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{{Use British English|date=May 2019}}
{{Use British English|date=May 2019}}
{{italic title}}
{{italic title}}

{{Infobox television channel
| name = LittleBe
| logo = ITV's LittleBe Logo 2018.png
| logo_size = 150
| logo_caption = Logo used since 2018
| launch_date = {{Start date and age|2018|09|03|df=yes}}
| network = [[ITVBe]]
| owner = [[ITV Digital Channels Ltd]]<br>([[ITV plc]])
| country = [[United Kingdom]]
| language = English
| replaced = [[CITV#Mini CITV|Mini CITV]]
| picture_format = [[1080i]] [[HDTV]]
}}
'''''LittleBe''''' (stylized as '''little Be''') is a British children's preschool television programming block broadcast by [[ITVBe]]. The block was launched on 3 September 2018.<ref name=":0">{{Cite web|url=https://tbivision.com/2018/07/04/itv-set-to-reintroduce-pre-school-block/|title=ITV set to reintroduce pre-school block|date=2018-07-04|website=TBI Vision|language=en-US|access-date=2019-03-08}}</ref> The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2–6 year olds.
'''''LittleBe''''' (stylized as '''little Be''') is a British children's preschool television programming block broadcast by [[ITVBe]]. The block was launched on 3 September 2018.<ref name=":0">{{Cite web|url=https://tbivision.com/2018/07/04/itv-set-to-reintroduce-pre-school-block/|title=ITV set to reintroduce pre-school block|date=2018-07-04|website=TBI Vision|language=en-US|access-date=2019-03-08}}</ref> The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2–6 year olds.



Revision as of 17:03, 31 October 2022

LittleBe (stylized as little Be) is a British children's preschool television programming block broadcast by ITVBe. The block was launched on 3 September 2018.[1] The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2–6 year olds.

History

On 4 July 2018, the block was announced at the Children's Media Conference.[1] tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.

The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school shows from the channel.

On 30 August it was announced that Sooty would move to the block from its original broadcaster, CITV.[2]

Development

Jason Ford from ITV Creative made a coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers for the block's music and sound effects.[3]

Jason Ford had stated for the development:

“It was an absolute pleasure to work with Greg, James and the team. From the offset they completely understood the unique feel I wanted to achieve to complement the stripped back animation style for littleBe.”

— Jason Ford ITV Creative, Creative Director Brand & Design

Programmes

Programmes on the block are aimed toward a pre-school audience and range from acquisitions such as Pingu in the City,[4] and original series such as Sooty.[5]

References

  1. ^ a b "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.
  2. ^ "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.
  3. ^ "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.
  4. ^ "New Pingu series arrives in overseas markets". 17 April 2019.
  5. ^ "ITV revives the Sooty Show".