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| foundation = {{start date and age|1917}} (as Grey Studios)
| foundation = {{start date and age|1917}} (as Grey Studios)
| founders = [[Lawrence Valenstein]]<br>[[Arthur C. Fatt]]
| founders = [[Lawrence Valenstein]]<br>[[Arthur C. Fatt]]
| location_city = [[Toy Center|200 Fifth Avenue]]<br>[[New York City, New York]]
| location_city = [[Toy Center|200 Fifth Avenue]]<br>[[New York City]], [[New York (state)|New York]]
| location_country = [[United States|U.S.]]
| location_country = U.S.
| location =
| location =
| locations =
| locations =
| area_served = Worldwide
| area_served = Worldwide

⚫
James R. Heekin III, [[Executive Chairman]]
| industry = [[Advertising]], [[marketing]]
| industry = [[Advertising]], [[marketing]]
⚫
| key_people = James R. Heekin III ([[Executive Chairman]])
| products =
| products =
| services = [[Brand management]], [[marketing strategy]], [[Creative services|creative development]], [[direct marketing]], [[public relations]], [[Public affairs (broadcasting)|public affairs]], [[digital marketing]], [[Production, costs, and pricing|production]]
| services = [[Brand management]], [[marketing strategy]], [[Creative services|creative development]], [[direct marketing]], [[public relations]], [[Public affairs (broadcasting)|public affairs]], [[digital marketing]], [[Production, costs, and pricing|production]]
| market cap =
| market cap =
| revenue = 1.307 billion [[United States dollar|USD]] (2003)
| revenue = 1.307 billion [[USD]] (2003)
| operating_income =
| operating_income =
| net_income =
| net_income =
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| parent = [[WPP plc]]
| parent = [[WPP plc]]
| divisions =
| divisions =
| subsid = Grey <br> G2 <br> GHG <br> GCI Group <br> MediaCom Worldwide <br> Alliance <br> G WHIZ <br> WING <br> Grey EMEA <br> ArcTouch
| subsid = Grey<br>G2<br>GHG<br>GCI Group<br>MediaCom Worldwide<br>Alliance<br>G WHIZ<br>WING<br>Grey EMEA<br>ArcTouch
| homepage = [http://www.grey.com/ www.grey.com]
| homepage = [https://www.grey.com/ www.grey.com]
| footnotes =
| footnotes =
}}
}}
'''Grey Group''' is a global [[Advertising agency|advertising]] and [[marketing]] agency with [[headquarters]] in [[New York City]],<ref>{{Cite web|url=https://www.bizjournals.com/cincinnati/news/2018/04/11/one-of-cincinnatis-largest-branding-firms-merges.html|title= One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey Group|website=www.bizjournals.com|access-date=2018-06-18}}</ref> and 432 offices in 96 countries, operating in 154 cities.<ref>{{cite press release |url=http://www.wpp.com/wpp/companies/companydetail.htm?id=366 |title=Nirvik Singh appointed Chairman & CEO of Grey Group Asia Pacific |publisher=WPP |date=2008-12-15 |access-date=2009-01-05}}</ref> It is organized into four geographical units: [[North America]]; [[Grey EMEA|Europe, Middle East & Africa]], [[Asia-Pacific]] and [[Latin America]].<ref name=wpp>{{Cite web|url=http://www.wpp.com/wpp/companies/companydetail.htm?id=366 |title=Grey Company Profile |publisher=WPP |access-date=5 January 2009}}</ref>
'''Grey Group''' is a global [[Advertising agency|advertising]] and [[marketing]] agency with [[headquarters]] in [[New York City]],<ref>{{Cite web|url=https://www.bizjournals.com/cincinnati/news/2018/04/11/one-of-cincinnatis-largest-branding-firms-merges.html|title= One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey Group|website=www.bizjournals.com|access-date=2018-06-18}}</ref> and 432 offices in 96 countries, operating in 154 cities.<ref>{{cite press release |url=http://www.wpp.com/wpp/companies/companydetail.htm?id=366 |title=Nirvik Singh appointed Chairman & CEO of Grey Group Asia Pacific |publisher=WPP |date=2008-12-15 |access-date=2009-01-05}}</ref> It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.<ref name=wpp>{{Cite web|url=http://www.wpp.com/wpp/companies/companydetail.htm?id=366 |title=Grey Company Profile |publisher=WPP |access-date=5 January 2009}}</ref>


