, Pamela Love and Sabine Getty.[12] In 2018, Flont added 30 more designers, with an entry level membership of $59 per month.[13]

References

  1. ^ a b c Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
  2. ^ "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
  3. ^ Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
  4. ^ a b Feitelberg, Rosemary (2017-03-17). "Flont Strives to Shake Up High-End Jewelry With Sharing Model". Women's Wear Daily.
  5. ^ "50 leading companies in market capitalisation". 2018 HKEX Factbook (PDF). Hong Kong Exchanges and Clearing. 2019. p. 23. Retrieved 21 March 2019.
  6. ^ Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
  7. ^ Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
  8. ^ a b "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.
  9. ^ Paton, Elizabeth (2016-09-19). "Carmen Busquets, Fashion E-Commerce's Fairy Godmother". New York Times.
  10. ^ "Carmen Busquets Portfolio". Carmen Busquets.com. 2017-05-22.
  11. ^ Sherman, Lauren (2017-10-11). "Adrian Cheng Launches C Ventures, an 'Investment Club' With Eye on Youth Culture". Business of Fashion.
  12. ^ Raphael, Rina (2016-09-15). "High-End Shopping in the Sharing Economy: Now We Can All Have Couture". Fast Company.
  13. ^ Simmons, Shea (2018-05-14). "Flont Demi's Jewelry Membership Program Lets You Shine Bright Like A Diamond On A Budget — EXCLUSIVE". Bustle.


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