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[[File:King Taco 3rd Street.jpg|thumb|right|King Taco restaurant on 3rd Street in [[East Los Angeles, California|East Los Angeles]]]]'''King Taco''' is a fast food restaurant chain based in [[Los Angeles]], [[California]], serving soft [[tacos]], [[burritos]], [[sopes]], [[tamales]], [[nachos]], and Mexican drinks such as [[horchata]], [[hibiscus tea|{{sic|hide=y|jam|aica}}]], and [[tamarindo (drink)|tamarindo]]. Some locations also serve [[rotisserie chicken]]. King Taco has its headquarters in [[Los Angeles]].<ref>"[http://www.kingtaco.com/corporate.html Careers]." King Taco. Retrieved on January 21, 2010.</ref>
[[File:King Taco 3rd Street.jpg|thumb|right|King Taco restaurant on 3rd Street in [[East Los Angeles, California|East Los Angeles]]]]'''King Taco''' is a fast food restaurant chain based in [[Los Angeles]], [[California]], serving soft [[tacos]], [[burritos]], [[sopes]], [[tamales]], [[nachos]], and Mexican drinks such as [[horchata]], [[hibiscus tea|{{sic|hide=y|jam|aica}}]], and [[tamarindo (drink)|tamarindo]]. Some locations also serve [[rotisserie chicken]]. King Taco has its headquarters in [[Los Angeles]].<ref>"[http://www.kingtaco.com/corporate.html Careers]." King Taco. Retrieved on January 21, 2010.</ref>


==History==
==History==
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| journal = [[Los Angeles Business Journal]]
| journal = [[Los Angeles Business Journal]]
| date = 1999-09-06
| date = 1999-09-06
}}</ref> By 1995, he had established fourteen restaurants grossing over $21 million.<ref>
}}</ref> By 1995, he had established fourteen restaurants grossing over $21 million.<ref>
{{cite book
{{cite book
| last = Díaz
| last = Díaz
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}}</ref>
}}</ref>


As of August 6, 2015, a grand opening was held at the new location in the heart of the city of Glendale, California, bringing the total to 23 restaurants that are now located throughout [[Los Angeles County]] and [[San Bernardino County]]. They also opened up new restaurants in [[Old Town Pasadena]] and Long Beach recently; making them some of their few restaurants not located in a predominantly [[Mexican American]] neighborhood. The company has also contributed to urban revitalization through the retrofitting of vacant commercial buildings for its restaurants. Additionally, King Taco has expanded into the Inland Empire, with restaurants in [[Ontario, California]] and [[Fontana, California]].
As of August 6, 2015, a grand opening was held at the new location in the heart of the city of Glendale, California, bringing the total to 23 restaurants that are now located throughout [[Los Angeles County]] and [[San Bernardino County]]. They also recently opened new restaurants in [[Old Town Pasadena]] and Long Beach, which some of their few restaurants not located in a predominantly [[Mexican American]] neighborhood. The company has contributed to urban revitalization through the retrofitting of vacant commercial buildings for its restaurants. Additionally, King Taco has expanded into the Inland Empire, with restaurants in [[Ontario, California]], and [[Fontana, California]].


Company founder Raul Martinez, Sr. died at the age of 71, while visiting family in [[Mexico City]], on December 3, 2013.<ref>Jenn Harris, [http://www.latimes.com/food/dailydish/la-dd-raul-martinez-sr-founder-king-taco-dies-20131204,0,2346373.story#axzz2mcb2Sd2U "Raul Martinez Sr., founder of King Taco, dies at 71"], ''[[Los Angeles Times]]'', December 4, 2013.</ref><ref>[http://losangeles.cbslocal.com/2013/12/04/founder-of-king-taco-dies-at-71/ "Founder Of King Taco Dies At 71"], [[KCBS-TV]], December 4, 2013.</ref>
Company founder Raul Martinez Sr. died on December 3, 2013, at the age of 71 while visiting family in [[Mexico City]].<ref>Jenn Harris, [http://www.latimes.com/food/dailydish/la-dd-raul-martinez-sr-founder-king-taco-dies-20131204,0,2346373.story#axzz2mcb2Sd2U "Raul Martinez Sr., founder of King Taco, dies at 71"], ''[[Los Angeles Times]]'', December 4, 2013.</ref><ref>[http://losangeles.cbslocal.com/2013/12/04/founder-of-king-taco-dies-at-71/ "Founder Of King Taco Dies At 71"], [[KCBS-TV]], December 4, 2013.</ref>


