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== Background ==
== Background ==
HotelOnline was founded as Savanna Sunrise Ltd.<ref>{{cite news|last=Charlesen|first=Henrik|title=Nordmenn er ledende på hotellbooking i Afrika|pages=front, 31, 32|newspaper=[[Finansavisen]]|language=no|location=[[Oslo]]|url=https://finansavisen.no/news/4256/242/Nordmenn-er-ledende-p%C3%A5-hotellbooking-i-Afrika|date=2017-03-06}}</ref> in Dubai in 2014, by Endre Opdal and Håvar Bauck,<ref>{{Cite news|last=Changarampatt|first=Manoj|newspaper=Techweez|location=Nairobi|date=2017-12-06|title=Founder Havar Bauck, on Building HotelOnline to Become a Hotel Booking Stalwart|url=http://techweez.com/2017/12/06/havar-bauck-hotelonline/}}</ref> to facilitate e-commerce and online marketing for hotels in Eastern Africa. After growing rapidly in [[Kenya]], [[Uganda]] and [[Rwanda]],<ref name="theexchange">{{cite news|last=Chege|first=Kimani|title=How two Norwegians turned Kenyan built a global traveltech success from five apartments in Syokimau|newspaper=The Exchange|url=https://theexchange.africa/hotelonline-conquers-africa-from-kenya/|location=[[Dar es Salaam]]|date=2019-04-25}}</ref> in 2015 and 2016, Savanna Sunrise acquired Hotel Online Sp. z.o.o.<ref name="ventureburn">{{cite news|last=Timm|first=Stephen|newspaper=[[Memeburn|Ventureburn]]|location=[[Johannesburg]]|date=2019-07-11|title=Norwegian Håvar Bauck's Kenyan startup HotelOnline announces it's raised $320k|url=https://ventureburn.com/2019/07/norwegian-havar-baucks-hotelonline-320k/}}</ref><ref name="traveldailynews">{{cite news|last=Koumelis|first=Theodore|newspaper=Travel Daily News|location=[[Cyprus]]|date=2017-06-17|title=Local go Global – African Hotels Equipped with a New Business Engine|url=https://www.traveldailynews.com/post/local-go-global-african-hotels-equipped-with-a-new-business-engine}}</ref> in Poland in 2017 after the initial collapse of the much-publicized three-way merger talks<ref name="businessinsider">{{cite news |last=Tubei|first=George|title=HotelOga and Savana Sunrise merge together to take on the world|newspaper=[[Business Insider|Pulse Live by Business Insider]]|url=https://www.pulselive.co.ke/bi/strategy/merger-and-acquisitions-exclusive-hoteloga-and-savana-sunrise-merge-together-to-take/pffc6x8|location=[[Nairobi]]|date=2017-02-16}}</ref><ref>{{cite news|last=Southwood|first=Russell|title=Combining to Create Scale – Kenya's Savanna Sunrise Merges With Nigeria's Hoteloga|newspaper=[[AllAfrica]]|location=London|url=http://allafrica.com/stories/201703300364.html|date=2017-03-01}}</ref> that also included Hospitality Technology Solutions Ltd (t/a "HotelOga")<ref>{{cite news|url=https://www.benjamindada.com/hotelonlines-management-speaks-up-on-mareks-involvement-with-the-company/|last=Dada|first=Benjamin|title=HotelOnline management clears the air about Marek's involvement with the company|newspaper=Benjamindada.com|location=Lagos|date=2019-02-18}}</ref><ref>{{cite news|last=Southwood|first=Russell|title=Travel Tech Start-Up Hotelonline's Co-Founder Havar Bauck On a Merger That Almost Went Wrong|newspaper=[[Allafrica.com]]|url=https://allafrica.com/stories/201804200237.html|location=[[London]]|date=2018-04-01}}</ref> in Nigeria. The new group rebranded to HotelOnline later in 2017,<ref name="ventureburn" /> and launched their own Nigerian operation.<ref>{{Citation|last=Adepoju|first=Paul|newspaper=Innovation Village|location=Lagos|date=2017-06-15|title=HotelOnline announces merger, appoints former Jovago head as Nigeria country manager|url=http://innovation-village.com/hotelonline-announces-merger-appoints-former-jovago-head-nigerias-country-manager/}}</ref>
HotelOnline was founded as Savanna Sunrise Ltd.<ref>{{cite news|last=Charlesen|first=Henrik|title=Nordmenn er ledende på hotellbooking i Afrika|pages=front, 31, 32|newspaper=[[Finansavisen]]|language=no|location=[[Oslo]]|url=https://finansavisen.no/news/4256/242/Nordmenn-er-ledende-p%C3%A5-hotellbooking-i-Afrika|date=2017-03-06}}</ref> in Dubai in 2014, by Endre Opdal and Håvar Bauck,<ref>{{Cite news|last=Changarampatt|first=Manoj|newspaper=Techweez|location=Nairobi|date=2017-12-06|title=Founder Havar Bauck, on Building HotelOnline to Become a Hotel Booking Stalwart|url=http://techweez.com/2017/12/06/havar-bauck-hotelonline/}}</ref> to facilitate e-commerce and online marketing for hotels in Eastern Africa. After growing rapidly in [[Kenya]], [[Uganda]] and [[Rwanda]],<ref name="theexchange">{{cite news|last=Chege|first=Kimani|title=How two Norwegians turned Kenyan built a global traveltech success from five apartments in Syokimau|newspaper=The Exchange|url=https://theexchange.africa/hotelonline-conquers-africa-from-kenya/|location=[[Dar es Salaam]]|date=2019-04-25}}</ref> in 2015 and 2016, Savanna Sunrise acquired Hotel Online Sp. z.o.o.<ref name="ventureburn">{{cite news|last=Timm|first=Stephen|newspaper=[[Memeburn|Ventureburn]]|location=[[Johannesburg]]|date=2019-07-11|title=Norwegian Håvar Bauck's Kenyan startup HotelOnline announces it's raised $320k|url=https://ventureburn.com/2019/07/norwegian-havar-baucks-hotelonline-320k/}}</ref><ref name="traveldailynews">{{cite news|last=Koumelis|first=Theodore|newspaper=Travel Daily News|location=[[Cyprus]]|date=2017-06-17|title=Local go Global – African Hotels Equipped with a New Business Engine|url=https://www.traveldailynews.com/post/local-go-global-african-hotels-equipped-with-a-new-business-engine}}</ref> in Poland in 2017 after the initial collapse of the much-publicized three-way merger talks<ref name="businessinsider">{{cite news |last=Tubei|first=George|title=HotelOga and Savana Sunrise merge together to take on the world|newspaper=[[Business Insider|Pulse Live by Business Insider]]|url=https://www.pulselive.co.ke/bi/strategy/merger-and-acquisitions-exclusive-hoteloga-and-savana-sunrise-merge-together-to-take/pffc6x8|location=[[Nairobi]]|date=2017-02-16}}</ref><ref>{{cite news|last=Southwood|first=Russell|title=Combining to Create Scale – Kenya's Savanna Sunrise Merges With Nigeria's Hoteloga|newspaper=[[AllAfrica]]|location=London|url=http://allafrica.com/stories/201703300364.html|date=2017-03-01}}</ref> that also included Hospitality Technology Solutions Ltd (t/a "HotelOga")<ref>{{cite news|last=Southwood|first=Russell|title=Travel Tech Start-Up Hotelonline's Co-Founder Havar Bauck On a Merger That Almost Went Wrong|newspaper=[[Allafrica.com]]|url=https://allafrica.com/stories/201804200237.html|location=[[London]]|date=2018-04-01}}</ref> in Nigeria. The new group rebranded to HotelOnline later in 2017,<ref name="ventureburn" /> and launched their own Nigerian operation.<ref>{{Citation|last=Adepoju|first=Paul|newspaper=Innovation Village|location=Lagos|date=2017-06-15|title=HotelOnline announces merger, appoints former Jovago head as Nigeria country manager|url=http://innovation-village.com/hotelonline-announces-merger-appoints-former-jovago-head-nigerias-country-manager/}}</ref>