As a unit of communications conglomerate [[WPP Group]], Grey Global Group operates branded independent business units in many communications disciplines, including [[advertising]], [[direct marketing]], [[public relations]], [[Public affairs (broadcasting)|public affairs]], [[Brand management|brand development]], [[customer relationship management]], [[sales promotion]], and [[interactive marketing]], through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING.
As a unit of communications conglomerate [[WPP Group]], Grey Global Group operates branded independent business units in many communications disciplines, including [[advertising]], [[direct marketing]], [[public relations]], [[Public affairs (broadcasting)|public affairs]], [[Brand management|brand development]], [[customer relationship management]], [[sales promotion]], and [[interactive marketing]], through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING.
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Grey Group's international clients include [[Procter & Gamble]], [[GlaxoSmithKline]], [[Nokia]], [[British American Tobacco]], [[Diageo]], [[Volkswagen]], [[Novartis]], [[Wyeth]], [[Canon (company)|Canon]], [[DirecTV]], and [[3M]].<ref name=ceo>{{cite press release |url=http://www.wpp.com/WPP/press/press/Default.htm?guid={CB5FB79B-6948-4CF5-B7FD-9B59D80DAD34} |title=Grey Global Group appoints James R. Heekin III Chairman and CEO |publisher=WPP |date=2006-12-12 |access-date=2009-01-05}}</ref>
Grey Group's international clients include [[Procter & Gamble]], [[GlaxoSmithKline]], [[Nokia]], [[British American Tobacco]], [[Diageo]], [[Volkswagen]], [[Novartis]], [[Wyeth]], [[Canon (company)|Canon]], [[DirecTV]], and [[3M]].<ref name=ceo>{{cite press release |url=http://www.wpp.com/WPP/press/press/Default.htm?guid={CB5FB79B-6948-4CF5-B7FD-9B59D80DAD34} |title=Grey Global Group appoints James R. Heekin III Chairman and CEO |publisher=WPP |date=2006-12-12 |access-date=2009-01-05}}</ref>


The company has won 10 [[Cannes Lions]], an [[Addy Awards|Addy]], a [[Clio Awards|Clio]] and an [[Emmy Award]].<ref name=ceo /> Grey Group's European network, [[Grey EMEA#Awards|Grey EMEA]], won 26 Euro Effie awards, and is the five-time Euro Effie Agency Network of the Year, in the four consecutive years of 2005–2008<ref>{{cite press release |url=http://www.wpp.com/wpp/press/press/default.htm?guid={66EA83A9-3ABE-4AE6-B96B-776078862253} |title=Grey EMEA named Agency Network of the Year |publisher=WPP |date=2008-09-17 |access-date=2009-01-05}}</ref> and again in 2012.<ref>{{cite press release |url=http://www.euro-effie.com/html/news.asp?id=26 |title=Grey EMEA scoops Agency of the Year Award |publisher=EACA Euro Effies |date=2012|access-date=2013-04-04}}</ref>
The company has won 10 [[Cannes Lions]], an [[Addy Awards|Addy]], a [[Clio Awards|Clio]] and an [[Emmy Award]].<ref name=ceo/> Grey Group's European network, [[#Awards|Grey EMEA]], won 26 Euro Effie awards, and is the five-time Euro Effie Agency Network of the Year, in the four consecutive years of 2005–2008<ref>{{cite press release |url=http://www.wpp.com/wpp/press/press/default.htm?guid={66EA83A9-3ABE-4AE6-B96B-776078862253} |title=Grey EMEA named Agency Network of the Year |publisher=WPP |date=2008-09-17 |access-date=2009-01-05}}</ref> and again in 2012.<ref>{{cite press release |url=http://www.euro-effie.com/html/news.asp?id=26 |title=Grey EMEA scoops Agency of the Year Award |publisher=EACA Euro Effies |date=2012|access-date=2013-04-04}}</ref>


==History==
==History==
Founded in {{start date|1917}} by [[Lawrence Valenstein]] and [[Arthur C. Fatt]], Grey Global Group began as a [[direct marketing]] company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.
Founded in {{start date|1917}} by [[Lawrence Valenstein]] and [[Arthur C. Fatt]], Grey Global Group began as a [[direct marketing]] company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.


In {{start date|1956}}, Grey acquired its first major client, [[Procter & Gamble]]. In 1961, billings reached $59 million<ref name=AdAge /> and in the same year, [[Herbert D. Strauss]] was named president and the firm expanded domestically and internationally.<ref name=NYTStraussObit>[https://www.nytimes.com/1973/03/18/archives/herbert-strauss-ad-official-dies-heed-of-grey-agency-63.html?mcubz=3 New York Times: "Herbert Strauss, Ad Official Dies] March 18, 1973</ref><ref name=AdAge>[http://adage.com/article/adage-encyclopedia/grey-advertising-agency-grey-advertising-grey-worldwide/98498/ Advertising Age: "Grey Advertising Agency (Grey Advertising; Grey Worldwide)"] September 15, 2003</ref> In 1961, the firm opened an office in Los Angeles,<ref name=AdAge /> and in 1962 the firm opened an office in London and in 1963 in Japan.<ref name=AdAge /><ref name=NYTValensteinObit>{{cite news|url=https://www.nytimes.com/1982/09/12/nyregion/lawrence-valenstein-dies-at-83-founder-of-grey-advertising.html|work=The New York Times|title=Lawrence Valenstein Dies at 83; Founder of Grey Advertising|last=Daley|first=Suzanne|date=September 12, 1982}}</ref> In 1964, billings reached $100 million.<ref name=AdAge />
In {{start date|1956}}, Grey acquired its first major client, [[Procter & Gamble]]. In 1961, billings reached $59 million<ref name=AdAge/> and in the same year, [[Herbert D. Strauss]] was named president and the firm expanded domestically and internationally.<ref name=AdAge>[http://adage.com/article/adage-encyclopedia/grey-advertising-agency-grey-advertising-grey-worldwide/98498/ Advertising Age: "Grey Advertising Agency (Grey Advertising; Grey Worldwide)"] September 15, 2003</ref><ref name=NYTStraussObit>[https://www.nytimes.com/1973/03/18/archives/herbert-strauss-ad-official-dies-heed-of-grey-agency-63.html The New York Times: "Herbert Strauss, Ad Official Dies] March 18, 1973</ref> In 1961, the firm opened an office in Los Angeles,<ref name=AdAge/> and in 1962 the firm opened an office in London and in 1963 in Japan.<ref name=AdAge/><ref name=NYTValensteinObit>{{cite news|url=https://www.nytimes.com/1982/09/12/nyregion/lawrence-valenstein-dies-at-83-founder-of-grey-advertising.html|work=The New York Times|title=Lawrence Valenstein Dies at 83; Founder of Grey Advertising|last=Daley|first=Suzanne|date=September 12, 1982}}</ref> In 1964, billings reached $100 million.<ref name=AdAge/>


