Bhurit Bhirombhakdi: Difference between revisions

Bhurit Bhirombhakdi
Bhurit Bhirombhakdi
	File:S 4644898.jpg
Born	January 12, 1977 (age 47); Bangkok, Thailand
Other names	Tae
Occupation	Businessman
Title	Group Chief Executive Officer; Boon Rawd Brewery Co., Ltd.; Chief Executive Officer; Boon Rawd Trading Co., Ltd.; Chief Executive Officer; Singha Worldwide PTE. Ltd.; Chairman Singha Venture Capital Fund Ltd.;
Spouse	Nisamanee Bhirombhakdi
Children	2
Father	Santi Bhirombhakdi
Relatives	Woranuch Bhirombhakdi (sister-in-law)

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Bhurit Bhirombhakdi is a fourth generation family member of the Thai business conglomerate family, the Bhirombhakdi. The family created Thailand's first beer brewery called Boon Rawd Brewery which produces the Singha Beer. He is the eldest son of Santi and Arunee Bhirombhakdi and is married to Nisamanee (Tong) Bhirombhakdi. He has two children, Nisa Bhirombhakdi and Nakrit (Singha) Bhirombhakdi. He is currently Boon Rawd Brewery's Group Chief Executive Officer and manages Boon Rawd Group's businesses and subsidiaries.^[1]

Education

Bhurit attended grade school up until the second year high school at Satit Prasarnmit. He then finished high school at the Wilbraham & Monson Academy in Massachusetts. He later finished his bachelor's degree with a Business Management concentration from Bentley College in Boston.^[2]

Career

After his graduation at the age of 21, he started helping his family's business as an employee in the brewer tank department.^{[citation needed]} In order to understand the brewery business, he furthered his education to become a Brewmaster from the Doemens Institute of Technology, one of the oldest brewery institutions in the world. Bhurit is the third Brewmaster from the Bhirombhakdi family after his grandfather, Prachuab Bhirombhakdi (Thailand's first Brewmaster) and his uncle, Piya Bhirombhakdi. He later came back to Thailand and decided to intern with one of the world's biggest marketing agencies, Ogilvy & Mather, to educate and train himself in marketing and advertising.^{[citation needed]}

After the completion of his internship, he rejoined the family business in the marketing department as a starting level brand manager. He then pursued a Master of Business Administration with a Marketing and Entrepreneurship concentration from Sasin Graduate Institute of Business Administration of Chulalongkorn University.^[3]^[4]

In 2004, Bhurit joined Boon Rawd Brewery Co. as the Business Development and Non-Alcohol Products Marketing Director.^[5] In 2010, he was promoted to the Boon Rawd Brewery's board of directors. Again in 2016, he was promoted to Chief Executive Officer of the marketing and distribution arms of the company.

Aside from his responsibilities in beer, soda, and drinking water products; he was also responsible for creating products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water.^[6]^[7] In addition, he also started many new business relationships and joint ventures. Examples include collaborating with Singha Kameda, a distributor of Japanese styled rice crackers, Thai Korean Seaweed, the manufacturer of Mashita Seaweed, and most recently, a venture with PTT Oil and Retail Business Public Company Limited, to manufacture and distribute new RTD beverages.^[8]

In 2018, he founded Singha Ventures Capital Fund,^[9] which is the Corporate Venture Capital investing arm of Boon Rawd Brewery. He is the Chairman of the executive board. In 2020, Bhurit was selected by the board of directors, as the CEO of Singha Worldwide PTE, appointed chairman of the Board of Vara Food & Drink Co., Ltd., and promoted to Executive Vice President of Boon Rawd Brewery Co., Ltd.

