Jump to content

CoppaFeel!: Difference between revisions

Add links
Coordinates: 51°30′00″N 0°04′42″W / 51.499970°N 0.078370°W / 51.499970; -0.078370
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
No edit summary
Tags: Mobile edit Mobile app edit Android app edit
m Copyediting for grammar, brevity, clarity.
Line 96: Line 96:
| bodystyle =
| bodystyle =
}}
}}
'''CoppaFeel!''' is a [[breast cancer]] awareness charity, based in [[London]].<ref name="IOL Lifestyle, 'I never ask how long I've got'">[http://www.iol.co.za/lifestyle/i-never-ask-how-long-i-ve-got-1.1494068 IOL Lifestyle, 'I never ask how long I've got'], Retrieved May 11, 2013</ref> The charity focuses on promoting early detection of breast cancer, by encouraging women under 30 to regularly check their [[breasts]].<ref name="Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad">[http://www.campaignlive.co.uk/news/1155711/ Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad], Retrieved May 11, 2013</ref>
'''CoppaFeel!''' is a [[breast cancer]] awareness charity based in [[London]]<ref name="IOL Lifestyle, 'I never ask how long I've got'">[http://www.iol.co.za/lifestyle/i-never-ask-how-long-i-ve-got-1.1494068 IOL Lifestyle, 'I never ask how long I've got'], Retrieved May 11, 2013</ref> focused on promoting early detection of breast cancer by encouraging women under 30 to regularly check their [[breasts]].<ref name="Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad">[http://www.campaignlive.co.uk/news/1155711/ Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad], Retrieved May 11, 2013</ref>


CoppaFeel! is a charity partner of [[Cosmopolitan magazine|''Cosmopolitan'' magazine]].<ref name="Cosmopolitan, CoppaFeel!">[http://www.cosmopolitan.co.uk/diet-fitness/coppafeel-breast-cancer-charity/ Cosmopolitan, CoppaFeel!] {{Webarchive|url=https://web.archive.org/web/20131129101020/http://www.cosmopolitan.co.uk/diet-fitness/coppafeel-breast-cancer-charity/ |date=2013-11-29 }}, Retrieved May 11, 2013</ref>
CoppaFeel! is a charity partner of [[Cosmopolitan magazine|''Cosmopolitan'' magazine]].<ref name="Cosmopolitan, CoppaFeel!">[http://www.cosmopolitan.co.uk/diet-fitness/coppafeel-breast-cancer-charity/ Cosmopolitan, CoppaFeel!] {{Webarchive|url=https://web.archive.org/web/20131129101020/http://www.cosmopolitan.co.uk/diet-fitness/coppafeel-breast-cancer-charity/ |date=2013-11-29 }}, Retrieved May 11, 2013</ref>
Line 104: Line 104:
<!-- Deleted image removed: [[File:Maren and Kris Hallenga.jpg|thumb|alt=Maren and Kris Hallenga.|Maren and Kris Hallenga.]] -->
<!-- Deleted image removed: [[File:Maren and Kris Hallenga.jpg|thumb|alt=Maren and Kris Hallenga.|Maren and Kris Hallenga.]] -->


⚫
CoppaFeel! was founded in 2009 by twin sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at the age of 23.<ref name="BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga">[https://www.bbc.co.uk/newsbeat/13846740 BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga], Retrieved - 11 May 2013</ref> Because of a late diagnosis, [[Kristin Hallenga]] lives with stage four breast cancer.{{citation needed|date=December 2019}} Despite Hallenga's having a family history of cancer, doctors originally dismissed a tumor on Kristin's breast as “hormonal”.<ref name="IOL Lifestyle, 'I never ask how long I've got'"/>


