The Eras Tour

The Eras Tour

Tour by Taylor Swift
Promotional poster
Location	United States
Associated albums	Various
Start date	March 17, 2023 (2023-03-17)
End date	August 9, 2023 (2023-08-09)
Legs	2
No. of shows	60
Supporting acts	Gracie Abrams Beabadoobee Phoebe Bridgers Gayle Girl in Red Haim Muna Owenn Paramore
Website	tstheerastour.taylorswift.com
Taylor Swift concert chronology

The Eras Tour is the ongoing sixth headlining concert tour by American singer-songwriter Taylor Swift. Described by her as a journey through all of her "musical eras", the Eras Tour is a tribute to all of Swift's studio albums so far, including her latest, Midnights (2022), and those that did not have a corresponding tour due to the COVID-19 pandemic: Lover (2019), Folklore (2020), and Evermore (2020). It is Swift's second all-stadium tour after the 2018 Reputation Stadium Tour.

The tour commenced on March 17, 2023, in Glendale, Arizona, and is set to end on November 26, 2023, in São Paulo, Brazil. An Eras Tour concert lasts for over three hours; the set list consists of 44 songs divided into 10 distinct acts that rely on worldbuilding to portray Swift's albums conceptually. The show received unanimous critical acclaim, with emphasis on the concept, production, diverse aesthetics, and Swift's musicianship, vocals, charisma, stamina, and versatility as an entertainer.

Met with an unprecedented demand for tickets, the Eras Tour had 3.5 million people register to Ticketmaster's presale program for the U.S. leg. Although the platform's website crashed immediately after the presale commenced on November 15, 2022, over 2.4 million tickets to the tour were sold that day, breaking the record for the most concert tickets sold by an artist in a single day. Nevertheless, Ticketmaster received widespread public criticism and political scrutiny for the debacle in addition to allegations of monopoly within the concert business. Journalists have reported on the tour's sociocultural and economic impact, with cities honoring Swift with various gestures.

Background

Taylor Swift performing on her Reputation Stadium Tour (2018), the highest-grossing U.S. concert tour

Taylor Swift embarked on the Reputation Stadium Tour, her fifth concert tour, in 2018, in support of her sixth studio album, Reputation (2017). It broke the record for the highest-grossing U.S. tour in history. Due to the outbreak of the COVID-19 pandemic in early 2020, Swift canceled her scheduled sixth concert tour, then titled Lover Fest, which was planned to support her seventh studio album, Lover (2019), with performances in stadiums as well as open-air venues and European festivals. She released three studio albums: Folklore (2020), Evermore (2020), and Midnights (2022), and the re-recorded albums Fearless (Taylor's Version) and Red (Taylor's Version) in 2021.

During promotion of Midnights on talk shows such as The Tonight Show Starring Jimmy Fallon and The Graham Norton Show in October 2022, Swift hinted at a forthcoming concert tour. On November 1, 2022, Swift announced on Good Morning America and through her social media accounts that her sixth concert tour was called the Eras Tour and described it as "a journey through the musical eras of [her] career". The U.S. leg's first announced 27 dates across 20 cities began on March 17, 2023, in Glendale, Arizona, and will conclude on August 9, 2023, in Inglewood, California. The opening acts are Paramore, Haim, Phoebe Bridgers, Beabadoobee, Girl in Red, Muna, Gayle, Gracie Abrams, and Owenn, each two of whom share a date. Messina Touring Group, an Anschutz Entertainment Group (AEG) partner, is the tour's promoter.

Popular demand made Swift add eight U.S. dates to the existing cities on November 4, and 17 dates the following week, making the Eras Tour the most extensive U.S. tour of Swift's career with 52 dates, surpassing the Reputation Stadium Tour with 38 dates. Billboard described the tour's announcement as "the most chaos-inducing tour announcement of the decade." Among the tour's prospective partners were the now-bankrupt cryptocurrency exchange company FTX, who offered Swift a US$100 million sponsorship deal. On January 31, tour merchandise inspired by all of Swift's ten album "eras" were made available for purchase on her website.

Swift released four songs on the day of the opening show to celebrate the tour's launch: "Eyes Open (Taylor's Version)" and "Safe & Sound (Taylor's Version)", originally from the 2012 soundtrack The Hunger Games: Songs from District 12 and Beyond; "If This Was a Movie (Taylor's Version)", a re-recording of one of the deluxe tracks from Speak Now (2010); and "All of the Girls You Loved Before", a previously unreleased song from Lover. A special CD edition of Midnights, subtitled The Late Night Edition, was exclusively sold at the Eras Tour concerts at East Rutherford, New Jersey, on May 26, 27, and 28.