In September 2022, the Boon Rawd Brewery Group's Board of Directors unanimously selected Bhurit as the Group Company's new chief executive officer to lead and to guide the Company forward into the future.^[1]

Interest

Aside from his various roles and responsibilities, Bhurit is also a supporter of various extreme sports in Thailand. He is the current President of the Thailand Extreme Sports Association.^[10]

References

[brandbuffet_2022-09-1] แม่ทัพใหม่! เจน 4 สิงห์ ‘ภูริต ภิรมย์ภักดี’ นั่งซีอีโอ บุญรอดบริวเวอรี่ (in Thai). brandbuffet

[2] ประวัติ ภูริต ภิรมย์ภักดี แม่ทัพบุญรอดฯ คนใหม่ (in Thai). thairath

[3] เต้ ภูริต ภิรมย์ภักดี ซีอีโอคนใหม่ บุญรอดบริวเวอรี่ (in Thai). prachachat

[4] ทำความรู้จัก ‘ภูริต ภิรมย์ภักดี’ ผงาดเก้าอี้ซีอีโอ บุญรอดบริวเวอรี่ แทน ‘จุตินันท์’ (in Thai). the bangkok insight

[5] ภูริต ภิรมย์ภักดี สิงห์หนุ่มผู้ทะยานสู่จุดเปลี่ยน (in Thai). Forbes Thailand

[6] เบียร์เก่าไป เบียร์ใหม่มา สิงห์ คลอด “LEO No.8” เขย่าตลาดน้ำเมาสีอำพัน แสนล้าน!! (in Thai). bangkokbiznews

[7] ไม่ใช่เบียร์! สิงห์ เปิดตัว “สิงห์ เลมอนโซดา” สดชื่นแบบไม่มีน้ำตาลต่อยอดธุรกิจ Non-Alcohol (in Thai). brandinside

[8] “บุญรอดฯ” ร่วมทุนเครือ “ปตท.” บุกเครื่องดื่มสำเร็จรูปพร้อมดื่ม (in Thai). mgronline

[9] ‘สิงห์’ เปิดตัว CVC อีกราย ภายใต้ชื่อ ‘Singha Ventures’ ตั้ง 'ภูริต ภิรมย์ภักดี' คุมบริหาร (in Thai). techsauce

[10] 'ภูริต'นั่งนายกกีฬาเอ็กซ์ตรีม ประเดิมจัด'เวคบอร์ด-เวคสเก็ต'ชิงแชมป์โลก (in Thai). thaipost