⚫
CoppaFeel! was founded in 2009 by sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at age 23.<ref name="BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga">[https://www.bbc.co.uk/newsbeat/13846740 BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga], Retrieved - 11 May 2013</ref> Despite a family history of cancer, doctors originally dismissed a tumor on Kristin's breast as “hormonal”.<ref name="IOL Lifestyle, 'I never ask how long I've got'"/>
⚫
Driven by the difficult experience, Kristin and Maren, devoted themselves to educating young women about the dangers of late diagnosis, and launched CoppaFeel! at [[Beach Break Live]] in 2009.<ref name="The Independent, 'I never ask my doctor how long I've got'">[https://www.independent.co.uk/life-style/health-and-families/features/i-never-ask-my-doctor-how-long-ive-got-23yearold-kristin-hallengas-health-crusade-to-warn-women-about-risks-of-breast-cancer-8548853.html The Independent, 'I never ask my doctor how long I've got'], Retrieved - May 11, 2013</ref>

⚫
Driven by the difficult experience, the Hallenga sisters launched CoppaFeel! at [[Beach Break Live]] in 2009.<ref name="The Independent, 'I never ask my doctor how long I've got'">[https://www.independent.co.uk/life-style/health-and-families/features/i-never-ask-my-doctor-how-long-ive-got-23yearold-kristin-hallengas-health-crusade-to-warn-women-about-risks-of-breast-cancer-8548853.html The Independent, 'I never ask my doctor how long I've got'], Retrieved - May 11, 2013</ref>


== Mission and values ==
== Mission and values ==


⚫
CoppaFeel's awareness campaigns are based on increased physical self-awareness and monitoring one's breasts in the hopes of quickly detecting any changes.<ref name="PR Week, Mathew Horne Tells Cinema Goers to CoppaFeel! in Breast Cancer Awareness Ad">[http://www.prweek.com/uk/news/1155711/Mathew-Horne-tells-cinema-goers-CoppaFeel-breast-cancer-awareness-ad/?DCMP=ILC-SEARCH PR Week, Mathew Horne Tells Cinema Goers to CoppaFeel! in Breast Cancer Awareness Ad], Retrieved - May 11, 2013</ref> Most campaign work is carried out at universities, music festivals, schools and work places and via national awareness campaigns around the UK.<ref name="The Independent, 'I never ask my doctor how long I've got'" /> CoppaFeel!'s ambassadors, called 'the Boobettes', are young women who experienced breast cancer at a young age.<ref name="The Mirror, 'Meet the brilliant Boobettes'">[https://www.mirror.co.uk/lifestyle/health/meet-the-brilliant-boobettes--they-could-758454 The Mirror, 'Meet the brilliant Boobettes'], Retrieved - May 14, 2013</ref>
"I want everyone to know that cancer doesn’t conform to the over-40s rule we try to impose on it; and that getting to know your boobs from a young age, and making checking them regularly a habit of a lifetime you could save your life one day."

⚫
- [[Kristin Hallenga]].<ref name="Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity">[http://metro.co.uk/2010/10/28/angel-of-the-norths-boobs-hijacked-by-coppafeel-cancer-charity-565448/ Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity], Retrieved - May 11, 2013</ref>

"...to live in a world where all breast cancers are diagnosed at the earliest stage possible, at which treatments are more effective and survival rates are higher."

- CoppaFeel!'s vision statement.<ref name="CoppaFeel!'s Official Website, 'Our Charity and Vision'">[http://www.coppafeel.org/our-charity CoppaFeel!'s Official Website, 'Our Charity and Vision'], Retrieved - May 14, 2013</ref>

⚫
Much of their awareness campaigns are based on the principle that the more that an individual is aware of their own breasts, the more likely they are to spot a change – should one occur.<ref name="PR Week, Mathew Horne Tells Cinema Goers to CoppaFeel! in Breast Cancer Awareness Ad">[http://www.prweek.com/uk/news/1155711/Mathew-Horne-tells-cinema-goers-CoppaFeel-breast-cancer-awareness-ad/?DCMP=ILC-SEARCH PR Week, Mathew Horne Tells Cinema Goers to CoppaFeel! in Breast Cancer Awareness Ad], Retrieved - May 11, 2013</ref> Most of their awareness work is carried out at universities, music festivals, schools and work places and via national awareness campaigns around the UK.<ref name="The Independent, 'I never ask my doctor how long I've got'"/> CoppaFeel!'s ambassadors are called 'the Boobettes', who are young women that have all had the disease at a young age.<ref name="The Mirror, 'Meet the brilliant Boobettes'">[https://www.mirror.co.uk/lifestyle/health/meet-the-brilliant-boobettes--they-could-758454 The Mirror, 'Meet the brilliant Boobettes'], Retrieved - May 14, 2013</ref>


== Campaigns ==
== Campaigns ==


Over the past few years, CoppaFeel! have instigated several high-profile breast cancer awareness campaigns.
Over the past few years, CoppaFeel! has instigated several high-profile breast cancer awareness campaigns.