In 1965, the firm went public, trading on the [[Nasdaq]] exchange, and the firm expanded into the use of [[psychographics]] (the analysis of consumer lifestyles).<ref name=AdAge /> In 1966, Grey became one of the top 10 agencies in the U.S.<ref name=AdAge />
In 1965, the firm went public, trading on the [[Nasdaq]] exchange, and the firm expanded into the use of [[psychographics]] (the analysis of consumer lifestyles).<ref name=AdAge/> In 1966, Grey became one of the top 10 agencies in the U.S.<ref name=AdAge/>


In 1967, Strauss was named [[chief executive officer]] and [[chairman]], and Edward H. Meyer was named president.<ref name=NYTStraussObit /><ref name=AdAge /> In 1969, Strauss was named chairman<ref name=NYTStraussObit /> In 1970, Meyer was named chief executive officer.<ref name=NYTFattObit>[https://www.nytimes.com/1999/01/16/business/arthur-fatt-94-advertising-co-founder.html?mcubz=3 New York Times: "Arthur Fatt, 94, Advertising Co-Founder" by Joseph B. Treaster] January 16, 1999</ref>
In 1967, Strauss was named [[chief executive officer]] and [[chairman]], and Edward H. Meyer was named president.<ref name=AdAge/><ref name=NYTStraussObit/> In 1969, Strauss was named chairman<ref name=NYTStraussObit/> In 1970, Meyer was named chief executive officer.<ref name=NYTFattObit>[https://www.nytimes.com/1999/01/16/business/arthur-fatt-94-advertising-co-founder.html The New York Times: "Arthur Fatt, 94, Advertising Co-Founder" by Joseph B. Treaster] January 16, 1999</ref>


In the 1970s, Grey was responsible for several popular ad campaigns including ''Star Wars'' toys for [[Kenner]], aspirin and toothpaste for [[SmithKline]], and Stove Top Stuffing for [[Kraft General Foods]].<ref name=AdAge />
In the 1970s, Grey was responsible for several popular ad campaigns including ''[[Star Wars]]'' toys for [[Kenner]], aspirin and toothpaste for [[SmithKline]], and Stove Top Stuffing for [[Kraft General Foods]].<ref name=AdAge/>


In 1973, Strauss died of a heart attack.<ref name=NYTStraussObit />
In 1973, Strauss died of a heart attack.<ref name=NYTStraussObit/>


Through the 1960s and 1970s, Grey continued to acquire major accounts, and grew into related communication fields. In {{start date|1970}}, Meyer became chief executive officer and would remain in that position for 36 years.<ref name=nytimes>{{cite news|url=https://www.nytimes.com/2006/12/12/business/media/12adco.html?n=Top/Reference/Times%20Topics/Organizations/G/Guggenheim,%20Solomon%20R.,%20Museum|title=After 36 Years at Grey, Time for Life No. 2 |date=2006-12-12 |work=[[The New York Times]] |access-date=2008-10-06 | first=Stuart | last=Elliott}}</ref>
Through the 1960s and 1970s, Grey continued to acquire major accounts, and grew into related communication fields. In {{start date|1970}}, Meyer became chief executive officer and would remain in that position for 36 years.<ref name=nytimes>{{cite news|url=https://www.nytimes.com/2006/12/12/business/media/12adco.html |title=After 36 Years at Grey, Time for Life No. 2 |date=2006-12-12 |work=[[The New York Times]] |access-date=2023-02-02 | first=Stuart | last=Elliott}}</ref>


In {{start date|2000}}, Grey Advertising became Grey Global Group. On {{start date|2005|3|7}}, [[WPP Group]] beat out [[Havas]] in a race to acquire Grey Global, the seventh-largest advertising agency at the time,{{Citation needed|date=June 2007}} for approximately $1.3 billion [[USD]].
In {{start date|2000}}, Grey Advertising became Grey Global Group. On {{start date|2005|3|7}}, [[WPP Group]] beat out [[Havas]] in a race to acquire Grey Global, the seventh-largest advertising agency at the time,{{Citation needed|date=June 2007}} for approximately [[US$]]1.3 billion.