Ticketing

Tickets were previously set to go on sale to the general public on November 18, 2022. As a result of Swift's multi-year partnership with Capital One, cardholders had presale access, which was set to begin in the afternoon of November 15. Fans could register for the Ticketmaster Verified Fan program from November 1 through November 9 to receive a code that granted exclusive access to the TaylorSwiftTix Presale to purchase tickets in the morning of November 15; previous Lover Fest ticket holders also received preferred access to the presale if they registered using the same Ticketmaster account. Swift confirmed ticket prices in advance, abandoning the "platinum ticket" model; they ranged from $49 to $449, while VIP packages ranged from $199 to $899. USA Today reported that the listing for the Nashville, Tennessee tour dates included the disclaimer that "ticket prices may fluctuate, based on demand, at any time."

According to Ticketmaster, the TaylorSwiftTix Presale provided "the best opportunity to get more tickets into the hands of fans who want to attend the show" by evading bots and scalpers. The ticketing platform noted that if demand from the fan program "exceeds supply", it is possible that "verified fans may be selected at random to participate in the presale."

Controversy

Further information: 2022 Ticketmaster controversy

On November 15, Ticketmaster's website crashed following what Variety called a "historically unprecedented demand"—Greg Maffei, chairman of Live Nation, said Ticketmaster prepared for 1.5 million verified fans but 14 million showed up. Ticketmaster immediately published a statement saying they were working to fix the issues because they were "unprepared" to accommodate all fans and announced on November 17 that they had to cancel the November 18 public on-sale due to their inability to meet demand. Swift, via her Instagram on November 18, said she was "pissed off" and was "not going to make excuses for anyone because we asked [Ticketmaster], multiple times, if they could handle this kind of demand and we were assured they could". Ticketmaster issued an apology to Swift and her fans via Twitter the same day.

Customers and fans criticized Ticketmaster for its allegedly flawed systems and inefficient technical resolutions. U.S. lawmakers including attorneys general and members of the Congress took notice of the issue, which became a subject of multiple congressional inquiries. The New York Times reported that the U.S. Department of Justice had opened an antitrust investigation into Live Nation Entertainment and Ticketmaster. Media publications deemed the controversy a testament to Swift's influence and said it could bode well for the music industry by propelling conversations about economic inequality and antitrust laws in the U.S. Bloomberg News journalist Augusta Saraiva termed the phenomenon "Swiftonomics"—a microeconomic theory that explains Swift's supply and demand, and political impact following the COVID-19 pandemic.

Special sale

On December 12, 2022, Ticketmaster began mailing select fans—"identified as [fans] who received a boost during the Verified Fan presale but did not purchase tickets"—and notified them of a second ticket-buying opportunity to purchase a maximum of two tickets per user, through the platform Ticketstoday. Billboard reported that Ticketmaster opted to sell the remaining 170,000 tickets over four weeks through Ticketstoday, a ticketing platform originally built for Dave Mathews Band's fan club in the 2000s that was purchased by Live Nation in 2008, to "significantly reduce fan wait times".

Production

Music

Designed as a tribute to Swift's discography across her 17-year career, the Eras Tour covers all styles of music from her 10 studio albums, ranging from country and pop to folk and alternative rock genres. Some media outlets have described the Eras Tour as a "greatest hits" tour of an artist still in her commercial prime. The set list placed a slightly greater focus on albums Swift had not previously toured including first-ever live performances of several tracks.

Staging and lighting

The Eras Tour staging from Raymond James Stadium, Tampa, Florida, showing the main stage, middle stage and the connecting ramp.

The Eras Tour staging is expansive, consisting of three separate stages made of digital displays: a main stage with a giant, curved screen; a rhombic middle stage; and a T-shaped rectangular stage at the middle of the floor; all are connected by a broad ramp. The digital stages display various visuals and effects throughout the show. They together form a "hyperactive" hydraulic platform, with the main and middle stages equipped with mobile blocks that rise from the center to form platforms of different shapes. The tour's "massive" production is heavily inspired by Broadway. It has been described as a 4D cognitive experience, featuring pyrotechnics, laser lights, indoor fireworks, PixMob LED bracelets, and image projection technology, such as projection mapping.

Swift during the Reputation act, performing atop a mobile block that rises from the center of the middle stage

The tour's concept centers on worldbuilding and thus employs a diverse set of stage set-ups, props, and performing styles to convey the varying moods and aesthetics of Swift's albums. Interior design magazine Architectural Digest named the Eras Tour Swift's "most ambitious" set design and praised its worldbuilding.