==Sponsorships==
==Sponsorships==
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==Legal matters==
==Legal matters==
King Taco Restaurant, Inc. filed a [[trademark]] infringement lawsuit against King Taco Express, Inc., Emmanuel Luna and Sol Celene Rojas in the [[United States District Court for the District of Nevada]] in March 2008. King Taco Restaurant, Inc. won the lawsuit.<ref>
King Taco Restaurant, Inc. filed a [[trademark]] infringement lawsuit against King Taco Express, Inc., Emmanuel Luna, and Sol Celene Rojas in the [[United States District Court for the District of Nevada]] in March 2008. King Taco Restaurant, Inc. won the lawsuit.<ref>
{{cite web
{{cite web
| title = King Taco Restaurant, Inc. v. King Taco Express, Inc. et al. Federal Court Docket
| title = King Taco Restaurant, Inc. v. King Taco Express, Inc. et al. Federal Court Docket

Revision as of 22:38, 13 January 2023

King Taco
Company typeFast food restaurant
Founded1974
FounderRaul Martínez
HeadquartersLos Angeles
King Taco restaurant on 3rd Street in East Los Angeles

King Taco is a fast food restaurant chain based in Los Angeles, California, serving soft tacos, burritos, sopes, tamales, nachos, and Mexican drinks such as horchata, jamaica, and tamarindo. Some locations also serve rotisserie chicken. King Taco has its headquarters in Los Angeles.[1]

History

Carne asada tacos and horchata at King Taco.

King Taco was founded in 1974 by Raul Martínez, Sr., who operated a mobile lunch wagon out of a converted ice cream truck.[2] Within six months, he opened the first of the chain's restaurants in Cypress Park.[3] He opened the second King Taco on 3rd Street in East Los Angeles, which at 4,000 square feet (370 m2) is the flagship restaurant. Other locations soon followed, opening every other year in Commerce, Baldwin Park, El Monte and other East Los Angeles sites.[4] By 1995, he had established fourteen restaurants grossing over $21 million.[5]

As of August 6, 2015, a grand opening was held at the new location in the heart of the city of Glendale, California, bringing the total to 23 restaurants that are now located throughout Los Angeles County and San Bernardino County. They also recently opened new restaurants in Old Town Pasadena and Long Beach, which some of their few restaurants not located in a predominantly Mexican American neighborhood. The company has contributed to urban revitalization through the retrofitting of vacant commercial buildings for its restaurants. Additionally, King Taco has expanded into the Inland Empire, with restaurants in Ontario, California, and Fontana, California.

Company founder Raul Martinez Sr. died on December 3, 2013, at the age of 71 while visiting family in Mexico City.[6][7]

Sponsorships

In 2003, King Taco was the sponsor of the Champ Car season finale at the California Speedway. Called the King Taco 500, the race was eventually canceled as a result of the forest fires that devastated the Southern California area at the time.[8]

For the 2019 Acura Grand Prix of Long Beach, King Taco was the primary sponsor on the Harding Steinbrenner #88 Honda/Dallara IR-18 IndyCar driven by rookie Colton Herta.[9]

King Taco Restaurant, Inc. filed a trademark infringement lawsuit against King Taco Express, Inc., Emmanuel Luna, and Sol Celene Rojas in the United States District Court for the District of Nevada in March 2008. King Taco Restaurant, Inc. won the lawsuit.[10]

See also

References

  1. ^ "Careers." King Taco. Retrieved on January 21, 2010.
  2. ^ Jesus Sanchez, "King Taco Got Start in Old Ice Cream Van", Los Angeles Times, November 16, 1987.
  3. ^ name, Your. "Restaurant Locations - King Taco". www.kingtaco.com.
  4. ^ "Authentic Latin eats: King Taco Restaurants Inc". Los Angeles Business Journal. 1999-09-06.
  5. ^ Díaz, David R. (2005). Chicanos, Planning, and American Cities. Routledge. ISBN 978-0-415-94541-7.
  6. ^ Jenn Harris, "Raul Martinez Sr., founder of King Taco, dies at 71", Los Angeles Times, December 4, 2013.
  7. ^ "Founder Of King Taco Dies At 71", KCBS-TV, December 4, 2013.
  8. ^ "CHAMPCAR/CART: Champ Car season ends early due to California fires | …". old.motorsport.com. Archived from the original on 13 July 2012. Retrieved 2 February 2022.
  9. ^ "King Taco Restaurants". Archived from the original on 2011-07-13. Retrieved 2011-04-21.
  10. ^ "King Taco Restaurant, Inc. v. King Taco Express, Inc. et al. Federal Court Docket". 2009-02-26.