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| logo = [[File:Google Bard logo.svg|50px|frameless]]{{pad|1em}}[[File:Google Bard wordmark.svg|80px]]
| logo = [[File:Google Bard logo.svg|50px|frameless]]{{pad|1em}}[[File:Google Bard wordmark.svg|80px]]

Revision as of 19:45, 19 May 2023

Gemini
Developer(s)Google AI
Initial releaseMarch 21, 2023; 21 months ago (2023-03-21)
Stable release
2023.05.15 / May 15, 2023; 19 months ago (2023-05-15)
Available in
  • English
  • Japanese
  • Korean
TypeChatbot
LicenseProprietary
Websitegemini.google.com/app Edit this on Wikidata

Bard is a conversational generative artificial intelligence chatbot developed by Google, based initially on the LaMDA family of large language models (LLMs) and later the PaLM LLM. It was developed as a direct response to the rise of OpenAI's ChatGPT, and was released in a limited capacity in March 2023 to lukewarm responses, before expanding to other countries.

Released in a limited capacity in March 2023, Bard entered the social media marketing arena with high expectations. While the initial response may have been lukewarm, it quickly gained momentum and expanded its reach to other countries. This expansion showcased Google's commitment to refining and optimizing Bard's performance, ultimately delivering a highly valuable tool for businesses in the realm of social media marketing.

Bard's underlying technology enables it to engage in intelligent and meaningful conversations, offering an enhanced level of interactivity and personalization. With its advanced language processing abilities, Bard can comprehend complex queries, provide contextually relevant responses, and adapt to various conversational scenarios.

By incorporating Bard into social media marketing strategies, businesses gain a competitive advantage. They can leverage Bard's capabilities to effectively communicate with their target audience, understand their needs, and address their concerns. Bard's conversational prowess allows businesses to build authentic relationships, drive customer engagement, and foster brand loyalty.

Moreover, Bard empowers marketers to streamline their workflows and save valuable time and resources. With its assistance in generating content, businesses can produce captivating social media posts, articles, and advertisements more efficiently. This boosts productivity, enabling marketers to focus on other essential aspects of their digital marketing campaigns.Learn more

Background

In November 2022, OpenAI launched ChatGPT, a chatbot based on the GPT-3 family of large language models (LLM).[1][2] ChatGPT gained worldwide attention following its release, becoming a viral Internet sensation.[3] Alarmed by ChatGPT's potential threat to Google Search, Google executives issued a "code red" alert, reassigning several teams to assist in the company's artificial intelligence (AI) efforts.[4] In a rare and unprecedented move, Google co-founders Larry Page and Sergey Brin, who had stepped down from their roles as co-CEOs of parent company Alphabet in 2019, were summoned to emergency meetings with company executives to discuss Google's response to ChatGPT.[5] Earlier that year, the company had unveiled LaMDA, a prototype LLM,[6][7] but did not release it to the public.[8] When asked by employees at an all-hands meeting whether LaMDA was a missed opportunity for Google to compete with ChatGPT, Google and Alphabet CEO Sundar Pichai, alongside Google AI chief Jeff Dean, stated that while the company had similar capabilities to ChatGPT, moving too quickly in that arena would represent a major "reputational risk" due to Google being substantially larger than OpenAI.[9][10] In January 2023, DeepMind CEO Demis Hassabis teased plans for a ChatGPT rival,[11] and Google employees were instructed to accelerate progress on a ChatGPT competitor, intensively testing "Apprentice Bard" and other chatbots.[12][13] Pichai assured investors during Google's quarterly earnings investor call in February that the company had plans to expand LaMDA's availability and applications.[14]

