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Levi's logo.

Levi's is a brand of riveted denim jeans manufactured by Levi Strauss & Co.

History

Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners in the California Gold Rush, where he arrived in 1853, manufacture of denim overalls only began in the 1870s.

Modern jeans began to appear in the 1920s.

In modern times, Levi’s has become one of the top-10 most litigious companies in the world, aggressively pursuing action against any rival fashion company producing jeans that infringe on the trademark (US #1,139,254) on the Levi's jeans' 133 year old iconic back pocket.^[1].

Today Levi's retail operations are broken up into regional bases:

North America
- Canada
- United States

Asia Pacific
- Australia
- Bangladesh
- Cambodia
- China
- Hong Kong
- India
- Japan
- Malaysia
- Pakistan
- Philippines
- Singapore
- South Korea
- Taiwan

Products

Levi's product lines include:

Red Tab
Sta-Prest - discontinued
Silver Tab (this line started in 1990 and is marketed to a more fashion-forward demographic; the last five years this line got a make-over to resemble an urbanwear look rather than the traditional Levi's look)
Dockers
Levi Strauss
Type 1 - discontinued but still available in Asia
Engineered Jeans - discontinued in America but still available in Asia and Europe
Circle R
Red Loop
Tab Twists
Levi's Vintage Clothing（L.V.C)
Levi Strauss Signature
Next Cube Blue Print (N3BP)
Capital E
Two Horse brand - discontinued
Levi’s Lady Style
Edison
Black
Blue

Denim giant Levi Strauss has designed a pair of jeans, called RedWire DLX Jeans, able to control a wearer's Apple iPod music player. The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones. To be launched in August 2006, the jeans will cost approximately $250. Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans. No details of how exactly the owner will be able to wash them have been released.

In 2000, the "Launderette" advert for Levi's 501s was named the 6th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4, a UK Based Television channel & newspaper.

Styles

002 Loose Fit
012 Standard Shaped Jean
013 Action Shaped
014 Bell Shaped
015 Cigarette Shaped
022 Icon Skirt (women)
062 American Shaped (women)
063 Pillar Shaped (women)
064 Lily Shaped (women)
065 Pencil Shaped
101
108 Tab Twills
127 Icon Shoe Cut
129 Icon Loose
131 Unisex Standard Fit
132 ICON Unisex Blue Cinch
136 Shoe cut
186 Lanky Bone
200
202
207 Levi's Work Loose
209 Levi's Work Standard
300 Standard Sta-Prest
501 Button Fly
503 Skinny (women)
504 Slouch Straight (women)
505 Straight Leg
506 Standard
11506 Levi's Fashion Standard
15506 Seasonal Standard
21506 Levi's Work Standard
22506
40506
507 Boot Cut (Men)
508 Loose (Men)
509 Loose (Men)
16509
21509
40509
511 Skinny Jean (men)
11511 Levi's Fashion Slim
15511 Seasonal Slim
512 Boot Cut (Men)
513
514 Slim (men)
514 Slouch Boot Cut (women)
515 Boot Cut (women)
516 Slim Fit (discontinued)
517 Boot Cut (men)
518 Superlow Boot Cut (women)
519 Flared (women)(discontinued)
519 Flared (women)(discontinued)
522 Stretch (men)
524 Classic Straight Cut (men)
525 Boot Cut (women)
527 Low Boot (men)
529 Slim Boot Cut (Women)
529 Low Straight (men)(discontinued)
539 Comfort Straight (men)
542 Low Straight/Low Flared (women)
544 Boot Cut (women)
550 Relax Fit
551 Flare (women)
555 Relax Fit Straight (discontinued)
556 "Billie May" Regular Fit (women)
557 "Eve" Square-Cut (women)
558 "Patty Anne" Slim Fit (women)
559 "Marissa" Square-Cut Boot (women)
560 Comfort Fit (men)
565 Wide Leg, Loose Fit (women)
567 Loose Boot Cut (men)
569 Loose Straight (men)
570 Straight Fit (women)
571 Slim Fit (women)
572 Boot Cut (women)
573 Loose Fit (women)
576 Loose Fit (women)
579 "Bobby Anne" Skinny
581 Boot Cut (men)
584 Boot Cut stretch (men)
631 Carpenter
636 Cargo
646 Vintage Bell-Bottom 10" Bell (unisex)
674
684 Vintage Bell-Bottom 12" Bell (unisex)
700 Regular Straight
701 New Slim Fit
702 Loose Fit
709 Slim Straight
710 Drainpipe Low Super Slim
712 Low Bootcut
715 Rockin Bootcut Low bootcut
717 Rockin Straight Low Straight
746 Vintage Slim-Cut Bell-Bottom 10" Bell(unisex)
751 Standard Fit
784 Vintage Slim-Cut Bell-Bottom 12" Bell(unisex)
901 Tapered (men)
907 Twisted Boot cut (men)
927 Boot Cut (men)
5000 Regular (men)
5005 Skinny (men)
5003 Comfort (men)
1013 Stealth Bootcut (women)
1014 Straight Fit (women)
1030 Culotte (women)
1031 City Loose Fit (women)
1032 Slimline Pencil Skirt (women)
1034 Midi Panel Skirt (women)
1036 Super Slim Fit (women)
Capital E 501
Capital E Tapered (men)
Capital E Skimmer Skinny (women)
Capital E Back Pocket Flap (men)
Capital E Skinner (men)
Capital E Stacked Skinny
Capital E Hesher (men)
Capital E Matchstick (men)
Capital E Ruler (women)
Capital E Swank (women)
Capital E cuffed Crop (women)
Capital E Pencil Skirt (women)
Capital E Long Shorts (women)
Premium City Straight (women)
Type 1 Iconic Fit
Type 1 Real Loose
Type 1 Tough Boot

Trivia

In early 2006, Levi Strauss & Co. was the high bidder in an eBay auction for an authentic pair of original Levi's 501 blue jeans, paying around $100,000 for the item (Economist, 2006).

Levi's is currently filing a lawsuit against many Japanese producers of premium selvedge denim such as Samurai and Iron Heart, claiming that their products too closely resemble original "Capital E" Levi's 501 Dungarees from the 1800s. Such likenesses are apparent in the styling of the leather back patch and tab on the right rear pocket.^{[citation needed]}

References

^ Michael Barbaro and Julie Creswell, Levi’s Turns to Suing Its Rivals, The New York Times, January 29, 2007.

External links

[1] Michael Barbaro and Julie Creswell, Levi’s Turns to Suing Its Rivals, The New York Times, January 29, 2007.

[1]

@@ Line 7: / Line 7: @@
 Modern [[jeans]] began to appear in the [[1920s]].
-Keith is a fucking retard!!!
 In modern times, Levi’s has become one of the top-10 most litigious companies in the world, aggressively pursuing action against any rival fashion company producing jeans that infringe on the [[trademark]] (US #[http://tarr.uspto.gov/servlet/tarr?regser=registration&entry=1139254 1,139,254]) on the Levi's jeans' 133 year old iconic back pocket.<ref>Michael Barbaro and Julie Creswell, [http://www.nytimes.com/2007/01/29/business/29jeans.html Levi’s Turns to Suing Its Rivals], ''The New York Times'', January 29, 2007.</ref>.