In late {{start date|2005}}, James R. Heekin III became chief executive officer of Grey Worldwide, Grey Global Group's traditional [[advertising agency]]. On {{start date|2007|1|1}}, he became chairman and chief executive officer of Grey Group, the renamed agency holding company.<ref name=ceo /> He reports to [[Martin Sorrell]], chief executive officer of WPP Group.
In late {{start date|2005}}, James R. Heekin III became chief executive officer of Grey Worldwide, Grey Global Group's traditional [[advertising agency]]. On {{start date|2007|1|1}}, he became chairman and chief executive officer of Grey Group, the renamed agency holding company.<ref name=ceo/> He reports to [[Martin Sorrell]], chief executive officer of WPP Group.


Grey Group, Grey Advertising New York and G2 moved to a LEED certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location.<ref>{{cite news|url=http://www.greenbuildingsnyc.com/blog/stephendp/grey-global-moves-into-leed-cs-hopeful-toy-building-at-200-fifth-avenue |title=Grey Global Moves Into LEED-CS-Hopeful Toy Building at 200 Fifth Avenue |date=2009-11-02 |publisher=gbnyc |access-date=2009-11-02 |url-status=dead |archive-url=https://web.archive.org/web/20091106200828/http://www.greenbuildingsnyc.com/blog/stephendp/grey-global-moves-into-leed-cs-hopeful-toy-building-at-200-fifth-avenue |archive-date=November 6, 2009 }}</ref>
Grey Group, Grey Advertising New York and G2 moved to a LEED certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location.<ref>{{cite news|url=http://www.greenbuildingsnyc.com/blog/stephendp/grey-global-moves-into-leed-cs-hopeful-toy-building-at-200-fifth-avenue |title=Grey Global Moves Into LEED-CS-Hopeful Toy Building at 200 Fifth Avenue |date=2009-11-02 |publisher=gbnyc |access-date=2009-11-02 |url-status=dead |archive-url=https://web.archive.org/web/20091106200828/http://www.greenbuildingsnyc.com/blog/stephendp/grey-global-moves-into-leed-cs-hopeful-toy-building-at-200-fifth-avenue |archive-date=November 6, 2009 }}</ref>


Grey San Francisco is the company's [[San Francisco]]-based West Coast headquarters.<ref>{{Cite news|last=Elliott|first=Stuart|date=2013-07-04|title=Executive From the Agency Grey New York Takes On a Larger Role|language=en-US|work=The New York Times|url=https://www.nytimes.com/2013/07/05/business/media/grey-new-york-executive-takes-on-a-larger-role.html|access-date=2021-08-25|issn=0362-4331}}</ref> Its clients include [[NortonLifeLock|Symantec]],<ref>{{Cite web|title=Grey SF Nabs Symantec's Norton Biz|url=https://www.adweek.com/agencyspy/grey-sf-nabs-symantecs-norton-biz/60084/|access-date=2021-08-25|website=www.adweek.com|language=en-US}}</ref> [[LendingTree]],<ref>{{Cite web|last1=O'Leary|first1=Noreen|date=May 20, 2015|title=LendingTree Hires Grey San Francisco to Expand the Brand's Message|url=https://www.adweek.com/brand-marketing/lendingtree-hires-grey-san-francisco-expand-brands-message-164890/|access-date=2021-08-25|language=en-US}}</ref> [[Pernod Ricard]],<ref>{{Cite web|title=Grey San Francisco Adds a Little Wine to Its Roster|url=https://adweek.it/2w8HqQk|access-date=2021-08-25|website=adweek.it|language=en-US}}</ref> and [[SunEdison]].<ref>{{Cite web|last1=O'Leary|first1=Noreen|date=April 21, 2015|title=Grey Becomes SunEdison's First Lead Creative Shop|url=https://www.adweek.com/brand-marketing/grey-san-francisco-becomes-sunedisons-first-creative-lead-agency-164205/|access-date=2021-08-25|language=en-US}}</ref>
Grey San Francisco is the company's [[San Francisco]]-based West Coast headquarters.<ref>{{Cite news|last=Elliott|first=Stuart|date=2013-07-04|title=Executive From the Agency Grey New York Takes On a Larger Role|language=en-US|work=The New York Times|url=https://www.nytimes.com/2013/07/05/business/media/grey-new-york-executive-takes-on-a-larger-role.html|access-date=2021-08-25|issn=0362-4331}}</ref> Its clients include [[Gen Digital|Symantec]],<ref>{{Cite web|title=Grey SF Nabs Symantec's Norton Biz|url=https://www.adweek.com/agencyspy/grey-sf-nabs-symantecs-norton-biz/60084/|access-date=2021-08-25|website=www.adweek.com|language=en-US}}</ref> [[LendingTree]],<ref>{{Cite web|last1=O'Leary|first1=Noreen|date=May 20, 2015|title=LendingTree Hires Grey San Francisco to Expand the Brand's Message|url=https://www.adweek.com/brand-marketing/lendingtree-hires-grey-san-francisco-expand-brands-message-164890/|access-date=2021-08-25|language=en-US}}</ref> [[Pernod Ricard]],<ref>{{Cite web|title=Grey San Francisco Adds a Little Wine to Its Roster|url=https://adweek.it/2w8HqQk|access-date=2021-08-25|website=adweek.it|language=en-US}}</ref> and [[SunEdison]].<ref>{{Cite web|last1=O'Leary|first1=Noreen|date=April 21, 2015|title=Grey Becomes SunEdison's First Lead Creative Shop|url=https://www.adweek.com/brand-marketing/grey-san-francisco-becomes-sunedisons-first-creative-lead-agency-164205/|access-date=2021-08-25|language=en-US}}</ref>


