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Revision as of 07:46, 27 November 2023
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (November 2023) |
| Company type | Public |
|---|---|
| Industry | Textiles |
| Founded | 1889 |
| Headquarters | Mumbai, India |
Key people | Kumar Mangalam Birla (CEO and chairman)[1] |
| Products | Fabrics, denim |
| Parent | Aditya Birla Fashion and Retail |
| Website | peterengland |
Peter England is an international menswear brand founded in 1889 in Ireland. It is headed by Aditya Birla Fashion and Retail. It produces suiting fabric, wool and wool-blended fabrics. The Brand has a wide footprint of 1000+ stores panning the length and breadth of the country across small towns & metros.[2]
History
The brand Peter England was formed in 1889 when the company was tasked with outfitting Boer War. The brand has a rich history, from exquisite Khaki suits for military to formal clothing for the common man. Peter England first entered the Indian market in 1997, with bespoke and ready-made shirts aimed at young executives and office workers. The brand aspired to convey an ethos of international quality that was not too taxing on the wallet. As a result, Peter England has positioned itself as the garment brand that provides genuine quality.[3]
Peter England entered the Indian market as a new wave in the garment industry, altering the Indian formal wear landscape. In its early years, the company achieved one of its first milestones by selling more garments than any other competitive brand. Bringing international quality and designs to the house at moderate rates, with an excellent choice to pick from, has made Peter England one of the go-to brands for the bulk of today's youthful workforce. For more than 25 years, Peter England has been a key player in the market.[3]
Through its unrivalled selection of shirts, trousers, denims, suits and blazers, and t-shirts, Peter England redefines style, attitude, and comfort. It is a brand that has completely changed the fashion scene of today's young Indian males. Adding to the Brand's extensive reach of 1000+ stores spanning the entire country.[3]
References
- ^ "Meet Kumar Mangalam Birla, CA and owner of Peter England, Louis Philippe, Allen Solly and Pantaloons". DNA India.
- ^ "10 Best Shirt Brands in India (September 2023)". English Jagran.
- ^ a b c "Aditya Birla Fashion to surpass projected revenue of Rs 21,000 cr by 2026: KM Birla". Business Today. 6 September 2022.