Later in 2017, HotelOnline raised USD 200,000 in an [[equity crowdfunding]], the first known case of an African technology startup successfully using this funding method.<ref name="businessday">{{cite news|last=Nwanekwu|first=Lucky|title=Nigerian investors join Shroff for a stake in HotelOnline|newspaper=[[Business Day (Nigeria)|BusinessDay]]|url=https://businessday.ng/lead-story/article/nigerian-investors-join-shroff-for-a-stake-in-hotelonline/|location=[[Lagos]]|date=2019-07-17}}</ref>
Later in 2017, HotelOnline raised USD 200,000 in an [[equity crowdfunding]], the first known case of an African technology startup successfully using this funding method.<ref name="businessday">{{cite news|last=Nwanekwu|first=Lucky|title=Nigerian investors join Shroff for a stake in HotelOnline|newspaper=[[Business Day (Nigeria)|BusinessDay]]|url=https://businessday.ng/lead-story/article/nigerian-investors-join-shroff-for-a-stake-in-hotelonline/|location=[[Lagos]]|date=2019-07-17}}</ref>

Revision as of 16:49, 4 July 2023

HotelOnline
HotelOnline
FormerlySavanna Sunrise
Industrytravel technology
Founded2014
FoundersEndre Opdal, Håvar Bauck
HeadquartersDubai
ServicesE-commerce, digital marketing, Software-as-a-Service (SaaS).
RevenueIncrease NOK23 million (expected 2019)[1]
Number of employees
42 (January 2017)[2]
Websitehttps://www.hotelonline.co

HotelOnline is a travel technology company, offering a suite of digital tools for e-commerce, online marketing and operations automation to the hotel industry in Sub-Saharan Africa. The company helps hotels digitize operations and offers managed distribution to online channels, such as Online Travel Agents (OTAs), Global Distribution Systems, and metasearch engines.