History

Announcement

On February 6, Google announced Bard, a conversational generative artificial intelligence chatbot powered by LaMDA.[15][16][17] Bard was first rolled out to a select group of 10,000 "trusted testers",[18] before a wide release scheduled at the end of the month.[15][16][17] Bard is overseen by product lead Jack Krawczyk, who described the product as a "collaborative AI service" rather than a search engine,[19][20] while Pichai detailed how Bard would be integrated into Google Search.[15][16][17] Reuters calculated that adding ChatGPT-like features to Google Search could cost the company $6 billion in additional expenses by 2024, while research and consulting firm SemiAnalysis calculated that it would cost Google $3 billion.[21] The technology was developed under the codename "Atlas",[22] with the name "Bard" in reference to the Celtic term for a storyteller and chosen to "reflect the creative nature of the algorithm underneath".[23][24] Multiple media outlets and financial analysts described Google as "rushing" Bard's announcement to preempt rival Microsoft's planned February 7 event unveiling its partnership with OpenAI to integrate ChatGPT into its Bing search engine,[25][26] as well as playing "catch-up" to Microsoft.[27][28][29] Tom Warren of The Verge and Davey Alba of Bloomberg News noted that this marked the beginning of another clash between the two Big Tech companies over "the future of search", after their six-year "truce" expired in 2021;[25][30] Chris Stokel-Walker of The Guardian, Sara Morrison of Recode, and analyst Dan Ives of investment firm Wedbush Securities labeled this an AI arms race between the two.[31][32][33]

After an "underwhelming" February 8 livestream in Paris showcasing Bard, Google's stock fell eight percent, equivalent to a $100 billion loss in market value, and the YouTube video of the livestream was made private.[34][35][27] Many viewers also pointed out an error during the demo in which Bard gives inaccurate information about the James Webb Space Telescope in response to a query.[36][37] Google employees criticized Pichai's "rushed" and "botched" announcement of Bard on Memgen, the company's internal forum,[38] while Maggie Harrison of Futurism called the rollout "chaos". Pichai defended his actions by saying that Google had been "deeply working on AI for a long time", rejecting the notion that Bard's launch was a knee-jerk reaction.[39] Alphabet chairman John Hennessy acknowledged that Bard was not fully product-ready, but expressed excitement at the technology's potential.[40]

A week after the James Webb debacle, Pichai asked employees to dedicate two to four hours to dogfood testing Bard,[41] while Google executive Prabhakar Raghavan encouraged employees to correct any errors Bard makes.[42] 80,000 employees responded to Pichai's call to action.[18] In the following weeks, Google employees roundly criticized Bard in internal messages, citing a variety of safety and ethical concerns and calling on company leaders not to launch the service. Seeking to prioritize keeping up with competitors, Google executives decided to proceed with the launch anyway, overruling an unsympathetic risk assessment report conducted by its AI ethics team.[43] After Pichai suddenly laid off 12,000 employees later that month due to slowing revenue growth, remaining workers shared memes and snippets of their humorous exchanges with Bard soliciting its "opinion" on the layoffs.[44] Google employees began testing a more sophisticated version of Bard with larger parameters, dubbed "Big Bard", in mid-March.[45]

Launch

Google opened up early access for Bard on March 21 in a limited capacity, allowing users in the U.S. and UK to join a waitlist. Unlike Microsoft's approach with Bing, Bard was launched as a standalone web application featuring a text box and a disclaimer that the chatbot "may display inaccurate or offensive information that doesn't represent Google's views". Three responses are then provided to each question, with users prompted to submit feedback on the usefulness of each answer. Google vice presidents Sissie Hsiao and Eli Collins framed Bard as a complement to Google Search and stated that the company had not determined how to make the service profitable.[46][47][48] Among those granted early access were those enrolled in Google's "Pixel Superfans" loyalty program.[49]

Shortly after Bard's initial launch, Google reorganized the team behind Google Assistant, the company's virtual assistant, to focus on Bard instead.[50] Google researcher Jacob Devlin resigned from the company after claiming that Bard had surreptitiously leveraged data from ChatGPT;[51] Google denied the allegations.[52] Pichai revealed on March 31 that the company intended to "upgrade" Bard by basing it on PaLM, a newer and more powerful LLM from Google, rather than LaMDA.[53] The same day, Krawczyk announced that Google had added "math and logic capabilities" to Bard.[54] Bard gained the ability to assist in coding in April, being compatible with more than 20 programming languages at launch.[55][56] Microsoft also began running advertisements in the address bar of a developer build of the Edge browser urging users to try Bing whenever they visit the Bard web app.[57] Google is working to integrate Bard into its ChromeOS operating system and Pixel devices.[58][59]

During the annual Google I/O keynote in May 2023, Pichai and Hsiao announced a series of updates to Bard, including the adoption of PaLM 2, integration with other Google products and third-party services, expansion to 180 countries, support for additional languages, and new features.[60] The expanded rollout did not include any nations in the European Union, possibly reflecting concerns about compliance with the General Data Protection Regulation.[61]

