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In 2022, she was recognized by Forbes as the most influential CMO in the world, which cited her ability "to think and act quickly in response to the unforeseen" with regularity, and her "cultural attention". <ref>{{Cite web |last=Matlins |first=Seth |title=The Forbes World's Most Influential CMOs List: 2022 |url=https://www.forbes.com/sites/sethmatlins/2022/06/23/the-forbes-worlds-most-influential-cmos-list-2022/ |access-date=2022-10-03 |website=Forbes |language=en}}</ref>
In 2022, she was recognized by Forbes as the most influential CMO in the world, which cited her ability "to think and act quickly in response to the unforeseen" with regularity, and her "cultural attention". <ref>{{Cite web |last=Matlins |first=Seth |title=The Forbes World's Most Influential CMOs List: 2022 |url=https://www.forbes.com/sites/sethmatlins/2022/06/23/the-forbes-worlds-most-influential-cmos-list-2022/ |access-date=2022-10-03 |website=Forbes |language=en}}</ref>


Weeks after a broader executive shakeout, Treseder announced that she would be leaving the company to take on the role of Chief Marketing Officer of [[Autodesk]] during the final quarter of that year.<ref>{{Cite web |last=Movement |first=Q. ai-Powering a Personal Wealth |title=What Happened To Peloton’s Lead Marketer Dara Treseder And The Wellness Industry At Large? |url=https://www.forbes.com/sites/qai/2022/09/27/what-happened-to-pelotons-cmo-dara-treseder-and-the-wellness-industry-at-large/ |access-date=2023-07-14 |website=Forbes |language=en}}</ref><ref>{{Cite news |last=Hirsch |first=Lauren |date=2022-09-26 |title=Peloton, the Troubled Fitness Company, Loses Another Top Executive |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/09/26/business/peloton-executive-departure.html |access-date=2022-10-03 |issn=0362-4331}}</ref> An article published by Yahoo Finance suggests that this news may have negatively impacted the price of Peloton shares.<ref>{{Cite web |title=Peloton stock dips amid news of its marketing head leaving to work at Autodesk |url=https://finance.yahoo.com/video/peloton-stock-dips-amid-news-210934171.html |access-date=2022-10-03 |website=finance.yahoo.com |language=en-US}}</ref> In Treseder's tenure Peloton's membership doubled and reached more than 6.9 million.<ref>{{Cite web |last=Stebbins |first=Jack |date=2022-09-26 |title=Peloton's head of marketing latest executive to leave company |url=https://www.cnbc.com/2022/09/26/pelotons-chief-marketing-officer-latest-executive-to-leave-company.html |access-date=2023-08-02 |website=CNBC |language=en}}</ref> In Treseder's tenure Peloton's membership was doubled and reached more than 6.9 million. She oversaw the launch of the Bike+, Tread, Peloton Guide and its $3,195 rowing machine Peloton Row. She also worked on content partnerships with [[Usain Bolt]] and longtime member [[Beyoncé]].<ref>{{cite web |last=Manfredi |first=Lucas |title=Peloton losing global marketing head to AutoDesk |publisher=Fox Business |date=2022-09-26 |url=https://www.foxbusiness.com/business-leaders/peloton-losing-global-marketing-head-autodesk |access-date=2023-08-26}}</ref><ref>{{cite web |title=Peloton, the Troubled Fitness Company, Loses Another Top Executive |website=The New York Times |date=2022-09-26 |url=https://www.nytimes.com/2022/09/26/business/peloton-executive-departure.html |access-date=2023-08-26}}</ref><ref>{{cite web |last=DiTrolio |first=Megan |title=Dara Treseder Is the Reason You're Obsessed With Peloton |website=Marie Claire Magazine |date=2021-06-30 |url=https://www.marieclaire.com/career-advice/a36833871/dara-treseder-peloton-interview/ |access-date=2023-08-26}}</ref><ref>{{cite web |title=What Happened To Peloton’s Lead Marketer Dara Treseder And The Wellness Industry At Large? |website=Forbes |date=2022-09-27 |url=https://www.forbes.com/sites/qai/2022/09/27/what-happened-to-pelotons-cmo-dara-treseder-and-the-wellness-industry-at-large/ |access-date=2023-08-26}}</ref>
Weeks after a broader executive shakeout, Treseder announced that she would be leaving the company to take on the role of Chief Marketing Officer of [[Autodesk]] during the final quarter of that year.<ref>{{Cite web |last=Movement |first=Q. ai-Powering a Personal Wealth |title=What Happened To Peloton’s Lead Marketer Dara Treseder And The Wellness Industry At Large? |url=https://www.forbes.com/sites/qai/2022/09/27/what-happened-to-pelotons-cmo-dara-treseder-and-the-wellness-industry-at-large/ |access-date=2023-07-14 |website=Forbes |language=en}}</ref><ref>{{Cite news |last=Hirsch |first=Lauren |date=2022-09-26 |title=Peloton, the Troubled Fitness Company, Loses Another Top Executive |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/09/26/business/peloton-executive-departure.html |access-date=2022-10-03 |issn=0362-4331}}</ref> An article published by Yahoo Finance suggests that this news may have negatively impacted the price of Peloton shares.<ref>{{Cite web |title=Peloton stock dips amid news of its marketing head leaving to work at Autodesk |url=https://finance.yahoo.com/video/peloton-stock-dips-amid-news-210934171.html |access-date=2022-10-03 |website=finance.yahoo.com |language=en-US}}</ref> In Treseder's tenure Peloton's membership doubled and reached more than 6.9 million.<ref>{{Cite web |last=Stebbins |first=Jack |date=2022-09-26 |title=Peloton's head of marketing latest executive to leave company |url=https://www.cnbc.com/2022/09/26/pelotons-chief-marketing-officer-latest-executive-to-leave-company.html |access-date=2023-08-02 |website=CNBC |language=en}}</ref> She oversaw the launch of the Bike+, Tread, Peloton Guide and its $3,195 rowing machine Peloton Row. She also worked on content partnerships with [[Usain Bolt]] and longtime member [[Beyoncé]].<ref>{{cite web |last=Manfredi |first=Lucas |title=Peloton losing global marketing head to AutoDesk |publisher=Fox Business |date=2022-09-26 |url=https://www.foxbusiness.com/business-leaders/peloton-losing-global-marketing-head-autodesk |access-date=2023-08-26}}</ref><ref>{{cite web |title=Peloton, the Troubled Fitness Company, Loses Another Top Executive |website=The New York Times |date=2022-09-26 |url=https://www.nytimes.com/2022/09/26/business/peloton-executive-departure.html |access-date=2023-08-26}}</ref><ref>{{cite web |last=DiTrolio |first=Megan |title=Dara Treseder Is the Reason You're Obsessed With Peloton |website=Marie Claire Magazine |date=2021-06-30 |url=https://www.marieclaire.com/career-advice/a36833871/dara-treseder-peloton-interview/ |access-date=2023-08-26}}</ref><ref>{{cite web |title=What Happened To Peloton’s Lead Marketer Dara Treseder And The Wellness Industry At Large? |website=Forbes |date=2022-09-27 |url=https://www.forbes.com/sites/qai/2022/09/27/what-happened-to-pelotons-cmo-dara-treseder-and-the-wellness-industry-at-large/ |access-date=2023-08-26}}</ref>


