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== Career ==
== Career ==
=== 2015–2021: Career beginnings ===
=== 2015–2021: Career beginnings ===
Fudi furz Gabi Yeat began his career in 2015, originally making music under the name Lil Yeat, but these releases have since been deleted from the Internet.<ref name="McKinney2022">{{cite web |last=McKinney |first=Jessica |date=28 February 2022 |title=Everything You Need to Know About Yeat |url=https://www.complex.com/music/yeat-everything-you-need-to-know/ |work=[[Complex (magazine)|Complex]] |accessdate=2 March 2022 |archive-date=March 2, 2022 |archive-url=https://web.archive.org/web/20220302025458/https://www.complex.com/music/yeat-everything-you-need-to-know/ |url-status=live }}</ref> On June 30, 2018, Yeat made his first public appearance under his current moniker, premiering a track called "Brink" on Elevator, a YouTube channel.<ref>{{cite AV media|title=Yeat – Br!nk|url=https://www.youtube.com/watch?v=nfu0ftHfPQs|publisher=Elevator|via=YouTube|date=30 June 2018|access-date=25 December 2021|archive-date=December 25, 2021|archive-url=https://web.archive.org/web/20211225204223/https://www.youtube.com/watch?v=nfu0ftHfPQs|url-status=live}}</ref> Yeat has stated that he created the name Yeat while [[Substance intoxication|high]] and trying to come up with one word that sounds familiar to people.<ref name=McKinney2022 /><ref name=OGM2021>{{cite AV media|title=YEAT on Up 2 Me, Twizzy Rich, KanKan, 4L, Sorry Bout That, T-Pain, & More|url=https://www.youtube.com/watch?v=b1Fu_nvUhXQ|publisher=Our Generation Music|via=YouTube|date=31 July 2021|access-date=28 December 2021|archive-date=December 18, 2021|archive-url=https://web.archive.org/web/20211218222942/https://www.youtube.com/watch?v=b1Fu_nvUhXQ|url-status=live}}</ref> His stage name has also been described as a combination of "[[wikt:yeet|yeet]]" and "heat".<ref name="auto"/> Yeat has mentioned how his use of [[LSD]] was able to help him pursue his music career.<ref name="McKinney2022" /> He released his first mixtape, ''Deep Blue Strips'' on September 20, 2018.<ref>{{Cite web|title=Deep Blue Strips by Yeat|url=https://genius.com/albums/Yeat/Deep-blue-strips|access-date=25 December 2021|website=[[Genius (website)|Genius]]|language=en|archive-date=December 25, 2021|archive-url=https://web.archive.org/web/20211225204223/https://genius.com/albums/Yeat/Deep-blue-strips|url-status=live}}</ref> On February 21, 2019, he premiered the music video for his track "Stay Up" on Elevator.<ref>{{cite AV media|title=Yeat – Stay Up (Official Music Video)|url=https://www.youtube.com/watch?v=mdC4RIdDWjc|publisher=Elevator|via=YouTube|date=21 February 2019|access-date=25 December 2021|archive-date=December 25, 2021|archive-url=https://web.archive.org/web/20211225204224/https://www.youtube.com/watch?v=mdC4RIdDWjc|url-status=live}}</ref>
Yeat began his career in 2015, originally making music under the name Lil Yeat, but these releases have since been deleted from the Internet.<ref name="McKinney2022">{{cite web |last=McKinney |first=Jessica |date=28 February 2022 |title=Everything You Need to Know About Yeat |url=https://www.complex.com/music/yeat-everything-you-need-to-know/ |work=[[Complex (magazine)|Complex]] |accessdate=2 March 2022 |archive-date=March 2, 2022 |archive-url=https://web.archive.org/web/20220302025458/https://www.complex.com/music/yeat-everything-you-need-to-know/ |url-status=live }}</ref> On June 30, 2018, Yeat made his first public appearance under his current moniker, premiering a track called "Brink" on Elevator, a YouTube channel.<ref>{{cite AV media|title=Yeat – Br!nk|url=https://www.youtube.com/watch?v=nfu0ftHfPQs|publisher=Elevator|via=YouTube|date=30 June 2018|access-date=25 December 2021|archive-date=December 25, 2021|archive-url=https://web.archive.org/web/20211225204223/https://www.youtube.com/watch?v=nfu0ftHfPQs|url-status=live}}</ref> Yeat has stated that he created the name Yeat while [[Substance intoxication|high]] and trying to come up with one word that sounds familiar to people.<ref name=McKinney2022 /><ref name=OGM2021>{{cite AV media|title=YEAT on Up 2 Me, Twizzy Rich, KanKan, 4L, Sorry Bout That, T-Pain, & More|url=https://www.youtube.com/watch?v=b1Fu_nvUhXQ|publisher=Our Generation Music|via=YouTube|date=31 July 2021|access-date=28 December 2021|archive-date=December 18, 2021|archive-url=https://web.archive.org/web/20211218222942/https://www.youtube.com/watch?v=b1Fu_nvUhXQ|url-status=live}}</ref> His stage name has also been described as a combination of "[[wikt:yeet|yeet]]" and "heat".<ref name="auto"/> Yeat has mentioned how his use of [[LSD]] was able to help him pursue his music career.<ref name="McKinney2022" /> He released his first mixtape, ''Deep Blue Strips'' on September 20, 2018.<ref>{{Cite web|title=Deep Blue Strips by Yeat|url=https://genius.com/albums/Yeat/Deep-blue-strips|access-date=25 December 2021|website=[[Genius (website)|Genius]]|language=en|archive-date=December 25, 2021|archive-url=https://web.archive.org/web/20211225204223/https://genius.com/albums/Yeat/Deep-blue-strips|url-status=live}}</ref> On February 21, 2019, he premiered the music video for his track "Stay Up" on Elevator.<ref>{{cite AV media|title=Yeat – Stay Up (Official Music Video)|url=https://www.youtube.com/watch?v=mdC4RIdDWjc|publisher=Elevator|via=YouTube|date=21 February 2019|access-date=25 December 2021|archive-date=December 25, 2021|archive-url=https://web.archive.org/web/20211225204224/https://www.youtube.com/watch?v=mdC4RIdDWjc|url-status=live}}</ref>


