Oxydol: Difference between revisions
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'''Oxydol''' is a brand of [[laundry detergent]] sold in the United States, Canada, and the United Kingdom. It was created in 1914 by [[Thomas Hedley Co.]] of Newcastle upon Tyne and purchased by [[Procter & Gamble]] in 1927. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the ''[[Ma Perkins]]'' radio show, considered the first [[soap opera]]; as such, Oxydol sponsorship put the "soap" in "soap opera".{{fact|date=August 2023}} |
'''Oxydol''' is a brand of [[laundry detergent]] sold in the United States, Canada, and the United Kingdom. |
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== History == |
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=== Inception and early years === |
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It was created in 1914 by [[Thomas Hedley Co.]] of Newcastle upon Tyne and purchased by [[Procter & Gamble]] in 1927. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the ''[[Ma Perkins]]'' radio show, considered the first [[soap opera]]; as such, Oxydol sponsorship put the "soap" in "soap opera".{{fact|date=August 2023}} |
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In the mid-1950s, the soap was suffering declining sales, due in large part to [[Procter & Gamble|P&G]]'s introduction of its popular detergent, [[Tide (brand)|Tide]]. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.{{cn|date=September 2021}} |
In the mid-1950s, the soap was suffering declining sales, due in large part to [[Procter & Gamble|P&G]]'s introduction of its popular detergent, [[Tide (brand)|Tide]]. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.{{cn|date=September 2021}} |
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=== Later years === |
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P&G sold the brand in 2000 to [[Redox Brands]], a marketing company founded by former Procter & Gamble employees.<ref>{{cite news | title = Partners turn decrepit detergent into boffo start-up | author = Jim Hopkins | url = https://www.usatoday.com/money/smallbusiness/blue/2001-june-blue-redox.htm | newspaper = USA Today | publisher = [[Gannett Company]] | location = [[McLean, Virginia|McLean]], [[Virginia]] | date = 2001-06-20 | accessdate = 2011-02-16 }}</ref> Redox Brands was merged into [[CR Brands]] in 2006.<ref>{{cite news | title =ChemPro Inc. to merge with Redox Brands | author =Jim Fair | url =http://www.goupstate.com/article/20060310/NEWS/603100400?p=1&tc=pg | newspaper = Spartanburg Herald-Journal/GoUpState Journal | publisher = New York Times Co. | date =2006-03-10 | accessdate = 2011-02-16 }}</ref> |
P&G sold the brand in 2000 to [[Redox Brands]], a marketing company founded by former Procter & Gamble employees.<ref>{{cite news | title = Partners turn decrepit detergent into boffo start-up | author = Jim Hopkins | url = https://www.usatoday.com/money/smallbusiness/blue/2001-june-blue-redox.htm | newspaper = USA Today | publisher = [[Gannett Company]] | location = [[McLean, Virginia|McLean]], [[Virginia]] | date = 2001-06-20 | accessdate = 2011-02-16 }}</ref> Redox Brands was merged into [[CR Brands]] in 2006.<ref>{{cite news | title =ChemPro Inc. to merge with Redox Brands | author =Jim Fair | url =http://www.goupstate.com/article/20060310/NEWS/603100400?p=1&tc=pg | newspaper = Spartanburg Herald-Journal/GoUpState Journal | publisher = New York Times Co. | date =2006-03-10 | accessdate = 2011-02-16 }}</ref> |
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Revision as of 06:12, 19 September 2023
 | This article needs additional citations for verification. (September 2021) |
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| Product type | Laundry detergent |
|---|---|
| Owner | Fab+Kind Co. |
| Country | USA |
| Introduced | 1914 |
| Markets | United States, Canada, United Kingdom |
| Previous owners | P&G Redox Brands |
Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom.
History
Inception and early years
It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera; as such, Oxydol sponsorship put the "soap" in "soap opera".[citation needed]
In the mid-1950s, the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent, Tide. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.[citation needed]
Later years
P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]
In 2019, the brand was sold to Fab+Kind, which also owns the former US Phoenix Brands detergents.[citation needed]
In 2021, FMCG Global Brands Limited, acquired the Oxydol brand for the United Kingdom.[citation needed]
References
- ^ Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
- ^ Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal/GoUpState Journal. New York Times Co. Retrieved 2011-02-16.
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