In summer 2014 they launched their ‘What Normal Feels Like’ campaign, which seeks to reclaim the language and imagery associated with breasts.<ref name="Huffington Post 'Breast Cancer Awareness: Do You Know What Normal Feels Like?'">[http://www.huffingtonpost.co.uk/2015/01/28/coppafeel-breast-cancer-what-normal-feels-like_n_6556560.html, Huffington Post 'Breast Cancer Awareness: Do You Know What Normal Feels Like?'], Retrieved - June 03 2015</ref> Hundreds of women have submitted pictures of their breasts, along with a descriptive word such as “wibbly” or “springy”, which have been used in a series of advertisements designed to normalise and desexualise female breasts.<ref name="Express, 'Women bare their breasts for cancer charity Coppafeel!'s #whatnormalfeelslike campaign'">[http://www.express.co.uk/life-style/health/554711/Bare-breasts-cancer-charity-Coppafeel-advertising-campaign, Express, 'Women bare their breasts for cancer charity Coppafeel!'s #whatnormalfeelslike campaign'], Retrieved - June 03 2015</ref>
In summer 2014, the organization launched the ‘What Normal Feels Like’ campaign, seeking to reclaim language and imagery associated with breasts.<ref name="Huffington Post 'Breast Cancer Awareness: Do You Know What Normal Feels Like?'">[http://www.huffingtonpost.co.uk/2015/01/28/coppafeel-breast-cancer-what-normal-feels-like_n_6556560.html, Huffington Post 'Breast Cancer Awareness: Do You Know What Normal Feels Like?'], Retrieved - June 03 2015</ref> Hundreds of women submitted pictures of their breasts, along with a descriptive word such as “wibbly” or “springy”, later used in a series of advertisements designed to normalise and desexualise female breasts.<ref name="Express, 'Women bare their breasts for cancer charity Coppafeel!'s #whatnormalfeelslike campaign'">[http://www.express.co.uk/life-style/health/554711/Bare-breasts-cancer-charity-Coppafeel-advertising-campaign, Express, 'Women bare their breasts for cancer charity Coppafeel!'s #whatnormalfeelslike campaign'], Retrieved - June 03 2015</ref>


CoppaFeel! have also run a ‘Cheknominate’ campaign, which was their “healthier” take on the [[Neknominate]] craze.<ref name="Coppafeel, Cheknominate">[http://coppafeel.org/cheknominate/, Coppafeel, Cheknominate], Retrieved - June 3, 2015</ref> Cheknominate encouraged people to record themselves checking their breasts before nominating a friend to do the same. ''[[The Huffington Post]]'' were supportive of the campaign, and encouraged their readers to try to get the hashtag #Cheknominate trending on social media.<ref name="Huffington Post, 'Forget Neknominate, Coppafeel! Want Us To Check Our Breasts Using #CHEKNOMINATE'">[http://www.huffingtonpost.co.uk/2014/02/12/breast-cancer-awareness-coppafeel-cheknominate_n_4774886.html, Huffington Post, 'Forget Neknominate, Coppafeel! Want Us To Check Our Breasts Using #CHEKNOMINATE'], Retrieved - June 3, 2015</ref>
CoppaFeel! ran a ‘Cheknominate’ campaign, a “healthier” take on the [[Neknominate]] craze.<ref name="Coppafeel, Cheknominate">[http://coppafeel.org/cheknominate/, Coppafeel, Cheknominate], Retrieved - June 3, 2015</ref> Cheknominate encouraged people to record themselves checking their breasts before nominating a friend to do the same. ''[[The Huffington Post]]'' were supportive of the campaign, and encouraged their readers to use the hashtag #Cheknominate on social media.<ref name="Huffington Post, 'Forget Neknominate, Coppafeel! Want Us To Check Our Breasts Using #CHEKNOMINATE'">[http://www.huffingtonpost.co.uk/2014/02/12/breast-cancer-awareness-coppafeel-cheknominate_n_4774886.html, Huffington Post, 'Forget Neknominate, Coppafeel! Want Us To Check Our Breasts Using #CHEKNOMINATE'], Retrieved - June 3, 2015</ref>