Costume design

The wardrobe of Swift and her accompanying dancers, as well as her microphones and guitars, on the Eras Tour paid homage to her 10 album eras. They were inspired by previous performances and music videos, intended to align with the overarching themes and palette of the era Swift referenced in each act, showcasing the various sonic and visual aesthetics she had adopted throughout her career. However, media outlets noted that the unifying fashion choice were crystals: the costumes of every act adorned with them in one way or the other. StyleCaster regarded the Eras Tour wardrobe as Swift's best fashion collection for a tour.

Attire and accessories were mostly custom-made by fashion houses such as Atelier Versace, Etro, Roberto Cavalli, Nicole + Felicia Couture, Zuhair Murad, Ashish, Alberta Ferretti, Jessica Jones, and Oscar de la Renta. Swift wore variations of some costumes for different shows. Fausto Puglisi, a designer for Roberto Cavalli, stated that he took an "artisanal approach to craftsmanship" while customizing outfits for Swift, focusing on the fact that "everything must be eye-catching" when designing for concerts. He incorporated Swarovski crystals in the costumes Swift wore during the Fearless (2008), 1989 (2014), and Reputation act, which required over 170 hours of meticulous "hand-craftsmanship by skilled artisans" to make. The sequined tulle ball gown that Murad designed for the Speak Now act required "over 350 hours of atelier handwork". Ferretti used chiffon and micro-beading for the Folklore era dresses, while the Midnights Oscar de la Renta fringed bodysuit was hand-adorned with more than 5,300 beads and crystals.

Concert synopsis

It's easy to compare one of Swift's stadium shows to something you'd see on Broadway—never has that been more true than for The Eras Tour. The setlist is cut up into acts, grouped by eras for each of Swift's ten studio albums. For each era/act, Swift went full-send into that album's look, feel, costume, color blocking, and more.

— David Waiss Aramesh, "Taylor Swift's The Eras Tour Is a 3-Hour Career-Spanning Victory Lap", Rolling Stone

The show is approximately three hours and 15 minutes long, the longest of Swift's career, and heavily features elements of theater. It consists of 44 songs that are divided into 10 acts. Each act is characterized by a specific color scheme, while transitions between acts are facilitated by on-screen interlude visuals and marked by costume changes with negligible intermissions. Swift also addresses the crowd throughout the show.

An Eras Tour show commences with the Lover act. A clock on-screen counts down to show time as Lesley Gore's "You Don't Own Me" (1963) plays. Surrounded by pastel-colored, fan-like tapestry, Swift emerges from the platform at mid-stage in a glimmering bodysuit and knee-high boots. She opens the show with "Miss Americana & the Heartbreak Prince" leading into "Cruel Summer". Swift then delivers the welcome note with the dollhouse from the "Lover" music video on the screen, depicting her various album eras. Accompanied by dancers and in a sequined blazer, she performs "The Man" and "You Need to Calm Down" through a set emulating an office space and sings "Lover" on a guitar, followed by a stripped-down rendition of "The Archer" alone on the ramp.

During the Evermore act, Swift sings "Willow" in a séance-inspired performance.

The second act, Fearless, begins with the screen showing gold electric sparks raining down. Swift reappears in a gold fringed dress and country boots characteristic of her early style. She performs "Fearless" on the main stage, "You Belong With Me" at mid-stage, and "Love Story" on the T-stage, all alongside her band. The third act, Evermore, adopts a forest aesthetic. Swift begins singing "'Tis the Damn Season" in a burnt orange gown, followed by a dark theme that leads to "Willow" in a "witchy" séance; she wears an emerald cape and performs with dancers holding luminescent orange orbs. She continues with "Marjorie", then "Champagne Problems" on a moss-covered piano beneath an oak tree, concluding the act with "Tolerate It" on a dinner table setup.

Snakes visuals and dimming lights commence the Reputation act. Swift reemerges in a black and red asymmetrical catsuit with snake motifs reminiscent of her Reputation Stadium Tour costumes, with dancers wearing black leotards. She delivers a high-energy performance of "...Ready for It?" with gothic dancers and "Delicate" surrounded by beams of light. Performing "Don't Blame Me" supported by elevated harmonies, Swift leaps skyward on a platform. She transitions to "Look What You Made Me Do", which features on-screen visuals of Swift from all of her eras trapped in glass boxes and dancers dressed in some of Swift's older looks. The act's conclusion is marked by a snake slithering away on-screen. The fifth act, Speak Now, begins with an abstract mosaic of purple lights on the stage. Swift, in a ball gown, walks in from the screen and performs "Enchanted", accompanied by acoustic strums and a full-band crescendo.

During the Folklore act, Swift performs in a frilly gown that supplements the album's cottagecore aesthetic.