== Personal life ==
== Personal life ==

Revision as of 17:11, 28 August 2023

Dara Treseder
Born
Oluwadara Johnson Treseder

Nigeria
Alma materHarvard University
Stanford Graduate School of Business
Occupation(s)Businessperson, marketing executive, senior vice president
Employer(s)Apple Inc.
Autodesk
Carbon
General Electric
Peloton Interactive
TitleChief Marketing Officer
Websitedaratreseder.com

Oluwadara Johnson Treseder is a Nigerian-born marketing executive,[1][2][3] raised in Ibadan.[4] She is an alumnus of Harvard University,[4] where she received a degree in African American Studies,[5] and Stanford Graduate School of Business, where she obtained an MBA in 2014.[6] Treseder is a founding member of the Black Executive CMO Alliance,[7] and Chair of the board of the Public Health Institute.[8][9] She is one of a team of backers of W Magazine.[10]

Career

Treseder is currently the chief marketing officer of Autodesk.[11] According to Business Insider, she has "pulled the company into the spotlight" and "helped contribute to fourth-quarter revenue of $1.32 billion, up by 12% from the same period prior", as well as helped to increase the number of educators and students using Autodesk products from 55 million to 65 million.[12] She previously worked in executive roles at Apple and GE, as chief marketing officer at Carbon, and as SVP and head of global marketing, communications, and membership of exercise equipment company Peloton.[1][13][14]

Peloton

Treseder's transition to Peloton garnered high praise, with NPR hailing her as "one of the most influential marketing leaders of her generation."[4] Marie Claire magazine credited her as being behind the success of Peloton during the COVID-19 pandemic.[1]

In 2022, she was recognized by Forbes as the most influential CMO in the world, which cited her ability "to think and act quickly in response to the unforeseen" with regularity, and her "cultural attention". [15]