== Media coverage ==
== Media coverage ==


⚫
Many of Coppafeel!’s publicity campaigns have involved the use of giant inflatable ‘boob’ costumes.<ref name="BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga" />CoppaFeel! gained widespread media coverage after decorating ''[[The Angel of the North]]'' with a ‘boob hijack’ sticker.<ref name="Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity">[http://metro.co.uk/2010/10/28/angel-of-the-norths-boobs-hijacked-by-coppafeel-cancer-charity-565448/ Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity], Retrieved - May 11, 2013</ref>
<!-- Deleted image removed: [[File:Angel of the North - CoppaFeel!.jpg|thumb|alt=Boob Hijack.|Angel of the North boob hijack]] -->
Many of Coppafeel!’s publicity campaigns have involved the use of giant inflatable ‘boob’ costumes.<ref name="BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga"/>

CoppaFeel! gained widespread media coverage when they a decorated ''[[The Angel of the North]]'' with a ‘boob hijack’ sticker.<ref name="Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity"/>


In 2015 CoppaFeel! founder [[Kristin Hallenga]] was profiled in ''Kris: Dying to Live'', a documentary that covered her battle with terminal breast cancer.<ref name="BBC, 'Kris: Dying to live'">[http://www.huffingtonpost.co.uk/2014/02/12/breast-cancer-awareness-coppafeel-cheknominate_n_4774886.html, BBC, 'Kris: Dying to live'], Retrieved - June 03 2015</ref> She also played herself in ''[[The C Word]]'', a [[BBC One]] adaptation of the book by cancer blogger [[Lisa Lynch]].<ref name="BBC, 'Lisa Lynch longed for The C Word to be brought to life – it was an honour to be involved'">[https://www.bbc.co.uk/blogs/tv/entries/ed4c6e7e-ad70-4cc8-9aad-b67e51686014, BBC, 'Lisa Lynch longed for The C Word to be brought to life – it was an honour to be involved'], Retrieved - June 03 2015</ref>
In 2015, CoppaFeel! founder [[Kristin Hallenga]] was profiled in ''Kris: Dying to Live'', a documentary about her battle with terminal breast cancer.<ref name="BBC, 'Kris: Dying to live'">[http://www.huffingtonpost.co.uk/2014/02/12/breast-cancer-awareness-coppafeel-cheknominate_n_4774886.html, BBC, 'Kris: Dying to live'], Retrieved - June 03 2015</ref> She also played herself in ''[[The C Word]]'', a [[BBC One]] adaptation of the book by cancer blogger [[Lisa Lynch]].<ref name="BBC, 'Lisa Lynch longed for The C Word to be brought to life – it was an honour to be involved'">[https://www.bbc.co.uk/blogs/tv/entries/ed4c6e7e-ad70-4cc8-9aad-b67e51686014, BBC, 'Lisa Lynch longed for The C Word to be brought to life – it was an honour to be involved'], Retrieved - June 03 2015</ref>