=== 2021–2022: Viral success, ''Up 2 Me'', and ''2 Alive'' ===
=== 2021–2022: Viral success, ''Up 2 Me'', and ''2 Alive'' ===

Revision as of 13:16, 7 November 2023

Yeat
Yeat performing in May 2022
Yeat performing in May 2022
Background information
Birth nameNoah Olivier Smith
Also known as
  • Twizzy
  • Luh Geeky
  • Kranky Kranky
  • Luh Kranky
  • Luh Tonkem
Born (2000-02-26) February 26, 2000 (age 24)
Irvine, California, U.S.
OriginPortland, Oregon, U.S.
Genres
Occupations
  • Rapper
  • singer
  • songwriter
  • record producer
Years active2015–present
Labels
Websiteyeatofficial.com

Noah Olivier Smith[1] (born February 26, 2000),[2] known professionally as Yeat (occasionally stylized as YEAT /ˈjiːt/ YEET),[3] is an American rapper, singer-songwriter, and record producer known for his experimental sound,[4] unconventional fashion featuring a mix of designer brands and turbans,[5] and his own unique lingo, consisting of made-up words like "twizzy" and "bonka".

Yeat rose to prominence in mid-2021 after the release of his mixtape 4L and debut studio album Up 2 Me, with tracks from the latter, including "Monëy so big" and "Get Busy", gaining considerable popularity on TikTok. In 2022, he released his second studio album 2 Alive, and the EP Lyfe; both projects debuted in the top ten on the US Billboard 200. In 2023, he released his third studio album, Afterlyfe, which debuted at number four on the US Billboard 200.

Early life

Noah Olivier Smith was born on February 26, 2000, in Irvine, California to a Romanian mother and an American father. He has two brothers. His paternal grandmother is Mexican and from the city of Tijuana while his grandfather is of British descent.[6] Yeat spent his early childhood in Fullerton, California before he and his family moved to Portland, Oregon, where he attended Lakeridge High School. After finishing high school, Yeat moved to the Los Angeles area in pursuit of a music career.[7]

Career

2015–2021: Career beginnings

Yeat began his career in 2015, originally making music under the name Lil Yeat, but these releases have since been deleted from the Internet.[8] On June 30, 2018, Yeat made his first public appearance under his current moniker, premiering a track called "Brink" on Elevator, a YouTube channel.[9] Yeat has stated that he created the name Yeat while high and trying to come up with one word that sounds familiar to people.[8][7] His stage name has also been described as a combination of "yeet" and "heat".[3] Yeat has mentioned how his use of LSD was able to help him pursue his music career.[8] He released his first mixtape, Deep Blue Strips on September 20, 2018.[10] On February 21, 2019, he premiered the music video for his track "Stay Up" on Elevator.[11]

