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==Early life and education==
==Early life and education==
Droga grew up in [[Perisher Ski Resort|Perisher Valley]], a remote ski resort in [[Kosciuszko National Park]], New South Wales, Australia, the fifth of six children.<ref>{{cite web |last1=Staff |title=David Droga Biography |url=https://www.allamericanspeakers.com/booking-request/David-Droga/406350 |website=allamericanspeakers.com |access-date=26 March 2019}}</ref><ref>{{cite web|last1=Ringen|first1=Jonathan|title=Advertising Superstar David Droga Knows How to Get in Your Head|url=https://www.fastcompany.com/40427324/advertising-superstar-david-droga-knows-how-to-get-in-your-head|work=Fast Company}}</ref> His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.<ref>{{cite web|title=PROFILE: Dave Droga|url=https://www.campaignlive.co.uk/article/profile-dave-droga/178258?src_site=brandrepublic|date=31 March 2003|access-date=18 December 2022|website=Campaign Live|quote=David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.}}</ref> Droga attended early primary school at [[Jindabyne Central School]] (1973-1977) and then the [[Tudor House School]] (1978-1980). He spent his high school years at [[The King's School, Parramatta|The King's School]] in Paramatta, Sydney.<ref>{{Cite web |last=Stewart |first=Cameron |date=January 22, 2022 |title=How David Droga became the world's most powerful adman |url=https://www.theaustralian.com.au/weekend-australian-magazine/how-did-david-droga-become-the-worlds-most-powerful-adman/news-story/ce198a70b4661a5f0bcca6f17ef94522 |website=The Australian}}</ref> He launched his advertising career as a copywriter by winning top national student honors at the Australian Writers and Art Directors School in 1987.<ref>{{cite news|title=David Droga|url=http://www.adweek.com/news/advertising/david-droga-57668|publisher=Adweek|date=22 July 2002}}</ref>
Droga grew up in [[Perisher Ski Resort|Perisher Valley]], a remote ski resort in [[Kosciuszko National Park]], New South Wales, Australia, the fifth of six children.<ref>{{cite web |last1=Staff |title=David Droga Biography |url=https://www.allamericanspeakers.com/booking-request/David-Droga/406350 |website=allamericanspeakers.com |access-date=26 March 2019}}</ref><ref>{{cite web|last1=Ringen|first1=Jonathan|title=Advertising Superstar David Droga Knows How to Get in Your Head|url=https://www.fastcompany.com/40427324/advertising-superstar-david-droga-knows-how-to-get-in-your-head|work=Fast Company}}</ref> His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.<ref>{{cite web|title=PROFILE: Dave Droga|url=https://www.campaignlive.co.uk/article/profile-dave-droga/178258?src_site=brandrepublic|date=31 March 2003|access-date=18 December 2022|website=Campaign Live|quote=David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.}}</ref> Droga attended early primary school at [[Jindabyne Central School]] (1973-1977) and then the [[Tudor House School]] (1978-1980). He spent his high school years at [[The King's School, Parramatta|The King's School]] in Paramatta, Sydney.<ref>{{Cite web |last=Stewart |first=Cameron |date=January 22, 2022 |title=How David Droga became the world's most powerful adman |url=https://www.theaustralian.com.au/weekend-australian-magazine/how-did-david-droga-become-the-worlds-most-powerful-adman/news-story/ce198a70b4661a5f0bcca6f17ef94522 |website=The Australian}}</ref> He launched his advertising career as a copywriter by winning top national student honors at the Australian Writers and Art Directors School in 1987.<ref>{{cite news|title=David Droga|url=http://www.adweek.com/news/advertising/david-droga-57668|publisher=Adweek|date=22 July 2002}}</ref><ref>{{Cite web |title=A step back in time - 30 years of great advertising - AdNews |url=https://www.adnews.com.au/news/a-step-back-in-time-30-years-of-great-advertising |access-date=2023-05-19 |website=www.adnews.com.au |language=en}}</ref>


==Career==
==Career==
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Droga founded his own agency, [[Droga5]], in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.<ref>{{Cite web |last=Griner |first=David |title=Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency |url=https://www.adweek.com/agencies/timeline-the-bold-work-that-made-droga5-an-iconic-independent-agency/ |access-date=2023-05-19 |website=www.adweek.com |language=en-US}}</ref> At Droga5, David also coined the title "Creative Chairman", which is now widely used across multiple industries and companies as the highest distinction of C-suite leadership with a creative bias.<ref>{{Cite web |last=Feifer |first=Jason |date=2023-05-04 |title=What Jobs Are Right For Creative People? It's Leadership, Says Advertising Legend David Droga |url=https://www.entrepreneur.com/leadership/what-jobs-are-right-for-creative-people-its-leadership/449222 |access-date=2023-05-19 |website=Entrepreneur |language=en}}</ref>
Droga founded his own agency, [[Droga5]], in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.<ref>{{Cite web |last=Griner |first=David |title=Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency |url=https://www.adweek.com/agencies/timeline-the-bold-work-that-made-droga5-an-iconic-independent-agency/ |access-date=2023-05-19 |website=www.adweek.com |language=en-US}}</ref> At Droga5, David also coined the title "Creative Chairman", which is now widely used across multiple industries and companies as the highest distinction of C-suite leadership with a creative bias.<ref>{{Cite web |last=Feifer |first=Jason |date=2023-05-04 |title=What Jobs Are Right For Creative People? It's Leadership, Says Advertising Legend David Droga |url=https://www.entrepreneur.com/leadership/what-jobs-are-right-for-creative-people-its-leadership/449222 |access-date=2023-05-19 |website=Entrepreneur |language=en}}</ref>