== Festifeel ==
== Festifeel ==


CoppaFeel! host the annual music festival, [[Festifeel]], helping to raise money for breast cancer awareness.<ref name="Fame Magazine, 'Fearne Cotton Presents Festifeel 2012'">[https://archive.today/20130420062944/http://www.famemagazine.co.uk/2012/05/fearne-cotton-presents-festifeel-2012-young-people-check-your-boobs/ Fame Magazine, 'Fearne Cotton Presents Festifeel 2012'], Retrieved - May 14, 2013</ref> It describes itself as "Britain's only boutique music festival with boobs in mind!".<ref name="Lomography, 'CoppaFeel! And Get Festival Photo-Passes!'">[https://archive.today/20130420062944/http://www.famemagazine.co.uk/2012/05/fearne-cotton-presents-festifeel-2012-young-people-check-your-boobs/ Lomography, 'CoppaFeel! And Get Festival Photo-Passes!'], Retrieved - May 14, 2013</ref>
CoppaFeel! hosts the annual music festival, [[Festifeel]], helping to raise money for breast cancer awareness.<ref name="Fame Magazine, 'Fearne Cotton Presents Festifeel 2012'">[https://archive.today/20130420062944/http://www.famemagazine.co.uk/2012/05/fearne-cotton-presents-festifeel-2012-young-people-check-your-boobs/ Fame Magazine, 'Fearne Cotton Presents Festifeel 2012'], Retrieved - May 14, 2013</ref> It describes itself as "Britain's only boutique music festival with boobs in mind!".<ref name="Lomography, 'CoppaFeel! And Get Festival Photo-Passes!'">[https://archive.today/20130420062944/http://www.famemagazine.co.uk/2012/05/fearne-cotton-presents-festifeel-2012-young-people-check-your-boobs/ Lomography, 'CoppaFeel! And Get Festival Photo-Passes!'], Retrieved - May 14, 2013</ref>


== Celebrity support ==
== Celebrity support ==


Their innovative fundraising activities have received widespread support from celebrities including Fearne Cotton, Russell Howard, Newton Faulkner, Lorraine Kelly and Danni Minogue.<ref name="Lippymag, 'CoppaFeel! lands in Leeds'">[http://www.lippymag.co.uk/coppafeel-lands-in-leeds, 'CoppaFeel! lands in Leeds'], Retrieved - May 17, 2013</ref>
The organization's fundraising activities have received support from celebrities, including [[Fearne Cotton]], [[Russell Howard]], [[Newton Faulkner]], [[Lorraine Kelly]] and [[Dannii Minogue|Danni Minogue]].<ref name="Lippymag, 'CoppaFeel! lands in Leeds'">[http://www.lippymag.co.uk/coppafeel-lands-in-leeds, 'CoppaFeel! lands in Leeds'], Retrieved - May 17, 2013</ref>


Radio presenters [[Greg James]] and [[Dermot O'Leary]] both ran the 2013 [[Bath, Somerset|Bath]] Half Marathon, wearing giant inflatable ‘boobs’, in support of CoppaFeel!<ref name="CoppaFeel! chosen as official charity for next year's Bath half marathon'">[https://web.archive.org/web/20130310035036/http://www.thisisbath.co.uk/Coppafeel-chosen-official-charity-year-s-Bath/story-18345609-detail/story.html#axzz2PKayBfeQ, 'This is Bath, 'CoppaFeel! chosen as official charity for next year's Bath half marathon'], Retrieved - May 17, 2013</ref>
Radio presenters [[Greg James]] and [[Dermot O'Leary]] ran the 2013 [[Bath, Somerset|Bath]] Half Marathon wearing giant inflatable ‘boobs’ in support of CoppaFeel!<ref name="CoppaFeel! chosen as official charity for next year's Bath half marathon'">[https://web.archive.org/web/20130310035036/http://www.thisisbath.co.uk/Coppafeel-chosen-official-charity-year-s-Bath/story-18345609-detail/story.html#axzz2PKayBfeQ, 'This is Bath, 'CoppaFeel! chosen as official charity for next year's Bath half marathon'], Retrieved - May 17, 2013</ref>


''[[Gavin & Stacey]]'' star [[Mathew Horne]] appeared in a cinema campaign for Coppafeel!, encouraging viewers to check out their boobs before the film started.<ref name="Campaign, 'Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad'">[http://www.campaignlive.co.uk/news/1155711/ Campaign, 'Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad'], Retrieved - May 21, 2013</ref>
''[[Gavin & Stacey]]'' star [[Mathew Horne]] appeared in a cinema campaign for Coppafeel!, encouraging viewers to check their boobs before the film started.<ref name="Campaign, 'Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad'">[http://www.campaignlive.co.uk/news/1155711/ Campaign, 'Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad'], Retrieved - May 21, 2013</ref>