Weeks after a broader executive shakeout, Treseder announced that she would be leaving the company to take on the role of Chief Marketing Officer of Autodesk during the final quarter of that year.[16][17] An article published by Yahoo Finance suggests that this news may have negatively impacted the price of Peloton shares.[18] In Treseder's tenure Peloton's membership doubled and reached more than 6.9 million.[19] She oversaw the launch of the Bike+, Tread, Peloton Guide and its $3,195 rowing machine Peloton Row. She also worked on content partnerships with Usain Bolt and longtime member Beyoncé.[20][21][22][23]

Personal life

She is married to William Treseder;[24] they have two children.[25]

References

  1. ^ a b c DiTrolio, Megan (June 30, 2021). "Dara Treseder Is the Reason You're Obsessed With Peloton". Marie Claire. Retrieved October 26, 2021.
  2. ^ "Know Your Worth with Dara Treseder". Ladies Get Paid. June 12, 2021. Retrieved October 26, 2021.
  3. ^ Swant, Marty. "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications". Forbes. Retrieved October 26, 2021.
  4. ^ a b c "Peloton: Dara Treseder : Wisdom From The Top with Guy Raz". NPR. Retrieved October 26, 2021.
  5. ^ "How This Nigerian Woman Became One of the Most Powerful Execs in Silicon Valley". Afrotech. Retrieved March 10, 2020.
  6. ^ "Dara Treseder". Stanford Graduate School of Business. Retrieved October 26, 2021.
  7. ^ "Dara Treseder | SVP, Head of Global Marketing & Communications, Peloton". Black Executive CMO Alliance. Retrieved October 26, 2021.
  8. ^ "Dara Treseder". Public Health Institute. Retrieved October 26, 2021.
  9. ^ "Leadership & Board". Public Health Institute. Retrieved August 1, 2023.
  10. ^ Drohan, Freya (August 14, 2020). "Investor Group Including Karlie Kloss and Kaia Gerber Acquire W Magazine". Daily Front Row. Retrieved October 26, 2021.
  11. ^ Autodesk. "Autodesk Appoints Dara Treseder as Chief Marketing Officer". www.prnewswire.com. Retrieved August 1, 2023.
  12. ^ O'Reilly, Lauren Johnson, Ryan Joe, Lara. "Insider's most innovative CMOs of 2023". Business Insider. Retrieved August 1, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
  13. ^ "Peloton's head of marketing details the brand's 'Sex and the City' response". Ad Age. December 14, 2021. Retrieved May 23, 2022.
  14. ^ Manfredi, Lucas (September 26, 2022). "Peloton losing global marketing head to AutoDesk". FOXBusiness. Retrieved August 1, 2023.
  15. ^ Matlins, Seth. "The Forbes World's Most Influential CMOs List: 2022". Forbes. Retrieved October 3, 2022.
  16. ^ Movement, Q. ai-Powering a Personal Wealth. "What Happened To Peloton's Lead Marketer Dara Treseder And The Wellness Industry At Large?". Forbes. Retrieved July 14, 2023.
  17. ^ Hirsch, Lauren (September 26, 2022). "Peloton, the Troubled Fitness Company, Loses Another Top Executive". The New York Times. ISSN 0362-4331. Retrieved October 3, 2022.
  18. ^ "Peloton stock dips amid news of its marketing head leaving to work at Autodesk". finance.yahoo.com. Retrieved October 3, 2022.
  19. ^ Stebbins, Jack (September 26, 2022). "Peloton's head of marketing latest executive to leave company". CNBC. Retrieved August 2, 2023.
  20. ^ Manfredi, Lucas (September 26, 2022). "Peloton losing global marketing head to AutoDesk". Fox Business. Retrieved August 26, 2023.
  21. ^ "Peloton, the Troubled Fitness Company, Loses Another Top Executive". The New York Times. September 26, 2022. Retrieved August 26, 2023.
  22. ^ DiTrolio, Megan (June 30, 2021). "Dara Treseder Is the Reason You're Obsessed With Peloton". Marie Claire Magazine. Retrieved August 26, 2023.
  23. ^ "What Happened To Peloton's Lead Marketer Dara Treseder And The Wellness Industry At Large?". Forbes. September 27, 2022. Retrieved August 26, 2023.
  24. ^ William & Oluwadara (Wedding Movie) on YouTube
  25. ^ Treseder, Dara. "Chief Marketing Officer Board Member Investor Wife + Mom". Dara Treseder. Retrieved October 26, 2021.
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