Konzum: Difference between revisions

Konzum
Company type	Subsidiary
Traded as	ZSE: KNZM (delisted)
Industry	Retail
Founded	Zagreb, SR Croatia, Yugoslavia, 1957; 67 years ago
Headquarters	Zagreb, Croatia
Key people	Zoran Mitreski (CEO)
Products	Grocery, General merchandise
Number of employees	>10,000 (2019)
Parent	Fortenova Group
Website	www.konzum.hr

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Revision as of 15:01, 23 October 2022

Konzum plus d.o.o. is the leading supermarket chain in Croatia, with a tradition of 65 years.

The company employs more than 10,000 people, and in Croatia has more than 600 stores in over 300 cities in the continental and coastal region. More than 500,000 consumers shop in Konzum every day (2022).

Konzum offers products and services in stores of various formats - smaller stores in the neighborhood for everyday shopping, Konzum Maxi stores for larger weekly purchases and Super Konzum stores which offer everything one household needs in one place.

Konzum is the first retailer in Croatia to introduce online store and door-to-door delivery and the online store has more than 155,000 registered users (2022) and covers the wider area of the City of Zagreb, Split, Zadar, Rijeka, Osijek, Đakovo, Vukovar and Vinkovci. Konzum's total sales revenue in 2021 amounted to HRK 10.423 billion.

As of April 1, 2019, the company Konzum d.d. operates as Konzum plus d.o.o. Fortenova Group is the only founder of the company Konzum plus d.o.o.

History

The first Konzum store was opened in Zagreb in 1957. Unikonzum was established in 1970 by joining four retail chain stores: Črnomerec, Konzum, Moslavka and Slavonia.^[3] Since then it has expanded into Croatia's biggest supermarket chain, Its business has grown a lot since Croatia broke off of former Yugoslavia. Konzum joined the Agrokor group in 1994.

In 1995, the name Unikonzum was changed back to Konzum and restructured its operations according to the project by the consultant and introduced their EPoS application.^[3]

In 2002, Konzum completed the acquisition of Alastor, the third largest food retailer in Croatia. In 2008, Konzum had a turnover of 13.9 billion kuna (1.9 billion euro).

The expansion continued in 2003 with the opening of 70 new branches and an increase in the number of employees from 5,000 to 7,000. Since 2005 there are Konzum sales outlets in all parts of Croatia. In 2006, the company opened its largest branch to date, called Super Konzum Tower Centar in Rijeka. Another nine Super Konzum stores followed in 2009, after 67 new Konzum stores were opened in 2007. From 2011, Konzum built another logistics and distribution center in Dugopolje with an area of 85,000 m², which it says is the largest in the region.^[4]

K Plus

K Plus is the value product brand of Konzum. Food and household products are sold at affordable prices under the brand.

Stores

Konzum stores are named Konzum, Konzum Maxi, or Super Konzum according to their sizes.

Konzum Maxi

Konzum Maxi is the medium-sized version of Konzum supermarket. They are located in Dubrovnik, Sisak, Ploče, Vis, Makarska, Split, Sinj, Šibenik Knin, Vodice, Zadar, Gospić, Otočac, Crikvenica, Krk, Pula, Rovinj, Umag, Poreč, Rijeka, Jastrebarsko, Zagreb, Varaždin, Čakovec, Bjelovar, Đakovo, Slavonski Brod, Osijek , Vinkovci and Pirovac.

Super Konzum

Super Konzum is the largest version of the Konzum supermarket range. They are located in Čakovec, Đakovo, Vinkovci, Slavonski Brod, Zagreb, Samobor, Jastrebarsko, Ogulin, Rijeka, Poreč, Mali Lošinj, Zadar, Šibenik, Split, Kutina, Makarska and Dubrovnik.

Velpro

Velpro is a Bosnian cash and carry, Velpro is a part of the Konzum group. The first Velpro was opened in 2003 in Bosnia and Herzegovina. Velpro cash & carry has about 14 stores in Croatia also in Belgrade, Serbia.

Idea

Konzum operates in Serbia and Montenegro under the "Idea" brand. Idea stores are named Idea, Idea Super or Idea Extra according to their sizes. The city of Niš has the largest number of Idea stores at 37, followed by Belgrade with 24 and Podgorica with 19.^[5] Other Idea supermarkets are located in Novi Sad, Kruševac, Leskovac, Subotica, Vrbas, Bor, Sombor, Smederevo, Užice, Kraljevo, Valjevo, Gornji Milanovac, Šabac, Kragujevac, Zrenjanin, Nikšić, Herceg Novi, Pančevo and other towns.

LDC

LDC (short for Logističko-Distribucijski Centar - meaning Logistic-Distribution Center) is Konzum's storage company partner. Their warehouses are located in Zagreb, Split and Osijek

References

^ "Osnovni podaci kompanije Konzum". konzum.hr (in Croatian). Archived from the original on 23 November 2012. Retrieved 23 December 2012.
^ "Konzum je prešišao Zagrebački holding: Ima 11.886 zaposlenih". tportal.hr (in Croatian). 22 May 2015. Archived from the original on 24 December 2015. Retrieved 23 December 2015.
^ ^a ^b "Povijest razvoja" (in Croatian). Konzum.hr. Archived from the original on 2 February 2013. Retrieved 21 December 2012.
^ "Povijest razvoja". 2013-02-02. Archived from the original on 2 February 2013. Retrieved 2022-06-27.
^ "Idea prodavnice". idea.rs (in Serbian). Archived from the original on 2010-09-25. Retrieved 2010-06-28.

[1] "Osnovni podaci kompanije Konzum". konzum.hr (in Croatian). Archived from the original on 23 November 2012. Retrieved 23 December 2012.

[2] "Konzum je prešišao Zagrebački holding: Ima 11.886 zaposlenih". tportal.hr (in Croatian). 22 May 2015. Archived from the original on 24 December 2015. Retrieved 23 December 2015.

[history_of_development-3] "Povijest razvoja" (in Croatian). Konzum.hr. Archived from the original on 2 February 2013. Retrieved 21 December 2012.

[4] "Povijest razvoja". 2013-02-02. Archived from the original on 2 February 2013. Retrieved 2022-06-27.

[5] "Idea prodavnice". idea.rs (in Serbian). Archived from the original on 2010-09-25. Retrieved 2010-06-28.

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@@ Line 21: / Line 21: @@
 Konzum offers products and services in stores of various formats - smaller stores in the neighborhood for everyday shopping, Konzum Maxi stores for larger weekly purchases and Super Konzum stores which offer everything one household needs in one place.
 Konzum is the first retailer in Croatia to introduce online store and door-to-door delivery and the online store has more than 155,000 registered users (2022) and covers the wider area of the City of [[Zagreb]], [[Split, Croatia|Split]], [[Zadar]], [[Rijeka]], [[Osijek]], [[Đakovo]], [[Vukovar]] and [[Vinkovci]]. Konzum's total sales revenue in [[2021]] amounted to [[Croatian kuna|HRK]] 10.423 billion.
 As of April 1, 2019, the company Konzum d.d. operates as Konzum plus d.o.o. [[Fortenova Group]] is the only founder of the company Konzum plus d.o.o.