For the next act, Red, the color scheme turns red; a dancer opens a box that plays snippets of "Red", "Everything Has Changed"/"Holy Ground", and "State of Grace". Balloons emerge, and Swift performs "22" wearing a modified version of the hippie-inspired T-shirt from the song's music video. She sings "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble" next, dressed in a red and black romper and with the dancers in red. She dons a coat and performs "All Too Well (10 Minute Version)" on acoustic guitar alone. The act concludes with artificial snow falling. Cottagecore is the aesthetic of the seventh act, Folklore, which begins with a spoken word interlude of "Seven". Onstage is an A-frame cabin setup, similar to the one from Swift's performance at the 63rd Annual Grammy Awards (2021), on an elevated platform with a staircase. Swift performs "Invisible String" on the cabin's roof, "Betty" with her band, and "The Last Great American Dynasty" with dancers dressed in period clothes. She then sings "August", which transitions to the bridge of a rock-tinged "Illicit Affairs", followed by "My Tears Ricochet" on the secondary stages with a choreography resembling a funeral procession. Swift returns to the cabin to perform "Cardigan". The act ends with fireflies as the cabin retreats into the screen.

1989, the eighth act, commences with the screen showing a neon-lit city skyline. Swift wears a beaded crop top and skirt and sings "Style". Moving to mid-stage, the dancers dressed in black and white outfits ride neon bicycles for "Blank Space" and use blue-lit golf clubs to smash an animated Shelby Cobra car, a reference to the song's official music video and the choreography from the 1989 World Tour. She follows with "Shake It Off", performed as a robust dance party; "Wildest Dreams", backed with clips of a couple in bed; and "Bad Blood", accentuated by intense pyrotechnics. After the 1989 act, Swift performs two surprise songs on acoustic guitar and piano. In an optical illusion, a body of water develops around the piano and envelops the stage; Swift then dives into the stage and appears to swim underwater, along the ramp and the main stage.

The final act, Midnights, begins with a wave from the illusion crashing against the screen, revealing Swift, who wakes up from a bed and climbs up a ladder into a cloud. The lower screen splits, and dancers carry out clouds as Swift reemerges in a purple fur coat to sing "Lavender Haze". She removes the coat and performs "Anti-Hero" with a video of herself as a creature terrorizing a city on the screen. Dancers perform with umbrellas as Swift sings "Midnight Rain" and undergoes an onstage costume change, reappearing in a rhinestone-adorned midnight blue bodysuit. She then performs a "chair dance" choreographed for "Vigilante Shit", influenced by "sultry" burlesque and the 1975 musical Chicago. Swift follows with "Bejeweled", featuring choreography inspired by the song's viral TikTok dance, and "Mastermind" with the entire dance crew. "Karma" closes the show with fireworks, colorful visuals, and confetti.

Critical reception

The tour received rave reviews from music and entertainment critics. Neil McCormick of The Daily Telegraph, Keiran Southern of The Times, Adrian Horton of The Guardian, Kelsey Barnes of The Independent, Ilana Kaplan of i, and Erica Campbell of NME gave the Eras Tour total five-star ratings. McCormick called the show "one of the most ambitious, spectacular, and charming stadium pop shows ever seen", lauding Swift's musicianship, vocals, and energy. Southern declared the Eras Tour "a pop genius at the top of her game". Horton praised the "rapturous" music selection, concept, "extravagant" staging, and Swift's stamina and vocals. Barnes noted the tour as "a career-defining spectacle" with acts marking the shifts in Swift's artistry, while Kaplan commended the "unparalleled" showmanship, "spicier" choreography, camp styles, and "seamless" transitions between acts. Campbell praised the story-telling aspect of the show that ties all the 10 acts together, enhanced by staging, cinematic ambience and fashion.

Swift performing "Vigilante Shit" with a burlesque choreography during the Midnights act. Many critics praised Swift's versatility as an entertainer.

The versatility of the show's music, visuals, and performance art was often a point of praise in its reviews. Journalists Rebecca Lewis and Carson Mlnarik of Hello! and MTV, respectively, commended Swift's stage presence and commitment to her artistry; Lewis described Swift's alter egos during the tour as shifting from "country ingénue to pop princess and folklore witch", whereas Mlnarik affirmed that the on-screen visuals stayed true to every album's aesthetic. The Week and Dallas Observer critics agreed, highlighting the "jaw-dropping" visuals and "bedazzled" fashion. Billboard editor Jason Lipshutz underscored Swift's "powerhouse" vocals, engaging artistic personas, and skill set. Jon Caramanica of The New York Times highlighted the tour's scale, ambition, and portrayal of all the musical pivots of Swift's career, whereas The Atlantic's Spencer Kornhaber complimented the show's art direction, suspense, and the sequencing of the acts. Mikael Wood of Los Angeles Times described the show as a "masterclass in pop ambition", showcasing Swift's range.