Droga5 is credited with creating some of the most studied<ref>{{Cite web |title=Droga5: Launching Jay-Z's Decoded - Case - Faculty & Research - Harvard Business School |url=https://www.hbs.edu/faculty/Pages/item.aspx?num=42809 |access-date=2023-05-19 |website=www.hbs.edu}}</ref> and successful digital, social, and viral campaigns of the last 20 years.<ref>{{Cite web |last=Ringen |first=Jonathan |date=June 15, 2017 |title=Advertising Superstar David Droga Knows How To Get In Your Head |url=https://www.fastcompany.com/40427324/advertising-superstar-david-droga-knows-how-to-get-in-your-head}}</ref><ref>{{Cite web |last=Sherman |first=Erik |date=April 5, 2019 |title=5 Ad Examples of Why Accenture Had to Buy the Insane Genius of Droga5 |url=https://www.inc.com/erik-sherman/5-ad-examples-of-why-accenture-had-to-buy-insane-genius-of-droga5.html |website=Inc.com}}</ref>
Droga5 is credited with creating some of the most studied<ref name=":2">{{Cite web |last=August 16 |last2=2012 |title=Puma 'white paper' by Droga5 |url=https://www.campaignlive.co.uk/article/puma-white-paper-droga5/1145733?utm_source=website&utm_medium=social |access-date=2023-05-19 |website=www.campaignlive.co.uk |language=en}}</ref><ref name=":3">{{Cite web |title=Droga5: Launching Jay-Z's Decoded - Case - Faculty & Research - Harvard Business School |url=https://www.hbs.edu/faculty/Pages/item.aspx?num=42809 |access-date=2023-05-19 |website=www.hbs.edu}}</ref><ref name=":2" /> and successful digital, social, and viral campaigns of the last 20 years.<ref>{{Cite web |last=Ringen |first=Jonathan |date=June 15, 2017 |title=Advertising Superstar David Droga Knows How To Get In Your Head |url=https://www.fastcompany.com/40427324/advertising-superstar-david-droga-knows-how-to-get-in-your-head}}</ref><ref>{{Cite web |last=Sherman |first=Erik |date=April 5, 2019 |title=5 Ad Examples of Why Accenture Had to Buy the Insane Genius of Droga5 |url=https://www.inc.com/erik-sherman/5-ad-examples-of-why-accenture-had-to-buy-insane-genius-of-droga5.html |website=Inc.com}}</ref>