In 2016, Grey acquired [https://arctouch.com ArcTouch], a mobile design and development studio, which it operates as a subsidiary.<ref>{{Cite web|url=http://www.prnewswire.com/news-releases/grey-group-acquires-mobile-experiences-studio-arctouch-300210578.html|title=Grey Group Acquires Mobile Experiences Studio ArcTouch|website=www.prnewswire.com|language=en|access-date=2017-01-20}}</ref>
In 2016, Grey acquired [https://arctouch.com ArcTouch], a mobile design and development studio, which it operates as a subsidiary.<ref>{{Cite web|url=http://www.prnewswire.com/news-releases/grey-group-acquires-mobile-experiences-studio-arctouch-300210578.html|title=Grey Group Acquires Mobile Experiences Studio ArcTouch|website=www.prnewswire.com|language=en|access-date=2017-01-20}}</ref>
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In November 2020, WPP Group merged Grey Group and AKQA together to create AKQA Group.<ref>{{Cite web|title=WPP creates AKQA Group {{!}} WPP|url=https://www.wpp.com/news/2020/11/wpp-creates-akqa-group|access-date=2020-12-03|website=www.wpp.com|language=en}}</ref>
In November 2020, WPP Group merged Grey Group and AKQA together to create AKQA Group.<ref>{{Cite web|title=WPP creates AKQA Group {{!}} WPP|url=https://www.wpp.com/news/2020/11/wpp-creates-akqa-group|access-date=2020-12-03|website=www.wpp.com|language=en}}</ref>


In July 2022, Grey Group named Laura Maness the agency’s global CEO, who previously worked at Havas. She is the sixth CEO in Grey history and the first woman to attain the role.<ref>{{cite web |last1=Fleming |first1=Jameson |title=Grey Group Names Laura Maness Global CEO |url=https://www.adweek.com/agencies/grey-group-names-laura-maness-global-ceo/?utm_source=postup&utm_medium=email&utm_campaign=Adweek_Daily_220720054646&recip_id=1845630&lyt_id=1845630 |website=Adweek |access-date=19 July 2022}}</ref>
In July 2022, Grey Group named Laura Maness the agency's global CEO, who previously worked at Havas. She is the sixth CEO in Grey history and the first woman to attain the role.<ref>{{cite web |last1=Fleming |first1=Jameson |title=Grey Group Names Laura Maness Global CEO |url=https://www.adweek.com/agencies/grey-group-names-laura-maness-global-ceo |website=Adweek |access-date=2023-02-02}}</ref>


== Notable work ==
== Notable work ==


=== ''Leave the Driving to Us'' (Greyhound) ===
=== ''Leave the Driving to Us'' (Greyhound) ===
In 1956, Grey co-founder Arthur C. Fatt wrote the longstanding [[Greyhound Lines]] catchphrase "[[Go Greyhound and Leave the Driving to Us|Leave the driving to us]]."<ref>{{Cite news|date=18 January 1999|title=Advertising Executive Arthur C. Fatt Dies at 94|language=en-US|newspaper=[[Washington Post]]|url=https://www.washingtonpost.com/archive/local/1999/01/18/advertising-executive-arthur-c-fatt-dies-at-94/5bf85293-6a05-4e12-8690-b7ce7748b8c7/|access-date=7 January 2022|issn=0190-8286}}</ref>
In 1956, Grey co-founder Arthur C. Fatt wrote the longstanding [[Greyhound Lines]] catchphrase "[[Go Greyhound and Leave the Driving to Us|Leave the driving to us]]."<ref>{{Cite news|date=18 January 1999|title=Advertising Executive Arthur C. Fatt Dies at 94|language=en-US|newspaper=[[The Washington Post]]|url=https://www.washingtonpost.com/archive/local/1999/01/18/advertising-executive-arthur-c-fatt-dies-at-94/5bf85293-6a05-4e12-8690-b7ce7748b8c7/|access-date=7 January 2022|issn=0190-8286}}</ref>


=== ''Let the Issues Be the Issue'' ===
=== ''Let the Issues Be the Issue'' ===
During the final weeks of the [[2008 United States presidential election]], the firm debuted a self-funded political ad depicting candidates [[Barack Obama]] and [[John McCain]] with inverted skin tones and the text "LET THE ISSUES BE THE ISSUE." The campaign was rolled-out both digitally and via newspaper ads and posters hung around New York City. According to creative director Tor Myhren, it was "a non-partisan image. We wanted to address the race issue straight on. And it cuts both ways; if you're hopping on either candidate's bandwagon solely due to the color of their skin, you're voting for the wrong reasons."<ref>{{Cite web|last=Sweney|first=Mark|date=November 4, 2008|title=Poster ad of white Barack Obama and black John McCain unveiled|url=http://www.theguardian.com/media/2008/nov/04/advertising-uselections2008|url-status=live|access-date=January 7, 2022|website=[[The Guardian]]|language=en}}</ref>
During the final weeks of the [[2008 United States presidential election]], the firm debuted a self-funded political ad depicting candidates [[Barack Obama]] and [[John McCain]] with inverted skin tones and the text "LET THE ISSUES BE THE ISSUE." The campaign was rolled-out both digitally and via newspaper ads and posters hung around New York City. According to creative director Tor Myhren, it was "a non-partisan image. We wanted to address the race issue straight on. And it cuts both ways; if you're hopping on either candidate's bandwagon solely due to the color of their skin, you're voting for the wrong reasons."<ref>{{Cite web|last=Sweney|first=Mark|date=November 4, 2008|title=Poster ad of white Barack Obama and black John McCain unveiled|url=http://www.theguardian.com/media/2008/nov/04/advertising-uselections2008|url-status=live|access-date=January 7, 2022|website=[[The Guardian]]|language=en}}</ref>