Critics also appreciated the tour's production value and artistic direction. Philip Cosores of Uproxx dubbed it the "most impressive stadium show ever conceived", atypical of pop and rock artists, with USA Today's Melissa Ruggieri noting that no mainstream artist since Bruce Springsteen has "packed so much music into one show." Spin critic Jonathan Cohen admired the rich stage design, usage of "state-of-the-art" technology, and immersive experience into Swift's "increasingly accomplished musical world-building". He added that artists at their prime very rarely present their discography as Swift did. Variety journalist Chris Willman felt that the "epic" show demonstrated that "the person who has come up with the single greatest body of pop songwriting in the 21st century is also its most popular performer." Pollstar's Christina Fuoco and Rolling Stone's Waiss David Aramesh opined that the tour is "live music at its highest spectacle" and "a production spectacle of the highest echelon", commending Swift's showmanship. Melinda Sheckels of Consequence praised the tour's "nuanced and interpretive" approach in depicting Swift's albums and the "sheer magnitude, artistry, and technical prowess" of the production.

Commercial performance

In the first day of its presale alone, the Eras Tour sold over 2.4 million tickets, the most sold by an artist in a single day, surpassing Robbie Williams, who had sold 1.6 million tickets for his Close Encounters Tour in 2005. Billboard reported on December 15 that the Eras Tour had already grossed an estimated $554 million, and projected the U.S. leg to finish with $591 million, surpassing the former all-time female record set by Madonna's Sticky & Sweet Tour ($407 million) in 2008–2009. Following the tour's launch, Swift rose to number one on Pollstar's Artist Power Index chart. MetLife Stadium named her their "#1 best-selling artist" of all time following the conclusion of the tour's third East Rutherford show, which was the 100th concert in the stadium's history.

List of venue-based records set by the Eras Tour, showing venue, dates, and description of the record

Venue	Dates (2023)	Description	Ref.
State Farm Stadium	March 17 and 18	First act in history to sell out two shows on a single tour.
Allegiant Stadium	March 24 and 25	First female act in history to sell out a show at the stadium.
		First female act in history to sell out two shows on a single tour.
AT&T Stadium	March 31–April 2	First act in history to sell out three shows on a single tour.
		Highest three-day attendance.
Raymond James Stadium	April 13–15	First act in history to sell out two shows on a single tour.
		First act in history to sell out three shows on a single tour.
NRG Stadium	April 21–23
Mercedes-Benz Stadium	April 28–30
Nissan Stadium	May 5–7
		Highest single-day attendance (May 7).
Lincoln Financial Field	May 12–14	First female act in history to sell out three shows on a single tour.
Soldier Field	June 2–4
Ford Field	June 9 and 10	First female act in history to sell out two shows on a single tour.
Acrisure Stadium	June 16 and 17	First act in history to sell out two shows on a single tour.
Paycor Stadium	June 30 and July 1	First female act in history to sell out a show at the stadium.
		First female act in history to sell out two shows on a single tour.
GEHA Field at Arrowhead Stadium	July 7 and 8	First act in history to sell out two shows on a single tour.
Empower Field at Mile High	July 14 and 15
Lumen Field	July 22 and 23
SoFi Stadium	August 3–5, 8 and 9	First act in history to sell out five shows on a single tour.

Impact

See also: Cultural impact of Taylor Swift

Following the opening shows of the Eras Tour, five of Swift's albums entered the top 40 of the UK Albums Chart. Billboard reported that Swift's entire discography rose in daily streams, especially the songs on the set list. She subsequently placed seven albums in the top 40 region of the U.S. Billboard 200 chart, the first living artist to do so; several weeks later, she became the first artist to chart eight albums in the top 40 and nine albums in the top 50.

Economy

The impact of the Eras Tour extends beyond ticket and merchandise sales, influencing the economies of all of its stops. USA Today described the Eras Tour as a "historically monumental event"; its unprecedented ticket sales represent a "post-COVID demand shock in the U.S.", according to Bloomberg L.P. In the cities it visited, the tour boosted local businesses' and tourism revenues by millions of dollars. For instance, the tour's two dates in Las Vegas propelled the city's tourism to "pre-pandemic levels". Swift's three-day stop in Tampa caused a huge increase in demand for hotel rooms, car-parking services and clothing stores; the concerts generated US$730,000 in taxes throughout Tampa. According to the Houston First Corporation, Swift's sold-out three-night stint at NRG Stadium resulted in Houston's highest hotel revenue week of 2023. All hotel rooms, restaurant reservations, and train tickets were sold out in Boston days before the Eras Tour shows in nearby Foxborough, Massachusetts.