2021–2022: Viral success, Up 2 Me, and 2 Alive

Main articles: Up 2 Me and 2 Alive

Yeat achieved viral success online through platforms such as TikTok in 2021.[12][13] Writing for Pitchfork, Mano Sundaresan commented "Cutting his teeth in the influential online rap collective Slayworld over the last few years, Yeat was always a little stranger than his peers, and consequently cast as a minor figure. But in 2021, his surrealist bent became his superpower."[14] Yeat's music began to gain traction online following his 4L mixtape, which was released June 11, 2021.[12][15] The 4L project notably included "Sorry Bout That" and "Money Twerk".[15]

In August, he released the EP Trendi which had increased success with "Mad Bout That" and "Fukit".[12] Also in August, a snippet of his song "Get Busy" went viral online, attracting considerable media and fan attention upon its release.[16] The song was particularly cited by media outlets for its line "this song already was turnt but here's a bell", which was immediately followed by the ringing of church bells (which are often incorporated into his songs).[16][17] Fellow rappers Drake and Lil Yachty also referenced the line.[15]

On September 10, Yeat released his debut studio album Up 2 Me through an initial one-album deal with Interscope Records and Foundation Media.[18] The album received generally positive reception from critics.[15][13][17] After the limited Interscope and Foundation deal had ended, Yeat fulfilled a promise he made to Zack Bia by signing with the latter's Field Trip Recordings, in addition to Conor Ambrose's Listen to the Kids, in a joint venture with Geffen Records and Interscope Records.[19]

On January 22, 2022, Up 2 Me made its debut on the Billboard 200, initially reaching number 183 and ultimately peaking at number 58.[20] Later that same month, Yeat teased a mid-February release date for his next album, 2 Alivë. His song "U Could Tell" was featured in the Euphoria episode "You Who Cannot See, Think of Those Who Can", which premiered on January 30.[21]

On February 11, the single "Still Countin" was released alongside a Cole Bennett-directed music video.[22] On February 18, Yeat released his second studio album, 2 Alive, through Geffen Records, Field Trip Recordings, Listen to the Kids, and Twizzy Rich.[23] It debuted and peaked at number six on the Billboard 200, selling around 36,000 units and becoming his highest charting project.[24] On April 1, the deluxe version of 2 Alive, titled 2 Alive (Geek Pack), was released.[25] On April 29, he released "No Handoutz", a collaborative single with Internet Money Records.[26]

On June 28, Yeat released "Rich Minion", a single he was commissioned to create for a Lyrical Lemonade-produced trailer promoting the film Minions: The Rise of Gru.[27] After its release, the song became associated with "GentleMinions", a meme involving people who would dress in formal attire and attend screenings of the film while it was playing in movie theatres during the summer of 2022.[28][29]

2022–present: Lyfe and Afterlyfe

Main articles: Lyfe (EP) and Afterlyfe

On September 2, 2022, Yeat released "Talk", a single from his EP Lyfe. The EP itself was released a week later on September 9, debuting and peaking at number ten on the Billboard 200.[30][31] On October 21, he was featured on rapper YoungBoy Never Broke Again's song "I Don't Text Back", a track included on the latter's mixtape Ma' I Got a Family.

On February 24, 2023, Yeat released his third studio album, Afterlyfe.[32] The album includes a feature from YoungBoy Never Broke Again, in addition to Yeat's alter egos Kranky Kranky and Luh Geeky.[33] It peaked at number four on the Billboard 200 and number one on the Billboard Rap Albums chart.[34] On May 3, Yeat released the single "Already Rich"; the song, often referred to by the unofficial name "ard up", was originally leaked in 2021 and saw minor success on social media apps such as TikTok.[35] On May 26, the single "My Wrist" featuring Atlanta rapper Young Thug was released; this song, notably, features production by producer Pi'erre Bourne who is known for his work with rappers like Playboi Carti, Kanye West, Drake, and others.[36] On August 10, Yeat released the single "Bigger Then Everything" alongside a music video directed by Cole Bennett.[37] On October 6, Yeat was featured on the Bnyx-produced track "IDGAF" from Drake's album For All the Dogs;[38] the song would go on to debut at number two on the Billboard Hot 100, becoming his first top ten entry on the chart.[39]

Musical style

From the start of his career, Yeat's utilized Auto-Tune-infused vocals.[40] In 2021, he adopted a more aggressive and synth-based sound, joining a growing group of rappers that used "rage beats", a sound that became a SoundCloud staple influenced by the lively vocal deliveries and EDM-influenced beat selections of artists such as Playboi Carti, specifically on Whole Lotta Red (2020).[15] His vocal style has drawn comparisons to Playboi Carti, Future, and Young Thug.[15] Yeat has stated the latter two are some of his biggest inspirations. He also cited American rapper T-Pain as one of his biggest influences growing up, calling him "The GOAT of Auto-Tune".[7] Yeat's signature vocal preset is based on a vocal chain given to him by frequent collaborator and fellow musician Weiland.[8]