=== ''Time Sculpture'' ===
=== ''Time Sculpture'' ===
In November 2008, the firm began working with [[Toshiba]] to advertise its [[high-definition television]] upscaling technology. Its first ad, [[Time Sculpture]], was a British [[Television advertisement|television and cinema advertisement]] which comprised a collection of interacting movement loops sequenced into a single shot.<ref>Williams, Martyn; "[http://www.pcworld.com/article/104570/toshiba_nec_share_details_of_bluelaser_storage.html Toshiba, NEC Share Details of Blue-Laser Storage] {{Webarchive|url=https://web.archive.org/web/20100615070532/http://www.pcworld.com/article/104570/toshiba_nec_share_details_of_bluelaser_storage.html|date=15 June 2010}}", ''IDG News Service'', 29 August 2002. Retrieved 24 April 2010.</ref> The commercial was based on a [[video art]] proposal by director [[Mitch Stratten]]. ''Time Sculpture'' holds the [[Guinness World Records|world record]] for the greatest number of moving image cameras used in a single shot.
In November 2008, the firm began working with [[Toshiba]] to advertise its [[high-definition television]] upscaling technology. Its first ad, ''[[Time Sculpture]]'', was a British [[Television advertisement|television and cinema advertisement]] which comprised a collection of interacting movement loops sequenced into a single shot.<ref>Williams, Martyn; "[http://www.pcworld.com/article/104570/toshiba_nec_share_details_of_bluelaser_storage.html Toshiba, NEC Share Details of Blue-Laser Storage] {{Webarchive|url=https://web.archive.org/web/20100615070532/http://www.pcworld.com/article/104570/toshiba_nec_share_details_of_bluelaser_storage.html|date=15 June 2010}}", ''IDG News Service'', 29 August 2002. Retrieved 24 April 2010.</ref> The commercial was based on a [[video art]] proposal by director [[Mitch Stratten]]. ''Time Sculpture'' holds the [[Guinness World Records|world record]] for the greatest number of moving image cameras used in a single shot.


=== ''Space Chair'' ===
=== ''Space Chair'' ===
In 2009, the firm's London office developed a world-record-setting campaign for [[Toshiba]] titled ''[[Space Chair]]''. The minute-long ad featured the launch of an armchair into [[near space]] attached to a [[weather balloon]] at an altitude of {{Convert|29,952|m|ft}}—making it the highest television commercial that had ever been filmed.
In 2009, the firm's London office developed a world record-setting campaign for [[Toshiba]] titled ''[[Space Chair]]''. The minute-long ad featured the launch of an armchair into [[near space]] attached to a [[weather balloon]] at an altitude of {{Convert|29952|m}}—making it the highest-altitude television commercial that had ever been filmed.


==Awards==
==Awards==
In 2010, Grey was listed on ''[[Fast Company (magazine)|Fast Company]]''{{'}}s "50 Most Innovative Companies". In 2010, it was added to ''[[Advertising Age]]''{{'}}s "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by ''Ad Age'', which placed it second-highest overall.{{Citation needed|date=June 2020}}
In 2010, Grey was listed on ''[[Fast Company]]''{{'}}s "50 Most Innovative Companies". In 2010, it was added to ''[[Advertising Age]]''{{'}}s "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by ''Ad Age'', which placed it second highest overall.{{Citation needed|date=June 2020}}


== Controversy ==
== Controversy ==
Line 111: Line 110:


==External links==
==External links==
* [http://www.grey.com/ Official website]
* [https://www.grey.com/ Official website]
* [http://cannes2013.grey.com/ Grey Cannes 2013]
* [http://cannes2013.grey.com/ Grey Cannes 2013]
* [http://www.adforum.com/agency/22776/profile/grey-group Grey creative work and company info]
* [https://www.adforum.com/agency/22776/profile/grey-group Grey creative work and company info]
* [http://grey.com/emea Grey EMEA]
* [https://grey.com/emea Grey EMEA]
* [http://grey.com/latam Grey LATAM]
* [https://grey.com/latam Grey LATAM]


{{WPP}}
{{WPP}}

Revision as of 13:49, 2 February 2023

Grey Group
Company typeSubsidiary
IndustryAdvertising, marketing
Founded1917; 108 years ago (1917) (as Grey Studios)
FoundersLawrence Valenstein
Arthur C. Fatt
Headquarters
200 Fifth Avenue
New York City, New York
,
U.S.
Area served
Worldwide
Key people
James R. Heekin III (Executive Chairman)
ServicesBrand management, marketing strategy, creative development, direct marketing, public relations, public affairs, digital marketing, production
Revenue1.307 billion USD (2003)
Number of employees
2,400
ParentWPP plc
SubsidiariesGrey
G2
GHG
GCI Group
MediaCom Worldwide
Alliance
G WHIZ
WING
Grey EMEA
ArcTouch
Websitewww.grey.com

Grey Group is a global advertising and marketing agency with headquarters in New York City,[1] and 432 offices in 96 countries, operating in 154 cities.[2] It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.[3]

As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines, including advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, and interactive marketing, through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING.