The tour increased the demand in sales of apparel like metallic boots and sequin dresses. According to CNN, fashion and clothing retailers across the U.S. are "carefully" marketing their products to actively target attendees of the Eras Tour. Companies such as Altar'd State, Bipty, and Hazel & Olive created a separate section of items inspired by Swift and her eras. Sales of rhinestone boots and cowboy hats also spiked, helping Hazel & Olive achieve its "biggest sales year yet."

Cultural commentary

The Recording Academy called the Eras Tour "the most legendary of [Swift's] generation", emphasizing that it is "hard to imagine that any other tour this year will have a cultural impact as big". The tour was a social media phenomenon. To Horton, it grew into a "mass cultural moment", generating "unceasing buzz" and "a vast, ever-expanding digital world of clips, reactions, live-streams, dissections and analysis"; hence, apart from just Swift's performances, the mythology, celebrity gossips and fan culture surrounding the tour drove news cycles, expanding the "Swiftverse and dissolving its borders with everything else even further." She described the Eras Tour as "not so much as a series of concerts, but as an ongoing, sprawling, interactive and ever-mutating reality show, with new chapters every week." Culture journalist Kate Lindsay described the tour as "post-reality TV" in her Substack newsletter.

A large number of fans who did not have tickets to the Eras Tour gathered outside the stadiums to listen to Swift performing, a phenomenon some media outlets termed "Taylor Swift mania" or "Taylor-gating". The Philadelphia shows attracted around 20,000 ticketless fans every night. New Jersey State Police issued a warning on May 26, 2023, asking those without tickets not to gather outside the concert venue in East Rutherford. Vogue noted the tour's impact on social media fashion, which used to only be a phenomenon of music festivals such as Coachella; many fans wore replicas of Swift's outfits or costumes based on her music to the concerts. They also made friendship bracelets to trade with each other or give to celebrity attendees, inspired by lyrics in the song "You're on Your Own, Kid".

The Guardian journalist Dave Simpson wrote that the 44-song set list of the Eras Tour might increase the demand for "longer" concerts and may "trigger a set list arms race as artists battle to play longer than each other." He opined that the It's All a Blur Tour, an upcoming co-headlining tour by Drake and 21 Savage, was inspired by the concept of the Eras Tour, with the former's promotional poster depicting a "career retrospective" similar to the latter. Rolling Stone further noted the influence of Swift's tour on the upcoming Jonas Brothers tour, on which they will perform "five albums every night".

Tributes

City administrations, state governments and other organizations celebrated their respective dates of the Eras Tour in various ways, creating a "friendly competition" between them over honoring Swift.

State Farm Stadium in Glendale, Arizona hosted the first show of the tour. Glendale renamed itself Swift City to honor the tour.

• Glendale changed its name from March 17 to 18 as it hosted the first shows of the Eras Tour. Mayor Jerry Weiers announced the "symbolic" name, Swift City, on March 13. The Westgate Entertainment District, a mixed-use complex in Glendale, put up welcome messages, and local restaurants offered Swift-themed menu items.
• Las Vegas displayed light shows inspired by the color palettes of the Eras Tour every night through March 25 at the Gateway Arches on Las Vegas Boulevard.
• Arlington, Texas renamed Randol Mill Road, the street outside AT&T Stadium, to Taylor Swift Way on March 30. Mayor Jim Ross declared March 31 through April 2 "Taylor Swift Weekend", during which the steel sculptures outside Arlington City Hall were lit red in reference to her album Red; Swift was also presented with a key to the city. Additionally, the Arlington Museum of Art announced on March 30 that it would host an exhibit exploring Swift's "evolving, boundary-pushing" artistry, featuring costumes, photographs, and concert videos from her album eras. Titled The Eras Tour Collection, the exhibit runs from June 2 to September 24, 2023.
• Tampa presented Swift with a key to the city; Mayor Jane Castor invited Swift to be the city's honorary mayor for a day. Tampa City Hall, Tampa Riverwalk, and downtown bridges were lit red. Hillsborough County temporarily changed its name to Swiftsborough.
• Houston illuminated its city hall lavender as a nod to "Lavender Haze", celebrated "Taylor Swift | The Eras Tour weekend", and renamed NRG Stadium to NRG Stadium (Taylor's Version) from April 21 to 23, per a proclamation by Harris County judge Lina Hidalgo.
• In Atlanta, Georgia's Own Credit Union welcomed Swift with a large "Welcome to A-TAY-L" sign displayed atop its skyscraper building. Taylorsville, Georgia declared April 28, 2023 "Taylor Swift Day" and presented Swift with a key to the city following her three sold-out shows at Mercedes-Benz Stadium.
• In Nashville, the Country Music Hall of Fame and Museum opened an exhibit titled Through Taylor Swift's Eras, displaying original outfits from every album era throughout May 2023. Mayor John Cooper recognized May 5 to 7 as "Taylor Swift Homecoming Weekend" and placed an "honorary bench" at Centennial Park as a monument dedicated to "Nashville and Swift's long-standing relationship", in reference to lyrics in "Invisible String".
• Philadelphia unveiled a mural on South Street on May 12.
• Massachusetts governor Maura Healey conferred a "Governor's Citation" upon Swift in recognition of her Foxborough shows.
• New York City's Museum of Arts and Design announced an exhibit called Taylor Swift: Storyteller on May 3, describing it as a "career-spanning look at [Swift's] artistic reinventions"; it will be open from May 20, ahead of Swift's shows in East Rutherford, to September 4.
• New Jersey governor Phil Murphy declared the "Taylor Swift ham, egg, and cheese" as the state's official sandwich on May 25, referencing the cultural debate about Taylor ham and pork roll.

