Play for P.I.N.K.: Difference between revisions
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'''Play for P.I.N.K.''' (Prevention, Immediate diagnosis, New technology and Knowledge) is a fundraising organization founded by Laura Lassman in 1990. Lassman first organized a tournament in [[Bergen County]], [[New Jersey]] to support a friend undergoing [[breast cancer]] treatment. Since then ''Play for P.I.N.K.'' has served as a catalyst for 300 fundraisers held by volunteers in 28 states annually. In December 2013, the Board of ''Play for P.I.N.K.'' gave ''[[The Breast Cancer Research Foundation]]'' a donation of $4,250,000; a record-breaking amount. Through 2014 ''Play for P.I.N.K.'' volunteers raised $34 million for breast cancer research; funding 17 research projects in the 2014 fiscal year. |
'''Play for P.I.N.K.''' (Prevention, Immediate diagnosis, New technology and Knowledge) is a fundraising organization founded by Laura Lassman in 1990. Lassman first organized a tournament in [[Bergen County]], [[New Jersey]] to support a friend undergoing [[breast cancer]] treatment. Since then ''Play for P.I.N.K.'' has served as a catalyst for 300 fundraisers held by volunteers in 28 states annually. In December 2013, the Board of ''Play for P.I.N.K.'' gave ''[[The Breast Cancer Research Foundation]]'' a donation of $4,250,000; a record-breaking amount. Through 2014 ''Play for P.I.N.K.'' volunteers raised $34 million for breast cancer research; funding 17 research projects in the 2014 fiscal year. |
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Revision as of 08:46, 2 June 2023
 | This article contains wording that promotes the subject in a subjective manner without imparting real information. (December 2014) |
 | This article needs additional citations for verification. (June 2023) |
Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology and Knowledge) is a fundraising organization founded by Laura Lassman in 1990. Lassman first organized a tournament in Bergen County, New Jersey to support a friend undergoing breast cancer treatment. Since then Play for P.I.N.K. has served as a catalyst for 300 fundraisers held by volunteers in 28 states annually. In December 2013, the Board of Play for P.I.N.K. gave The Breast Cancer Research Foundation a donation of $4,250,000; a record-breaking amount. Through 2014 Play for P.I.N.K. volunteers raised $34 million for breast cancer research; funding 17 research projects in the 2014 fiscal year.
Bloomberg underwrites administrative costs so that 100% of all funds raised are donated directly to a sole beneficiary, The Breast Cancer Research Foundation. Other corporate partners include the Estée Lauder Companies, which provides products for gift bags, and Wilson Sporting Goods who supply golf and tennis balls.
The Wall Street Journal reports: "Where other organizations may see fatigue with walks, runs and other sporting events, Ms. Lassman says that Play for P.I.N.K. has grown annually. "We're going strong," she says. "Every day we keep getting more and more calls; we are not waning."