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-'''Bhurit Bhirombhakdi''' is the fourth generation family members of a Thai business conglomerate family, the [[Bhirombhakdi]]; the pioneer of Thailand's first beer brewery; [[Boon Rawd Brewery]] Co., Ltd., the producer of world's famous [[Singha]] Beer.  He is the eldest son of Santi and Arunee Bhirombhakdi, married to Nisamanee (Tong) Bhirombhakdi.  He has two children, Nisa Bhirombhakdi and Nakrit (Singha) Bhirombhakdi.  He is currently Boon Rawd Brewery's Group Chief Executive Officer who manages the entire empire of Boon Rawd Group's businesses and subsidiaries that totals well over 150 companies.  He is also the youngest Group CEO in the company's history.<ref name="brandbuffet_2022-09">[https://www.brandbuffet.in.th/2022/09/boonrawd-approved-the-appointment-of-bhurit-bhirombhakdi-to-be-the-ceo/ แม่ทัพใหม่! เจน 4 สิงห์ ‘ภูริต ภิรมย์ภักดี’ นั่งซีอีโอ บุญรอดบริวเวอรี่] {{in lang|th}}. brandbuffet</ref>
+'''Bhurit Bhirombhakdi''' is a fourth generation family member of the Thai business conglomerate family, the [[Bhirombhakdi]]. The family created Thailand's first beer brewery called [[Boon Rawd Brewery]] which produces the [[Singha]] Beer.  He is the eldest son of Santi and Arunee Bhirombhakdi and is married to Nisamanee (Tong) Bhirombhakdi.  He has two children, Nisa Bhirombhakdi and Nakrit (Singha) Bhirombhakdi.  He is currently Boon Rawd Brewery's Group Chief Executive Officer and manages Boon Rawd Group's businesses and subsidiaries.<ref name="brandbuffet_2022-09">[https://www.brandbuffet.in.th/2022/09/boonrawd-approved-the-appointment-of-bhurit-bhirombhakdi-to-be-the-ceo/ แม่ทัพใหม่! เจน 4 สิงห์ ‘ภูริต ภิรมย์ภักดี’ นั่งซีอีโอ บุญรอดบริวเวอรี่] {{in lang|th}}. brandbuffet</ref>
 ==Education==
-Bhurit attended grades school up until the second year high school at [[Satit Prasarnmit]].  He then continued and finished his high school education at the [[Wilbraham & Monson Academy]] (Massachusetts, USA).   He later finished his bachelor's degree under Business Management concentration from the [[Bentley College]], Boston, Massachusetts, USA.<ref>[https://www.thairath.co.th/lifestyle/life/2513576 ประวัติ ภูริต ภิรมย์ภักดี แม่ทัพบุญรอดฯ คนใหม่] {{in lang|th}}. thairath</ref>
+Bhurit attended grade school up until the second year high school at [[Satit Prasarnmit]].  He then finished high school at the [[Wilbraham & Monson Academy]] in [[Massachusetts]]. He later finished his bachelor's degree with a Business Management concentration from [[Bentley College]] in [[Boston]].<ref>[https://www.thairath.co.th/lifestyle/life/2513576 ประวัติ ภูริต ภิรมย์ภักดี แม่ทัพบุญรอดฯ คนใหม่] {{in lang|th}}. thairath</ref>
 == Career ==
-After his graduation at the age of 21, he started helping his family's business as an employee in the brewer tank department as he believed that he must learn the business inside out and bottom up.{{citation needed|date=November 2022}}  He needed to know the machineries, the equipments, and most importantly, the people who produce the company's highest quality products day in and day out.   In order to understand deeply in the brewery business, he furthered his education to become a Brewmaster from the Doemens Institute of Technology, one of the oldest and highly respected brewery institutions in the world.  Bhurit is the third Brewmaster from the Bhirombhakdi family after his grandfather, [[Prachuab Bhirombhakdi]] (Thailand's first Brewmaster) and his uncle, [[Piya Bhirombhakdi]].  He later came back to Thailand and decided to intern with one of the world's biggest marketing agencies, [[Ogilvy & Mather]], with the intention to educate and train himself on the sides of marketing and advertising which he believed is one of the very important divisions for the company.{{citation needed|date=November 2022}}