Philanthropy

Swift made "sizeable donations" to food bank units at every stop of the Eras Tour and directly employed various local businesses.

Set list

The following is the set list from the first show of the tour on March 17, 2023, in Glendale. It is not intended to represent all shows.

Act I: Lover

1. "Miss Americana & the Heartbreak Prince"
2. "Cruel Summer"
3. "The Man"
4. "You Need to Calm Down"
5. "Lover"
6. "The Archer"

Act II: Fearless

7. "Fearless"
8. "You Belong with Me"
9. "Love Story"

Act III: Evermore

10. "'Tis the Damn Season"
11. "Willow"
12. "Marjorie"
13. "Champagne Problems"
14. "Tolerate It"

Act IV: Reputation

15. "...Ready for It?"
16. "Delicate"
17. "Don't Blame Me"
18. "Look What You Made Me Do"

Act V: Speak Now

19. "Enchanted"

Act VI: Red

20. "22"
21. "We Are Never Ever Getting Back Together"
22. "I Knew You Were Trouble"
23. "All Too Well (10 Minute Version)"

Act VII: Folklore

24. "Seven" (spoken interlude) / "Invisible String"
25. "Betty"
26. "The Last Great American Dynasty"
27. "August"
28. "Illicit Affairs"
29. "My Tears Ricochet"
30. "Cardigan"

Act VIII: 1989

31. "Style"
32. "Blank Space"
33. "Shake It Off"
34. "Wildest Dreams"
35. "Bad Blood"

Act IX: Acoustic set

36. First surprise song
37. Second surprise song

Act X: Midnights

38. "Lavender Haze"
39. "Anti-Hero"
40. "Midnight Rain"
41. "Vigilante Shit"
42. "Bejeweled"
43. "Mastermind"
44. "Karma"

Notes

• Starting with the first show in Arlington, "Invisible String" was replaced with "The 1", except at the second show in Nashville, where Swift performed "Invisible String" in honor of the bench at Centennial Park dedicated to her.
• At the third show in Tampa, Swift reversed the order of the instruments she used to perform the surprise songs, playing the first on piano with Aaron Dessner and the second on an acoustic guitar.
• At shows where Phoebe Bridgers opened, she performed "Nothing New" with Swift before "All Too Well (10 Minute Version)".
• At the shows in Nashville and Philadelphia, Matty Healy of the 1975 played guitar with Bridgers during her set as opening act.
• At the third show in Foxborough, Swift performed both surprise songs on the acoustic guitar due to technical difficulties with the piano caused by the previous night's rain.
• At the first show in East Rutherford, Swift premiered the music video for "Karma" featuring Ice Spice prior to the first surprise song. Ice Spice later performed "Karma" as a special guest with Swift to close the three East Rutherford shows.

Surprise songs

Swift performed two tracks from across her discography as "surprise songs" in the ninth act—the first on acoustic guitar and the second on piano.