Grey Group's international clients include Procter & Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M.[4]

The company has won 10 Cannes Lions, an Addy, a Clio and an Emmy Award.[4] Grey Group's European network, Grey EMEA, won 26 Euro Effie awards, and is the five-time Euro Effie Agency Network of the Year, in the four consecutive years of 2005–2008[5] and again in 2012.[6]

History

Founded in 1917 (1917) by Lawrence Valenstein and Arthur C. Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.

In 1956 (1956), Grey acquired its first major client, Procter & Gamble. In 1961, billings reached $59 million[7] and in the same year, Herbert D. Strauss was named president and the firm expanded domestically and internationally.[7][8] In 1961, the firm opened an office in Los Angeles,[7] and in 1962 the firm opened an office in London and in 1963 in Japan.[7][9] In 1964, billings reached $100 million.[7]

In 1965, the firm went public, trading on the Nasdaq exchange, and the firm expanded into the use of psychographics (the analysis of consumer lifestyles).[7] In 1966, Grey became one of the top 10 agencies in the U.S.[7]

In 1967, Strauss was named chief executive officer and chairman, and Edward H. Meyer was named president.[7][8] In 1969, Strauss was named chairman[8] In 1970, Meyer was named chief executive officer.[10]

In the 1970s, Grey was responsible for several popular ad campaigns including Star Wars toys for Kenner, aspirin and toothpaste for SmithKline, and Stove Top Stuffing for Kraft General Foods.[7]

In 1973, Strauss died of a heart attack.[8]

Through the 1960s and 1970s, Grey continued to acquire major accounts, and grew into related communication fields. In 1970 (1970), Meyer became chief executive officer and would remain in that position for 36 years.[11]

In 2000 (2000), Grey Advertising became Grey Global Group. On March 7, 2005 (2005-03-07), WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time,[citation needed] for approximately US$1.3 billion.

In late 2005 (2005), James R. Heekin III became chief executive officer of Grey Worldwide, Grey Global Group's traditional advertising agency. On January 1, 2007 (2007-01-01), he became chairman and chief executive officer of Grey Group, the renamed agency holding company.[4] He reports to Martin Sorrell, chief executive officer of WPP Group.

Grey Group, Grey Advertising New York and G2 moved to a LEED certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location.[12]

Grey San Francisco is the company's San Francisco-based West Coast headquarters.[13] Its clients include Symantec,[14] LendingTree,[15] Pernod Ricard,[16] and SunEdison.[17]

In 2016, Grey acquired ArcTouch, a mobile design and development studio, which it operates as a subsidiary.[18]

In March 2017, Grey's London office announced its rebranding as Valenstein & Fatt for 100 days, to celebrate its Jewish founders and later executives, and to highlight prejudice in society.[19]

In August 2017, Grey Group appointed Michael Houston as worldwide chief executive officer on its 100th anniversary.[20]

In November 2020, WPP Group merged Grey Group and AKQA together to create AKQA Group.[21]

In July 2022, Grey Group named Laura Maness the agency's global CEO, who previously worked at Havas. She is the sixth CEO in Grey history and the first woman to attain the role.[22]

Notable work

Leave the Driving to Us (Greyhound)

In 1956, Grey co-founder Arthur C. Fatt wrote the longstanding Greyhound Lines catchphrase "Leave the driving to us."[23]

Let the Issues Be the Issue

During the final weeks of the 2008 United States presidential election, the firm debuted a self-funded political ad depicting candidates Barack Obama and John McCain with inverted skin tones and the text "LET THE ISSUES BE THE ISSUE." The campaign was rolled-out both digitally and via newspaper ads and posters hung around New York City. According to creative director Tor Myhren, it was "a non-partisan image. We wanted to address the race issue straight on. And it cuts both ways; if you're hopping on either candidate's bandwagon solely due to the color of their skin, you're voting for the wrong reasons."[24]

Time Sculpture

In November 2008, the firm began working with Toshiba to advertise its high-definition television upscaling technology. Its first ad, Time Sculpture, was a British television and cinema advertisement which comprised a collection of interacting movement loops sequenced into a single shot.[25] The commercial was based on a video art proposal by director Mitch Stratten. Time Sculpture holds the world record for the greatest number of moving image cameras used in a single shot.

Space Chair

In 2009, the firm's London office developed a world record-setting campaign for Toshiba titled Space Chair. The minute-long ad featured the launch of an armchair into near space attached to a weather balloon at an altitude of 29,952 metres (98,268 ft)—making it the highest-altitude television commercial that had ever been filmed.