In September 2012 [[Mel B]] posed topless in a Coppafeel! advert in ''Cosmopolitan'' magazine, ahead of [[breast cancer awareness month]].<ref name="The Mirror, 'I love boobs: Mel B goes topless and reveals she used to fondle the Spice Girls">[https://www.mirror.co.uk/3am/celebrity-news/mel-b-topless-photoshoot-for-coppafeel-1321017 ""I love boobs": Mel B goes topless and reveals she used to fondle the Spice Girls"'], Retrieved - May 21, 2013</ref> The advert's risqué nature received mass-media coverage.<ref name="Independent, 'Why is breast cancer awareness made so sexy?'">[https://www.independent.co.uk/voices/comment/why-is-breast-cancer-awareness-made-so-sexy-8135480.html, Independent, 'Why is breast cancer awareness made so sexy?'], Retrieved - May 17, 2013</ref>
In September 2012, [[Mel B]] posed topless in a Coppafeel! advert in ''Cosmopolitan'' magazine ahead of [[breast cancer awareness month]].<ref name="The Mirror, 'I love boobs: Mel B goes topless and reveals she used to fondle the Spice Girls">[https://www.mirror.co.uk/3am/celebrity-news/mel-b-topless-photoshoot-for-coppafeel-1321017 ""I love boobs": Mel B goes topless and reveals she used to fondle the Spice Girls"'], Retrieved - May 21, 2013</ref> The advert's risqué nature received mass-media coverage.<ref name="Independent, 'Why is breast cancer awareness made so sexy?'">[https://www.independent.co.uk/voices/comment/why-is-breast-cancer-awareness-made-so-sexy-8135480.html, Independent, 'Why is breast cancer awareness made so sexy?'], Retrieved - May 17, 2013</ref>


== References ==
== References ==

Revision as of 07:11, 26 August 2023

CoppaFeel!
FormationApril 2009; 15 years ago (2009-04)
FounderKristin Hallenga and Maren Hallenga
Founded atLondon
TypeCharitable organisation
PurposeTo give everyone the best possible chance of surviving breast cancer by speaking to young people in their natural habitat.
Headquarters1-4 Pope Street, London SE1 3PR
Location
Coordinates51°30′00″N 0°04′42″W / 51.499970°N 0.078370°W / 51.499970; -0.078370
Region
United Kingdom
Official language
English
Key people
Natalie Kelly (CEO)
Staff15
Websitecoppafeel.org

CoppaFeel! is a breast cancer awareness charity based in London[1] focused on promoting early detection of breast cancer by encouraging women under 30 to regularly check their breasts.[2]

CoppaFeel! is a charity partner of Cosmopolitan magazine.[3]

History

CoppaFeel! was founded in 2009 by sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at age 23.[4] Despite a family history of cancer, doctors originally dismissed a tumor on Kristin's breast as “hormonal”.[1]

Driven by the difficult experience, the Hallenga sisters launched CoppaFeel! at Beach Break Live in 2009.[5]

Mission and values

CoppaFeel's awareness campaigns are based on increased physical self-awareness and monitoring one's breasts in the hopes of quickly detecting any changes.[6] Most campaign work is carried out at universities, music festivals, schools and work places and via national awareness campaigns around the UK.[5] CoppaFeel!'s ambassadors, called 'the Boobettes', are young women who experienced breast cancer at a young age.[7]

Campaigns

Over the past few years, CoppaFeel! has instigated several high-profile breast cancer awareness campaigns.