+After his graduation at the age of 21, he started helping his family's business as an employee in the brewer tank department.{{citation needed|date=November 2022}} In order to understand the brewery business, he furthered his education to become a Brewmaster from the Doemens Institute of Technology, one of the oldest brewery institutions in the world. Bhurit is the third Brewmaster from the Bhirombhakdi family after his grandfather, [[Prachuab Bhirombhakdi]] (Thailand's first Brewmaster) and his uncle, [[Piya Bhirombhakdi]]. He later came back to Thailand and decided to intern with one of the world's biggest marketing agencies, [[Ogilvy & Mather]], to educate and train himself in marketing and advertising.{{citation needed|date=November 2022}}
-After the completion of his internship, he rejoined the family business in the marketing department as a starting level brand manager.  During his time in marketing, he was able to have a valuable on hand experiences in marketing, sales and distribution of the company's main product well known globally, the Singha Beer.  He then pursued his education in Master of Business Administration with Marketing and Entrepreneurship concentration from [[Sasin Graduate Institute of Business Administration of Chulalongkorn University]].<ref>[https://www.prachachat.net/marketing/news-1065060 เต้ ภูริต ภิรมย์ภักดี ซีอีโอคนใหม่ บุญรอดบริวเวอรี่] {{in lang|th}}. prachachat</ref><ref>[https://www.thebangkokinsight.com/news/ceo-insight/958113/ ทำความรู้จัก ‘ภูริต ภิรมย์ภักดี’ ผงาดเก้าอี้ซีอีโอ บุญรอดบริวเวอรี่ แทน ‘จุตินันท์’] {{in lang|th}}. the bangkok insight</ref>
+After the completion of his internship, he rejoined the family business in the marketing department as a starting level brand manager.  He then pursued a Master of Business Administration with a Marketing and Entrepreneurship concentration from [[Sasin Graduate Institute of Business Administration of Chulalongkorn University]].<ref>[https://www.prachachat.net/marketing/news-1065060 เต้ ภูริต ภิรมย์ภักดี ซีอีโอคนใหม่ บุญรอดบริวเวอรี่] {{in lang|th}}. prachachat</ref><ref>[https://www.thebangkokinsight.com/news/ceo-insight/958113/ ทำความรู้จัก ‘ภูริต ภิรมย์ภักดี’ ผงาดเก้าอี้ซีอีโอ บุญรอดบริวเวอรี่ แทน ‘จุตินันท์’] {{in lang|th}}. the bangkok insight</ref>
-In 2004, Bhurit joined Boon Rawd Brewery Co., Ltd. as the Business Development and Non-Alcohol Products Marketing Director.<ref>[https://forbesthailand.com/people/cover-story/%e0%b8%a0%e0%b8%b9%e0%b8%a3%e0%b8%b4%e0%b8%95-%e0%b8%a0%e0%b8%b4%e0%b8%a3%e0%b8%a1%e0%b8%a2%e0%b9%8c%e0%b8%a0%e0%b8%b1%e0%b8%81%e0%b8%94%e0%b8%b5-%e0%b8%aa%e0%b8%b4%e0%b8%87%e0%b8%ab%e0%b9%8c%e0%b8%ab ภูริต ภิรมย์ภักดี สิงห์หนุ่มผู้ทะยานสู่จุดเปลี่ยน] {{in lang|th}}. Forbes Thailand</ref>  In 2010, he was promoted to the Boon Rawd Brewery's board of directors.  Again in 2016, he was promoted to chief executive officer of Boon Rawd Trading Co., Ltd.; the marketing and distribution arms of the company's world renowned products.
+In 2004, Bhurit joined Boon Rawd Brewery Co. as the Business Development and Non-Alcohol Products Marketing Director.<ref>[https://forbesthailand.com/people/cover-story/%e0%b8%a0%e0%b8%b9%e0%b8%a3%e0%b8%b4%e0%b8%95-%e0%b8%a0%e0%b8%b4%e0%b8%a3%e0%b8%a1%e0%b8%a2%e0%b9%8c%e0%b8%a0%e0%b8%b1%e0%b8%81%e0%b8%94%e0%b8%b5-%e0%b8%aa%e0%b8%b4%e0%b8%87%e0%b8%ab%e0%b9%8c%e0%b8%ab ภูริต ภิรมย์ภักดี สิงห์หนุ่มผู้ทะยานสู่จุดเปลี่ยน] {{in lang|th}}. Forbes Thailand</ref>  In 2010, he was promoted to the Boon Rawd Brewery's board of directors.  Again in 2016, he was promoted to Chief Executive Officer of the marketing and distribution arms of the company.