• March 17 – Glendale: "Mirrorball" and "Tim McGraw"
• March 18 – Glendale: "This Is Me Trying" and "State of Grace"
• March 24 – Las Vegas: "Our Song" and "Snow on the Beach"
• March 25 – Las Vegas: "Cowboy like Me" (with special guest Marcus Mumford) and "White Horse"
• March 31 – Arlington: "Sad Beautiful Tragic" and "Ours"
• April 1 – Arlington: "Death by a Thousand Cuts" and "Clean"
• April 2 – Arlington: "Jump then Fall" and "The Lucky One"
• April 13 – Tampa: "Speak Now" and "Treacherous"
• April 14 – Tampa: "The Great War" (with special guest Aaron Dessner) and "You're on Your Own, Kid"
• April 15 – Tampa: "Mad Woman" (with Dessner) and "Mean"
• April 21 – Houston: "Wonderland" and "You're Not Sorry"
• April 22 – Houston: "A Place in This World" and "Today Was a Fairytale"
• April 23 – Houston: "Begin Again" and "Cold as You"
• April 28 – Atlanta: "The Other Side of the Door" and "Coney Island"
• April 29 – Atlanta: "High Infidelity" and "Gorgeous"
• April 30 – Atlanta: "I Bet You Think About Me" and "How You Get the Girl"
• May 5 – Nashville: "Sparks Fly" and "Teardrops on My Guitar"
• May 6 – Nashville: "Out of the Woods" and "Fifteen"
• May 7 – Nashville: "Would've, Could've, Should've" (with Dessner) and "Mine"
• May 12 – Philadelphia: "Gold Rush" and "Come Back... Be Here"
• May 13 – Philadelphia: "Forever & Always" and "This Love"
• May 14 – Philadelphia: "Hey Stephen" and "The Best Day"
• May 19 – Foxborough: "Should've Said No" and "Better Man"
• May 20 – Foxborough: "Question...?" and "Invisible"
• May 21 – Foxborough: "I Think He Knows" and "Red"
• May 26 – East Rutherford: "Getaway Car" (with special guest Jack Antonoff) and "Maroon"
• May 27 – East Rutherford: "Holy Ground" and "False God"
• May 28 – East Rutherford: "Welcome to New York" and "Clean"

Shows

List of shows

Date	City	Country	Venue	Opening acts	Attendance	Revenue
March 17, 2023	Glendale	United States	State Farm Stadium	Paramore Gayle	—	—
March 18, 2023
March 24, 2023	Paradise		Allegiant Stadium	Beabadoobee Gayle	—	—
March 25, 2023
March 31, 2023	Arlington		AT&T Stadium	Muna Gayle	—	—
April 1, 2023				Beabadoobee Gracie Abrams
April 2, 2023
April 13, 2023	Tampa		Raymond James Stadium	Beabadoobee Gayle	—	—
April 14, 2023				Beabadoobee Gracie Abrams
April 15, 2023
April 21, 2023	Houston		NRG Stadium		—	—
April 22, 2023
April 23, 2023
April 28, 2023	Atlanta		Mercedes-Benz Stadium		—	—
April 29, 2023
April 30, 2023				Muna Gayle
May 5, 2023	Nashville		Nissan Stadium	Phoebe Bridgers Gracie Abrams	—	—
May 6, 2023				Phoebe Bridgers Gayle
May 7, 2023				—
May 12, 2023	Philadelphia		Lincoln Financial Field	Phoebe Bridgers Gayle	—	—
May 13, 2023
May 14, 2023				Phoebe Bridgers Gracie Abrams
May 19, 2023	Foxborough		Gillette Stadium	Phoebe Bridgers Gayle	—	—
May 20, 2023
May 21, 2023				Phoebe Bridgers Gracie Abrams
May 26, 2023	East Rutherford		MetLife Stadium	Phoebe Bridgers Gayle	—	—
May 27, 2023				Phoebe Bridgers Gracie Abrams
May 28, 2023				Phoebe Bridgers Owenn
June 2, 2023	Chicago		Soldier Field	Girl in Red Owenn	—	—
June 3, 2023
June 4, 2023				Muna Gracie Abrams
June 9, 2023	Detroit		Ford Field	Girl in Red Gracie Abrams	—	—
June 10, 2023				Girl in Red Owenn
June 16, 2023	Pittsburgh		Acrisure Stadium	Girl in Red Gracie Abrams	—	—
June 17, 2023				Girl in Red Owenn
June 23, 2023	Minneapolis		U.S. Bank Stadium	Girl in Red Gracie Abrams	—	—
June 24, 2023				Girl in Red Owenn
June 30, 2023	Cincinnati		Paycor Stadium	Muna Gracie Abrams	—	—
July 1, 2023
July 7, 2023	Kansas City		GEHA Field at Arrowhead Stadium		—	—
July 8, 2023
July 14, 2023	Denver		Empower Field at Mile High		—	—
July 15, 2023
July 22, 2023	Seattle		Lumen Field	Haim Gracie Abrams	—	—
July 23, 2023
July 28, 2023	Santa Clara		Levi's Stadium		—	—
July 29, 2023
August 3, 2023	Inglewood		SoFi Stadium		—	—
August 4, 2023				Haim Owenn
August 5, 2023				Haim Gayle
August 8, 2023				Haim Gracie Abrams
August 9, 2023				Haim Gayle
Total					–	–

Notes

Footnotes

Tour notes

External links

• The Eras Tour official website