Big Idea (marketing): Difference between revisions
Content deleted Content added
Tag: Reverted |
Reverted 1 edit by 95.90.240.24 (talk): Spam |
||
| Line 10: | Line 10: | ||
*[https://web.archive.org/web/20091123050840/http://www.outrider.com/documents/Search_Insider_Column_-_Chris_Copeland_-_What's_the_Big_Idea_Anyway_-__April_08.pdf What’s The Big Idea Anyway?] |
*[https://web.archive.org/web/20091123050840/http://www.outrider.com/documents/Search_Insider_Column_-_Chris_Copeland_-_What's_the_Big_Idea_Anyway_-__April_08.pdf What’s The Big Idea Anyway?] |
||
*[https://web.archive.org/web/20150111065356/http://www.bdn-intl.com/GettingToTheBigIdea-PtI.php Getting to the Big Idea] |
*[https://web.archive.org/web/20150111065356/http://www.bdn-intl.com/GettingToTheBigIdea-PtI.php Getting to the Big Idea] |
||
*[https://inviewmarketing.ca Internet Marketing Vaughan] |
|||
[[Category:Advertising]] |
[[Category:Advertising]] |
||
Revision as of 21:00, 16 December 2022
Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.[1]
The term "Big Idea" has been used in the works of marketing gurus David Ogilvy[2] and George Lois,[3][4] and in a book[5] authored by Thomas H. Davenport, Laurence Prusak, and H. James Wilson.
References
- ^ Big Ideas: Research can make a big difference
- ^ Ogilvy, David (March 12, 1985). Ogilvy on Advertising (1st Vintage Books ed.). Vintage. ISBN 978-0394729039.
- ^ Lois, George (September 1, 1991). WHAT'S THE BIG IDEA? (1st ed.). Doubleday Business. ISBN 978-0385414869.
- ^ Lois, George (September 15, 2008). George Lois: On His Creation of the Big Idea. Assouline Publishing. ISBN 978-2759402991.
- ^ Davenport, Thomas (2003). What's the Big Idea? Creating and Capitalizing on the Best New Management Thinking. Boston: Harvard Business Review Press. ISBN 9781578519316.