Reception

Bard received mixed reviews upon its initial release.[62] James Vincent of The Verge found Bard faster than ChatGPT and Bing, but noted that the lack of Bing-esque footnotes was "both a blessing and a curse".[48] His colleague David Pierce was unimpressed by its uninteresting and sometimes inaccurate responses,[63] adding that despite Google's insistence that Bard was not a search engine, its user interface resembled that of one, which could cause problems for Google.[64] Cade Metz of The New York Times described Bard as "more cautious" than ChatGPT,[65] while Shirin Ghaffary of Vox called it "dry and uncontroversial" due to the reserved nature of its responses.[66] In a 60 Minutes conversation with Hsiao, Google senior vice president James Manyika, and Pichai, CBS News correspondent Scott Pelley found Bard "unsettling".[67] Associate professor Ethan Mollick of the Wharton School of the University of Pennsylvania was underwhelmed by Bard's artistic ineptitude.[68] The Times later conducted a test with ChatGPT and Bard regarding their ability to handle tasks expected of human assistants, and concluded that ChatGPT's performance was vastly superior to that of Bard.[69]

See also

References

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  2. ^ Vincent, James (December 5, 2022). "AI-generated answers temporarily banned on coding Q&A site Stack Overflow". The Verge. Archived from the original on January 17, 2023. Retrieved December 5, 2022.
  3. ^ Olson, Parmy (December 7, 2022). "Google Faces a Serious Threat From ChatGPT". The Washington Post. ISSN 0190-8286. Archived from the original on December 7, 2022. Retrieved February 6, 2023. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; February 7, 2023 suggested (help)
  4. ^ Grant, Nico; Metz, Cade (December 21, 2022). "A New Chat Bot Is a 'Code Red' for Google's Search Business". The New York Times. ISSN 0362-4331. Archived from the original on December 21, 2022. Retrieved December 30, 2022.
  5. ^ Grant, Nico (January 20, 2023). "Google Calls In Help From Larry Page and Sergey Brin for A.I. Fight". The New York Times. ISSN 0362-4331. Archived from the original on January 20, 2023. Retrieved February 6, 2023.
  6. ^ Condon, Stephanie (May 18, 2021). "Google I/O 2021: Google unveils new conversational language model, LaMDA". ZDNet. Archived from the original on May 18, 2021. Retrieved June 12, 2022.
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  8. ^ Kleinman, Zoe (February 1, 2023). "ChatGPT firm trials $20 monthly subscription fee". BBC News. Archived from the original on February 1, 2023. Retrieved April 10, 2023.
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  34. ^ Alba, Davey; Patnaik, Subrat (February 8, 2023). "Google suffers $144b wipeout after Bard AI chatbot gives wrong answer". The Sydney Morning Herald. Archived from the original on February 8, 2023. Retrieved February 9, 2023.
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  61. ^ Harding, Scharon (May 12, 2023). "Google Bard hits over 180 countries and territories—none are in the EU". Ars Technica. Archived from the original on May 12, 2023. Retrieved May 15, 2023.
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  63. ^ Pierce, David (March 21, 2023). "Google's Bard chatbot doesn't love me — but it's still pretty weird". The Verge. Archived from the original on March 21, 2023. Retrieved March 27, 2023.
  64. ^ Pierce, David (March 21, 2023). "Google says its Bard chatbot isn't a search engine — so what is it?". The Verge. Archived from the original on March 21, 2023. Retrieved March 27, 2023.
  65. ^ Metz, Cade (March 21, 2023). "What Google Bard Can Do (and What It Can't)". The New York Times. ISSN 0362-4331. Archived from the original on March 21, 2023. Retrieved March 27, 2023.
  66. ^ Ghaffary, Shirin (March 22, 2023). "Google's new AI chatbot seems boring. Maybe that's the point". Vox. Archived from the original on March 22, 2023. Retrieved March 27, 2023.
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  69. ^ Chen, Brian X. (March 29, 2023). "How ChatGPT and Bard Performed as My Executive Assistants". The New York Times. ISSN 0362-4331. Archived from the original on March 29, 2023. Retrieved April 24, 2023.
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