Yeat has also been noted to employ a unique lingo in his music, coming up with ad-libs and phrases such as "twizzy", "krank", and "luh geeky", and often referring to luxury SUVs as "Tonka trucks" or "Tonkas" in his lyrics.[8] His father was one of the inspirations for him creating these unique words, as he himself would make up his own words when Yeat was a child.[8]

Certain aspects of Yeat's music have led him to be associated with various Internet memes and trends, especially the frequent use of bell sounds in his music.[29][41][42][43]

Discography

Main article: Yeat discography

Studio Albums

References

  1. ^ "ASCAP MUSIC CREDITS – YEAT". Archived from the original on March 6, 2013. Retrieved November 8, 2022.
  2. ^ https://www.complex.com/music/a/j-mckinney/yeat-everything-you-need-to-know
  3. ^ a b Breihan, Tom (February 23, 2022). "Yeat Is The Future, Maybe". Stereogum. Archived from the original on July 5, 2022. Retrieved July 6, 2022.
  4. ^ "Yeat transitions to the 'AftërLyfe' on experimental third studio album". Our Generation Music. March 9, 2023. Retrieved August 24, 2023.
  5. ^ Delahoussaye, Adam (February 27, 2023). "'Aftërlyfe' review: The wide world of Yeat". The Daily Beacon. Retrieved August 24, 2023.
  6. ^ "YEAT on Up 2 Me, Twizzy Rich, KanKan, 4L, Sorry Bout That, T-Pain, & More". YouTube. Archived from the original on December 18, 2021. Retrieved March 4, 2023.
  7. ^ a b c YEAT on Up 2 Me, Twizzy Rich, KanKan, 4L, Sorry Bout That, T-Pain, & More. Our Generation Music. July 31, 2021. Archived from the original on December 18, 2021. Retrieved December 28, 2021 – via YouTube.
  8. ^ a b c d e f McKinney, Jessica (February 28, 2022). "Everything You Need to Know About Yeat". Complex. Archived from the original on March 2, 2022. Retrieved March 2, 2022.
  9. ^ Yeat – Br!nk. Elevator. June 30, 2018. Archived from the original on December 25, 2021. Retrieved December 25, 2021 – via YouTube.
  10. ^ "Deep Blue Strips by Yeat". Genius. Archived from the original on December 25, 2021. Retrieved December 25, 2021.
  11. ^ Yeat – Stay Up (Official Music Video). Elevator. February 21, 2019. Archived from the original on December 25, 2021. Retrieved December 25, 2021 – via YouTube.
  12. ^ a b c Myers, Owen (September 3, 2021). "Who are they: YEAT". The Rocket. Archived from the original on September 3, 2021. Retrieved September 29, 2021.
  13. ^ a b Brake, David Aaron (September 9, 2021). "New Music Friday – New Albums From Baby Keem, Common, Tommy Genesis, Paul Wall, AZ + More". HipHopDX. Archived from the original on September 29, 2021. Retrieved September 29, 2021.
  14. ^ "The 100 Best Songs of 2021". Pitchfork. December 6, 2021. Archived from the original on October 30, 2022. Retrieved July 6, 2022.
  15. ^ a b c d e f Pierre, Alphonse (September 17, 2021). "Yeat: Up 2 Më Album Review". Pitchfork. Archived from the original on September 29, 2021. Retrieved September 29, 2021.
  16. ^ a b Pierre, Alphonse (August 30, 2021). "Listen to Yeat's "Gët Busy":The Ones". Pitchfork. Archived from the original on September 29, 2021. Retrieved September 29, 2021.
  17. ^ a b Richards, Chris (September 13, 2021). "Yeat redefines what it means for a rapper to rock the bells". The Washington Post. Retrieved September 29, 2021.
  18. ^ Cole, Samantha (September 12, 2021). "Yeat Follows Up His Viral Success With New Project "Up 2 Me"". HotNewHipHop. Archived from the original on September 29, 2021. Retrieved September 29, 2021.
  19. ^ Skelton, Eric (February 14, 2022). "The Real Zack Bia". Complex. Archived from the original on February 14, 2022. Retrieved February 21, 2022.
  20. ^ Kirby, Mason (January 20, 2022). "Yeat earns his first-ever Billboard 200 entry with 'Up 2 Më'". Our Generation Music. Archived from the original on September 20, 2022. Retrieved January 23, 2022.
  21. ^ Knight, Lewis (February 28, 2022). "Euphoria season 2 soundtrack: Full list of songs in Zendaya series". Radio Times. Archived from the original on February 1, 2022. Retrieved March 2, 2022.