Background

HotelOnline was founded as Savanna Sunrise Ltd.[3] in Dubai in 2014, by Endre Opdal and Håvar Bauck,[4] to facilitate e-commerce and online marketing for hotels in Eastern Africa. After growing rapidly in Kenya, Uganda and Rwanda,[5] in 2015 and 2016, Savanna Sunrise acquired Hotel Online Sp. z.o.o.[6][7] in Poland in 2017 after the initial collapse of the much-publicized three-way merger talks[8][9] that also included Hospitality Technology Solutions Ltd (t/a "HotelOga")[10] in Nigeria. The new group rebranded to HotelOnline later in 2017,[6] and launched their own Nigerian operation.[11]

Later in 2017, HotelOnline raised USD 200,000 in an equity crowdfunding, the first known case of an African technology startup successfully using this funding method.[12]

In May 2018, HotelOnline acquired[13] Senegalese travel technology company Teranga Solutions as part of their expansion into francophone Western Africa. The company at the same time also acquired European Travel Group AS.[14]

In 2019, prominent startup investor Shravan Shroff invested an undisclosed amount in HotelOnline, and joined their Board of Directors. Shroff is known for his role as the first investor in traveltech unicorn OYO Rooms.[1][15] Trond Riiber-Knudsen, known as Norway's most active startup investor, also co-invested an undisclosed amount.[15]

In September 2019, as part of their expansion into the Nordic market, HotelOnline acquired the Norwegian operations of Key Butler,[16][17] a leading Nordic short term apartment rental company.

In 2020, HotelOnline acquired former competitor Africabookings, and the Cloud9 Lifestyle app.[18][19][20] This received some notable attention, as HotelOnline was seen as going against the stream when most of the travel industry in Africa was in a crisis.[18][20]

Technology

HotelOnline provides a cloud-based suite of tools for automated online distribution and hotel operations, reservations management and AI-driven dynamic pricing.[citation needed]

References

  1. ^ a b Charlesen, Henrik (8 July 2019). "Putter penger i afrikansk hotellbooking". Finansavisen. pp. 18–19.
  2. ^ "HotelOnline LinkedIn page". LinkedIn.
  3. ^ Charlesen, Henrik (2017-03-06). "Nordmenn er ledende på hotellbooking i Afrika". Finansavisen (in Norwegian). Oslo. pp. front, 31, 32.
  4. ^ Changarampatt, Manoj (2017-12-06). "Founder Havar Bauck, on Building HotelOnline to Become a Hotel Booking Stalwart". Techweez. Nairobi.
  5. ^ Chege, Kimani (2019-04-25). "How two Norwegians turned Kenyan built a global traveltech success from five apartments in Syokimau". The Exchange. Dar es Salaam.
  6. ^ a b Timm, Stephen (2019-07-11). "Norwegian Håvar Bauck's Kenyan startup HotelOnline announces it's raised $320k". Ventureburn. Johannesburg.
  7. ^ Koumelis, Theodore (2017-06-17). "Local go Global – African Hotels Equipped with a New Business Engine". Travel Daily News. Cyprus.
  8. ^ Tubei, George (2017-02-16). "HotelOga and Savana Sunrise merge together to take on the world". Pulse Live by Business Insider. Nairobi.
  9. ^ Southwood, Russell (2017-03-01). "Combining to Create Scale – Kenya's Savanna Sunrise Merges With Nigeria's Hoteloga". AllAfrica. London.
  10. ^ Southwood, Russell (2018-04-01). "Travel Tech Start-Up Hotelonline's Co-Founder Havar Bauck On a Merger That Almost Went Wrong". Allafrica.com. London.
  11. ^ Adepoju, Paul (2017-06-15), "HotelOnline announces merger, appoints former Jovago head as Nigeria country manager", Innovation Village, Lagos
  12. ^ Nwanekwu, Lucky (2019-07-17). "Nigerian investors join Shroff for a stake in HotelOnline". BusinessDay. Lagos.
  13. ^ "HotelOnline acquires Senegalese Teranga Solutions to bolster its hotel booking business in Africa". TechMoran. Nairobi. 2018-05-15.
  14. ^ Charlesen, Henrik (2018-05-07). "Tar norsk reiselivsteknologi til Afrika". Finansavisen (in Norwegian). Oslo. pp. front, 31, 32.
  15. ^ a b BW Online Bureau (2019-07-10). "Shravan Shroff Joins HotelOnline Board of Directors". Businessworld. Delhi.
  16. ^ Wakoba, Sam (2019-09-12). "HotelOnline merges with Key Butler, a Norwegian traveltech startup". TechMoran. Nairobi. Retrieved 2020-11-24.
  17. ^ Erichsen, Vilde (2019-09-10). "Key Butler slår seg sammen med afrikansk hotellkjempe: Vil kapre utleiemarkedet". Shifter.no.
  18. ^ a b Kazeem, Yomi. "African tech startups are beating the pandemic's odds and racking up multimillion-dollar exits". Quartz. Retrieved 2020-11-24.
  19. ^ "Kenyan travel-tech HotelOnline on major onslaught of the African market". The Exchange. 2020-07-01. Retrieved 2020-11-24.
  20. ^ a b "Zimbabwe's Africabookings is HotelOnline's second acquisition in a month". Disrupt Africa. 2020-07-10. Retrieved 2020-11-24.
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