Awards

In 2010, Grey was listed on Fast Company's "50 Most Innovative Companies". In 2010, it was added to Advertising Age's "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by Ad Age, which placed it second highest overall.[citation needed]

Controversy

In 2016, Grey for Good, Grey Group's philanthropic communications division, created a hoax app that claimed to use crowdsourcing to help the refugee crisis in the Mediterranean Sea.[26] After it was debunked by developers, the Apple Store pulled the app on the same day it was awarded a Bronze Lion at the Cannes Lions festival.[27]

Awards and nominations

Year Association Category Nominee(s) Result
2017 Diversity in Media Awards Media Company of the Year Valenstein & Fatt (Grey London) Nominated
  • In the AMC series Mad Men, Duck Phillips joins Grey Advertising after being dumped by Sterling Cooper. The agency is frequently referenced as a chief competitor of Sterling Cooper throughout the series.
  • In episode three of the 2010 series of BBC Three's Young, Dumb and Living Off Mum, the young adults spend a day at Grey Advertising working on a mock sexual health campaign.

References

  1. ^ "One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey Group". www.bizjournals.com. Retrieved 18 June 2018.
  2. ^ "Nirvik Singh appointed Chairman & CEO of Grey Group Asia Pacific" (Press release). WPP. 15 December 2008. Retrieved 5 January 2009.
  3. ^ "Grey Company Profile". WPP. Retrieved 5 January 2009.
  4. ^ a b c "Grey Global Group appoints James R. Heekin III Chairman and CEO" (Press release). WPP. 12 December 2006. Retrieved 5 January 2009.
  5. ^ "Grey EMEA named Agency Network of the Year" (Press release). WPP. 17 September 2008. Retrieved 5 January 2009.
  6. ^ "Grey EMEA scoops Agency of the Year Award" (Press release). EACA Euro Effies. 2012. Retrieved 4 April 2013.
  7. ^ a b c d e f g h i Advertising Age: "Grey Advertising Agency (Grey Advertising; Grey Worldwide)" September 15, 2003
  8. ^ a b c d The New York Times: "Herbert Strauss, Ad Official Dies March 18, 1973
  9. ^ Daley, Suzanne (12 September 1982). "Lawrence Valenstein Dies at 83; Founder of Grey Advertising". The New York Times.
  10. ^ The New York Times: "Arthur Fatt, 94, Advertising Co-Founder" by Joseph B. Treaster January 16, 1999
  11. ^ Elliott, Stuart (12 December 2006). "After 36 Years at Grey, Time for Life No. 2". The New York Times. Retrieved 2 February 2023.
  12. ^ "Grey Global Moves Into LEED-CS-Hopeful Toy Building at 200 Fifth Avenue". gbnyc. 2 November 2009. Archived from the original on 6 November 2009. Retrieved 2 November 2009.
  13. ^ Elliott, Stuart (4 July 2013). "Executive From the Agency Grey New York Takes On a Larger Role". The New York Times. ISSN 0362-4331. Retrieved 25 August 2021.
  14. ^ "Grey SF Nabs Symantec's Norton Biz". www.adweek.com. Retrieved 25 August 2021.
  15. ^ O'Leary, Noreen (20 May 2015). "LendingTree Hires Grey San Francisco to Expand the Brand's Message". Retrieved 25 August 2021.
  16. ^ "Grey San Francisco Adds a Little Wine to Its Roster". adweek.it. Retrieved 25 August 2021.
  17. ^ O'Leary, Noreen (21 April 2015). "Grey Becomes SunEdison's First Lead Creative Shop". Retrieved 25 August 2021.
  18. ^ "Grey Group Acquires Mobile Experiences Studio ArcTouch". www.prnewswire.com. Retrieved 20 January 2017.
  19. ^ "Grey London Changes Name to Valenstein & Fatt in Diversity Drive". Retrieved 25 April 2017.
  20. ^ "On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO". Retrieved 13 November 2017.
  21. ^ "WPP creates AKQA Group | WPP". www.wpp.com. Retrieved 3 December 2020.
  22. ^ Fleming, Jameson. "Grey Group Names Laura Maness Global CEO". Adweek. Retrieved 2 February 2023.
  23. ^ "Advertising Executive Arthur C. Fatt Dies at 94". The Washington Post. 18 January 1999. ISSN 0190-8286. Retrieved 7 January 2022.
  24. ^ Sweney, Mark (4 November 2008). "Poster ad of white Barack Obama and black John McCain unveiled". The Guardian. Retrieved 7 January 2022.{{cite web}}: CS1 maint: url-status (link)
  25. ^ Williams, Martyn; "Toshiba, NEC Share Details of Blue-Laser Storage Archived 15 June 2010 at the Wayback Machine", IDG News Service, 29 August 2002. Retrieved 24 April 2010.
  26. ^ Hern, Alex (21 June 2016). "Refugee rescue app pulled from App Store after it is outed as fake". the Guardian. Retrieved 22 June 2016.
  27. ^ "Apple Pulled This App From iTunes the Same Day It Won a Lion at Cannes". AdWeek. Retrieved 22 June 2016.
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