Droga5 has received industry awards from ''[[Advertising Age]]'',<ref name=":0">{{Cite web |last=Pollack |first=Judann |date=June 7, 2021 |title=DROGA5 MAINTAINS ITS CREATIVE EDGE—MADE SHARPER WITH ACCENTURE The agency is No. 1 on the Ad Age Agency A-List |url=https://adage.com/article/special-report-agency-list/best-agency-droga5-maintains-its-creative-edge-with-accenture/2338611 |website=AdAge}}</ref><ref>{{Cite web |last= |date=2015-01-10 |title=Top 15 ad campaigns of the 21st century |url=https://adage.com/article/agency-news/top-15-ad-campaigns-21st-century/2162916 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref> ''[[Adweek]]'',<ref>{{cite news|last1=Richards|first1=Katie|title=U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success|url=http://www.adweek.com/news/advertising-branding/us-agency-year-droga5-defined-much-its-soul-its-soaring-success-174896|publisher=Adweek|date=4 December 2016}}</ref> ''[[Fast Company]]'',<ref>{{Cite web |date=February 11, 2013 |title=Most Innovative Companies 2013 |url=https://www.fastcompany.com/most-innovative-companies/2013 |website=Fast Company}}</ref> ''[[Forbes]]'',<ref>{{Cite web |date=2013-12-09 |title=W+K and Droga5 ranked #1 and #2 in the Forbes 10 Great Ad Agencies of 2013, according to CMOs |url=https://campaignbriefasia.com/2013/12/09/wk-and-droga5-ranked-1-and-2-i/ |access-date=2023-05-19 |website=Campaign Brief Asia |language=en-AU}}</ref><ref>{{Cite web |last=Dan |first=Avi |title=What Are 10 Great Ad Agencies Of 2013, According To CMOs? |url=https://www.forbes.com/sites/avidan/2013/12/04/ten-great-agencies-of-2013/ |access-date=2023-05-19 |website=Forbes |language=en}}</ref> [[Webby Awards|the Webby Awards]]<ref>{{Cite web |title=The 2021 Webby Agency Index |url=https://www.webbyawards.com/the-2021-webby-agency-index/ |access-date=2023-05-19 |language=en-US}}</ref>, [[Design and Art Direction|D&AD]]<ref>{{Cite web |title=Droga5 New York {{!}} D&AD |url=https://www.dandad.org/profiles/company/734113/droga5/?q=&years=2022&years=2021&years=2020&years=2019&years=2018&years=2017&years=2016&years=2015&years=2014&years=2013&years=2011&years=2009&years=2008&sort_order=newest&page=1&include_disciplines=true&show_result=true |access-date=2023-05-19 |website=www.dandad.org}}</ref> and the [[Cannes Lions International Festival of Creativity]].<ref>{{cite web|title=Droga5 New York wins Independent Agency of the Year for second year in a row at Cannes Lions|url=http://www.campaignbrief.com/2016/06/droga5-new-york-wins-independe.html|website=Campaign Brief|date=26 June 2016 }}</ref><ref>{{cite web|last1=Diaz and Lindsay Stein|first1=Ann-Christine|title=BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions|url=http://adage.com/article/calendardatebook/bbdo-droga5-wpp-top-honors-final-night-cannes-lions/309574/|work=Advertising Age|date=24 June 2017 }}</ref> In December 2019, ''[[Adweek]]'' named Droga5 its Agency of the Decade,<ref>{{cite web |last1=Griner |first1=David |title=Adweek Agency of the Decade: Droga5 |url=https://www.adweek.com/agencies/adweek-agency-of-the-decade-droga5/ |website=Adweek |publisher=Adweek |access-date=7 January 2020}}</ref> followed by [[Advertising Age]] also naming Droga5 Agency of the Decade in April 2020.<ref name=":1">{{cite web |last1=Diaz |first1=Ann-Christine |title=Droga5 is Ad Age Agency of the Decade |url=https://adage.com/article/special-report-agency-list/droga5-ad-age-agency-decade/2249881 |website=AdAge.com |date=20 April 2020 |publisher=Advertising Age |access-date=21 April 2020}}</ref> Droga5 was also named ''[[Adweek]]'s'' US Agency of the Year in 2012,<ref>{{cite web |last1=Beltrone|first1=Gabriel|title=Droga's Delicious World |url=https://www.adweek.com/brand-marketing/drogas-delicious-world-145813/ |website=Adweek |publisher=Adweek |access-date=31 March 2020}}</ref> 2014,<ref>{{cite web|last1=McMains|first1=Andrew|title=Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge |url=https://www.adweek.com/brand-marketing/agency-year-maturing-droga5-still-hasnt-lost-its-edge-161926/ |website=Adweek |publisher=Adweek |access-date=31 March 2020}}</ref> and 2016.<ref>{{cite news|last1=Richards|first1=Katie|title=U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success|url=http://www.adweek.com/news/advertising-branding/us-agency-year-droga5-defined-much-its-soul-its-soaring-success-174896|publisher=Adweek|date=4 December 2016}}</ref> The agency was named Independent Agency of the Year at the [[Cannes Lions International Festival of Creativity]] in 2015,<ref>{{cite web|title=Independent Agency of the Year|url=https://www.canneslions.com/cannes_lions/awards/independent_agency_of_the_year/|website=Cannes Lions|access-date=1 October 2016|archive-url=https://web.archive.org/web/20151101045304/http://www.canneslions.com/cannes_lions/awards/independent_agency_of_the_year/|archive-date=1 November 2015|url-status=dead}}</ref> 2016,<ref>{{cite news|last1=Richards|first1=Katie|title=New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each|url=http://www.adweek.com/news/advertising-branding/new-yorks-droga5-grey-and-mccann-all-crushed-cannes-more-20-lions-each-172267|publisher=Adweek|date=27 June 2016}}</ref> and 2017.