-Aside from his responsibilities in Beer, Soda, and Drinking Water products; he was also responsible in founding new and successful products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water.<ref>[https://www.bangkokbiznews.com/business/909373 เบียร์เก่าไป เบียร์ใหม่มา  สิงห์ คลอด “LEO No.8” เขย่าตลาดน้ำเมาสีอำพัน แสนล้าน!!] {{in lang|th}}. bangkokbiznews</ref><ref>[https://brandinside.asia/singha-lemon-soda/ ไม่ใช่เบียร์! สิงห์ เปิดตัว “สิงห์ เลมอนโซดา” สดชื่นแบบไม่มีน้ำตาลต่อยอดธุรกิจ Non-Alcohol] {{in lang|th}}. brandinside</ref> In addition, he also built many new business relationships and joint ventures such as Singha Kameda (Thailand) Co., Ltd.; world's number 1 manufacturer and distributor of Japanese styled rice crackers, Thai Korean Seaweed Co. Ltd.; the manufacturer of Mashita Seaweed, and most recently, a new joint venture with PTT Oil and Retail Business Public Company Limited; to manufacture and distribute new RTD beverages.<ref>[https://mgronline.com/business/detail/9650000054394 “บุญรอดฯ” ร่วมทุนเครือ “ปตท.” บุกเครื่องดื่มสำเร็จรูปพร้อมดื่ม] {{in lang|th}}. mgronline</ref>
+Aside from his responsibilities in beer, soda, and drinking water products; he was also responsible for creating products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water.<ref>[https://www.bangkokbiznews.com/business/909373 เบียร์เก่าไป เบียร์ใหม่มา  สิงห์ คลอด “LEO No.8” เขย่าตลาดน้ำเมาสีอำพัน แสนล้าน!!] {{in lang|th}}. bangkokbiznews</ref><ref>[https://brandinside.asia/singha-lemon-soda/ ไม่ใช่เบียร์! สิงห์ เปิดตัว “สิงห์ เลมอนโซดา” สดชื่นแบบไม่มีน้ำตาลต่อยอดธุรกิจ Non-Alcohol] {{in lang|th}}. brandinside</ref> In addition, he also started many new business relationships and joint ventures. Examples include collaborating with Singha Kameda, a distributor of Japanese styled rice crackers, Thai Korean Seaweed, the manufacturer of Mashita Seaweed, and most recently, a venture with PTT Oil and Retail Business Public Company Limited, to manufacture and distribute new RTD beverages.<ref>[https://mgronline.com/business/detail/9650000054394 “บุญรอดฯ” ร่วมทุนเครือ “ปตท.” บุกเครื่องดื่มสำเร็จรูปพร้อมดื่ม] {{in lang|th}}. mgronline</ref>
-In 2018 when startups were sprouting with many new and game changing developments, he founded Singha Ventures Capital Fund <ref>[https://techsauce.co/news/singha-ventures ‘สิงห์’ เปิดตัว CVC อีกราย ภายใต้ชื่อ ‘Singha Ventures’ ตั้ง 'ภูริต ภิรมย์ภักดี' คุมบริหาร] {{in lang|th}}. techsauce</ref> which is the Corporate Venture Capital investing arm of [[Boon Rawd Brewery]] Co., Ltd. in which he is the chairman of the executive board.  In 2020, Bhurit was selected by the board of directors, in addition to his current responsibilities, as the CEO of [[Singha Worldwide PTE. Ltd.]], appointed chairman of the Board of Vara Food & Drink Co., Ltd., and promoted to Executive Vice President of Boon Rawd Brewery Co., Ltd.
+In 2018, he founded Singha Ventures Capital Fund,<ref>[https://techsauce.co/news/singha-ventures ‘สิงห์’ เปิดตัว CVC อีกราย ภายใต้ชื่อ ‘Singha Ventures’ ตั้ง 'ภูริต ภิรมย์ภักดี' คุมบริหาร] {{in lang|th}}. techsauce</ref> which is the Corporate Venture Capital investing arm of [[Boon Rawd Brewery]]. He is the Chairman of the executive board.  In 2020, Bhurit was selected by the board of directors, as the CEO of [[Singha Worldwide PTE. Ltd.|Singha Worldwide PTE]], appointed chairman of the Board of Vara Food & Drink Co., Ltd., and promoted to Executive Vice President of Boon Rawd Brewery Co., Ltd.
