Service design sprint: Difference between revisions
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A '''Service Design Sprint''' is a time-constrained, [[Service Design]] project that uses [[Design Thinking]] and [[Service Design]] tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro.<ref>{{Cite |
A '''Service Design Sprint''' is a time-constrained, [[Service Design]] project that uses [[Design Thinking]] and [[Service Design]] tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro.<ref>{{Cite book|url=https://www.amazon.com/Service-Startup-Design-Thinking-practical-ebook/dp/B00JS9VZ08/ref=sr_1_1?ie=UTF8&qid=1540181906&sr=8-1&keywords=the+service+startup|title=The Service Startup: Design Thinking Gets Lean|website=|isbn=0615929788|language=en-US|last1=Pinheiro|first1=Tenny|date=1 April 2014}}</ref> |
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== Methodology == |
== Methodology == |
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The Minimum Valuable Service methodology |
The Minimum Valuable Service methodology used in a Service Design Sprint <ref>{{Cite web|url=https://www.reminetwork.com/articles/service-design-sprints-deliver-speedy-improvements//|title=Service design sprints deliver speedy solutions|website=|language=en-US}}</ref> combines [[Agile software development|Agile]]-based approaches with [[Service-dominant logic]] and [[Service Design]] tools <ref>{{Cite web|url=http://www.servdes.org/wp/wp-content/uploads/2018/08/106.pdf|title=Humanizing organizations - The pathway to growth|website=|language=en-US}}</ref> to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014 <ref>{{Cite web|url=https://www.core77.com/posts/26931/Tennyson-Pinheiro-on-Implementing-Service-Design-Thinking-for-Startups-New-Book-Available-Now|title=Implementing Service Design Thinking for Startups|website=|language=en-US}}</ref>, was designed to be used by startups in their Agile sprints. |
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== Applications == |
== Applications == |
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A Service Design Sprint differs from a traditional Design Sprint<ref>{{Cite web|url=https://sdg.neuromagic.com/en/what-makes-the-service-design-sprint-different/|title=Service Design Sprints vs. Product (GV) Design Sprints|website=|language=en-US}}.</ref> due to its [[service dominant logic]] inclination<ref>{{Cite web|url=https://www.researchgate.net/publication/272566759_Evolving_to_a_New_Dominant_Logic|title=Evolving to a New Dominant Logic|website=|language=en-US}}.</ref>. Since its inception, the approach has being used by startup accelerators, educational institutions like the [[university of Lapland]] in Finland, [[MIT]], and fortune 500 companies in many different sectors. <ref>{{Cite web|url=https://www.liveworkstudio.com/monthly-magazines/service-design-sprints-merging-customer-experience-with-agile/|title=Service Design Sprints: Merging customer experience with agile|website=|language=en-US}}</ref> |
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== Structure == |
== Structure == |
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Revision as of 18:29, 25 December 2022
 | This article's lead section may be too long. (December 2018) |
A Service Design Sprint is a time-constrained, Service Design project that uses Design Thinking and Service Design tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro.[1]
Methodology
The Minimum Valuable Service methodology used in a Service Design Sprint [2] combines Agile-based approaches with Service-dominant logic and Service Design tools [3] to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014 [4], was designed to be used by startups in their Agile sprints.
Applications
A Service Design Sprint differs from a traditional Design Sprint[5] due to its service dominant logic inclination[6]. Since its inception, the approach has being used by startup accelerators, educational institutions like the university of Lapland in Finland, MIT, and fortune 500 companies in many different sectors. [7]
Structure
The Minimum Valuable Service model [8] is divided into four phases each containing a set of tools.
- Projection: Agile ethnographic tools are used to uncover untapped barriers, needs, and desires, understand mental models and get a sense of the user's “Learn, Use and Remember” journey.
- Perspectives: Tools like the Swap Ideation are used here to co-design with users, generating valuable service propositions.
- Playground: Mockup and roleplaying tools are used to prototype ideas and explore concepts in a playful manner.
- Polish Off: The MVS Journey, an Agile service blueprint tool, is used in this phase to breakdown interactions in intentions and avatars.
References
- ^ Pinheiro, Tenny (1 April 2014). The Service Startup: Design Thinking Gets Lean. ISBN 0615929788.
- ^ "Service design sprints deliver speedy solutions".
- ^ "Humanizing organizations - The pathway to growth" (PDF).
- ^ "Implementing Service Design Thinking for Startups".
- ^ "Service Design Sprints vs. Product (GV) Design Sprints"..
- ^ "Evolving to a New Dominant Logic"..
- ^ "Service Design Sprints: Merging customer experience with agile".
- ^ Miettinen, Satu (10 November 2016). An Introduction to Industrial Service Design. ISBN 9781317181750. Retrieved 2017-09-10.