<ref>{{cite web|last1=Diaz and Lindsay Stein|first1=Ann-Christine|title=BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions|url=http://adage.com/article/calendardatebook/bbdo-droga5-wpp-top-honors-final-night-cannes-lions/309574/|work=Advertising Age|date=24 June 2017 }}</ref> It has appeared on the ''Advertising Age'' A-List 11 times in the last 13 years (2010-2023)<ref>{{Cite web |last=Creamer |first=Matthew |date=January 24, 2011 |title=DROGA5 IS NO. 5 ON THE AD AGE AGENCY A-LIST |url=https://adage.com/article/special-report-agency-alist-2010/droga5-5-ad-age-agency-a-list/148355 |website=AdAge}}</ref><ref>{{Cite web |last=Diaz |first=Ann-Christine |date=January 22, 2022 |title=AGENCY OF THE YEAR: DROGA5 NEW YORK |url=https://adage.com/article/creativitys-agency-of-the-year-2011/agency-year-droga5-york/232282 |website=AdAge}}</ref><ref>{{Cite web |last=Parekh |first=Rupal |date=2012-01-23 |title=Droga5 Is No. 2 on Ad Age's Agency A-List |url=https://adage.com/article/special-report-agency-alist/droga5-2-ad-age-s-agency-a-list/232206 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |last=Schultz |first=E.J. |date=2013-01-28 |title=Droga5 Is No. 5 on Ad Age's Agency A-List |url=https://adage.com/article/special-report-agency-alist-2013/droga5-5-ad-age-s-agency-a-list/239312 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |last=Pathak |first=Shareen |date=2014-02-03 |title=Droga5 Is No. 4 on Ad Age's 2014 Agency A-List |url=https://adage.com/article/special-report-agency-alist-2014/droga5-4-ad-age-s-2014-agency-a-list/291300 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |last=Toure |first=Malika |date=2015-01-26 |title=Droga5 Is No. 6 on Ad Age's 2015 Agency A-List |url=https://adage.com/article/special-report-agency-alist-2015/droga5-6-ad-age-s-2015-agency-a-list/296713 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{cite news|last1=Diaz|first1=Ann-Christine|title=Droga5 Is the Ad Age and Creativity 2016 Agency of the Year|url=http://adage.com/article/special-report-agency-alist-2016/droga5-ad-age-s-agency-year/302235/|work=Advertising Age|date=25 January 2016}}</ref><ref>{{cite news |last1=Stein |first1=Lindsay |title=2017 Agency A-List No. 4 |url=https://adage.com/article/special-report-agency-alist-2017/droga5-4-ad-age-s-2017-agency-a-list/307571 |access-date=4 June 2019 |publisher=AdAge |date=23 Jan 2017}}</ref><ref>{{Cite web |last=Diaz |first=Ann-Christine |date=2019-04-15 |title=Ad Age 2019 Agency Innovator of the Year: Droga5 |url=https://adage.com/article/special-report-agency-list/ad-age-2019-agency-innovator-year-droga5/2163376 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref name=":1" /><ref name=":0" /> and was named the publication's Agency of the Year in 2016 <ref name="AdAge2016">{{cite news |last1=Diaz |first1=Ann-Christine |title=Droga5 Is Ad Age and Creativity Agency of the Year |url=https://adage.com/article/special-report-agency-alist-2016/droga5-ad-age-s-agency-year/302235/ |accessdate=27 March 2019 |publisher=Ad Age |date=25 Jan 2016}}</ref> and 2021.<ref>{{cite news |last1=Pollack |first1=Judann |title=DROGA5 MAINTAINS ITS CREATIVE EDGE—MADE SHARPER WITH ACCENTURE |url=https://adage.com/article/special-report-agency-list/best-agency-droga5-maintains-its-creative-edge-with-accenture/2338611 |accessdate=9 June 2021 |publisher=Ad Age |date=7 June 2021}}</ref> The agency has also been named one of ''[[Fast Company (magazine)|Fast Company]]'''s World's Most Innovative Companies in 2013,<ref>{{cite news|title=Most Innovation Companies 2013|url=https://www.fastcompany.com/most-innovative-companies/2013/droga5|work=Fast Company|date=11 February 2013}}</ref> 2017,<ref>{{cite web |last1=Staff |title=Most Innovative Companies 2017 |url=https://www.fastcompany.com/most-innovative-companies/2017/sectors/marketing-advertising |website=Fast Company |publisher=Fast Company |access-date=4 June 2019}}</ref> 2019,<ref>{{cite web |last1=Staff |title=The World's Most Innovative Companies 2019 |url=https://www.fastcompany.com/most-innovative-companies/2019/sectors/advertising |website=Fast Company |publisher=Fast Company |access-date=4 June 2019}}</ref> and 2020<ref>{{cite web |last1=Staff |title=The 10 most innovative advertising companies of 2020 |url=https://www.fastcompany.com/90457729/advertising-most-innovative-companies-2020 |website=Fast Company |date=10 March 2020 |publisher=Fast Company |access-date=31 March 2020}}</ref> and Most Effective Independent Agency by the Effie Awards in 2015<ref>{{Cite web |date=2015-06-05 |title=Effie Worldwide Announces North American Effie Award Winners |url=https://www.businesswire.com/news/home/20150605005755/en/Effie-Worldwide-Announces-North-American-Effie-Award-Winners |access-date=2023-05-19 |website=www.businesswire.com |language=en}}</ref>, 2017<ref>{{Cite web |last=Rooney |first=Jenny |title=The Most Effective North American Marketers Of 2017, From Effie Worldwide, And What Defines Them |url=https://www.forbes.com/sites/jenniferrooney/2017/06/05/the-most-effective-north-american-marketers-of-2017-from-effie-worldwide-and-what-defines-them/ |access-date=2023-05-19 |website=Forbes |language=en}}</ref>, 2018<ref>{{Cite web |title=Fearless Girl Wins The Grand Effie at 2018 North American Effie Awards {{!}} LBBOnline |url=https://www.lbbonline.com/news/fearless-girl-wins-the-grand-effie-at-2018-north-american-effie-awards |access-date=2023-05-19 |website=www.lbbonline.com |language=en}}</ref> and 2019<ref>{{Cite web |last=Sherwood |first=I-Hsien |date=2019-05-30 |title='It's a Tide Ad' wins Grand Effie as Procter & Gamble, McDonald's top brand effectiveness |url=https://adage.com/article/creativity/its-tide-ad-wins-grand-effie-procter-gamble-mcdonalds-top-brand-effectiveness/2174621 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref>.