-Throughout his career within the company, Bhurit has been one of the key driving forces responsible for the company's extraordinary growth and expansion.  As a result of Bhurit's leadership, dedication and accomplishments; in September 2022, the Boon Rawd Brewery Group's Board of Directors unanimously selected Bhurit as the Group Company's new chief executive officer to lead and to guide the Company forward into the future.<ref name="brandbuffet_2022-09"/>
+In September 2022, the Boon Rawd Brewery Group's Board of Directors unanimously selected Bhurit as the Group Company's new chief executive officer to lead and to guide the Company forward into the future.<ref name="brandbuffet_2022-09"/>
 ==Interest==
-Aside from his various roles and responsibilities, Bhurit is also an enthusiast and big supporter of various extreme sports in Thailand.  He has a long-term vision that through sports, a better society shall be created through new opportunities for the young and talented generations.  He is also the current President of Thailand Extreme Sports Association.<ref>[https://www.thaipost.net/sport-news/249292/ 'ภูริต'นั่งนายกกีฬาเอ็กซ์ตรีม ประเดิมจัด'เวคบอร์ด-เวคสเก็ต'ชิงแชมป์โลก] {{in lang|th}}. thaipost</ref>
+Aside from his various roles and responsibilities, Bhurit is also a supporter of various extreme sports in Thailand. He is the current President of the Thailand Extreme Sports Association.<ref>[https://www.thaipost.net/sport-news/249292/ 'ภูริต'นั่งนายกกีฬาเอ็กซ์ตรีม ประเดิมจัด'เวคบอร์ด-เวคสเก็ต'ชิงแชมป์โลก] {{in lang|th}}. thaipost</ref>
-== Experience ==
-{|
-|-
-| '''Boon Rawd Brewery Co., Ltd.'''
-Group - chief executive officer
-|| 2022–present
-|-
-| '''Boon Rawd Brewery Co., Ltd.'''
-Executive Director,
-<br /> Executive Vice President - Corporate Strategy and Business Development
-|| 2010–present
-|-
-| '''Boon Rawd Trading Co., Ltd.'''
-Executive Director,
-<br /> Chief Executive Officer
-|| 2016–present
-|-
-| '''Singha Worldwide PTE. Limited'''
-Chief Executive Officer
-|| 2020–present
-|-
-| '''Singha Ventures Capital Fund'''
-Chairman of the Executive Board
-|| 2018–present
-|-
-| '''Thailand Extreme Sports Association'''
-Association President
-|| 2021–present
-|-
-| '''Vara Food & Drink Co., Ltd'''
-Chairman of the Board
-|| 2020–present
-|-
-| '''Singha Kameda (Thailand) Co., Ltd.'''
-Chairman of the Board
-|| 2020–present
-|-
-| '''Thai Korean Seaweed Co. Ltd.'''
-Chairman of the Board
-|| 2012–present
-|-
-| '''Boon Rawd Trading Co., Ltd.'''
-Managing Director of Non-Alcoholic Business
-|| 2013-2016
-|-
-| '''Boon Rawd Trading Co., Ltd.'''
-Chief Marketing Officer of Non-Alcoholic Business
-|| 2004-2013
-|}
-== Education ==
-{|
-|-
-| '''Rajamangala University of Technology Krungthep'''
-'''Honorary Doctorate Degree'''
-<br /> •	Hotel Management
-|| 2018
-|-
-| '''Sasin Graduate Institute of Business Administration of Chulalongkorn University'''
-'''Masters of Business Administration'''
-<br /> •	Marketing & Entrepreneurship Majors
-|| 2002 - 2004
-|-
-| '''Doemens Institute of Technology''' (Munich, Germany)
-'''Master Brewer Program'''
-<br /> •	Brewmaster
-|| 1999 – 2000
-|-
-| '''Bentley College (Boston, Massachusetts, USA)'''
-'''Bachelor of Science in Business Administration'''
-<br /> •	Business Management
-|| 1996 - 1999
-|-
-| '''Wilbraham & Monson Academy (Wilbraham, Massachusetts, USA)'''
-'''High School Diploma'''
-|| 1992 – 1995
-|}
-== Certificates ==
-• '''IOD – Director Certification Program'''
-<br /> • '''RECU – Real Estate Development Program'''
-<br /> • '''EDP – Executive Management Program'''
-<br /> • '''SMP – Senior Management Program'''
 ==References==