In summer 2014, the organization launched the ‘What Normal Feels Like’ campaign, seeking to reclaim language and imagery associated with breasts.[8] Hundreds of women submitted pictures of their breasts, along with a descriptive word such as “wibbly” or “springy”, later used in a series of advertisements designed to normalise and desexualise female breasts.[9]

CoppaFeel! ran a ‘Cheknominate’ campaign, a “healthier” take on the Neknominate craze.[10] Cheknominate encouraged people to record themselves checking their breasts before nominating a friend to do the same. The Huffington Post were supportive of the campaign, and encouraged their readers to use the hashtag #Cheknominate on social media.[11]

Media coverage

Many of Coppafeel!’s publicity campaigns have involved the use of giant inflatable ‘boob’ costumes.[4]CoppaFeel! gained widespread media coverage after decorating The Angel of the North with a ‘boob hijack’ sticker.[12]

In 2015, CoppaFeel! founder Kristin Hallenga was profiled in Kris: Dying to Live, a documentary about her battle with terminal breast cancer.[13] She also played herself in The C Word, a BBC One adaptation of the book by cancer blogger Lisa Lynch.[14]

Festifeel

CoppaFeel! hosts the annual music festival, Festifeel, helping to raise money for breast cancer awareness.[15] It describes itself as "Britain's only boutique music festival with boobs in mind!".[16]

Celebrity support

The organization's fundraising activities have received support from celebrities, including Fearne Cotton, Russell Howard, Newton Faulkner, Lorraine Kelly and Danni Minogue.[17]

Radio presenters Greg James and Dermot O'Leary ran the 2013 Bath Half Marathon wearing giant inflatable ‘boobs’ in support of CoppaFeel![18]

Gavin & Stacey star Mathew Horne appeared in a cinema campaign for Coppafeel!, encouraging viewers to check their boobs before the film started.[19]

In September 2012, Mel B posed topless in a Coppafeel! advert in Cosmopolitan magazine ahead of breast cancer awareness month.[20] The advert's risqué nature received mass-media coverage.[21]

References

  1. ^ a b IOL Lifestyle, 'I never ask how long I've got', Retrieved May 11, 2013
  2. ^ Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad, Retrieved May 11, 2013
  3. ^ Cosmopolitan, CoppaFeel! Archived 2013-11-29 at the Wayback Machine, Retrieved May 11, 2013
  4. ^ a b BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga, Retrieved - 11 May 2013
  5. ^ a b The Independent, 'I never ask my doctor how long I've got', Retrieved - May 11, 2013
  6. ^ PR Week, Mathew Horne Tells Cinema Goers to CoppaFeel! in Breast Cancer Awareness Ad, Retrieved - May 11, 2013
  7. ^ The Mirror, 'Meet the brilliant Boobettes', Retrieved - May 14, 2013
  8. ^ Huffington Post 'Breast Cancer Awareness: Do You Know What Normal Feels Like?', Retrieved - June 03 2015
  9. ^ Express, 'Women bare their breasts for cancer charity Coppafeel!'s #whatnormalfeelslike campaign', Retrieved - June 03 2015
  10. ^ Coppafeel, Cheknominate, Retrieved - June 3, 2015
  11. ^ Huffington Post, 'Forget Neknominate, Coppafeel! Want Us To Check Our Breasts Using #CHEKNOMINATE', Retrieved - June 3, 2015
  12. ^ Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity, Retrieved - May 11, 2013
  13. ^ BBC, 'Kris: Dying to live', Retrieved - June 03 2015
  14. ^ BBC, 'Lisa Lynch longed for The C Word to be brought to life – it was an honour to be involved', Retrieved - June 03 2015
  15. ^ Fame Magazine, 'Fearne Cotton Presents Festifeel 2012', Retrieved - May 14, 2013
  16. ^ Lomography, 'CoppaFeel! And Get Festival Photo-Passes!', Retrieved - May 14, 2013
  17. ^ 'CoppaFeel! lands in Leeds', Retrieved - May 17, 2013
  18. ^ 'This is Bath, 'CoppaFeel! chosen as official charity for next year's Bath half marathon', Retrieved - May 17, 2013
  19. ^ Campaign, 'Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad', Retrieved - May 21, 2013
  20. ^ ""I love boobs": Mel B goes topless and reveals she used to fondle the Spice Girls"', Retrieved - May 21, 2013
  21. ^ Independent, 'Why is breast cancer awareness made so sexy?', Retrieved - May 17, 2013
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=CoppaFeel!&oldid=1172305077"