Droga5 has received industry awards from ''[[Advertising Age]]'',<ref name=":0">{{Cite web |last=Pollack |first=Judann |date=June 7, 2021 |title=DROGA5 MAINTAINS ITS CREATIVE EDGE—MADE SHARPER WITH ACCENTURE The agency is No. 1 on the Ad Age Agency A-List |url=https://adage.com/article/special-report-agency-list/best-agency-droga5-maintains-its-creative-edge-with-accenture/2338611 |website=AdAge}}</ref><ref>{{Cite web |last= |date=2015-01-10 |title=Top 15 ad campaigns of the 21st century |url=https://adage.com/article/agency-news/top-15-ad-campaigns-21st-century/2162916 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref> ''[[Adweek]]'',<ref>{{cite news|last1=Richards|first1=Katie|title=U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success|url=http://www.adweek.com/news/advertising-branding/us-agency-year-droga5-defined-much-its-soul-its-soaring-success-174896|publisher=Adweek|date=4 December 2016}}</ref> ''[[Fast Company]]'',<ref>{{Cite web |date=February 11, 2013 |title=Most Innovative Companies 2013 |url=https://www.fastcompany.com/most-innovative-companies/2013 |website=Fast Company}}</ref> ''[[Forbes]]'',<ref>{{Cite web |date=2013-12-09 |title=W+K and Droga5 ranked #1 and #2 in the Forbes 10 Great Ad Agencies of 2013, according to CMOs |url=https://campaignbriefasia.com/2013/12/09/wk-and-droga5-ranked-1-and-2-i/ |access-date=2023-05-19 |website=Campaign Brief Asia |language=en-AU}}</ref><ref>{{Cite web |last=Dan |first=Avi |title=What Are 10 Great Ad Agencies Of 2013, According To CMOs? |url=https://www.forbes.com/sites/avidan/2013/12/04/ten-great-agencies-of-2013/ |access-date=2023-05-19 |website=Forbes |language=en}}</ref> [[Webby Awards|the Webby Awards]]<ref>{{Cite web |title=The 2021 Webby Agency Index |url=https://www.webbyawards.com/the-2021-webby-agency-index/ |access-date=2023-05-19 |language=en-US}}</ref>, [[Design and Art Direction|D&AD]]<ref>{{Cite web |title=Droga5 New York {{!}} D&AD |url=https://www.dandad.org/profiles/company/734113/droga5/?q=&years=2022&years=2021&years=2020&years=2019&years=2018&years=2017&years=2016&years=2015&years=2014&years=2013&years=2011&years=2009&years=2008&sort_order=newest&page=1&include_disciplines=true&show_result=true |access-date=2023-05-19 |website=www.dandad.org}}</ref> and the [[Cannes Lions International Festival of Creativity]].<ref>{{cite web|title=Droga5 New York wins Independent Agency of the Year for second year in a row at Cannes Lions|url=http://www.campaignbrief.com/2016/06/droga5-new-york-wins-independe.html|website=Campaign Brief|date=26 June 2016 }}</ref><ref>{{cite web|last1=Diaz and Lindsay Stein|first1=Ann-Christine|title=BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions|url=http://adage.com/article/calendardatebook/bbdo-droga5-wpp-top-honors-final-night-cannes-lions/309574/|work=Advertising Age|date=24 June 2017 }}</ref> In December 2019, ''[[Adweek]]'' named Droga5 its Agency of the Decade,<ref>{{cite web |last1=Griner |first1=David |title=Adweek Agency of the Decade: Droga5 |url=https://www.adweek.com/agencies/adweek-agency-of-the-decade-droga5/ |website=Adweek |publisher=Adweek |access-date=7 January 2020}}</ref> followed by [[Advertising Age]] also naming Droga5 Agency of the Decade in April 2020.<ref name=":1">{{cite web |last1=Diaz |first1=Ann-Christine |title=Droga5 is Ad Age Agency of the Decade |url=https://adage.com/article/special-report-agency-list/droga5-ad-age-agency-decade/2249881 |website=AdAge.com |date=20 April 2020 |publisher=Advertising Age |access-date=21 April 2020}}</ref> Droga5 was also named ''[[Adweek]]'s'' US Agency of the Year in 2012,<ref>{{cite web |last1=Beltrone|first1=Gabriel|title=Droga's Delicious World |url=https://www.adweek.com/brand-marketing/drogas-delicious-world-145813/ |website=Adweek |publisher=Adweek |access-date=31 March 2020}}</ref> 2014,<ref>{{cite web|last1=McMains|first1=Andrew|title=Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge |url=https://www.adweek.com/brand-marketing/agency-year-maturing-droga5-still-hasnt-lost-its-edge-161926/ |website=Adweek |publisher=Adweek |access-date=31 March 2020}}</ref> and 2016.<ref>{{cite news|last1=Richards|first1=Katie|title=U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success|url=http://www.adweek.com/news/advertising-branding/us-agency-year-droga5-defined-much-its-soul-its-soaring-success-174896|publisher=Adweek|date=4 December 2016}}</ref> The agency was named Independent Agency of the Year at the [[Cannes Lions International Festival of Creativity]] in 2015,<ref>{{cite web|title=Independent Agency of the Year|url=https://www.canneslions.com/cannes_lions/awards/independent_agency_of_the_year/|website=Cannes Lions|access-date=1 October 2016|archive-url=https://web.archive.org/web/20151101045304/http://www.canneslions.com/cannes_lions/awards/independent_agency_of_the_year/|archive-date=1 November 2015|url-status=dead}}</ref> 2016,<ref>{{cite news|last1=Richards|first1=Katie|title=New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each|url=http://www.adweek.com/news/advertising-branding/new-yorks-droga5-grey-and-mccann-all-crushed-cannes-more-20-lions-each-172267|publisher=Adweek|date=27 June 2016}}</ref> and 2017.<ref>{{cite web|last1=Diaz and Lindsay Stein|first1=Ann-Christine|title=BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions|url=http://adage.com/article/calendardatebook/bbdo-droga5-wpp-top-honors-final-night-cannes-lions/309574/|work=Advertising Age|date=24 June 2017 }}</ref> It has appeared on the ''Advertising Age'' A-List 11 times in the last 13 years (2010-2023)<ref>{{Cite web |last=Creamer |first=Matthew |date=January 24, 2011 |title=DROGA5 IS NO. 5 ON THE AD AGE AGENCY A-LIST |url=https://adage.com/article/special-report-agency-alist-2010/droga5-5-ad-age-agency-a-list/148355 |website=AdAge}}</ref><ref>{{Cite web |last=Diaz |first=Ann-Christine |date=January 22, 2022 |title=AGENCY OF THE YEAR: DROGA5 NEW YORK |url=https://adage.com/article/creativitys-agency-of-the-year-2011/agency-year-droga5-york/232282 |website=AdAge}}</ref><ref>{{Cite web |last=Parekh |first=Rupal |date=2012-01-23 |title=Droga5 Is No. 2 on Ad Age's Agency A-List |url=https://adage.com/article/special-report-agency-alist/droga5-2-ad-age-s-agency-a-list/232206 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |last=Schultz |first=E.J. |date=2013-01-28 |title=Droga5 Is No. 5 on Ad Age's Agency A-List |url=https://adage.com/article/special-report-agency-alist-2013/droga5-5-ad-age-s-agency-a-list/239312 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |last=Pathak |first=Shareen |date=2014-02-03 |title=Droga5 Is No. 4 on Ad Age's 2014 Agency A-List |url=https://adage.com/article/special-report-agency-alist-2014/droga5-4-ad-age-s-2014-agency-a-list/291300 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |last=Toure |first=Malika |date=2015-01-26 |title=Droga5 Is No. 6 on Ad Age's 2015 Agency A-List |url=https://adage.com/article/special-report-agency-alist-2015/droga5-6-ad-age-s-2015-agency-a-list/296713 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{cite news|last1=Diaz|first1=Ann-Christine|title=Droga5 Is the Ad Age and Creativity 2016 Agency of the Year|url=http://adage.com/article/special-report-agency-alist-2016/droga5-ad-age-s-agency-year/302235/|work=Advertising Age|date=25 January 2016}}</ref><ref>{{cite news |last1=Stein |first1=Lindsay |title=2017 Agency A-List No. 4 |url=https://adage.com/article/special-report-agency-alist-2017/droga5-4-ad-age-s-2017-agency-a-list/307571 |access-date=4 June 2019 |publisher=AdAge |date=23 Jan 2017}}</ref><ref>{{Cite web |last=Diaz |first=Ann-Christine |date=2019-04-15 |title=Ad Age 2019 Agency Innovator of the Year: Droga5 |url=https://adage.com/article/special-report-agency-list/ad-age-2019-agency-innovator-year-droga5/2163376 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref name=":1" /><ref name=":0" /> and was named the publication's Agency of the Year in 2016 <ref name="AdAge2016">{{cite news |last1=Diaz |first1=Ann-Christine |title=Droga5 Is Ad Age and Creativity Agency of the Year |url=https://adage.com/article/special-report-agency-alist-2016/droga5-ad-age-s-agency-year/302235/ |accessdate=27 March 2019 |publisher=Ad Age |date=25 Jan 2016}}</ref> and 2021.<ref>{{cite news |last1=Pollack |first1=Judann |title=DROGA5 MAINTAINS ITS CREATIVE EDGE—MADE SHARPER WITH ACCENTURE |url=https://adage.com/article/special-report-agency-list/best-agency-droga5-maintains-its-creative-edge-with-accenture/2338611 |accessdate=9 June 2021 |publisher=Ad Age |date=7 June 2021}}</ref> The agency has also been named one of ''[[Fast Company (magazine)|Fast Company]]'''s World's Most Innovative Companies in 2013,<ref>{{cite news|title=Most Innovation Companies 2013|url=https://www.fastcompany.com/most-innovative-companies/2013/droga5|work=Fast Company|date=11 February 2013}}</ref> 2017,<ref>{{cite web |last1=Staff |title=Most Innovative Companies 2017 |url=https://www.fastcompany.com/most-innovative-companies/2017/sectors/marketing-advertising |website=Fast Company |publisher=Fast Company |access-date=4 June 2019}}</ref> 2019,<ref>{{cite web |last1=Staff |title=The World's Most Innovative Companies 2019 |url=https://www.fastcompany.com/most-innovative-companies/2019/sectors/advertising |website=Fast Company |publisher=Fast Company |access-date=4 June 2019}}</ref> and 2020<ref>{{cite web |last1=Staff |title=The 10 most innovative advertising companies of 2020 |url=https://www.fastcompany.com/90457729/advertising-most-innovative-companies-2020 |website=Fast Company |date=10 March 2020 |publisher=Fast Company |access-date=31 March 2020}}</ref> and Most Effective Independent Agency by the Effie Awards in 2015<ref>{{Cite web |date=2015-06-05 |title=Effie Worldwide Announces North American Effie Award Winners |url=https://www.businesswire.com/news/home/20150605005755/en/Effie-Worldwide-Announces-North-American-Effie-Award-Winners |access-date=2023-05-19 |website=www.businesswire.com |language=en}}</ref>, 2017<ref>{{Cite web |last=Rooney |first=Jenny |title=The Most Effective North American Marketers Of 2017, From Effie Worldwide, And What Defines Them |url=https://www.forbes.com/sites/jenniferrooney/2017/06/05/the-most-effective-north-american-marketers-of-2017-from-effie-worldwide-and-what-defines-them/ |access-date=2023-05-19 |website=Forbes |language=en}}</ref>, 2018<ref>{{Cite web |title=Fearless Girl Wins The Grand Effie at 2018 North American Effie Awards {{!}} LBBOnline |url=https://www.lbbonline.com/news/fearless-girl-wins-the-grand-effie-at-2018-north-american-effie-awards |access-date=2023-05-19 |website=www.lbbonline.com |language=en}}</ref> and 2019<ref>{{Cite web |last=Sherwood |first=I-Hsien |date=2019-05-30 |title='It's a Tide Ad' wins Grand Effie as Procter & Gamble, McDonald's top brand effectiveness |url=https://adage.com/article/creativity/its-tide-ad-wins-grand-effie-procter-gamble-mcdonalds-top-brand-effectiveness/2174621 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref>.
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In 2019, Accenture acquired Droga5 at another milestone valuation for the industry.<ref>{{Cite web |last=Dan |first=Avi |title=What's Behind The Astounding Price That Accenture Paid For Droga5 |url=https://www.forbes.com/sites/avidan/2019/05/28/whats-behind-the-astounding-price-that-accenture-paid-for-droga5/ |access-date=2023-05-19 |website=Forbes |language=en}}</ref>
In 2019, Accenture acquired Droga5 at another milestone valuation for the industry.<ref>{{Cite web |last=Dan |first=Avi |title=What's Behind The Astounding Price That Accenture Paid For Droga5 |url=https://www.forbes.com/sites/avidan/2019/05/28/whats-behind-the-astounding-price-that-accenture-paid-for-droga5/ |access-date=2023-05-19 |website=Forbes |language=en}}</ref>