  22. ^ "Still Countin – Single by Yeat on Apple Music". Archived from the original on February 10, 2022. Retrieved February 10, 2022 – via Apple Music.
  23. ^ Cole, Alexander (February 18, 2022). "Yeat Enlists Young Thug, Gunna, Ken Car$on, & More On "2 Alive"". HotNewHipHop. Archived from the original on February 18, 2022. Retrieved February 18, 2022.
  24. ^ "Yeat "2 Alivë" First-Week Sales Projections". HotNewHipHop. February 24, 2022. Archived from the original on March 5, 2022. Retrieved March 5, 2022.
  25. ^ "Listen to Yeat's '2 Alivë (Geëk Pack)' Featuring 2 Songs With Lil Uzi Vert". Complex. Archived from the original on April 24, 2022. Retrieved April 30, 2022.
  26. ^ "Internet Money Recruits Yeat for New Song "No Handoutz"". Complex. Archived from the original on April 30, 2022. Retrieved April 30, 2022.
  27. ^ Darville, Jordan (June 29, 2022). "Yeat made a song for the Minions soundtrack". The Fader. Archived from the original on September 2, 2022. Retrieved June 30, 2022.
  28. ^ Jones, Mat (July 4, 2022). "Why Are Hordes of People Dressing in Suits to See Minions: The Rise Of Gru?". IGN. Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  29. ^ a b Diaz, Ana (July 6, 2022). "The 'GentleMinions' trend, explained". Polygon. Archived from the original on July 7, 2022. Retrieved July 6, 2022.
  30. ^ Cowen, Trace William (September 2, 2022). "Yeat Shares New Single "Talk" From Forthcoming 'LYFË' Project". Complex. Archived from the original on September 5, 2022. Retrieved September 4, 2022.
  31. ^ Darville, Jordan (September 2, 2022). "Yeat shares new song "Talk," details Lyfë EP". The Fader. Archived from the original on September 5, 2022. Retrieved September 4, 2022.
  32. ^ Espinoza, Joshua (February 24, 2023). "Yeat Unleashes 'AftërLyfe' Album f/ YoungBoy Never Broke Again and More". Complex. Archived from the original on February 24, 2023. Retrieved February 24, 2023.
  33. ^ Darville, Jordan (February 20, 2023). "Yeat shares Aftërlyfe tracklist with feature from "Talking Ben App"". The Fader. Archived from the original on February 20, 2023. Retrieved February 20, 2023.
  34. ^ Caulfield, Keith (March 5, 2023). "Karol G Achieves Historic First No. 1 Album on Billboard 200 Chart With 'Mañana Será Bonito'". Billboard. Archived from the original on March 5, 2023. Retrieved March 7, 2023.
  35. ^ "Yeat's 'Already Rich' seems to lead in his 'best album' yet". Our Generation Music. May 9, 2023. Retrieved August 7, 2023.
  36. ^ "Yeat and Young Thug Release New Song "My Wrist"". Pitchfork. May 26, 2023. Retrieved August 7, 2023.
  37. ^ Espinoza, Joshua. "Yeat Drops New Single and Video "Bigger Thën Everything"". Complex. Retrieved August 11, 2023.
  38. ^ Monroe, Jazz; Strauss, Matthew (October 6, 2023). "Drake Releases New Album For All the Dogs: Listen and Read the Full Credits". Pitchfork. Retrieved October 10, 2023.
  39. ^ Trust, Gary (October 16, 2023). "Drake & J. Cole's 'First Person Shooter' Debuts Atop Billboard Hot 100, Tying Drake With Michael Jackson for Record". Billboard. Retrieved October 16, 2023.
  40. ^ Liam McCarthy (February 15, 2022). "Yeat is an 18-year-old rapper from Portland with a suffocating grip on catchy melodies". Elevator. Archived from the original on February 20, 2022. Retrieved February 15, 2022.
  41. ^ "The Genius Community's 50 Best Songs Of 2021". Genius. December 29, 2021. Archived from the original on December 31, 2021. Retrieved July 6, 2022.
  42. ^ Cole, Alexander (April 22, 2022). "Internet Money Teams Up With Yeah On The Hypnotic Single "No Handoutz"". HotNewHipHop. Archived from the original on July 7, 2022. Retrieved July 6, 2022.
  43. ^ de Luna, Elizabeth (July 5, 2022). "Minions shatters box-office records because Gen Z is obsessed with it". Mashable. Archived from the original on July 7, 2022. Retrieved July 6, 2022.
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