Droga5 has done work for the ''[[The New York Times|New York Times]]'',<ref>{{Cite web |title=The New York Times: The Truth Is Worth It By Droga5 |url=https://www.thedrum.com/creative-works/project/droga5-the-new-york-times-the-truth-worth-it |access-date=2023-05-19 |website=The Drum}}</ref><ref>{{Cite web |title=The New York Times: Life Needs Truth By Droga5 |url=https://www.thedrum.com/creative-works/project/droga5-the-new-york-times-life-needs-truth |access-date=2023-05-19 |website=The Drum}}</ref><ref>{{Cite web |last=Nudd |first=Tim |date=2023-04-24 |title=The New York Times unveils first big brand campaign under its ‘essential subscription’ strategy |url=https://adage.com/article/marketing-news-strategy/see-new-york-times-brand-campaign-droga5/2488146 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref> [[Under Armour]],<ref>{{Cite web |date=2015-08-24 |title=Droga5 Launches ‘Rule Yourself’ for Under Armour |url=https://adweek.it/39EJ3TH |access-date=2023-05-19 |website=adweek.it |language=en-US}}</ref><ref>{{Cite web |last=Nudd |first=Tim |title=Ad of the Year: How Droga5, Under Armour and Michael Phelps Made a Masterpiece |url=https://www.adweek.com/creativity/ad-year-how-droga5-under-armour-and-michael-phelps-made-masterpiece-175033/ |access-date=2023-05-19 |website=www.adweek.com |language=en-US}}</ref> [[Marc Ecko]],<ref>{{Cite web |last=Nudd |first=Tim |title=A Look Back at the Audacious Air Force One Graffiti Stunt That Put Droga5 on the Map |url=https://www.adweek.com/creativity/a-look-back-at-the-audacious-air-force-one-graffiti-stunt-that-put-droga5-on-the-map/ |access-date=2023-05-19 |website=www.adweek.com |language=en-US}}</ref><ref>{{Cite web |last=Beer |first=Jeff |date=April 30, 2022 |title=David Droga changed advertising. Now he wants to kill it. |url=https://www.fastcompany.com/90747128/david-droga-changed-advertising-now-he-wants-to-kill-it |website=Fast Company}}</ref> [[Tourism Australia]],<ref>{{Cite web |title=Tourism Australia: Dundee Super Bowl Ad By Droga5 |url=https://www.thedrum.com/creative-works/project/droga5-tourism-australia-dundee-super-bowl-ad |access-date=2023-05-19 |website=The Drum}}</ref><ref>{{Cite web |last=Richards |first=Katie |title=What Tourism Australia Learned From Creating a Fake Dundee Movie That Promoted the Country |url=https://www.adweek.com/brand-marketing/what-tourism-australia-learned-from-creating-a-fake-dundee-movie-that-promoted-the-country/ |access-date=2023-05-19 |website=www.adweek.com |language=en-US}}</ref> [[Jay-Z|Jay-Z,]]<ref name=":3" /> [[Puma (brand)|Puma]]<ref name=":2" /><ref>{{Cite web |last=August 11 |last2=2010 |title=Puma 'after hours athlete' by Droga5 |url=https://www.campaignlive.com/article/puma-after-hours-athlete-droga5/1021843?utm_source=website&utm_medium=social |access-date=2023-05-19 |website=www.campaignlive.com |language=en}}</ref><ref>{{Cite web |last=February 11 |last2=2010 |title=Puma 'hard chorus' by Droga5 |url=https://www.campaignlive.co.uk/article/puma-hard-chorus-droga5/983458?utm_source=website&utm_medium=social |access-date=2023-05-19 |website=www.campaignlive.co.uk |language=en}}</ref>, [[Meta Platforms|Meta]],<ref>{{Cite web |date=2020-03-31 |title=Best of 2020 No. 17: Facebook's poetic film depicts a world ravaged but not destroyed by the pandemic |url=https://adage.com/creativity/work/best-2020-no-17-facebooks-poetic-film-depicts-world-ravaged-not-destroyed-pandemic/2247231 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |date=2022-08-24 |title=Meta imagines the potential of the metaverse through an African cycling team |url=https://adage.com/creativity/work/meta-showcases-metaverse-film-about-african-cycling-team/2427216 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |title=Meta: We Change The Game When We Find Each Other By Droga5 |url=https://www.thedrum.com/creative-works/project/droga5-facebook-we-change-the-game-when-we-find-each-other |access-date=2023-05-19 |website=The Drum}}</ref> [[Amazon (company)|Amazon]],<ref>{{Cite web |title=Amazon Prime: Great Shows Stay With You By Droga5 London |url=https://www.thedrum.com/creative-works/project/droga5-london-amazon-prime-great-shows-stay-with-you |access-date=2023-05-19 |website=The Drum}}</ref><ref>{{Cite web |title=Amazon: That Reading Feeling Awaits By Droga5 London |url=https://www.thedrum.com/creative-works/project/amazon-reading-feeling-awaits-droga5-london |access-date=2023-05-19 |website=The Drum}}</ref> [[Hennessy|Hennessey]],<ref>{{Cite web |title=Hennessy: Major By Droga5 |url=https://www.thedrum.com/creative-works/project/droga5-hennessey-major |access-date=2023-05-19 |website=The Drum}}</ref><ref>{{Cite web |title=Droga5's Stunning Hennessy Ad Tells the Amazing Story of the Pioneering Piccards {{!}} LBBOnline |url=https://www.lbbonline.com/news/droga5s-stunning-hennessy-ad-tells-the-amazing-story-of-the-pioneering-piccards |access-date=2023-05-19 |website=www.lbbonline.com |language=en}}</ref> [[Mailchimp|MailChimp]],<ref>{{Cite web |title=Mailchimp: Did You Mean MailChimp? By Droga5 |url=https://www.thedrum.com/creative-works/project/droga5-mailchimp-did-you-mean-mailchimp |access-date=2023-05-19 |website=The Drum}}</ref><ref>{{Cite web |title=Droga5 Means to Say MailChimp in Genius Campaign {{!}} LBBOnline |url=https://www.lbbonline.com/news/droga5-means-to-say-mailchimp-in-genius-campaign |access-date=2023-05-19 |website=www.lbbonline.com |language=en}}</ref> [[Barack Obama]],<ref>{{Cite web |title=The Great Schlep {{!}} Droga5 {{!}} Jewish Council of Education & Research {{!}} D&AD Awards 2009 Pencil Winner {{!}} Integrated {{!}} D&AD |url=https://www.dandad.org/awards/professional/2009/integrated/16992/the-great-schlep/ |access-date=2023-05-19 |website=www.dandad.org}}</ref> [[U.S. Fund for UNICEF|UNICEF]],<ref>{{Cite web |last= |date=2008-05-14 |title=2008 Creativity Award Winner: UNICEF: Tap Project |url=https://adage.com/article/the-creativity-awards/2008-creativity-award-winner-unicef-tap-project/127040 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref> [[New York City Department of Education|New York Department of Education]],<ref>{{Cite web |last=Swaminathan |first=Nikhil |title=Harvard’s EdLabs and Droga5 Use “Burner” Cellphones to Rebrand Reading |url=https://www.fastcompany.com/1696866/harvards-edlabs-and-droga5-use-burner-cellphones-to-rebrand-reading |website=Fast Company}}</ref> [[Game of Thrones]],<ref>{{Cite web |title=The Watchers on the Wall (Street): How Droga5 Rallied Fans and Brands Behind Game of Thrones {{!}} LBBOnline |url=https://www.lbbonline.com/news/the-watchers-on-the-wall-street-how-droga5-rallied-fans-and-brands-behind-game-of-thrones |access-date=2023-05-19 |website=www.lbbonline.com |language=en}}</ref><ref>{{Cite web |last=Diaz |first=Ann-Christine |date=2019-06-18 |title=HBO and Droga5 discuss 'Game of Thrones' Titanium contender #FortheThrone |url=https://adage.com/article/special-report-cannes-lions/hbo-and-droga5-discuss-game-thrones-titanium-contender-forthethrone/2178831 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref><ref>{{Cite web |title=Bud Light And HBO: Joust By Droga5 & Wieden+Kennedy |url=https://www.thedrum.com/creative-works/project/droga5-bud-light-joust |access-date=2023-05-19 |website=The Drum}}</ref> [[Kraft Foods|Kraft]],<ref>{{Cite web |title=Athenos - YiaYia - Droga5 - AdForum.com |url=https://www.adforum.com/agency/6644600/creative-work/campaign/6707405/yiayia/athenos |access-date=2023-05-19 |website=www.adforum.com |language=en}}</ref> [[Molson Coors|MolsonCoors]],<ref>{{Cite web |title=Coors Light and Droga5 Opened a Plastic-Free 'Future Mart' in NYC |url=https://musebycl.io/environment/coors-light-and-droga5-opened-plastic-free-future-mart-nyc |access-date=2023-05-19 |website=Muse by Clio |language=en}}</ref> [[Google]],<ref>{{Cite web |last=November 19 |first=Gurjit Degun |last2=2015 |title=Android's cute animals ad by Droga5 is most shared ad of 2015 |url=https://www.campaignlive.com/article/androids-cute-animals-ad-droga5-shared-ad-2015/1373500?utm_source=website&utm_medium=social |access-date=2023-05-19 |website=www.campaignlive.com |language=en}}</ref><ref>{{Cite web |date=2016-10-04 |title=Google Debuts the Pixel Phone With Multi-Market Campaign From Droga5 |url=https://adage.com/creativity/work/life-you-phone-google/49322 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref> [[Paramount+]],<ref>{{Cite web |date=2021-02-08 |title=Seen+Noted: Droga5 New York teams up with actors, athletes, cartoons and more for this Paramount+ Journey to the Peak Super Bowl campaign |url=https://wa.campaignbrief.com/seennoted-droga5-new-york-teams-up-with-actors-athletes-cartoons-and-more-for-this-paramount-journey-to-the-peak-super-bowl-campaign/ |access-date=2023-05-19 |website=Campaign Brief WA |language=en-AU}}</ref> [[Coinbase]]<ref>{{Cite web |title=Coinbase and Its QR Code Win the Super Clio as Super Bowl's Best Ad |url=https://musebycl.io/super-bowl/coinbase-and-its-qr-code-win-super-clio-super-bowls-best-ad |access-date=2023-05-19 |website=Muse by Clio |language=en}}</ref> and [[Newcastle Brown Ale|Newcastle]].<ref>{{Cite web |title=Newcastle Brown Ale: The Teaser for the Trailer for Newcastle's Mega Huge Foot... • Ads of the World™ {{!}} Part of The Clio Network |url=https://www.adsoftheworld.com/campaigns/the-teaser-for-the-trailer-for-newcastle-s-mega-huge-football-game-ad |access-date=2023-05-19 |website=Ads of the World™}}</ref><ref>{{Cite web |title=Newcastle Brown Ale squeezes 37 brands into Super Bowl ad |url=https://www.thedrum.com/news/2015/01/27/newcastle-brown-ale-squeezes-37-brands-super-bowl-ad |access-date=2023-05-19 |website=The Drum}}</ref><ref>{{Cite web |date=2014-01-24 |title=Newcastle, Droga5 Parody Big Game Ads with ‘If We Made It’ |url=https://www.adweek.com/agencyspy/newcastle-droga5-parody-big-game-ads-with-if-we-made-it/60830/ |access-date=2023-05-19 |website=www.adweek.com |language=en-US}}</ref>


===Accenture Song===
===Accenture Song===
[[Accenture]] appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.<ref>{{Cite web|url=https://newsroom.accenture.com/news/david-droga-named-ceo-and-creative-chairman-of-accenture-interactive.htm|title=David Droga, CEO and Creative Chairman, Accenture Interactive}}</ref>
[[Accenture]] appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.<ref>{{Cite web|url=https://newsroom.accenture.com/news/david-droga-named-ceo-and-creative-chairman-of-accenture-interactive.htm|title=David Droga, CEO and Creative Chairman, Accenture Interactive}}</ref><ref>{{Cite web |last=Diaz |first=Ann-Christine |date=2022-09-06 |title=David Droga looks back at one year as Accenture Song CEO |url=https://adage.com/article/agency-news/david-droga-looks-back-one-year-accenture-song-ceo/2427956 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref>


==Affiliations and recognition==
==Affiliations and recognition==

Revision as of 16:30, 19 May 2023

David Droga
Born
David Bjorn Droga

1968
Perisher Valley, New South Wales, Australia
NationalityAustralian
EducationThe King's School
OccupationCreative chairman

David Droga (born 1968) is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.[1][2]

Droga5 was acquired by Accenture in 2019 and Droga was named CEO and Creative Chairman of Accenture Interactive in August, 2021.[3][4][5]

Early life and education

Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children.[6][7] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.[8] Droga attended early primary school at Jindabyne Central School (1973-1977) and then the Tudor House School (1978-1980). He spent his high school years at The King's School in Paramatta, Sydney.[9] He launched his advertising career as a copywriter by winning top national student honors at the Australian Writers and Art Directors School in 1987.[10][11]

Career

Six months after being hired by global network FCB as a copywriter, 19-year-old Droga left the company and joined fledgling startup OMON in Sydney as its earliest creative hire. His first project for radio station MMM was voted Australian Commercial of the Year, and won him his first Cannes Lion.[12] By the age of 22, Droga became a Partner and Executive Creative Director of OMON.[13][14] Over the next five years, OMON won Australian Agency of the Year twice and Ad of the Year four times.[15]

In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. In 1998, Media Marketing named Saatchi Asia Regional Network of the Year and Advertising Age named the Singapore office International Agency of the Year.[16]

Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[17][18] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.[19]

In 2000, Publicis Groupe acquired Saatchi[20] and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.[21]

Droga5

Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.[22] At Droga5, David also coined the title "Creative Chairman", which is now widely used across multiple industries and companies as the highest distinction of C-suite leadership with a creative bias.[23]

Droga5 is credited with creating some of the most studied[24][25][24] and successful digital, social, and viral campaigns of the last 20 years.[26][27]

Droga5 has received industry awards from Advertising Age,[28][29] Adweek,[30] Fast Company,[31] Forbes,[32][33] the Webby Awards[34], D&AD[35] and the Cannes Lions International Festival of Creativity.[36][37] In December 2019, Adweek named Droga5 its Agency of the Decade,[38] followed by Advertising Age also naming Droga5 Agency of the Decade in April 2020.[39] Droga5 was also named Adweek's US Agency of the Year in 2012,[40] 2014,[41] and 2016.[42] The agency was named Independent Agency of the Year at the Cannes Lions International Festival of Creativity in 2015,[43] 2016,[44] and 2017.[45] It has appeared on the Advertising Age A-List 11 times in the last 13 years (2010-2023)[46][47][48][49][50][51][52][53][54][39][28] and was named the publication's Agency of the Year in 2016 [55] and 2021.[56] The agency has also been named one of Fast Company's World's Most Innovative Companies in 2013,[57] 2017,[58] 2019,[59] and 2020[60] and Most Effective Independent Agency by the Effie Awards in 2015[61], 2017[62], 2018[63] and 2019[64].

In 2013, William Morris Endeavor acquired a minority stake in Droga5[65] at what was considered an industry record valuation.[66][67]

In 2019, Accenture acquired Droga5 at another milestone valuation for the industry.[68]

Droga5 has done work for the New York Times,[69][70][71] Under Armour,[72][73] Marc Ecko,[74][75] Tourism Australia,[76][77] Jay-Z,[25] Puma[24][78][79], Meta,[80][81][82] Amazon,[83][84] Hennessey,[85][86] MailChimp,[87][88] Barack Obama,[89] UNICEF,[90] New York Department of Education,[91] Game of Thrones,[92][93][94] Kraft,[95] MolsonCoors,[96] Google,[97][98] Paramount+,[99] Coinbase[100] and Newcastle.[101][102][103]

Accenture Song

Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.[104][105]

Affiliations and recognition

As of 2011 Droga was the most awarded creative at the Cannes Lions International Festival of Creativity[106] and in 2013 he was the youngest person inducted into the New York Art Directors Club Hall of the Fame.[107] He is also a laureate of the Asian Media and Marketing Hall of Fame,[108] the AdNews Hall of Fame,[109] the Campaign Brief AWARD Hall of Fame,[110] and the American Advertising Federation's Advertising Hall of Achievement.[111] In 2016 Adweek named Droga one of the top 100 most influential leaders in marketing, media and technology for the second time.[112] Esquire magazine has featured Droga in its annual Best and Brightest issue three times, and Creative magazine named him Australian Creative Person of the Decade.[113] In 2012 he was named Global Australian of the Year by the Australian Advance Committee[114] and honoured by the American Australian Association and G'Day USA.[115] In 2017, David Droga received the Cannes Lions Festival of Creativity's Lion of St. Mark, the festival's award for outstanding contribution to the creative industry.[116] In 2018 Droga was named Jury President of the Cannes Sustainable Development Goals Lions.[117] In 2019 the Clio Awards honored Droga with a Lifetime Achievement Award.[118]

References

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